Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

dream: success 💡

dream: success is a nonprofit with an ambition to bring education to every child on the planet.

Founder

Clarion Tax & Accounting

Owner

Wi-Fi and an Outlet Podcast

Podcast Host

Galderma

Social Media and Digital Marketing Assistant | Cetaphil USA & Differin

• Supports the organic social media strategy by providing strategic recommendations for Cetaphil and Differin's social channels such as Instagram, TikTok, YouTube, Facebook, Twitter, and Pinterest
• Leverages basic graphic design skills to help create creative content that can be published on social media channels
• Grows the Cetaphil and Differin social communities by identifying engaging marketing campaign ideas and presenting them to the Social Media and Digital Marketing Senior Manager
• Researches various DTC and other CPG brands in order to pitch potential brand partnerships and cross-promotional opportunities for mutually beneficial consumer giveaways

• Collaborated with Marketing Specialist to implement the social strategy, providing real-time recommendations, and creating the content needed for execution excellence
• Conducted an in-depth analysis for various social platforms and evaluated consumer insights and opportunities for Cetaphil
• Leveraged analytics & strong strategic thinking to deliver against brand objectives
• Provided specific recommendations to apply elements of knowledge learned to Senior Brand Managers
• Partnered with the Marketing Specialist to create content for the brand's social platforms 
• Managed feedback from the Promotional Review Committee and incorporated feedback into the final creative assets
• Worked cross-functionally with the Commercial team on brand message communication priorities, agency relationships, and the social content calendar

Marketing Assistant & Social Media Intern | Cetaphil USA

Ticket Creative Agency 

Branding Consultant and Content Lead

ACCEPT Texas

ACCEPT (Allies Cultivating Change by Empowering Positive Transformation) is a movement of youth and young adults who connect to educate, advocate, and grow youth voice in Texas. As a youth member, I routinely attended conference calls to discuss the state of the organization, as well as plan various events that worked to further the voices of Texan youth.

Youth Member

LIFT Creations - The Marketing Agency

In my internship with LIFT, I learned how to employ specialized inbound marketing tactics that converted potential leads into paying customers, how to implement productive search engine optimization (SEO) techniques, and experienced first-hand the process of managing clients ranging from tech start-ups to governmental agencies.

Digital Marketing Intern

National Inventors Hall of Fame

Camp Invention is a STEM summer program that turns curious young students into innovative thinkers. Leadership Interns work closely with Camp Invention and Invention Project participants to help them explore STEM concepts and become creative thinkers who can invent a better tomorrow. During my internship with Camp Invention, I planned a curriculum for thirty students and ensured their success throughout the program by way of engaging and thoughtful leadership.

Leadership Intern

Founder of dream: success | Accountant | Marketer

When I was eleven years old, I founded a nonprofit called Charitable Crusaders. It started as a pact between my friends and me to get involved in service.

In high school, I failed an entire grade level due to attendance. No matter how fake it sounds, my friends and I would skip school to feed people experiencing homelessness and engage in other charitable endeavors.

I always hated being in a classroom when there were real, solvable issues just outside.

In my junior year of high school, I was humbly awarded and acknowledged by former Presidents Barack Obama and Donald Trump for the work I’ve been privileged to do. These moments, though meaningful, are not what I hold dearest. 

They remind me of the real reward: the opportunity to make a difference and the ongoing mission to foster compassion in our communities.

I (somehow) got a full ride to TCU — my Dream school, but after experiencing some diversity-related issues, I ended up walking away from a $250,000 scholarship.

My life has been largely shaped by an unshakeable foundation of values: hard work, philanthropy, and ambition — instilled in me by my (legendary) single mother.

Today, I am the founder of dream: success, a charity working to bring education to children around the world.

Here’s how I can help you:
- Nonprofit Hustle 💪 — a tri-weekly newsletter sharing actionable tips and strategies for nonprofit leaders who hustle for good.
- Clarion Tax & Accounting 🧮 — a firm specializing in bookkeeping and tax preparation for individuals, small businesses, and nonprofits.

I am obsessed with all things community building, social media, marketing, outdoors, traveling, and nonprofits. I’m looking to connect with fellow visionaries and change-makers. Whether it’s sharing insights, exploring collaborations, or just exchanging stories, let’s inspire each other.

Also, please do not sell to me in my DMs. I don’t need life insurance (hopefully), leads, ghostwriting, personal branding, Google Ads, software — you get the point.

I’m a simple Texan craving an authentic connection!

taplio

The Battle

Sam Wells

Ryan Almusawi 💡

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