Hey, I’m Sam
I’ve spent the past decade helping startups scale from 0 to 8-figures, leading marketing for products that reached 8M+ users. And if there’s one thing I’ve learned, it’s this:

Most startups don’t have a marketing problem. They have a customer understanding problem.

I’ve seen it happen over and over:

- A startup hits $2M ARR and suddenly, what used to work: founder-led sales, scrappy paid acquisition- stops scaling.
- They try the usual fixes: more ad spend, new channels, hiring an agency - but nothing moves the needle.
- They burn cash testing random tactics without actually knowing what makes customers buy, stay, and refer.

That’s where I come in.

I don’t believe in blind optimizations or playbook strategies.
 
I believe in getting inside your customers’ heads, so we can build a growth system that’s actually designed to work for your unique audience and business.

What Makes Growth Studio different?
Most agencies move too slow.
They hand you off to junior teams who’ve never actually scaled a business.
They build “strategies” in a vacuum - without ever talking to your customers.

That’s not how we operate.

We work directly with founders to get to the root of why their growth has stalled - and move fast to fix it.

✔️ We start by deeply understanding your customers - what they need, what makes them convert, and why they stick around.
✔️ We take full ownership of your paid acquisition & growth strategy - no outsourcing to a junior team.
✔️ We act as an embedded growth partner - not a consultant handing over a deck.

This isn’t about quick wins. It’s about building a scalable acquisition system that compounds over time - so you can grow without the guesswork.

Learn more: https://joingrowthstudio.com

Samantha Leal

EAZY-DIGI 

Founder

As the Head Of Research & Chief Learning designer
1. I coordinate and manage all research activities within the organization across the global village.
2. Provide Consult service to School leaders on the best choice of technology and pathway to sustainable integration based on global standards
3. In-Line with the PALM-A Model( Project-based, Authentic, Lifelong,Mobile and Agile), I Train educators to design and facilitate learning experiences from a project management perspective
4. Design strategic learning experiences in form of webinars for school leaders and educators in our network globally to model an education ecosystem without borders
5. Organize and manage diverse projects within the organization to add value regularly to our network of schools called the future forward schools network
6. Manage blended learning activities across our partner schools with the use of scrum and ensure alignment with the PALM-A Model.

Head of Research & Chief Learning Designer 

Gradely.co

Deputy CEO/Head Of Growth 

Growth Manager/Head Of Sales and Customer Success 

Gradely is Nigeria's Only Personalized Learning Edtech but also providing personalized learning globally and as a growth manager :
1. I utilize my edtech consultancy skills in promoting product perception 
2. I provide Academic Counselling as a learning specialist to Customers on Personalization which targets learning gaps and losses and practical remedies
3. QA of learning experiences within the app for customers globally.
4. Train tutors to ensure qualitative personalization to drive great personalized learning metrics.

Growth Manager/Head of Tutoring and Customer Success 

Education Training Consultant

Online Tutor and Content Developer

SELIN Club PTE LTD

Co-design and Co-create courses, webinars and workshops for K-12 Educators.

Facilitator/Course Leader

PEARLS GARDEN SCHOOL

Manage Blended Learning Activities with technology,  Provide a weekly support system and scaffolding experience(with feedback informed analysis ) to educators with evaluations and upgrade trainings in compliance with the 21st Century Learning Design, Universal Design for Learning and Education 4.0

Educational Consultant

God's Banner Schools (Olufilade)

Sherpa Online

1. Provide 1-1 personalized and individualized online tutoring to learners across the key stages using technology and effective instructional design
2. Ensure that learning gaps are quickly discovered and filled with an approach that satisfies the learners and seeds the love for learning, and in total alignment with the UK curriculum

KS2/KS3/KS4/GCSE Math Tutor

School Hive Ltd

Provide personalized and adaptive online tutoring for Cambridge A Level math by creatively utilizing technology to engage and empower learners to own and drive their learning journey

Online Math Tutor ( AQA GCSE/Edexcel GCSE/ Cambridge A Level)

Online Math Tutor ( KS1/KS2/KS3 )

Destination Imagination Africa

Ambassador

Education Influence

Global Education Influencer

Thrive International Academy

Online Tutor (High School/College Math)

Provide personalized and adaptive online tutoring for Middle School math by creatively utilizing technology to engage and empower learners to own and drive their learning journey

 Math Instructor ( Middle School )

Adebayo Alomaja is the Founder and CEO of Eazy-Digi, an education consulting organization dedicated to transforming education across Africa through the power of research, technology, and strategic networking. A visionary education futurist and innovative teacher trainer, Adebayo is renowned for his commitment to equipping African educators with the tools and methodologies needed to design impactful, future-ready learning experiences.

With a strong foothold in the African education and technology landscape, Adebayo also serves as the Deputy CEO at Gradely, a leading Nigerian edtech startup focused on personalized learning for K-12 students. His dual roles in Eazy-Digi and Gradely place him at the intersection of education innovation and technological advancement, where he actively drives solutions that address the continent’s pressing educational challenges.

Adebayo’s revolutionary approach combines design thinking, agile methodologies, and a deep understanding of local educational needs to empower African teachers to become authentic learning designers. Under his leadership, Eazy-Digi has garnered recognition for its transformative impact, including nominations for the 2024 Founder of the Year in Nigeria and Startup of the Year by the Global Startup Awards.

Beyond his entrepreneurial ventures, Adebayo serves on the boards of various educational institutions, where he advocates for policies and practices that align education with the demands of a rapidly evolving world. As an international speaker and thought leader, he is passionate about inspiring educators, learners, and stakeholders to reimagine education as a tool for driving sustainable growth across the African continent.

Adebayo Alomaja ( BayoGPT )

2025 was the year I returned to the physical classroom to work again with kids, not as a teacher but a design thinking facilitator (DTF). 

It was a response to a need, a gap and a call to raise young innovators, creators and problem solvers. Everytime I read the news, reports and events, I keep seeing how complex the society today's learners will inherit is, and also how slow K-12 is currently responding to this. We can't wait!!!

My training and upbringing as a global design thinker is not to see a problem within my reach and do nothing about it.

We already had the "Design Thinking Academy For Schools" where we trained school leaders and educators but we discovered that it was also important to extend this to the learners.

If you understand where the world is today, you will agree that education can no longer be passive, an experience that raises people that wait for change. Nooo!!!! Africa needs active citizens, people that are not waiting but taking the stage and creating a preferable future.

We launched out with the prototype and laid out a structured program. We were also listening to the learners as we moved which led to some changes in our plan. 

"Every term has a theme"
The theme was around how AI is meeting human needs in today's world, exploring the world of products and services that already exists and building a prototype for something different. The big issue here is that a generation can go through 9-3-4 and still not understand anything about the topic above. 

Why ???

The Journey began with Empathy in action - Listening! 
The learners were shared into group for community-based interviews to track and validate certain needs. Design Thinking says the community is the classroom!  

We took the learners through the 5 phases of design thinking and now they have their prototypes. The outcome of the program (termly) is always a product, service, discovery or a solution.

Well, I am excited about this journey and this initiative. 

In 2026, we want to open this to only 10 schools. 

Thank you Temitope Adebimpe and PEARLS GARDEN SCHOOL for saying yes to innovation. You have always being like that 😀

So which school is next ? 

Let's talk: training@eazydigi.info | +2348148976290 | eazydigi.info 

#school #training #designthinking #learning #problemsolving #innovation #education #sdg4

Nigeria’s Foremost Education Futurist | Co-creating The Next Generation Of K-12 & Growth Stage Private Schools In Africa | 100k teachers to authentic learning designers by 2030.

"2025 ended an era"..… please stay with me and read slowly 😀

The first 25 years of the internet age quietly closed, and with it came a clear signal: we have entered the Intelligent Age — where intelligence is now shared between humans and machines.
(To understand this better, read the Nov 2025 report by McKinsey on Agent,  Robots & Us). 

It's a new standard and it's non negotiable! 

👌Industries are already responding.

🚨 In 2024, Tyler Perry indefinitely paused an $800M studio expansion after seeing what generative AI could do (Sora) 

🚨 Apple shut down its decade-long electric car project and reassigned thousands of staff to AI.

🚨 By 2026, over $500B is projected to be invested in AI globally.

This is not hype, this is reallocation, this is a huge shift! 

Here’s the uncomfortable question for education:

If AI is taking over "routine cognitive work" everywhere else, what exactly are schools still preparing children for?
🤦🤦🤦

I hope you know that school is all about "routine cognitive work" - Monday To Friday! 

GenAI didn’t kill schools, it exposed their limits.

📌 A good grade no longer equals intelligence.
📌 Speed is no longer mastery.
📌 Expertise is now a commodity ( We no longer need subject teachers 😎).

The real value now lies in what machines don’t have.🤔🤔🤔

As I type these things, I am really worried about the alpha generation. 

This is the moment school leaders must act, not to add AI to old workflows, but to redesign education itself. Adding AI to old workflows is compounding the problem.

Just as industries are building intelligent systems,
schools must now build Intelligent Schools for the Intelligent Age.

A few questions to ponder on as schools review their value proposition for this new era : 
1. AI-Literacy: Do learners know when and how to work with AI? 
2. Context Mastery :  Do learners understand the society, economy, and culture they are preparing to serve?
3. Agency : Can learners design their own learning pathways?
4. Creative thinking: Are learners creating things that did not exist before?
5. Conceptual understanding: Can learners explain why something works, not just what the answer is?

History rewards those who catch the signal early.

® The Education Futurist | BayoGPT 

if this resonates, let's discuss...

#school #education #learning #teach #teacher #teaching #k12 #k12schools #ai #intelligentage #future #futurethinking #designthinking

Excited to share that I will be speaking today at the AI learning circles organized by Tech4Dev, one of the largest community of techies in Africa and globally 🔥🔥🔥

The focus is so timely, as it provides an opportunity to explore the real power, purpose and potential of AI. I have often said that to understand AI properly, listen to builders and creators, not consumers. Listen to people that are building with AI! 

Are you still seeing AI as a quick fix ? It will keep you at the same cognitive level. 

AI has the potential to accelerate your career growth in any field, if you approach it correctly. Let's talk more about it during the event. Looking forward to learning from the community.

Register Here to secure your spot : https://lnkd.in/gJhghfDg

Happy AI-ing.... Off course, design thinking always remains the context 😀

#ai #tech4dev #webinar #prompt #reasoning #machinelearning #career #growth

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