Hey, I’m Sam
I’ve spent the past decade helping startups scale from 0 to 8-figures, leading marketing for products that reached 8M+ users. And if there’s one thing I’ve learned, it’s this:

Most startups don’t have a marketing problem. They have a customer understanding problem.

I’ve seen it happen over and over:

- A startup hits $2M ARR and suddenly, what used to work: founder-led sales, scrappy paid acquisition- stops scaling.
- They try the usual fixes: more ad spend, new channels, hiring an agency - but nothing moves the needle.
- They burn cash testing random tactics without actually knowing what makes customers buy, stay, and refer.

That’s where I come in.

I don’t believe in blind optimizations or playbook strategies.
 
I believe in getting inside your customers’ heads, so we can build a growth system that’s actually designed to work for your unique audience and business.

What Makes Growth Studio different?
Most agencies move too slow.
They hand you off to junior teams who’ve never actually scaled a business.
They build “strategies” in a vacuum - without ever talking to your customers.

That’s not how we operate.

We work directly with founders to get to the root of why their growth has stalled - and move fast to fix it.

✔️ We start by deeply understanding your customers - what they need, what makes them convert, and why they stick around.
✔️ We take full ownership of your paid acquisition & growth strategy - no outsourcing to a junior team.
✔️ We act as an embedded growth partner - not a consultant handing over a deck.

This isn’t about quick wins. It’s about building a scalable acquisition system that compounds over time - so you can grow without the guesswork.

Learn more: https://joingrowthstudio.com

Samantha Leal

La primul business

A community for first-time entrepreneurs.
More here: https://www.instagram.com/laprimulbusiness?igsh=MWRheHd4b2NycmdiYQ%3D%3D&utm_source=qr

Founder

Parentool 

Parentool is a parenting app where parents get answers directly from experts. 

OUR MISSION
To become the go-to place for all-things-parenting-related topics.

OUR BRAND PROMISE
We promise that you can find the information you can fully rely on, exactly when you need it, in the most easy-to-find-and-digest way possible. We help you reparent yourself and take a look at you from the perspective of the human in a parenting role.

OUR BRAND VALUES 
Transparency 
Care 
Playfulness
Uniqueness

Founder & CEO

Petruta Tuliga Consulting

I’m on a mission to guide people to build businesses that are in alignment with their true nature and calling. 

Businesses that feel good.
Businesses that feel empowering. 	
Businesses that don’t require sacrificing your values. 
Businesses that offer you the freedom you crave.
Businesses that make you scream from the top of your lungs: ‘’Fuck yes! I created this!’’

My journey over the last 12 years has been nothing short of exciting and challenging, taking me across various roles and industries.

Building Parentool and Visidot from scratch, I've experienced firsthand the rollercoaster ride of entrepreneurship - from those initial lightbulb moments to the daily grind of making things work.

I’ve started Parentool with:
no money 
no technical knowledge 
no experience in the parenting industry 
tons of confidence issues and impostor syndrome

 If you're starting your entrepreneurial journey and need someone who's been in your shoes to guide you, I'm here to share insights, strategies, and real-world advice to help you navigate this exciting path. 

Let's turn your entrepreneurial dreams into reality! 

Drop me a line at hello@petrutatuliga.com

Business Consultant for first-time entrepreneurs

Brandocracy

Product Development Strategist

Visidot App

Responsible for:
- Budgeting 
- Business Plan 
- Marketing strategies
- Sales processes 
- Demo 
- Product roadmap

Product Development Manager

RebelDot

Starting July 2018, the Services Division of Imprezzio Global has been acquired by co-founder Tudor Ciuleanu and now operates under the name RebelDot. 

At RebelDot we enable organizations in more than 15 industries to make an asset out of custom software. From consulting to web or mobile apps, UX-UI design and QA, we help our clients achieve more through technology. Our goal is to make software development effective and hassle-free for small and medium enterprises.


-  Sourcing and recruiting talented colleagues on different positions

·  Defining online presence, posting and promoting our job openings

·  Planning and implementing employer branding activities and campaigns together with HR team and Marketing Specialist (job fairs, internship programs, etc.)

·   Managing social media content and postings related to employer branding (Facebook, LinkedIn, blog posts, recruitment sites etc.)

·  Involved in planning and implementing internal events (Anniversary Party, Christmas Party, Board Games Night, etc.)

·  Involved in the internal marketing & communication initiatives (promotional items, internal newsletter, intranet)

·   Ensuring that all creative marketing materials used adhere to  branding guidelines

·   Ensuring all events and initiatives involved in are within budget and deadlines

Employer Branding Specialist & Content creator

Welocalize

- Language lead for over 25 languages
- Responsible for the onboarding process
- Liaise with Vendor Management and production team to support freelance
recruitment needs
- Business development related services
- In charge with training of the onboarded freelancers
- Leading recruitment campaigns
- Profile creation and vetting
- Talent Testing

Talent Finder

AIESEC

- In charge of sourcing suitable candidates for Global Partners
- Opportunities
- Build Market Intelligence strategies within the Members Committee
- Plan and execute marketing campaigns to increase the visibility of the
opened positions
- Manage the supply and demand for Electrolux, DHL and Husqvarna

Global Partners Talent Sourcing Coordinator

OutLead Marketing

- Content creator
- Creating Google and Facebook Ads for customers
- Planning the Social Media Strategy for 3 main
partners
- Organizing Cluj Innovation Days

Marketing Intern

AIESEC UK

- Leading and developing a team of 5 members (Vice Presidents
Marketing)
- Tracking and evaluating the national and local marketing campaigns
- Creating Learning and Development programs for Vice Presidents

Marketing Coach

Founder & CEO at Parentool® 👶 Sharing the unfiltered life of growing a business 🤓 Helping other startups get from idea to first paying customers ❤️

www.parentool.ro www.petrutatuliga.com

You have the ambition, the drive, and the vision. But also the doubts, the second-guessing, and the frustration of wondering if you're actually making the right moves.

I know the feeling. I’ve been there. I'm still there sometimes. And if there’s one thing I’ve learned, it’s that success is about having a clear roadmap and the confidence to follow through, even when things get messy.

That’s where I come in.

I help first-time founders cut through the overwhelm and finally feel in control without spending months (or years) stuck in research mode, waiting for the “perfect moment” to start.

✔ Validate your idea before quitting your job (because “just go for it” is bad advice)
✔ Build a business model that actually solves problems (not just one that sounds good)
✔ Attract your first paying customers, even in a crowded market
✔ Make smart, strategic decisions so you don’t waste time, energy, or money

Why work with me?
With 10+ years in startups, product, and business strategy—working with well-known brands and bootstrapping my own businesses—I’ve seen the same patterns over and over:
people fail because they don’t have a clear plan, and their own self-doubt stops them from implementing what they already know.

That’s why I help founders like you avoid common mistakes, build a business that actually works, and stop feeling stuck in “what if” mode.

Let’s get you moving!
If you’re tired of overthinking and ready to actually take action, I’d love to help.

📍 Check out www.petrutatuliga.com for resources that will help you get unstuck.

Petruța Țuligă

Ieri am ținut primul workshop organizat de mine: In-Between, despre crizele existențiale şi etapele prin care trecem atunci când facem anumite tranziții (angajat->antreprenor, carieră->rol nou de mamă/tată, schimbări de relații/oraşe/joburi etc).

S-au înscris 43 de persoane şi am fost 32 live 🥹 Restul vor vedea înregistrarea.

Am invitat-o pe Anca Peştean, psihoterapeut, să mi se alăture şi împreună am reușit să creăm o experiență nervous system friendly în care pe lângă informație am lucrat şi cu corpul şi emoțiile.

M-am trezit astăzi cu un mesaj de la o participantă care mi-a spus că, după 2 ani în care a putut să doarmă doar 2-3 ore pe noapte, după workshop a dormit 8h neîntrerupte.🥺

Vă zic când ne uităm at the core of things şi lucrăm cu poveștile interioare şi restul lucrurilor se aşează.

Petruța Costea (Țuligă)

Founder at Parentool® & La Primul Business 😇Sharing the emotional roller-coaster of being an entrepreneur and the 2:00 AM thoughts most founders hide.

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Ieri am participat la Candle Light Networking unde am fost invitată de Georgiana C. să spun câte ceva despre povestea mea antreprenorială şi să ascult antreprenoarele din cameră. 

În timp ce le ascultam îmi venea în minte cat de multe lupte ascunse sunt în spatele unei firmei si mai ales a unei firme conduse de femei care îşi doresc echilibrul dintre sustenabilitate, impact, viață de familie, sens, valori şi bani.

Cât de multe lupte de mindset, greutatea relațiilor transgeneraționale şi ruşine există în fiecare dintre noi.

Şi cum, despite this, încă au curaj, încă încearcă, încă luptă.

Dacă aveți o femeie antreprenor în viața voastră să-i spuneți că o admirați pentru curaj. 

Într-o lume în care i s-au pus atâtea etichete asta e una pe care chiar are nevoie să o audă: că e curajoasă.

Everyoneeeee my first podcast in english is UP!!
I had such a heartfelt conversation with Lia Boyland from The Brag Podcast. I inserted some unpopular opinions and self reminders that my journey is worth sharing ❤️

Thank you, Lia! ❤️

The Brag Podcast getting female entrepreneurs to brag 🚀

From childhood dreams to the TEDx stage.🎤Petruța Costea (Țuligă) isn't a parent.
Yet she built Parentool® from seeing her parents struggle - a platform connecting anxious parents with trusted doctors across 50 COUNTRIES. 🌍

🏆 50+ doctors recruited globally
🏆 Thousands of parents using it
🏆 100% bootstrapped (zero investor funding)
🏆 TEDx speaker
🏆 Founder of TWO businesses
🏆 Sold out her "In Between" workshop before sharing full details

And she did it all while being told "this won't work" and "parents won't pay."

THE ORIGIN STORY:
Small town Romania. Semi-toxic family. Zero entrepreneurs around her.

Yet as a little girl playing with dolls, she'd say "I'll be an entrepreneur" without even understanding what it meant.

That little girl just delivered a TEDx talk: "I hope whoever listens is reminded of their power to turn every pain into a beautiful gift for themselves and for humanity."

THE BOOTSTRAP CHOICE:

Rejected investors early. Why?

"I didn't want to be seen as 'young woman with just an idea.' I wanted equal footing. I wanted to focus on parent experience, not investor reports."

Result: Complete autonomy. Her rules. Her vision. Her impact.

THE IMPACT:
Parents send her photos of baby hands with messages: "Thank you for creating this."
That's the validation that matters.

THE "IN BETWEEN" WORKSHOP:

30 people signed up before she even shared full details.

Why? Because she's addressing what nobody talks about - the identity crisis entrepreneurs face. The dark "Void" stage where most quit and go back to their old lives.

WHAT'S NEXT:
✨ Parentool® 2.0 launching in 2026
👥 Building her dream team
🚀 Community space for La Première Business

Her message to women: "In 20-30 years, don't look back and say 'I didn't do it because I was afraid.' I started with nothing. You can too."

🎙️ Latest episode of The Brag Podcast - link in comments
🎤 Watch her TEDx talk - link in comments
📩 Connect with Petruța Costea (Țuligă)
🌐 parentool.ro

#FemaleFounders #TheBrag #Bootstrapped #TEDx #ParentingTech

Meanwhile this. I think I won in life, guys! ❤️
Ca Parentool® să devină un reper de încredere pentru mine e mare, mare lucru.

Şi mă bucură că nu este caz singular.

graphical user interface, text, application, chat or text message

Am povestit ieri, pe stories, despre prietenii şi mă gândeam că un topic despre care nu prea văd să se scrie este despre relația dintre 2 parteneri de business.

Când am pornit la drum cu Parentool®, nescriind o linie de cod în viața mea şi neştiind ce Dzeu înseamnă Google Firebase, am ştiut că e nevoie să găsesc o persoană tehnică. Dar nu orice fel de persoană ci una care să îmbine knowledge-ul tehnic cu o perspectivă de business şi curiozitate de produs. 

În cele din urmă am găsit-o şi cei 5 ani de testat, prototipat, lansat, pierdut în mrejele vieții mi-au adus câteva lecții valoroase:

1. Când alegi un partener de business, if you are in it for the long run, e aproape la fel de important ca partenerul de viață.

Pentru că ajungi să petreci foarte mult timp cu acea persoană, să luați decizii inconfortabile, să trageți la aceeași căruță.

2. O relație personală bună se reflectă şi în energia din business

Ceea ce am făcut de la început a fost să ne punem la o cafea şi să povestim despre viața noastră, despre copilărie, despre aspirații şi despre red flag-urile noastre. De mai multe ori. Fiind 2 străini a fost important pentru a seta o fundație de încredere.

3. Life happens 

Ca şi în orice relație şi în aceasta viața o să vină cu surprise plăcute sau mai puțin plăcute, creşti, îți schimbi perspectivele, ai perioade mai low, perioade my high şi aici contează mult ce alegi să faci cu ele. 

4. Cu cât tu ca founder ai mai multă claritate şi reușești să comunici aşteptările clar cu atât lucrurile curg mai uşor 

5. Este o relație 
Şi ca orice relație are nevoie de timp şi intenționalitate. Are nevoie de o viziune comună, valori comune, dar şi diferențe suficient de mari (dar nu prea mari) cât să creeze o fricțiune necesară creșterii 

Mai revin pe subiect ❤️

Vă salut din drum spre București!

One of the things I didn't expect in my founder journey was to cringe at myself when someone I personally know uses the product I founded. 

And I know, from other #entrepreneurs as well, that this is waaaay more common than we like to admit. 

So I did what I do best: dig deeper. 😅 

What I discovered is that when someone you personally know uses your product, it collapses the distance between who you are and what you created. Your product isn’t just a tool anymore and it becomes a visible extension of your identity, values, and evolution. 

People who knew an older version of you now encounter the “updated” you through your work, and that clash can trigger exposure and mild shame responses. It’s like being seen mid-transformation, without the protective buffer that branding and anonymity usually provide.

The cringe is a nervous-system reaction to crossing a psychological threshold. 

Familiar faces using your product make the business feel irrevocably real no longer an experiment you can quietly outgrow (the life with no Plan B that I spoke about in a different post). 

That moment often activates older protective parts that learned visibility equals risk. In reality, this discomfort usually signals identity expansion: your self-concept is catching up to the impact you’re having. 

Did you experience the same cringe feeling?

Astăzi am avut o experiență mai atipică legată de business.

De fapt, acesta a fost şi motivul venirii mele la București.

Am fost invitată să particip în jocul Calea Business-ului.

Un fel de joc terapeutic, mai atipic, care îți arată care sunt paşii pe care e nevoie să-i parcurgi pentru îndeplinirea obiectivului.

Eu am şi fost cea care l-a câştigat din 2 aruncări de zar şi mi-a confirmat că business-ul e mult, mult, muuult mai intim şi conectat cu povestea noastră de viață decât credeam.

Astăzi a fost lansarea oficială în România și se poate juca cu facilitatorii de aici. Eu am fost la Alexa Petrache.

Prima mea zi la București a început în forță. Am ținut o sesiune de mentorat de business offline și apoi am înregistrat un episod despre antreprenoriat cu Anca Florea. Urmează să apară pe Youtube. 

Anca m-a întrebat despre reziliență, despre ce înseamnă să fii female founder, despre ce abilități cred că ar trebui să aibă un antreprenor și despre cea mai valoroasă investiție. 

La cea din urmă eu am dat un răspuns mai nepopular și unul mai acceptat în cercurile antreprenoriale. Dar revin aici când e video-ul. 

În du-te vino-ul zilei am observat ceva. 

Mă uimește de fiecare dată cum Bucureștiul zici că mă bagă-n priză.

Brusc vreau obiective mai mari și mai îndrăznețe. Am simțit asta (bine, la un alt nivel) când am stat o lună în New York și Londra. Apoi am ajuns în India de unde mi-am luat ideea de sens și împlinire și parcă a fost un buton de ''Chill, mujer!'', ca apoi să ajung în Mexic și Brazilia care să mă bage iar în priză, dar de data asta pentru a seta obiective de o viață care se simte ca un dans de salsa. 

Nu e curios cum fiecare loc pe care-l vizităm sau unde stăm ne influențează în decizii?

Anyhow, o filă din #jurnaldeantreprenor. 

Weekend fain tuturor!

taplio

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Samantha Leal

Petruța Țuligă

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The Battle

Samantha Leal

Petruța Țuligă

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