Samantha McGregor

Helping fashion and beauty brands maximize revenue using data-driven and profitable email and SMS campaigns

Working as the VP of Customer Success for a top marketing analytics firm, I discovered the power data-driven campaigns had in unlocking massive hidden revenue streams.

By understanding, engaging, & activating their customers through an optimized customer journey (both online and offline), my clients have decreased their customer acquisition cost, increased their AOV by 26%, and lifted their product sales growth by 30%. 

After the analytics company, I worked for was acquired in 2018, I started my own consulting business, helping SaaS companies expand their reach & build best-in-class customer success departments. 

Being an unapologetic data nerd, I love nothing more than diving into a spreadsheet & analyzing numbers & trends.

Working for an AI-driven marketing company, I fell in love with data, customer segmentation based on behaviour, and personalized marketing campaigns. There, I honed my skills in Customer Journey Mapping, helping clients maximize their revenue and sales growth. 

Crunching the numbers to help business owners achieve their growth dreams keeps me excited daily!

I specialize in email and SMS campaigns & digital marketing strategies for brick-and-mortar & direct-to-consumer fashion & beauty brands generating $10-60MM annual revenue. 

My clients seek my strategic campaign experience to:

~ Provide input & strategic direction to meet business objectives and exceed financial expectations.

~ Analyze existing email marketing campaigns & flows to see where they are leaving money on the table and how they can increase revenue.

~ Refine their SMS marketing approach & strategy to increase conversions or launch a brand new SMS program from the ground up.

~ Improve email & SMS signup conversions.

~ Oversee deliverability & compliance processes to maintain & improve program performance.

~ Identify additional email & SMS flows to drive incremental revenue continually.

Email & SMS marketing should be a source of revenue and growth businesses can rely on. But too many companies are leaving money on the table and struggle to find the bandwidth to optimize their marketing campaigns. 

If your acquisition costs are growing but you’re struggling to meet & exceed your online revenue expectations, you’re missing out on a huge opportunity to expand. 

It’s why clients come to me to identify what messages they need to be putting in front of their customers to maximize their email & SMS marketing. 

If you’re a fashion or beauty brand that is looking for growth, I invite you to email me at sam@businessbeforefashion.com.

RevUp Accelerator strengthens businesses and boosts their sales through customer-centric email and SMS marketing. 

Since inception, we have generated over $50MM in attributable email and SMS revenue. For example, one of our clients, a fashion retailer, increased its email-based sales by 550%. 

Our core values revolve around trust, respect, honesty, and results. 

We seek to build mutual trust with every client to ensure an honest business relationship. There’s a trend in online marketing: selling a generic campaign or email flow and acting like that’s a holistic solution. But this is setting brands up to fail with unrealistically high expectations.

By being honest and upfront on all decisions, our team and clients are on the same page. I ensure my clients have a strategy that aligns with their audience and their product so they’re clear about the longer-term strategic roadmap for the future of their business.

In working with your marketing team, I will help them to…

~ Create buyers’ personas so you can start sending the right message to the right buyer at the right time.

~ Map out your customer’s journey with your product or service — from the first touchpoint to where you want them to end up.

~ Use your customer journey map to improve conversions and sales.

~ Understand the anatomy of a good email, along with email sequences, automation, and the importance of segmentation.

~ Nurture relationships through your emails so your subscribers stick to you like glue.

~ Measure what’s important, track metrics, identify gaps and maximize conversions.

~ Continue to improve your email deliverability and get into your customer’s inbox, not marked as spam or promotion.

If you’re ready to grow your profits with sure-fire methods guaranteed to give success every time…

Let me help you to create targeted, personalized marketing campaigns to maximize revenue for your business. Email sam.mcgregor@revupaccelerator.com.

🙋‍♀️ Hi, there! I'm Wajiha, a Genuine Generalist and Creative Builder! Currently, I'm building an important project: myself, having an appetite for taking on challenges head-on, has led me to dive deep into the world of products, businesses, and startups, particularly in ed-tech, interior design, SaaS, and mental health projects. This journey involves weaving adaptable strategies with impactful internal and external communication (yes, you also know they're equally important!)

When not handling Everything All at Once, I channel my creativity into writing—exploring societal narratives, dissecting gender dynamics, and sparking meaningful conversations.

My skill set spans product sales, community building, strategy, GTMs, brand development, and online presence creation. I'm confident in my capacity to guide individuals in pursuing professional goals while nurturing their Brand.

I'm a firm believer that Creative solutions are the driving force of Marketing! Let's connect to collaborate on content strategy, brand enhancement, and transformative projects. Whether it's brainstorming over chai or innovating virtually, let's co-create!

mail: haider.wajiha23@gmail.com

Wajiha Haider

Over the past months, I’ve had the chance to work closely with many of the dentists. From collaborating on content to nervously letting them in for my first teeth cleaning, they’ve been a big part of the journey. What always stands out is the patience, the calm, and the care they bring into every interaction.

Here’s to each one of you, and to many more I’ve had the privilege of working with. Thank you for the care you bring to every smile. 🦷✨


Dr. Paminder Singh | Dr. Vignesh G. Kumar | Dr. Sudeep DK | Dr Nandu Joshy | Dr Anand S | Dr. Shreya Singh 

#NationalDentistsDay

Scaling through 3C’s: Content, Community, Conversion @ CURA CARE | Ex WISE

Yaar gyaan (5 lessons, 3 things) dekh dekh ke main LinkedIn se bore hogayi hun, aur dete dete bhi. Share your perspective, as raw as it could be. 

Be real. Be human.

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Samantha McGregor

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