Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

Macy's

Sales Associate - Men’s Department

Social Media Manager

Rally House

Responsibilities:

- Assisted customers at the cash register and on the sales floor, ensuring a seamless shopping experience.
- Organized merchandise, including clothing, accessories, toys, and collectibles, to maintain a tidy and appealing sales floor.
- Constructed and deconstructed merchandise displays to highlight promotions and new products effectively.
- Participated in inventory counts, product transfers, package receiving, and store opening/closing procedures as directed by store management.
- Trained new sales associates in collaboration with store management to ensure consistent service quality and adherence to store policies.

Digi Servicing

Responsibilities:

- Oversaw client-owned social media pages, including Instagram, Facebook, Threads, Twitter/X, and LinkedIn, with follower counts of up to 7,000.
- Managed and grew client communities by answering direct messages, responding to comments, and participating in social listening.
- Led the creation and maintenance of editorial calendars for all clients, ensuring consistent and strategic content.
- Managed influencer campaigns and handled PR/marketing opportunities from start to finish, achieving client goals.
- Assisted in creating and maintaining Facebook ads and Google ads to drive engagement and conversions.

Social Media Director

Responsibilities:

- Created print and digital marketing materials for a diverse range of clients.
- Led and supervised a graphic design team to ensure high-quality output.
- Contributed to website development by collecting and creating engaging visual content.
- Improved sales and optimized cost-per-click (CPC) for all clients through effective marketing strategies.

Lead Graphic Designer

Kohl's

Responsibilities:

- Assisted customers at the cash register, self-checkout area, sales floor, and Amazon Return counter.
- Organized and maintained product displays on the sales floor.
- Managed cash and card transactions efficiently at the register.
- Educated customers on store promotions and programs, including Kohl’s Credit Card, Rewards Program, and Holiday Sales.

Responsibilities:

- Designed and optimized YouTube thumbnails for clients with over 10 million subscribers.
- Conducted market research to stay informed about current trends and best practices in digital marketing.
- Improved click-through rates (CTR) through strategic design and optimization technique

YouTube Thumbnail Designer

Spirit Halloween

Responsibilities:

- Assisted customers at the cash register and on the sales floor.
- Managed cash and card transactions efficiently at the register.
- Constructed and deconstructed displays and shelving as directed by management.
- Organized and maintained product displays on the sales floor.

Listen In With KNN

Responsibilities:

- Created digital graphic design elements such as social media posts, live broadcast overlays and backgrounds, podcast covers, banners, and YouTube thumbnails.
- Produced print marketing materials, including flyers and banners.
- Conducted research to stay informed about market trends and industry best practices.

Digital Graphic Design Intern

Mezz Entertainment

Responsibilities:

- Managed company and client-owned social media platforms, including Instagram, TikTok, Twitter, and YouTube, with follower counts ranging from 500 to 9,000.
- Oversaw community growth for client and business accounts by responding to direct messages and comments.
- Guided clients in optimizing social media strategies to achieve their objectives.
- Produced video and photo graphics for social media content.
- Promoted new music and events through both online and offline channels.
- Reviewed and evaluated music submissions for the company's Spotify playlist in collaboration with the team every week.

Social Media Intern

WLRA Radio Station

Responsibilities:

- Managed and operated company social media profiles on platforms such as Instagram, Facebook, TikTok, and Twitter, with follower counts ranging from 100 to 600.
- Collaborated with team members to create engaging video and photo graphics for social media content.
- Conducted research and generated reports on trends and account analytics.
- Hosted a weekly three-hour music radio show titled "The Afterparty with DJ Bart."

Responsibilities:

- Moderated Public Service Announcements (PSAs) aired by the station.
- Uploaded music and PSAs into the broadcast system.
- Hosted a weekly three-hour radio show titled "The Afterparty with DJ Bart."
- Researched and reported on trending news stories.
- Kept the team informed about current campus events.

News Director

Welcome to my LinkedIn profile! Here's a snapshot of my career achievements and skills:

Social Media: I began my journey on social media in 2013, growing a dedicated following of over 20,000 on TikTok. One of my ideas was featured in a viral TikTok video that reached over 20 million people, sparking a viral trend during the 2021 Halloween season.

Broadcasting and Video Production: I technical directed a college sports broadcast on Lewis University's Television Network, amassing over 10,000 views and becoming their most-watched YouTube video at the time.

Education: I graduated in 2022 with a Bachelor's degree in Radio/TV Broadcasting and a minor in Film Studies.

YouTube Thumbnail Design: I created several YouTube thumbnails for a channel with over 15 million subscribers, successfully increasing their click-through rate (CTR).

As of July 2024, I am a successful freelance social media manager and graphic designer assisting a variety of clients including restaurants, social media influencers, and non-profit organizations.

I am actively seeking new opportunities in Social Media, Graphic Design, or Entertainment/Media. Feel free to reach out if you're interested in collaborating or connecting. I look forward to new opportunities and connections!

EXPERTISE: Social Media Management, Social Media Marketing, Video Production, Audio Editing, Television Production, Radio Broadcasting, Graphic Design, Camera Operation, Post-Production Editing, Community Management, Public Relations, Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), Film and TV Script Writing, Content Creation, Digital Marketing, Influencer Marketing

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The Battle

Sam Wells

Joseph Bartl

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