Breaking B2B

B2B/SaaS SEO for revenue not vanity.

Try the weekly podcast, newsletter or apply to work with us: https://www.breakingb2b.com/

Founder & Host

WEB CHOICE

Co-Owner (Exited) 

Digital Marketing Specialist

Mighty Marketing Group

Head Of Sales

Head of Digital

Digital Solutions Manager

Business Development Manager

Web Choice UK Ltd

Head of New Business Development / Sales for Web Choice UK. 
Key job roles include: 

- New Business Development (Inbound Marketing, Email Marketing, Social Media Marketing, Networking, Researched Cold Calling, Canvassing, Working incoming Leads)
- Nurturing leads from initial point of contact right through to successful conversion
- Building High-End Proposal Documents 
- Pitching to and winning contracts for Blue Chip Companies
- Personally Responsible for Winning Substantial Contracts
- Account Management for Key Clients
- Helping clients to add real value to their business with a Tailored, Fresh and Innovative approach
- Tailoring Long-Term and Effective Web and Marketing Strategies 
- Working closely with the Sales, Design and Development team and continuing to deliver World Class Web Development, eCommerce, App Development and Digital Marketing Solutions.

Sales & Marketing Manager

Part of the leading Sales Team at Web Choice UK.
This role involved working with clients on an International Level to provide Highly Professional Responsive Website Design, Website Development and Online Marketing Solutions.

Job roles included:

- Generating Leads and Sales
- Client Account Management
- Working with a range of Microsoft products (Excel, Word, PowerPoint etc.) 
- Preparing proposals and pitches
- Working closely with the design and development team

Business Development Executive

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B hit $138k MRR in 21 months. Here’s my 7 bets to break $200k ASAP in 2026:

1. Improve time to value.

One thing I hate about the SEO industry is pointless month long technical audits to collect cash.

We’ve just shrunk our onboarding flow to start executing on a game-plan one week from sign up.

Then we work on audits / reviews if needed whilst making progress to drive pipeline.

I still wanna speed this up.

2. SEO/AEO.

Gotta keep practising what we preach.

Showing top when high intent prospects search on Google and LLMs looking for a SaaS SEO agency.

3. Niche influencer partnerships.

Working with founders who have our ICP (SaaS marketing leaders and founders) to run their SEO engine.

Right now working with Adam Robinson @ RB2B and Adam Holmgren @ Fibbler.

We all share the full roadmap ups and downs here in public.

The trust this builds is unbeaten.

Looking to bring another founder with a strong following in our ICP onboard.

4. YouTube and podcast. 

Hardly any b2b companies are nailing YT.

We share our full playbooks weekly on SaaS SEO & AI search.

With top notch production from Samu and team.

Not only are this vids evergreen and searchable but we cut them up to publish here.

More and more prospects now mention they’ve seen our videos on sales calls.

Also interviewing SaaS mktg leaders on the Breaking B2B podcast to share how they drive growth today.

5. Founder brand.

I try to do the opposite of most SEO agencies. 

Memes.
Music videos.
SEO man skits.
Ask the public series.
Share our full SEO playbooks.

And a tonne more.

Get attention first then link back to our offer.

6. LinkedIn ads.

Making top organic posts thought leader ads and serving them to site traffic from all above activity.

Also targeting cold ICP.

Shout-out to George for running this engine for us. 

7. Deliver 5% extra.

We’re working to systematise an at least weekly value-add on top of our usual monthly works for every client.

Could be a loom video with CRO ideas, some free web dev, blog reccos or anything else to help drive growth.

My theory is this keep churn down and increases word of mouth recommendations.

Recently been blessed with folks mentioning we are recommended in Exit Five and other communities and wanna keep that building.

Cheers to an epic 2026!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Last weekend I blew $6.5k on 33hrs in Budapest and failed to hit our goal.

We aimed for 8 long-form videos.

Ended up recording 7:

- How a 19 yr old hit $50k MRR
- SaaS SEO explained in 5 minutes
- The b2budapest adventure (vlog)
- 5 yrs of SaaS SEO knowledge for free
- YouTube marketing strategy for SaaS
- I interviewed 466 SaaS marketing leaders…here’s what I learnt
- Crafting a SaaS SEO strategy live for a founder

All dropping on the Breaking B2B youtube and podcast over the next 2 months.

Saw some epic sights of the city.

Walked a tonne.

Great to meet our YT producer Samu

and cheers to Ben for filming everything.

Look forward to the next one!

No alternative text description for this image

RB2B and dozens more SaaS orgs drive signups & demos fast as 30 days with this simple SEO/AEO play: 

List out every competitor you have.

Make a dedicated page for each variation of:

competitor 1 vs competitor 2 vs you
competitor alternatives
competitor pricing
competitor reviews
 
Leverage customer research to share:

Why you
Where you’re a good fit
Where you’re not
Show product in action
Leverage customer results
A fair comparison of others

Why?

These pages are super low difficulty.

They rank FAST.

Plus the listicle articles get cited on AI overviews and ChatGPT.

Helping you control the narrative for your org.

Just like this example for Leadfeeder alternatives for Adam Robinson of RB2B.

Nobody searches this for fun.

They do it because they’re annoyed with their current vendors pricing, support, lack of features or they are comparing software to invest in.

Often low traffic keywords…

But super high sales intent to get those all important organic demos and signups flowing.

Watch and copy our full 34-minute SEO strategy for RB2B: https://lnkd.in/eiZfaXXq

Apply to work with us: https://lnkd.in/e7XuM6au

graphical user interface, text, application, email

Flew 1000+ miles to Budapest
(8 solid videos is the goal)

Met our YT producer Samu today.

Recorded some solid SaaS SEO video breakdowns at cool landmarks.

Went to a rooftop spa.

Had some great food.

Saw some great sights.

Now onto some podcast eps.

Blessed to be able to grow Breaking B2B and enjoy the process and partnerships. 

Great weekend!

Fibbler just broke $500k ARR. Next stop $1.5M+ ARR in 2026. Adam engaged Breaking B2B to fire-up their SEO/AEO inbound engine. Here's our exact strategy for December:

THE GAME-PLAN.

Drive sign-ups quick as humanly possible from dream clients searching for linkedin revenue attribution tools, comparing vendors, frustrated with their current vendor or struggling with a problem Fibbler solve.
 
We are focusing on bottom funnel articles and high-DR link building. The pages we’re recommending target high-value competitors or category terms where Fibbler should be mentioned.

NET NEW CONTENT.

We'll craft net new listicle based articles for:

- dreamdata alternatives (70 searches/mo)
- factorsai alternatives (10 searches/mo)
- linkedin marketing tools (600 searches/mo)
- linkedin ads [analytics] tools (10 searches/mo)

All long form 2-2.5k+ words.

Listicles are SUPER powerful to show up in AI overviews, ChatGPT and google organic.

Most are low difficulty and can drive pipeline within 90 days.

Plus they help you control the narrative and are solid assets for your website (and AI search results).

We position Fibbler as #1 backed by why customers choose them, where they are a good fit, where they aren't,  show the product in action, leverage social proof + clear CTA. Then a fair comparison on other vendors.

LINK BUILDING.

DA50+ links earnt from niche relevant sites and external listicles going back to our homepage and our own listicle articles.

linkedin ads attribution tools x1
linkedin revenue attribution tools x2
linkedin ads attribution x1
fibbler x3

WANNA SCALE ORGANIC PIPELINE FOR YOUR B2B/SAAS?

Check our results, pricing and book a call: https://lnkd.in/e7XuM6au

Fibbler ranked on AI & search in 5 days.
(12 months for SEO $$$ is a myth).

Yes, competitive category based keywords can take that 6-12 months+

But.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick sign-ups and demos.

They are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Working a treat already for Adam Holmgren and Fibbler.

Not sure why our screenshot looks like an old newspaper haha.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook: https://lnkd.in/et7yce7s

I started Breaking B2B because I’m selfish as f**k.

Rewind a few years.

At my last agency.

Monthly cash flow was up and down

We’d sell a few projects and be on an up.

And the next month have low sales and be struggling.

A stressful life.

Then it clicked.

We had a steady flow of daily leads from our organic #1 money keywords on Google.

Why not offer the same for our clients 

Do something we can deliver well on.

Get organic search working to drive solid leads for them.

And secure us some monthly recurring revenue.

After some time…

I learnt B2B SaaS companies were the ones we got best results for 

They had the problems we solve around:

- lacking SEO resource in house
- competitors outranking them on Google & AI search
- relying too much on paid ads or outbound
- last agency delivering traffic but not pipeline 

So in Feb 2024 Breaking B2B began with one focus. 

B2B SaaS SEO for revenue NOT vanity.

https://lnkd.in/e7XuM6au

I’m spending $6.5k on 48hrs in Budapest this Sunday…all in to fuel the media engine for Breaking B2B. Here’s why: 

THE THINKING.

I am all in on attention first from ICPs then linking back to our offer.

Most b2b and SaaS marketing is boring. 

Especially SEO.

After 21 months building this company in my home office…

It’s time to get out, meet more partners and customers and ramp up our mktg engine.

This will give us a tonne of footage plus we get to experience good sights and times in Hungary.

Originally planned around $3k 

But:

Flights
Hotels 
Transport 
Videographer (Ben) 
YouTube production (Samu)

And food, drinks & sights add up.

I’d much rather invest in these evergreen assets than chuck more in ads.

THE PLAN.

Fuel our media engine for the next 2 months.

AKA Breaking B2B YouTube and podcast.

Record 8 different videos in different spots.

4x solo episodes around what works today in SaaS SEO/AEO to drive pipeline.

3x live interviews with b2b marketers and founders. 

1X vlog of the whole journey and to see if we can fit it all in plus have fun at the same time and see Budapest.

All of which are sales assets to build awareness and proof we can deliver. 

Plus we can chop up for posts here.

WANNA FOLLOW ALONG?

Follow Breaking B2B YouTube and podcast over the next couple months too see the good, bad and ugly!

Where should we go next? 👇

Proud founder moment: Breaking B2B is actively getting recommended in Exit Five as a solid SaaS SEO/AEO agency 🙂

Check our results, pricing or book a call: https://lnkd.in/eT_F8zZB

graphical user interface, text, application

RIP LinkedIn organic 2026....This DEADLY TRIO feels unfair for driving highly qualified pipeline. SEO, YouTube and TL ads. Copy our exact playbook driving MRR growth at Breaking B2B:

The trust you build when these 3 work together feels unmatched. All before prospects jump on a call with your team.

1. SEO/AEO.

Work out what dream clients search when:

- needing your solution now
- frustrated with incumbent
- wanting to solve problems
- evaluating vendors

Prioritise high sales-intent and low difficulty.

Craft best in class articles, landing pages and product listicles depending on what ranks well for the search term.

Leverage customer research and social proof to make each a sales page for your solution.

Secure rankings in google and LLM visibility by earning backlinks and brand mentions on other sites talking about your niche/products.

e.g. we rank well for 'saas seo agency' 'b2b saas seo agency' 'best saas seo agencies' etc

This gets you mindshare and help you collect demand from high-sales intent buyers across Google organic and LLMs. 

2. YouTube.

Massively mis-used and neglected by B2B/SaaS orgs.

Work out your money keywords then craft solid videos for each that share the full strategy and show real proof of results of your product as the painkiller.

We share our full playbooks weekly on SaaS SEO & AI search.

As well as interviewing marketing leaders.

All with a YT first approach.

Vids are evergreen and searchable and we cut them up to cross-promote on here.

You can embed relevant vids onto landing pages, articles etc (can give an SEO boost).

Many folks we have come inbound mention seeing us on YT.

3. LINKEDIN TL ADS.

This needs someone from your org who's posting organically with a following of your ICP.

This piece of the puzzle links all the above together.

Organic posts sharing:

- how to's
- your pov
- why your org
- edutainement
- playbooks and guides
- proof you can deliver 

Adding a CTA l*nk into the post then running them as thought leader ads to ICPs from the traffic you get from the above channels.

AND.

Running these to other clients/customers/partners posting about your org.

This keeps you top of mind and drives trust with existing pipeline and colder prospects.

___

I've just finished recording my best SaaS marketing strategies for 2026 (there's some weird ones in there we're seeing work).

Backed by working with RB2B, Adam Robinson and dozens more fast growth tech companies to fuel organic pipeline.

Wanna watch it?

Comment "SaaS" below 

and I'll send over as soon as its ready.

No gates, you'll get the video to watch right away.

I've interviewed 466+ SaaS marketing leaders in 6 yrs and helped RB2B, Proposify, EventsAir & dozens more drive millions in pipeline. Here's my 6 best SaaS marketing strategies for 2026 (backed by data).

Just some of what I cover:

1. How to resonate with dream clients (skip this at your peril)
2. Build an SEO/AEO engine (with examples for Adam & RB2B)
3. Influencer b2b partnerships are killer (copy our process)
4. Exactly how to win on YouTube
5. Founder brand (do the opposite of competitors)
6. Amplifying organic winners w/ linkedin ads

All plays I run for Breaking B2B helping us hit $1.8M+ ARR in 22 months. 

Watch the full 25-minute video: https://lnkd.in/eiryuXrF

CMO: “I ain't waiting 12 months. How long til SEO/AEO drives pipeline”
Me: “It depends. Just kidding…most clients see demos in 90 days. Here’s how…”

Drive revenue from EXISTING bottom funnel content.

Start with the highest commercial value pages most likely to drive leads that are closest to top 3 organic spots (ahrefs > keyword opportunities > filter to commercial intent)

Look at competitor pages ranking top 3 organic right now for your money keywords, note down gaps on the page topic you can double down on that will make your page more helpful, trustworthy, useful and convincing to dream clients.

Update meta title w/ hook. Here’s one we use: SaaS SEO Agency [Crush 2026 MRR Goals]

Embed a YouTube video breakdown on the topic.

Add POV insights from expert on your team.

Weave in product screenshots/demo/GIFs examples.

Add relevant customer quotes, testimonials, reviews.

Add FAQs that address real harsh customer Qs and objections from sales & CS calls.

Add internal links from other relevant pages on the topic to and from the page.

Many of these pages updates can rank top of google organic and get AI visibility as quick as 1-2 months with the right approach.

Then once that's nailed...

Craft a net new MONEY keyword matrix.

Get with your sales and CS team.

Fire up a google sheet with 4 columns

- Our core offers
- Industries we serve best
- Competitors
- ICPs jobs to be done

Then you can build out long-tail niche keywords with solid buying intent behind them.

"best X software"
"X for [industry]"
"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]
"how to [crisp and expensive problem for ICP]"

Prioritise the low difficulty, high sales-intent ones to craft best in class pages for:

"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]

These can start driving demos and sign-ups 90 days from being published on both google organic and LLMs.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

In 139 seconds you'll learn the fastest way to scale your AEO/SEO authority. This strategy took Breaking B2B from 0 DR to driving pipeline in 90 days from launch on a new domain:

Step 1. 

Grab an SME from your team does a lot of press, podcast interviews, media coverages etc.

Step 2.

Longin to ahrefs or similar tool. Cut and paste their linkedin profile url. Hit backlinks tab. Filter to higher DR sites and find the niche relevant ones.

Step 3.

Make a list of the sites that only linked to your SMEs linkedin page.

Step 4.

Find out who wrote the article/page then connect on LinkedIn and send them a tailored loom video asking to add a backlink to one of your money keyword pages and mention your brand and category.

Step 5. 

Get an SEO win (solid backlink) and AI search win (brand mention)

Step 6. 

Repeat for all past media and future ones.

___

I recorded a 34 minute breakdown of the SEO/AEO strategy we're running for Adam Robinson & RB2B to scale sign-ups and revenue so you can copy it.

Watch or listen below 👇

CMO: We can’t share pricing. Board won’t approve.
Me: ChatGPT shares it regardless. Wanna control the narrative or risk 3rd parties sharing false info?

LLMs have put an end to hiding information on your website to force leads at all costs.

It’s long overdue in B2B/SaaS.

Share information buyers care about seeing on your website.

Or when your dream clients search for your company pricing or compare you against a bunch of competitors...

Your pricing could be shared by a disgruntled Reddit user along with a write-up to follow or from an out of date source.

The better way?

Share:

- Pricing
- Use cases
- Integrations
- Case studies 
- Industries you serve 

And beyond.

Leverage customer research to dive deep + share what your prospects could be searching for pain points, goals, jobs to get done and much more around the topic.

The more niche and specific the better.

Trust.
Visibility.
Qualified inbounds.

___

PS. grab my 90 days to revenue SEO/AEO video & playbook (1,811 b2b marketing legends did already) 👇

The new way to do SEO.
(AI and classic organic)

Work out your money keyword.

Example here for B2B SaaS "best [category] software"

Understand what type of page you need to craft.

Usually a listicle based article for this type of keyword.

Leverage customer research in your content:

Why you.
Where you exceed.
Where you aren't a fit.
Plenty of social proof.
Show the product.
Clear CTAs.

Simple technical SEO:

Money keyword in URL, H1, meta data.
Internal links to and from relevant pages.
Clean UX, fixed CTA side bar for articles.

Earn brand mentions and placements:

Get featured top 3 placements in articles comparing your software:

This is huge for AI overviews mentions.
Mentions in ChatGPT.
Plus backlinks for classic Google organic.

Rinse and repeat for every way a dream client can search when:

Needing your solution today.
Wanting to solve a problem.
Frustrated with incumbent.
Comparing vendors.

This drives mindshare, demos and sign-ups for B2B SaaS.

___

Recent win here for RB2B and Adam Robinson.

Grab 90 days to revenue SEO playbook: https://lnkd.in/et7yce7s

Book a call with us: https://lnkd.in/eCqF7VCP

Organic demos in 6 weeks.
(SaaS SEO shouldn't take 12 months)

- We doubled down on what their ICP cared about
- Focused on high sales intent keywords/prompts
- Crafted articles and listicles using our research
- Showed how their product was the solution
- Built authority w/ mentions and backlinks

And as a results started driving inbounds in 6 weeks from ChatGPT and Google organic.

Watch dozens more client review videos and apply to work with us: https://lnkd.in/e7XuM6au

RB2B is $6.6M ARR and 3 FTEs. 168 days ago we started SEO/AEO for Adam Robinsons SaaS. Before: most customers from founder brand. Now: 201% growth in organic sign-up page hits and consistent LLM & Google mentions for MONEY keywords. Full results and November plan breakdown below:

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with  backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

NOVEMBER GAME-PLAN.

Focusing on high-intent, pricing-related keywords. 

An untapped area with low-competition opportunities to drive qualified leads.

Targeting another BOFU keyword, “automated lead generation software.” 

Only two competitors nail the automation angle while ranking for this term. 

Positioning it as the core focus of a comprehensive article listicle, we'll capture unserved search intent and outperform existing competitors.

We'll craft new pages for:

- warmly pricing
- 6sense pricing
- demandbase pricing
- leadfeeder pricing
- lead forensics pricing
- dealfront pricing

Pages reviewing pricing + highlighting any user feedback on pricing, limitations + where RB2B wins and why customers choose them backed by research.

And a product listicle article for:

- automated lead generation software 

Comparison table with spotlight on RB2B backed by why ICPs choose them. Short reviews of 20+ automated lead generation software. FAQs. Conclusion (+CTA).

We'll earn niche relevant DA50+ backlinks.

And arrange external website placements for listicle articles talking about our platform category (huge for AI visibility and classic SEO).

EXPERIMENT.

Embed an "ChatGPT summary" button in the hero area for blog articles. 

When someone clicks it, the page URL opens inside the LLM window with a prompt to summarize the article + save RB2B in the memory for future references. This way, brand shows up more in the users’ relevant search sessions, boosting visibility and lead gen potential.

___

Looking to scale pipeline in 2026 with AEO/SEO?

Visit the Breaking B2B site to see pricing, results and apply for a call.

Or watch our full RB2B playbook video below 👇

ChatGPT made tracking SEO hard as f**k.

Marketers, here’s what we recommend tracking:

LEADING INDICATORS.

- Organic rankings up for money keywords (buying intent keywords) on Google 
- Click throughs upping for money keywords
- Organic qualified traffic up
- Session times up
- Visits to high intent pages (product pages/pricing/demo/results)
- Traffic from ChatGPT and other LLMs
- Citations in LLMs 
- Money prompts brand mentions in LLMs (bottom funnel searches around your software, problems you solve, competitor reviews etc)
- Share of search against competitors 
- Branded traffic (now many folks will find brands in AI search then go direct to search for your brand or even your homepage) or AI search > Google > your site.

LAGGING INDICATORS.

- Top funnel: asset downloads, email sign-ups, checking your podcast
- Bottom funnel: booked demos, product sign-up, booked calls
- Organic leads moving forward in deal stages
- Leads turning into revenue

___

Report on all these wins (screenshots FTW) as soon as you see them to leadership in slack or internal comms to show progress at it flows. 

___

Make sure you get data from a mix of sources...

Adding “how did you hear about us?” on booking calendar/forms.

Asking "what was your full journey to booking time with us today?" again on sales calls.

Getting these notifications to flag up into slack.

Checking website analytics tools info.

Put all the pieces of the puzzle together.

And remember SEO/AEO works best as part of the b2b marketing ecosystem to build mindshare, brand and capture demand.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

b2b marketing jargon explained:

Lead: someone who looked at sales
MQL: put down gmail for playbook 
SQL: put work email for playbook
Hot lead: turned up to zoom call
CAC: good if under ads spend
Pipeline: 3+ MQLs this month 
Founder brand: ceo pls post
Brand: lets redesign the site
CPC: some bots hit our ads 
PR: post the funding round
Paid media: 99% of budget
Outbound: buy ai SDRs 
Inbound: need please
ACV: whale paid once 
ICP: buyer with pulse 
Quota: pipe dream 
SEO: dead innit?
AEO: alive? 

Any to add? 👇

RB2B is $6.6M ARR and 3 FTEs. 168 days ago Adam told Breaking B2B to arm the cannons on SEO/AEO...Here's the full results so far 👇 

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

WANT THE STRATEGY FOR YOUR B2B/SAAS?

I recorded a 34-minute breakdown video covering everything you need to craft a pipeline focused SEO/AEO strategy and execute.

Watch it here: https://lnkd.in/eiZfaXXq

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Only get me in once you've ruled out;

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- Doing nothing
- Blaming everything else except your salesmen
- Hoping things will change

I'm typically invited in by MDs and CEOs, both within the UK and globally. They have successful and ambitious companies. They believe they have great sales people. However they have, perhaps reluctantly, identified that sales is a bottle neck for growth. 

They can be feeling frustrated at this and are willing to ask the question; Are my sales people really doing the best they can?

I'll be direct, I am not for everyone. Elevating great sales people to A players with sales training is a process, not an event.The reason people say No to me is because they don't want or believe they can control the sales process. They fear change and fear stepping outside their comfort zone.

If you genuinely have frustration about the wasted time and resources spent on proposals, pitches and quotes that go nowhere, maybe I can help. If you are anxious for your sales people to be selling more, for more, to better prospects, but aren't, perhaps I can help. Maybe you're annoyed knowing that your people have the potential to excel, to grow personally and in the process grow your bottom line.

I am challenging. I am brutal in my assessments. I am not hired for hugs and cuddles. I'm not looking for friends. I'm looking to make you money by giving you control by doing less, but better, on purpose for more. That's it!

If you want a brief but direct conversation about whether you really control the sales process and maximise time productively, then book a consult call @

www.uksmosthatedsalestrainer.com

UK's Most Hated Sales Trainer® 

Salesfinity

I help Coach the future cold calling stars of tomorrow for Salesfinity, globally.

Cold Calling Coach

The Brand Conspiracy & Associates ltd

Sales Consultant

ITPR

Sales Consultant (Freelance)

Afia

Toastmasters International

Member

Delete

Sales Development Consultant 

Providing telephone prospecting services for creative, digital, full service or brand agencies. I've set up and spoken to most global brands directors and managers, setting appointments. I opened closed doors.

☢ As the UK's Most Hated Sales Trainer® 🇬🇧 I'm definitely the nuclear option for you ☢

Only get me in once you've ruled out;

- Firing your weakest performers
- Hiring better salesmen
- Outsourcing your lead generation
- Increasing your prices
- Investing heavily in marketing
- Doing nothing
- Blaming everything else except your salesmen
- Hoping things will change

I'm a diversity, equity and inclusion Champion, except with those who disagree with me.

I'm typically invited in by MDs and CEOs, both within the UK and globally. They have successful and ambitious companies. They believe they have great sales people. However they have, perhaps reluctantly, identified that sales is a bottle neck for growth. 

They can be feeling frustrated at this and are willing to ask the question; Are my sales people really doing the best they can?

I'll be direct, I am not for everyone. Elevating great sales people to A players with sales training is a process, not an event.The reason people say No to me is because they don't want or believe they can control the sales process. They fear change and fear stepping outside their comfort zone.

If you genuinely have frustration about the wasted time and resources spent on proposals, pitches and quotes that go nowhere, maybe I can help. If you are anxious for your sales people to be selling more, for more, to better prospects, but aren't, perhaps I can help. Maybe you're annoyed knowing that your people have the potential to excel, to grow personally and in the process grow your bottom line.

I am challenging. I am brutal in my assessments. I am not hired for hugs and cuddles. I'm not looking for friends. I'm looking to make you money by giving you control by doing less, but better, on purpose for more. That's it!

If you want a very brief, but direct, conversation about whether you really control the sales process and maximise time productively, email or DM me.

uksmosthatedsalestrainer@gmail.com

Benjamin Dennehy

A guy walks into my bar.

Orders a pint of Pale Ale.
Then says he wants it for the price of half a pint.

So I tell him,
“Unfortunately, I can’t do that.
Perhaps you just have half a pint instead, if that’s as far as your budget can stretch.”

He kicks off.
“That’s insane! Ridiculous! How dare you! How do you live with yourself?”

So what did I do?
I gave him the pint.
At half price.

And for a fleeting moment, I thought:
“What a winner I am.”

No.

That’s not a win.
That’s failure dressed up as customer service.

Anyone who thinks that’s sales isn’t a salesperson.
They’re a shitty order taker.
And the world is full of them.

Real salespeople don’t cave to noise, guilt, or pressure.

They know their worth.
They hold their price.

The barman didn’t win.
He just taught the punter to ask for a discount next time, too.


- - 
Want to become a better salesman? Sign up here for early access to my VIP Black Friday Sale 👉🏼 https://vist.ly/4g3d3

Benjamin D.

The UK's Most Hated Sales Trainer® 🇬🇧 FOLLOW ME 🇬🇧

Most inbound leads are BS.

Tire kickers.
Time wasters.
Freeloaders.

People who want to steal your brain for free with zero intention of ever paying you.
And yet, you keep entertaining them.

Here’s the simplest way to fix it: charge for your initial call.

And before you start whining, “We can’t do that,” let me stop you.

I don’t want excuses. I want a valid reason.

And don’t say “None of our competitors do it.”
If none of your competitors are doing something, that’s usually a bloody good reason why you should!

You want a USP?
Start valuing your own time.

People who give for free need money.
People who charge for their time are often doing just fine.

(that rhymes, so it must be true)

So how do you do it? Simple.

When someone reaches out, I say:

“I really appreciate you wanting to speak. I get a lot of requests for chats.

To separate those who are just curious from those who genuinely need help, I ask you to book a consult call.


There’s a small fee, which comes off your investment if we decide to move forward.”

That’s it.

Polite, clear, professional.

What happened when I started doing this?
85% disappeared.
Good.
They were never buying anyway.

The remaining 15%?
They booked. They paid.
And my close rate went through the roof.

People who pay to talk to you are showing you something most leads never will… intent.

And if someone still wants to pick your brain, fine.

They can pay for the privilege.


- -

🤡 Stop giving away your expertise. Start selling it. 
Add your name for some Black Friday steals → https://l1nq.com/PDeQx

My first ever sales meeting was with a complete con man.

Peter ran a lead gen agency that hired me. 

For a month, I did nothing but listen to others make calls.

Then one morning, he told me I'd be joining him for a client meeting.

Big names. Fancy office. People in suits who looked like they'd eaten smaller agencies for breakfast.

The Chairman. The MD. The BD Director. 

And Peter - the man who could lie with a smile that'd make politicians blush.

He promised them the world. Leads, riches, fame.

The only problem?

- We didn't sell anything. 
- We just booked meetings.

Then came the punchline.

Peter looked at me and said, 

"Benjamin here is our most experienced account manager. He'll handle your campaign personally."

I was 4 weeks in. Hadn't made a single cold call. Didn't even know what half our clients actually did.

They all turned and stared at me. 

I said something - I still don't remember what - but it worked.

A week later, I landed my first meeting: 

The Times Newspaper. 


The client was thrilled.

That month, I booked 14 meetings.

Here's what I learned:

𝗙𝗮𝗸𝗲 𝗶𝘁 𝘂𝗻𝘁𝗶𝗹 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝗶𝘁.

And never underestimate how much creatives love hearing about themselves.

Looking back, I realize most of sales is exactly that. 
Acting confident before you feel confident.

Saying less, listening more.

Learning that half the battle is convincing yourself you belong in the room.

If you're new to sales, remember this:

- You'll screw up. 
- You'll bluff your way through. 
- But if you keep showing up, you'll get good.

And when you do, the people who once made you nervous will be asking YOU for advice.

The truth is, we all start somewhere. That terrifying first meeting taught me more about sales than any training ever could.

Sometimes the best lessons come from being thrown in the deep end.

Now, what about you? Do you remember your first cold call or sales meeting?

How did it go?

P.S. I'm opening up my VIP Club at 50% discount on Black Friday, get started for free here: https://lnkd.in/ebaRHhM5

Your cold call pitch sucks.
And I’m going to show you how to do it the right way, babycakes. 

The hardest part of building a 30-second pitch is figuring out what pain you actually fix.

Most salespeople go in with this lazy, beige nonsense:

“Not prospecting enough.”
“Not making enough money.”
“Not getting in front of enough people.”

That’s not pain.
That’s wallpaper.
They’re not pain indicators. 
They’re vague, sweeping statements that mean absolutely nothing.
It’s like casting a driftnet and hoping something, somewhere, bites.

And that’s why your cold calls flop.

Your pitch isn’t supposed to sound like a company brochure.
It’s supposed to make a prospect stop and think, 
“Hang on… that’s actually happening to me.”

So ask yourself:

🧠 What specific problem does your product actually fix?
🧠 What does that problem look like in the wild?
🧠 How would it show up in your prospect’s day before they even knew it was a problem?

Instead of, “We help sales teams prospect better.”
Say, “You’ve got reps who hide in their inbox instead of picking up the phone.”


Now you’ve hit a nerve.

Your job is to identify pain indicators… visible symptoms your prospect can recognise even if they don’t yet know what’s causing them.


Go ask your sales director, “What do we actually fix?”

See if they can answer without blurting out one of those boring, sweeping clichés.

I’ll bet most can’t.


- -
😈 Want to learn how to stop sounding like everyone else on the phone? Subscribe here and get your dirty mitts on some Black Friday stuff → https://vist.ly/4fg5c

Nailing recruitment prospecting? 
Completed it, mate.

Most sales calls start with:
“Hi, is now a good time?”
“I just wanted to introduce myself…”
“Can I have 5 minutes of your time?”

And that’s why you keep getting hung up on.

Here’s how I start mine:
“I’ll be upfront. This is actually a sales call.
You can hang up now, or give me 30 seconds and then decide.”

That line alone filters 90% of the nonsense.
Why? Because I’m not begging.
I’m leading.

(Ignore those who say they hate the line; they're the vocal minority, the Thunbergs of sales)

Then, in those 30 seconds, I go straight for the pain…

“I typically get invited in by healthcare groups who are sick of recruiters wasting their time.

“It’s often a race to the bottom with CVs that don’t match or candidates who would have been a good fit but inexplicably vanish…

“...or perhaps they talk big and deliver little. But you're probably gonna tell me that’s never happened to you?”

(Sarcasm is a beautiful thing when delivered right.)

They laugh. They disagree. They engage.
Because I may just have described their life.

The call flows naturally. I don’t pitch; I diagnose.

I ask how long it’s been going on.
What they’ve already tried to do to fix it.
Whether they think this is just the way things have to be.

Then, when they start venting (and they always do), I drop this:
“Look, I don’t know if I can fix it. I don’t know enough yet….

“But I have fixed it for many people. Let's pretend I could AND YOU BELIEVE IT…

“...is there any reason you wouldn’t want to meet for half an hour and explore it?”

They say yes.
Every time.

Because sales is about being real, calm, and in control of the frame, and nothing to do with being slick.

The best way to sell is to stop acting like a salesman.


- -
Want access to the exact frameworks I use on live calls?
Sign up here for early access to my VIP Black Friday Sale 👉🏼  https://bit.ly/43Rio50

I recently booked an appointment with a bloated loud mouth sales coach under an assumed name.

This bloke bangs on about making millions, his clients making millions, him being the best.

Ironically, he gives his time away for free to anyone who will book on his calendar. 

I'd no intention of showing up, just curious.

He sends an email saying "I'm in the meeting"

I ignore.

He sends another 5 minutes later asking me "Do I want to reschedule?"

Yup. He's definitely making millions when he seeks reschedules of FREE NO SHOWS.

A guru isn't a guru if they state it about themself. 

Here's me in San Antonio (today!)

https://bit.ly/43Rio50

CHECK out my Black Friday deal for the first 25 👆

#forgotmysidearm

I didn't invent a revolutionary sales method.

I just nuked the broken ones everyone else swears by.

When I started in sales, I noticed something bizarre happening.

Sales felt like a competitive sport. 
Two players battling it out. 
One trying to dominate the other.

Win → Lose. Never win → win.

That's when it clicked for me.

Sales wasn't about "winning" at all. It was about uncovering truth.

Just like in a courtroom.

- You present your case clearly. 
- You argue it effectively.

But the verdict?

That's completely out of your hands.

So I stopped seeing myself as a "salesman" trying to close deals.

I became an advocate for the right outcome.

My job wasn't to convince anyone of anything. It was to determine whether we should actually work together.

That meant accepting that "No Sale" could be the perfect result. As long as we reached it honestly.

Because there's a massive difference between:

→ Losing a deal because you sucked at selling
→ Walking away because the fit simply wasn't there

Here's how I started treating every sales conversation like a legal case:

1. Does this person actually have a problem I can solve?
2. Do they even acknowledge they have that problem?
3. Can they convince me they genuinely want to fix it?
4. Can they afford the time, money, and commitment it requires?
5. How and when will they realistically make this decision?

If I couldn't get clear answers to those questions, I wasn't going to waste time pretending I could sell them anything.

Too many salespeople chase symptoms without asking whether the patient actually wants the cure.

Once I flipped that entire mindset, everything transformed:

Shorter sales cycles. 
Fewer time-wasters. 
Dramatically better results.

Because when you sell like a lawyer building a case, you stop begging for the verdict and start controlling the entire process.

The question is:

Do you chase every single "maybe" that comes your way?

Or do you have the discipline to walk when the case simply isn't worth fighting?

P.S. I'm opening my VIP coaching club this friday, get started for free: https://lnkd.in/e-dbiau4

Sales is not a numbers game.
Stop saying it is.

If you’ve had 49 sales meetings in a row and didn’t close one, you don’t need “better numbers.”
You need to learn how to sell.

That result says one of two things:
1. You’re getting in front of the wrong people.
2. You’re getting in front of the right people…  and doing a terrible job.

Listen to Professor Dennehy:

Prospecting is a numbers game.
Selling is a skill.

Prospecting comes from gold mining.
You sift through a lot of dirt to find gold.

You’ll make a hundred calls, hit dozens of dead ends, but somewhere in there are the few who actually need what you’ve got.

That’s the game.

You can’t predict when you’ll strike gold, so you keep digging.
But once you’re in front of someone, once you’ve found the gold, you can’t blame “the numbers” anymore.

That’s where skill kicks in.
That’s where structure, process, and conversation actually matter.

If you keep saying “sales is a numbers game,” it’s probably because your numbers are crap.

So, stop hiding behind the statistics.
Get trained. Get better.

Or keep pretending another 49 meetings will somehow make you good at your job.



- -
Want to learn how to stop wasting meetings and start closing them?

Sign up here for early access to my VIP Black Friday Sale → https://vist.ly/4gcfz

Most salespeople don't fail because they lack skill.

They fail because they're not in control.

Painful truth, right?

But it's the one frustration I hear most when people first reach out to me.

They say things like:

→ "I can't seem to move deals forward."
→ "They keep saying they'll think about it."
→ "Prospects just go quiet."

Here's what's really happening:

𝗧𝗵𝗲𝘆'𝗿𝗲 𝗿𝗲𝗮𝗰𝘁𝗶𝗻𝗴. 𝗪𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝘁𝗼 𝗹𝗲𝗮𝗱. 𝗛𝗼𝗽𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗺𝗶𝗿𝗮𝗰𝗹𝗲 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗲𝘀.

And it's not their fault. It's what they were taught.

We're raised to believe that the person with the money is the one in charge.

That they have the power because they can buy.

Wrong.

Money has no power unless someone agrees to take it.

Ever tried to buy something but the seller refused? A display stereo, maybe.

You're waving cash, begging them to take it, and they still say no.

Who had the power then? Not you.

It's the same in sales.

If you act like the person with the money controls the game, you'll always play defense.

You'll wait for approval instead of leading the process.

That belief shapes your behavior. And your behavior shapes your results.

Here's the fix:

𝗖𝗵𝗮𝗻𝗴𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗰𝗼𝗻𝘁𝗿𝗼𝗹.

Start acting like the one deciding if the deal goes ahead, not begging for it.

Ask the questions, don't just answer them.

Disqualify fast, not last.

That's when selling becomes fun again.

You stop chasing. 
You start leading. 
And deals start closing faster because you're finally the one driving.

If you don't fix this, the cost isn't just lost sales. It's your confidence.

And once that goes, you're done.

So tell me this, when was the last time you felt in control of your sale?

The budget sucked, but Black Friday doesn't have too!


TONIGHT at midnight (UK time/ 3pm PST / 6pm CST / 7pm EST,)

I'm doing something for 25 lucky sales people

I'm opening my VIP Coaching Club at 50% OFF for the first 25 to book.



Why is this insane?

Because direct coaching with me costs $450 per hour.

My VIP members get 40  weeks of group coaching PLUS 12 private 1:1s annually and 12 x LIVE Q&A's, minimum!

Do the math. That's worth over $10,000 in coaching alone.


But here's why I'm doing it:

I'm sick of watching salespeople waste money on courses they'll never finish. Watching the same videos over and over, hoping something will finally click.


Courses don't transform you. Coaching does.




So for Black Friday only, I'm opening 25 VIP spots at half price:

👊40 weeks of LIVE group coaching with me

👊12 private 1:1 strategy sessions per year

👊12 x LIVE Q&A's

👊120+ hours of Sales Matrix training


This isn't recorded content you watch alone at 2am.

This is me, personally coaching you virtually every week, fixing your mistakes in real-time.


The catch?


Only 25 spots. 

Opens Thursday midnight GMT / 3pm PST / 6pm CST / 7pm EST


Why so limited?


Because I personally coach every member. I know everyone's name, their deals, their struggles.

I refuse to dilute that by letting everyone in.


READ FULL DETAILS HERE https://bit.ly/43Rio50


P.S. If you've been watching from the sidelines while others get direct coaching and wondering when it'll be your turn... Friday is your shot. Don't miss it.

taplio

The Battle

Sam Dunning

Benjamin Dennehy

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The Battle

Sam Dunning

Benjamin Dennehy

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Dunning's LinkedIn Performance

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