Samantha McGregor

Helping fashion and beauty brands maximize revenue using data-driven and profitable email and SMS campaigns

Working as the VP of Customer Success for a top marketing analytics firm, I discovered the power data-driven campaigns had in unlocking massive hidden revenue streams.

By understanding, engaging, & activating their customers through an optimized customer journey (both online and offline), my clients have decreased their customer acquisition cost, increased their AOV by 26%, and lifted their product sales growth by 30%. 

After the analytics company, I worked for was acquired in 2018, I started my own consulting business, helping SaaS companies expand their reach & build best-in-class customer success departments. 

Being an unapologetic data nerd, I love nothing more than diving into a spreadsheet & analyzing numbers & trends.

Working for an AI-driven marketing company, I fell in love with data, customer segmentation based on behaviour, and personalized marketing campaigns. There, I honed my skills in Customer Journey Mapping, helping clients maximize their revenue and sales growth. 

Crunching the numbers to help business owners achieve their growth dreams keeps me excited daily!

I specialize in email and SMS campaigns & digital marketing strategies for brick-and-mortar & direct-to-consumer fashion & beauty brands generating $10-60MM annual revenue. 

My clients seek my strategic campaign experience to:

~ Provide input & strategic direction to meet business objectives and exceed financial expectations.

~ Analyze existing email marketing campaigns & flows to see where they are leaving money on the table and how they can increase revenue.

~ Refine their SMS marketing approach & strategy to increase conversions or launch a brand new SMS program from the ground up.

~ Improve email & SMS signup conversions.

~ Oversee deliverability & compliance processes to maintain & improve program performance.

~ Identify additional email & SMS flows to drive incremental revenue continually.

Email & SMS marketing should be a source of revenue and growth businesses can rely on. But too many companies are leaving money on the table and struggle to find the bandwidth to optimize their marketing campaigns. 

If your acquisition costs are growing but you’re struggling to meet & exceed your online revenue expectations, you’re missing out on a huge opportunity to expand. 

It’s why clients come to me to identify what messages they need to be putting in front of their customers to maximize their email & SMS marketing. 

If you’re a fashion or beauty brand that is looking for growth, I invite you to email me at sam@businessbeforefashion.com.

RevUp Accelerator strengthens businesses and boosts their sales through customer-centric email and SMS marketing. 

Since inception, we have generated over $50MM in attributable email and SMS revenue. For example, one of our clients, a fashion retailer, increased its email-based sales by 550%. 

Our core values revolve around trust, respect, honesty, and results. 

We seek to build mutual trust with every client to ensure an honest business relationship. There’s a trend in online marketing: selling a generic campaign or email flow and acting like that’s a holistic solution. But this is setting brands up to fail with unrealistically high expectations.

By being honest and upfront on all decisions, our team and clients are on the same page. I ensure my clients have a strategy that aligns with their audience and their product so they’re clear about the longer-term strategic roadmap for the future of their business.

In working with your marketing team, I will help them to…

~ Create buyers’ personas so you can start sending the right message to the right buyer at the right time.

~ Map out your customer’s journey with your product or service — from the first touchpoint to where you want them to end up.

~ Use your customer journey map to improve conversions and sales.

~ Understand the anatomy of a good email, along with email sequences, automation, and the importance of segmentation.

~ Nurture relationships through your emails so your subscribers stick to you like glue.

~ Measure what’s important, track metrics, identify gaps and maximize conversions.

~ Continue to improve your email deliverability and get into your customer’s inbox, not marked as spam or promotion.

If you’re ready to grow your profits with sure-fire methods guaranteed to give success every time…

Let me help you to create targeted, personalized marketing campaigns to maximize revenue for your business. Email sam.mcgregor@revupaccelerator.com.

I Add Value by Driving Cloud Strategy, Tech Leadership, AI/ML Innovation, & Information Security | Award-Winning CTO & CISO | Scaling Tech Teams & Transformative Solutions | Helping Businesses Win in Tech

As a dynamic, forward-thinking Technologist with over 20 years of experience in the tech industry, I have dedicated my career to drive business growth and technical strategy. My unwavering passion for technology and constant pursuit of excellence has led me to become a recognized industry leader in cloud computing, information security, software development, and technology leadership.

🔹 Technology Leadership:
Throughout my career, I have gained invaluable expertise in leading and mentoring high-performance teams in highly competitive environments. By fostering a culture of collaboration and open communication, I have consistently inspired my teams to achieve their best work, resulting in the successful delivery of numerous innovative products and services.

🔹 Cloud Computing & Architectures:
With a deep understanding of the transformative potential of cloud computing, I have spearheaded multiple initiatives to migrate legacy systems to cloud-based infrastructures, leveraging leading cloud platforms like AWS, Azure, and Google Cloud. These projects have resulted in significant cost savings, increased scalability, and improved operational efficiency for the organizations I have worked with.

🔹 Information Security:
As a staunch advocate for robust information security practices, I have developed and implemented comprehensive security policies, procedures, and technologies to protect sensitive data and ensure compliance with industry standards like SOC, HIPAA, and ISO 27001. 

🔹 Software Development:
A strong believer in the power of agile methodologies, I have advocated the adoption of Scrum, Kanban, and DevOps practices in various organizations. By embedding agile principles in every aspect of the software development process, I have helped teams to deliver high-quality software solutions that meet evolving customer needs while maintaining the flexibility to respond to changing market conditions.

🔹 Innovation & Strategy:
One of my core strengths is the ability to identify emerging technologies and trends and develop strategic roadmaps to harness their potential. By focusing on continuous improvement, I have fostered a culture of innovation that encourages experimentation & learning, ultimately leading to the development of ground-breaking products and services.

I am always eager to connect with like-minded professionals who share my passion for technology and innovation. Feel free to reach out to discuss collaboration opportunities, industry insights, or simply to expand our professional networks.
🔗 Let's connect and build the future together! 🔗

Gurpreet Singh

Shadow AI is already part of our world. 🚀
It's changing the game in ways we never saw coming.

Swipe through to see what’s really happening and what it means for us all. ⚡

🚀 Driving Cloud Strategy & Digital Transformation | 🤝 Leading GRC, InfoSec & Compliance | 💡Thought Leader for Future Leaders | 🏆 Award-Winning CTO/CISO | 🌎 Helping Businesses Win in Tech

Shadow AI Is Already Here_ What Now_.pdf

Uncover the truth about vendor tiering in risk management! 🔍

In this carousel, we’ll break down what vendor tiering really means and what it’s not.

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Samantha McGregor

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The Battle

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