Hey I’m Sam – a Social Media Director specialized in the health & fitness industry with nearly 10 years’ experience. 

Throughout my career I have been blessed to work with several leaders in the industry such as C4 Energy, Cellucor, XTEND, Legion Athletics, The National Strength & Conditioning Association, and more.  

One of my biggest learnings is that social media is…bigger than social media. Throughout my career I have had the opportunity to build and execute social-first campaigns and launches, crafted brands’ TOV and overall strategy, built memorable brand experiences at scale, led social campaigns and creatives with some of your favorite athletes and celebrities, launched and brought to life experiential events to the world on social, and so much more. 

More than anything I view myself as a strategist that lives on social and brings all facets of a brand to life through all strategic levers: brand messaging + strategy, content, creative, partnerships, channel strategies, commercial, experiential, and more. 

I love what I do, I love meeting new people so feel free to reach out! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 @samwellsyo

Sam Wells

Youth Brand Builder | Gen Z & Alpha Specialist | Creator Marketing Strategist | Author, The Gen Z Frequency | Youth Marketer to Follow, Inc. Magazine | #CreatorEconomy | Let's talk brand and business growth 🔥

Gregg L. Witt’s tireless pursuit of youth culture has been a long and winding road. Never content to just ‘know it when he sees it,’ Witt has dedicated his career to understanding the wisdom and authenticity of youth culture while guiding others to do the same.

With over 25 years of experience, Gregg is a senior marketing strategist specializing in building brands and directing campaigns that resonate and drive growth. Recognized by Inc Magazine as a "Top youth marketer to follow," he connects with tweens, teens, and young adults through cultural storytelling and youth-driven strategies.

Gregg’s journey began at 16 when he launched Goodtimes Skateboards, generating $500K in sales within its first year. This entrepreneurial spirit laid the foundation for his career as a trusted youth culture advisor.

As an independent consultant, Gregg advised major brands like YouTube, Meta, Samsung, Intuit, and Axe, while mentoring over 150 emerging creators and collaborating with Reichman University’s ContentShapers Masterclass Program.

From 2018 to 2021, Gregg served as USA Youth and Creator Marketing Strategist for We Are Family Global Agency Group, partnering with Adobe, Thorn, and Radio Disney to create youth-focused campaigns. Before that, as Vice President of Youth and Creator Brand Partnerships at Motivate Agency (2016–2018), he drove avg 33% annual growth, generating over $5M in revenue with work for Hollister, Cooper Tires and Walmart.

Earlier in his career, Gregg co-founded Premise Marketing, delivering strategies for brands like Funny or Die and action sports companies, and before that worked with Powerline 6 Design, collaborating with Ecko Unltd., Burton, Razor., and others. He also led award-winning social impact programs for the Partnership for Drug-Free Kids and Queen Rania of Jordan during his tenure at Immersive Youth.

Gregg is the co-author of The Gen Z Frequency (Kogan Page), a best-selling guide to understanding Gen Z, translated into seven languages.

As Founder and Chief Engagement Officer of Youthvine, Gregg leads a next-generation marketing agency connecting brands with youth culture through creators, community builders, and social media. Youthvine’s network spans 100+ creators and 500+ social communities, reaching over 100M youth globally.

Gregg’s work resonates because it is grounded in cultural intelligence and authenticity. “Gregg is this marketing dude that talks like us,” says Dana Barbaro, 15. From insights to advocacy marketing, Gregg ensures measurable results—all delivered in a new pair of bright red Vans Grossos.

Gregg L. Witt💡

Honored to be in front of Andre Magarao's lens on this one ☀️

Even more stoked to have him join our growing action sports creative network as we lean deeper into our roots.

At the intersection of youth culture and action sports is where some of the most compelling creator storytelling lives—work that captures the real commitment, the craft, and the community that makes these cultures move.

As we continue building out our network, we’re intentional about surrounding ourselves with creators who understand that action sports disciplines are living fandoms—not marketing verticals to exploit, but communities brands can access through respect and contribution.

The same principles that enable one to commit to an invert translate directly to how we approach strategy: precision, risk tolerance, and earning your place.

We’re not here to slap logos on culture. We’re here to help brands contribute to it, learn from it, and connect them to these communities in ways that actually matter.

Grateful to be doing this work with people who live it, not just shoot it.
⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯
📷 Andre Magarao — 2021 IPA Sports Photographer of the Year.​​​​​​​​​​​​​​​​

Skater: Me, last Saturday ;)

#actionsports #actionsportsmarketing
#youthculture

Gregg L. Witt

Action Sports and Youth Marketing Expert Gregg L. Witt | Living and breathing the culture

Most brands still think they can buy their way into youth culture. They're wrong.

"I just wrapped a deep dive with Gregg Witt—the guy advising Google, Disney, and HBO on magnetic brand relevance—and what came out wasn't fluffy theory. It was street-level truth about what actually works in 2026." Dana Gutterson, Senior Trends Journalist, Kashet Media Group.

This special edition breaks down:

- Why Gen Z researches like investigators and Gen Alpha expects brands to already know them
- The platform moves that matter (and the ones that don't)
- How UGC and organic sharing reveal real brand affinity—not vanity metrics
- Why AI influencers will scale but human creators will always win on connection
- What fandom marketing looks like when you're inside the culture, not on top of it

The core insight? 
Participation is the new reach. Rituals beat moments. And cultural credibility isn't purchased—it's earned through presence.

Also inside this week:

→ Palace x SCAA's no-hype teaser proves credibility is built through showing up, not speaking up
→ How Skate and Elevate turns action sports into community infrastructure
→ Game Over Media's shift from creator campaigns to creator systems

If you're building for younger audiences in 2026, this isn't optional reading.

👉 Subscribe to The Gen Z Frequency for the strategies and signals shaping youth culture now.

Welcome to Edition 119 🌐 Special edition this week, and it matters. I sat down with Gregg Witt—the youth marketing strategist behind Meta, Disney, an

Open article: Special Edition: How Brands Actually Earn Trust With Gen Z & Gen Alpha—Gregg Witt on Fandom, UGC, and the Death of Top-Down Marketing by Gregg L. Witt • 16 min read

Special Edition: How Brands Actually Earn Trust With Gen Z & Gen Alpha—Gregg Witt on Fandom, UGC, and the Death of Top-Down Marketing

Movement in 2025 didn’t become louder. It became participatory.
People didn’t just watch action sports. They showed up.

Performance still mattered, but participation mattered more. Brands that built sessions, access, and repeat experiences earned trust over time. Brands that treated action sports like media placement got ignored.

Growth came from systems that helped people do the sport, not from chasing visibility. That perspective shaped what stood out this week.

🎯 This Week’s AI Check: Rewind

Rewind turns personal memory into searchable infrastructure. It records what you see and hear across meetings, docs, and messages, then lets you search your own history privately, without breaking flow.

Where it shows up best:
• Brands rethinking learning, onboarding, and knowledge retention
• Schools and nonprofits supporting context-rich learning
• Teams preserving institutional memory over time

The net effect:
Participation beats exposure.
Recall compounds when systems support continuity.

Other signals worth noting:
🏃 Movement replacing doomscrolling as social infrastructure
⚡ Sports marketing shifting from interruption to immersion
🏁 Action sports maturing into long-term, league-level ecosystems

If you are building for trust, systems, and long-term relevance, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Welcome to Edition 117 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: Why Participation, Not Visibility, Defined Action Sports in 2025 by Gregg L. Witt • 12 min read

Why Participation, Not Visibility, Defined Action Sports in 2025

Something clicked for me this week.

Rituals didn't replace nightlife overnight—they replaced what worked about it. And here's the thing: younger audiences didn't stop socializing.

They just stopped waiting around for occasions to do it.

Connection now? It comes from predictable participation, not peak moments. When people know where to show up and when, belonging actually compounds over time.

One-off activations create noise. Recurring rhythms create return behavior.

That shift reframed what mattered for me this week.

Late-night pickleball, run clubs, and pickup games aren't fitness trends. They are social infrastructure. Same time. Same place. Low pressure to join. High likelihood to return.

Where they show up best:
- Brands embedding into weekly routines, not tentpoles
- Schools creating consistent spaces for connection beyond events
- Community builders designing belonging without performance

The net effect: 
Participation beats promotion. When presence is predictable, trust builds quietly and culture compounds.

That's one lens. Here are other signals worth noting this week:
- Creator-led video reshaping discovery beyond traditional media
- Protecting creativity and trust as creators evolve into businesses
- Intentional disconnection emerging as a response to digital overload

If you are building for participation, continuity, and durable connection, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Welcome to Edition 120 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: Why Repeatable Rituals Are Replacing Nightlife as the New Engine of Youth Culture by Gregg L. Witt • 12 min read

Why Repeatable Rituals Are Replacing Nightlife as the New Engine of Youth Culture

Influence in 2025 didn’t disappear. It stopped being automatic.
People didn’t disengage. They decided faster.

Followers still matter, but they no longer carry the weight they used to. Relevance does. Trust does. Brands that treat creators as partners and build for participation earn staying power. Brands that treat influence like a media buy get skipped.

Growth now comes from systems built to earn attention repeatedly, not from chasing reach once. That lens shaped what stood out this week.

🎯 This Week’s AI Check: Arc Search

Arc Search doesn’t send you down a list of links. It reads the web for you and returns a clean, structured answer, which makes discovery feel more like exploration than homework.

Where it shows up best:

 • Brands adjusting to faster, summary-driven discovery habits
 • Schools and organizations simplifying research and learning
 • Teams looking for clarity without tab overload

The net effect:

Influence is earned, not owned.
Trust grows when usefulness replaces noise.

Other signals worth noting:

🌍 Digital skills framed as economic dignity, not just education
🚀 Learn-to-earn pathways expanding through platforms that fund youth-led innovation and leadership
🤝 Partnerships proving that scalable impact comes from building with young people, not for them

If you are building for trust, systems, and long-term relevance, that is what we unpack each week in The Gen Z Frequency.

Worth subscribing if you are building for what lasts.

Welcome to Edition 116 🌐 Tune in for a few minutes each week to elevate your youth and creator marketing game in a generational context. Here's what 

Open article: What 2025 Taught Us About Influence, and Why Trust Has Replaced Reach as the Real Growth Engine by Gregg L. Witt • 14 min read

What 2025 Taught Us About Influence, and Why Trust Has Replaced Reach as the Real Growth Engine

taplio

The Battle

Sam Wells

Gregg L. Witt💡

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The Battle

Sam Wells

Gregg L. Witt💡

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gregg L. Witt💡's LinkedIn Performance

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