B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B is HIRING for a SaaS SEO strategist. FT and remote. Please read below fully BEFORE applying 👇 

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SAAS SEO STRATEGIST - QUICK SUMMARY

● Remote and contract role (we have team members in 5+ countries)
● SEO and AI search focus for pipeline and revenue (not vanity metrics)
● Understands what B2B/SaaS orgs care about driving (sign-ups, demos, sales calls, mindshare, brand, positioning in marketplace)
● Update our clients from initial on-boarding call, to campaign updates, loom video updates, sharing starting assets/strategy/monthly plan of action/content/technical/linkbuilding updates each month, pulling info we need for results, sharing reports, giving new ideas for new solutions
● Keyword research, prompt research, quick wins reviews, competitor reviews, AI/LLM reviews, technical audits, monthly plan of actions, assigning work to our teams, reporting.
● Video calls and slack comms with clients
● We work to 'surprise and delight' clients to go 5%+ above and beyond what they pay for e.g. extra ideas, loom vid reviews, CRO tips, share industry trends, useful Breaking B2B podcast eps, we invite them onto our podcast etc. every week.
● Helping build ‘SEO Quick Look’ plans for our sales opportunities
● $3.5-4k month starting salary and plenty of scope for promotion as the company grows (we are bootstrapped, and profitable and have promoted all of our strategists, fast).

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ABOUT BREAKING B2B.

We are focused on B2B/SaaS SEO & AEO for revenue NOT vanity. 

Working with 35+ active SaaS clients right now.

We've been blessed with solid growth as we being year 2 and need another solid strategist to join us.

___

READY TO APPLY?

Apply here: https://lnkd.in/dZFMSHWK 

___

No need to connect, message or email.

Please carefully read and fill in above form to apply.

We will be in touch for a paid test for good fit applications. 

No recruiters or agencies at this stage. Thank you.

Know someone solid? Tag em below.

Cheers!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Open article: B2B/SaaS SEO Strategist Application by docs.google.com

Fibbler hit $600k+ ARR. We run their SEO at Breaking B2B. Here's our exact game-plan for Adam Holmgren's SaaS this month to scale pipeline from Google organic and LLMs (next stop $1.5M ARR):

OVERVIEW & IMPACT SO FAR.

We're jumping into month 3 for Fibbler. 

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. 

Our focus is drive sign-ups and revenue as quick as humanly possible.

Doubling down on high-intent content e.g. X alternatives, best X software, [competitor] vs [competitor] vs fibbler etc. 

All backed by customer research and positioning fibbler as the painkiller.

Then ramping authority with solid external listicle placements, brand mentions and backlinks from niche relevant sites.

And its already paying off less that 90 days in. 

NET NEW CONTENT.

how to article:
- google ads attribution models (150 searches/mo)

Jobs to be done focus. Talk about types of models + how to choose + how to set + how to improve with Fibbler's new features.

listicle article:
- b2b marketing attribution software (150 searches/mo)

Review 12 tools, positoning Fibbler #1 backed by why customer choose them, pricing and where they are a great and poor fit + include a quick summary w/ 3-tool shortlist (can get pulled in AI search) + overall comparison table before main list with fair summaries of vendors.

UPDATE EXISTING CONTENT.

Update dates throughout articles (including meta texts). Include Fibbler's new Google Ads features in the Fibbler section (description + features + pricing + tables). Fresh content FTW for AI search. We prioritise revenue driving content.

- hockeystack alternatives
- factors ai alternatives
- dreamdata alternatives
- linkedin analytics tools
- linkedin marketing tools
- linkedin revenue attribution tools
- how to advertise on linkedin

BUILD BACKLINKS.

DA50+ niche relevant links:
- dreamdata alternatives
- best dreamdata alternatives

EXTERNAL LISTICLE PLACEMENTS.

Huge for LLMs to cite. Top 3 placement. Great for classic SEO too with a solid backlink.

- b2b marketing attribution software

___

Want us to evaluate your B2B SaaS SEO/AEO to see if we can ramp organic pipeline as quick as 90 days? 

Visit Breaking B2B site to see our results, pricing or apply for a call.

Or grab my free 90 days to revenue SEO playbook & video: https://lnkd.in/et7yce7s

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. Here’s how we did it:

SEO doesn’t have to take 12 months.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick AI and organic search impact, sign-ups and demos.

This is one of the first places we start on a program. 

These terms are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Not only can you get fast bottom funnel visibility.

You can control the narrative in LLMs and Google.

And drive pipeline from high intent prospects frustrated with their current vendor or evaluating options.

PS. grab my 90 days to revenue SEO/AEO playbook and video course: https://lnkd.in/et7yce7s

No alternative text description for this image

Last year we drove pipeline and revenue in 67 days with SEO for George Coudounaris outranking HubSpot….time to see if we can do it again. Here’s our battle-plan to scale demos from SEO/AEO in record time:

BACKGROUND.

We worked together a year back and outranked Hubspot driving pipeline and revenue in 67 days for ‘demand generation course’ and similar keywords. Now The B2B playbook wanna ramp demos for their core paid media services offerings to B2B SaaS. So we've crafted an aggressive plan to get SEO and LLM visibility and drive inbounds from high-intent dream clients as quick as humanly possible. Lets dive in.


NET NEW CONTENT

Landing pages.

Focused on driving high intent leads from people needing our solutions.
Following problem, agitation solution framework. Plenty of social proof and FAQs to answer real sales call Qs.

- google ads agency for b2b (1.3k searches/mo)
- b2b meta ads agency (10 searches/mo)
- demand generation agency (1.5k searches/mo)

Listicle articles.

These rank super well in classic organic search and get pulled from like crazy in LLMs and AI search to get brand mentions. We include a quick summary + shortlist, larger comparison table above main list, at least 11 options, consistent subsections for each agency section, position us as #1 backed by customer research sharing pricing, differentiator, social proof and where we are a great and poor fit.

- best linkedin ads agencies for b2b (300 searches/mo)
- b2b saas marketing agencies (700 searches/mo)
- best google ads agencies [for b2b] (100 searches/mo)
- best demand generation agencies (350 searches/mo)


UPDATE EXISTING CONTENT

Landing page:
- linkedin ads agency

Turn the social proof under the hero into a slider with multiple images and intro with an H3 like “Real Results from Our LinkedIn Ads Clients.”

Add a customer testimonial block under “What to expect from our LinkedIn Ads Agency.” H2 something like “Hear From Our Clients”

Listicle article: 
- b2b marketing courses

Add shortlist table + adjust the title tag (cut “the ultimate list of” and make it “13+ best…”). Add any other options that make sense. Update last published date (LLMs often pull from fresh, relevant content).


EARN BACKLINKS

DA50+ niche relevant backlinks for:

- b2b linkedIn ads agency 
- linkedIn ads agency for b2b
- linkedin ads
- the b2b playbook linkedin ads agency
- Linkedin ads agency

We'll ramp up external listicle placements and backlinks again next month once all the net new content is written and published.

Follow along as George and I share learnings and results.

___

Want us to evaluate your B2B SaaS SEO/AEO to see if we can ramp organic pipeline as quick as 90 days? 

Visit Breaking B2B site to see our results, pricing or apply for a call.

Or grab my free 90 days to revenue SEO playbook & video: https://lnkd.in/et7yce7s

You're being lied to about SEO & AEO
(The myth: SEO traffic is down 25%+)
Juicy research hot off the press.
Per similarweb and graphite 👇 

You've probably seen the headlines claiming organic traffic has dropped anywhere from 25% to 60%.

These numbers are based on flawed research methods, mostly surveys and often small sample sizes of 10-20 websites.

The problem with surveys is that human memory is unreliable, and people who respond to surveys about AI adoption tend to be early adopters who use LLMs more than average.

So the data gets skewed.

___

Here's what the actual numbers show

Graphite partnered with Similarweb to analyze over 40,000 of the largest sites in the US.

Here's what the analysis revealed...

SEO traffic is down only 2.5% year over year, not 25%.

That's an overestimation by 1,000% in a lot of the studies floating around
And this aligns with what Google themselves said in August 2025, that overall organic click volume has been "relatively stable year-over-year".

Visits to search engines actually increased in 2025.

Traffic to search engines went up 6.9% from 2019 to 2020

Decreased slightly in 2022 by about 1.5%

And has been relatively flat since 2023

In fact, traffic increased slightly in 2025 to both Google at plus 0.8% and search engines as a whole at plus 0.4%

Visitors to Google grew by 1.35% comparing Q4 2025 versus Q4 2024

___

Google is still a demand capture beast

Per earlier research from Datos and Sparktoro, Google processes over 14 billion searches every day.

ChatGPT handles about 37.5 million search-like prompts daily

That means Google receives 373 times more searches than ChatGPT

Even if you combined the daily prompts across ChatGPT, Perplexity, Claude, Copilot, and Gemini, the total would still be under 2% of the search market
Google maintains a 93.57% market share of search.

___

Dropping the report along with my 90 days to revenue SEO/AEO playbook & video course below 👇

I just told a $1M ARR SaaS founder not to invest in SEO yet.

He was ready to spend $20k with us and already trusted us as had been following the Breaking B2B newsletter for years. 

Weirdly on paper their solution looked great for SEO & AI search.

Prospects were searching for their solution.

There is active demand to capture with search.

Quick wins from competitor focused content that could drive demos as fast as 90 days.

This issue?

Up to now they’d grown from outbound sales and proven that model works for their $60k+ ACV.

They’d never done SEO before.

And didn’t have the runway to keep SEO running with us for 6 months plus.

So I recommended they kept ramping the outbound model until they have runway to make SEO a longer term bet with us 

Rather than a couple months and chasing us for results and everyone getting frustrated.

And we’ll likely chat again in a few months when the timing makes sense.

___

join 1,910+ legends enjoying my 90 days to revenue free SEO/AEO video course and playbook: https://lnkd.in/et7yce7s

Gurus love screaming SEOs dead and AEOs a brand new playbook. It’s not. Here’s 10 steps to drive demos in 90 days (share with your CMO):

1. Nail your MONEY keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b (vs you)”

And a variety of others.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

We have ranked competitor fast as 4 days top of Google and AI search. 

2. Build & upgrade your money pages. 

Search your money keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage customer research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

LLMs love fresh content and unique research. Keep your commercial, money pages up to date.

4. Most technical SEO is BS.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Sort structured data. Not a tonne more needed. 

And you of course want quick loading times.

5. Brand mentions and links at $0 FTW.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn/trade top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. B2B is an ecosystem.

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

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We run this playbook for 35+ SaaS client right now at Breaking B2B.

grab my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

I GRILLED Adam Robinson on how he bootstrapped RB2B from 0-$6.7M in 2yrs with 3 FTEs. Here's my 7 biggest takeaways:

1. Use a proven concept and find the gap.

RB2B did not start from a blank page. Retention started as a feature inside another company. Nobody wanted the full product. Everybody wanted the feature. That feature became the company. The same thing happened again. While selling into the Shopify space Adam identified there was no person level website visitor identity for B2B. This was the gap to hit. We did the same  at Breaking B2B after constantly hearing B2B/SaaS marketers and founders get frustrated with vanity metrics and lack of pipeline from SEO.

2. Create for your market.

Adam posted content to reach eCom stores. About 25 percent of his posts were about his SaaS journey. Those posts got 10X better engagement. So the content changed. Only B2B SaaS. The engagement stayed high. The audience was clear. That audience needed a product.

3. Speak to prospects before building.

There were Zoom calls. A big waitlist. A lot of discovery before launch. The idea was simple. B2B needs person level visitor identity. Some people hated it. Some people said it was crazy. Some people said it was transformational.

4. Prove people will pay for it.

V1 of RB2B was super basic. People got a spreadsheet every day with personal emails of B2B visitors. That did not work. Then business emails. Slightly better. People still paid. If people pay for something basic, it's a clear signal to keep pushing forwards.

5. Change the experience, not the data.

The same data was sent in a new way. First, a fake Slack profile showing real people with headshots and LinkedIn URLs as they visit your site. People had never seen anything like it. It was a hit. Same information. New delivery.

6. Start on a no-brainer channel.

LinkedIn was already working for engagement with ICP and growing fast. That leverage made it worth building the product. An okay product plus huge awareness becomes a good business.

7. Say the same thing over and over.

Be known for something. In Adams case, Bootstrapped. Build in public. Radical transparency. Say the same few ideas in many ways. In my case, SaaS SEO and building in public. This is how RB2B got to $6.7M ARR in under two years.

PS. watch our full 34-minute masterclass: https://lnkd.in/eHdqi3uD

#1 on AI and organic search in 4 days for MONEY keywords. SEO/AEO doesn't need to take 12 months to drive pipeline & revenue:

First off, yes some super competitive terms can take 6-12 months.

But there's plenty of ways to drive inbounds 90 days from publishing content for your B2B/SaaS.

It all starts with customer research.

Knowing:

- crisp and expensive problems of your icp
- your icps motivations & jobs to be done
- what they hate most about your sector
- why they choose you over others
- why/when they move over to you
- competitors they evaluate
- your differentiators 

Then crafting an SEO/AEO strategy focused on dream clients ready to speak to sales.

AKA. 

Looking for your specific solution, comparing vendors, looking to move form the incumbent, needing an integration or struggling with a specific problem you solve.

- competitor content
- integration for X pages
- alternatives/pricing/reviews
- best software for [niche] listicles
- how to [job to be done] with your product

I break this down in my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

1st February 2024, 9PM. I'm heads down at my PC listening to D&B making a list of marketing leaders to cold call the next morning. This was the start of Breaking B2B: 

PC.
List.
Dialler.
Pen and paper.

Ripping 1-200 dials before lunch.

Sweating away with a tonne of rejection.

Getting maybe 1 appt and a couple follow ups and sign-ups for the Breaking B2B newsletter most days.

Leading with the problem we solve for SaaS around competitors outranking on Google/AI search when dream clients are hunting for your solution. Stealing mindshare, traffic and inbounds.

This is how we got our first couple clients.

Meanwhile I was...

Positing daily on LI.
Building partnerships.
Cranking our SEO engine.
Starting to take YouTube seriously.

Steadily getting clients.

Me and a team of trusted contractors.

Cold calling thankfully ended as year 2 started.

We ramped up inbound and demand efforts with LinkedIn ads.

Partnered with some niche industry founders to build their SEO/AEO in public.  

Now nearly all our sales calls mention a mix of:

LinkedIn.
SEO/AI search.
Seeing others share our results.
Watching our YouTube breakdowns.

Big focus this year is repeatable systems.

Going at least 5% above and beyond for every client, every week.

Striving to be at the top of our game for SaaS SEO/AEO.

Meeting more clients in person.

Still being the weirdest guy & memorable brand in our niche.

And helping team members hit their biz and personal goals.

Next rev milestone is $300k MRR (125k to go).

Cheers to all who’ve been involved so far. 

Onwards!

They followed the Breaking B2B newsletter for 3yrs before booking a call.

Prospects buy on their timeline, not ours.

We can only educate, entertain and keep top of mind for when timing is right :)

graphical user interface, text, application

This is a SEO/AEO killer of pipeline.

The top funnel traffic trap.

Going after massively searched informational questions.

The issue?

Your dream clients aren't gonna be looking for this when ready to speak to sales.

Instead...

You're way better off working our what your ICP search on Google and AI search when:

- needing your solution now
- comparing different vendors
- looking to move from a provider
- having the crisp problem you solve

and starting with those 5% in market.

often this have less volume, can rank faster and drive pipeline fast as 90 days with the right strategy.

PS. watch full 5yrs of SaaS SEO knowledge in 14min video: https://lnkd.in/ec3b9QnG

Ahrefs reviewed 17 MILLION citations….fresh content increases your AI visibility. Here’s exactly what this means for your SaaS:

First a quick summary of Ahrefs research…

- Fresh content ranks higher for time-sensitive queries.

- Fresh content gets higher click-through rates on Google organic.

- Fresh content prevents ranking decay.

- AI-cited content is 25.7% fresher than organic Google results.

- ChatGPT is citing URLs that are 393-458 days newer than organic Google results.

- Google AI Overviews behave most like traditional search, citing content slightly older than ChatGPT.

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So what to prioritise for your SaaS?

Start with pages most likely to drive demos, signups and revenue.

Listicle articles are a solid start.

Think:

“Best [niche] software of 2025”
“Best [competitor] alternatives of 2025”
Etc.

Prioritise the ones already ranking okay on Google and being mentioned on AI search.

Get your titles updated for 2026.

Add the latest published date.

If your reviewing software refresh all features, reviews, pros, cons, pricing etc to be up to date.

When you place your software #1 grab real differentiators from sales call transcripts, review sites and more.

Get visuals up to date, add client review YouTube videos of why they switched to you.

Add FAQs from real sales and CS convos.  

Review top ranking pages for money keywords and prompts and look to blow them out the water from every angle.

___

Cheers for Ahrefs for the solid research.

PS. grab my free 90 days to revenue SEO/AEO playbook & video course below 👇

ChatGPT are rolling out ads. Here’s what to plan for as a SaaS marketer or founder:

Timeline.

Ads aren't live yet. They announced plans to begin internal testing ads for Free and Go users in the US. Plus, Pro, Business, Enterprise, and Edu accounts will not have ads.

Fineprint.

Ads will not influence the answers ChatGPT gives you. ChatGPT’s responses are based on what is most helpful to you. Ads will be separate and clearly labeled.

How will they look?

Ads will be clearly labeled and shown separately from ChatGPT’s responses, so it’s always clear what’s an ad and what’s an answer.

OpenAI 

User control.

Users can control their ads experience and decide whether they'd like ads personalized so they'll be more relevant.

(above taken from OpenAI recent article)

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My 2 cents...

History shows us most platforms push more and more ads and pay to play as time goes on.

But AI search is still early…

Controlling the narrative and getting your brand mentioned consistently for high sales intent dream clients needing your solution in non sponsored AI searches is key.

And why not get two bites at the cherry with paid and non paid results just like many do in google.

The good news is a lot of best practises for pipeline focused SEO help you nail AI visibility

I’ll be testing them for sure when they roll out for Breaking B2B.

PS. grab my 90 days to revenue SEO/AEO playbook & video below 👇

As of December, Google AI Overviews reduce organic click-through rates for position one content by 58% [Ahrefs]. So is this RIP SEO for your B2B/SaaS???

Nah.

But the game has changed.

There are still clicks to be had ranking top of the classic organic blue links.

Many of our clients drive demos daily from bottom funnel, pipeline driving pages here.

BUT.

That's one piece of the puzzle.

Google are making it harder to get the organic click.

With AI overviews and ads above fold before you get to the organic results.

Many prospects start their research and evaluation for new software and solutions in an LLM like ChatGPT, Gemini or Claude.

Then discuss solutions with their team and may eventually google your brand name or head straight to your homepage when ready to speak to sales.

So when they're researching, evaluating and comparing....

You're brand needs to be mentioned consistently. 

In AI overviews and LLMs.

If not, you're giving competitors a free lunch.

And likely missing our one a flow of inbound opportunities you never knew existed.

These platforms want you to stay on in-feed for as long as possible before hitting an external site. 

We're moving more and more into the zero-click and mindshare game for SEO/AEO.

The good news?

At Breaking B2B we work with 36+ active B2B/SaaS orgs and getting consistent brand mentions is really classic pipeline focused SEO plus ecosystem marketing.

PS. join 1,941+ b2b legends enjoying my 90 days to revenue SEO/AEO playbook and video guide: https://lnkd.in/et7yce7s

I sat down w/ Adam Robinson with one goal....share his playbook to bootstrap 0-$6.7M in 2yrs with 3 FTE's:

A NO-BS convo sharing...

- His step-by-step playbook
- How to build epic products
- Where Adam got his inspiration 
- RB2B's crazy strategy for growth 
- How he’s diversifying to hit 10M ARR+ 

Watch the 34-minute breakdown: https://lnkd.in/eHdqi3uD

CMO & Founder @ Huemor ⟡ B2B websites that outsell the competition ⟡ 93% more website leads & ZERO extra AD spend ↴ [DM me so HUE can learn MOR]

Huemor builds memorable websites that sell for brands like 23andMe, Boston Dynamics, Live Nation, Revlon, and The United Nations.

Book a call with me to:
✅ Generate more qualified leads
✅ Make your website a breeze to update
✅ Become the industry leader in your niche

Don't believe me? Here's what our clients have to say 👇

“Something I found most unique about Huemor is how much they care [about] the success of the project. The site is a lot cleaner and shows a very in-depth narrative of our story.”

Jenny Lee, Creative Director at BetterCloud

---

The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company can make. Great team doing great work.

Ed Deaton, VP of Marketing at SurePoint

---

“Our project manager was always readily available to address feedback with his team, and made sure that all parties understood their deliverables and deadlines. From a technical standpoint, we have already seen our search rankings increase and overall improvements to the website's usability.”

Lisa Turnbull, Head of Global Marketing at Encompaas

---

Getting the nuances of messaging, design, and technology right is no easy task.

To produce the right outcomes, you need a partner you can trust.

An expert who can guide you to the right strategy, take charge of the process, and deliver a website that your customers will love.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

---

ARE YOU READY TO BE BETTER THAN "GOOD ENOUGH"?

You've built an amazing business—don't settle for a below-average website. It's time to build something better.

APPLY FOR A FREE WEBSITE ANALYSIS

With a free analysis, you'll receive 100+ personalized, actionable tips that cover:
– UI/UX Improvements
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– ADA Compliance Issues
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– And dozens more helpful tips

Apply here:
👉  https://bit.ly/4bFhdrF
(or click the link in my featured section)

Jeff Gapinski

Redesigns don’t pay off in pixels. 
They pay off in performance.

How do I prove ROI on a website redesign?

A totally fair question.

Especially when your CFO sees “$100K website” and hears “pretty pictures.”

But here’s the thing:

A website redesign isn’t an expense. It’s an investment in performance.

So if you want to prove ROI, don’t just show 
what changed.

Show what 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥.

Here’s how:

→ Start with the baseline
→ Connect to business goals
→ Track more than traffic
→ Monitor the sales team’s life getting easier
→ Look at what you’re 𝘯𝘰𝘵 wasting anymore

Redesigns don’t make you money because the site 
is prettier.

They make you money when the 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 is clearer, faster, and easier to act on.

So how do you prove ROI?

By measuring what your website makes 𝘦𝘢𝘴𝘪𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, or 𝘴𝘮𝘢𝘳𝘵𝘦𝘳 for your business.

What’s one unexpected way your website has made your business more efficient or effective? We’re all for the hidden wins that don’t show up in Google Analytics.

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📌 Most B2B websites underperform because their messaging is confusing, trust isn’t built quickly enough, and visitors face too much friction.
 
The good news? Fixing it doesn’t have to be complicated.
 
→ https://huemor.rocks/resources/website-improvement-plan/ 
 
It’s free, one click away, and gives you a clear roadmap to improve clarity, boost conversions, and make your site work with you, not against you.

Co-Founder & Chief Marketing Officer

Founder & CEO

CMO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

Spanish

CRO & Founder @ Huemor ⟡ We build memorable websites for construction, engineering, manufacturing, and technology companies ⟡ [DM “Review” For A Free Website Review]

Redesign Done Right: 5 Ways to Show It’s Paying Off

Will a website redesign disrupt sales or operations? 
With the right planning, it doesn’t have to.

When you’re in the middle of running a business, the last thing you want is for a website redesign to mess with your sales or make your operations grind to a halt. 

But a redesign doesn’t need to cause chaos. In fact, it can improve everything without skipping a beat.

So how do you make sure your redesign doesn’t cause a disruption? Here’s what to focus on:

→ Planning Ahead Keeps You On Track
→ No Downtime = No Problem
→ Keep Operations Running Smoothly
→ Involve the Team, But Keep It Simple
→ Keep Optimizing After Launch

So, will a redesign disrupt sales or operations?

The short answer is: 𝘕𝘰. 

A thoughtful, well-planned redesign won’t slow anything down. It’ll actually improve the experience for both your team and your customers.

When done strategically, a redesign becomes an investment that makes things easier, better, and more efficient. No headaches. No surprises. 
Just better performance.

What’s your biggest concern when it comes to a website redesign? 

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How to Redesign Your Website Without Disrupting Sales

If your SaaS site feels solid but conversions are slow, 
You’re not alone.

This is the pain we see most often:

The site looks clean and modern. 
The branding feels good.

But leads? Low.

Conversions? Sluggish.

And no one on the team can agree on 
what’s actually wrong.

Here’s what we’ve found after studying the best-performing SaaS websites out there: Stripe, Jasper, Loom, Canva, Notion, and more.

The best sites don't just 𝘭𝘰𝘰𝘬 good. 
They get this stuff right:

𝗧𝗵𝗲𝘆 𝗹𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝘃𝗮𝗹𝘂𝗲
Visitors understand what’s in it for them immediately.

𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗳𝗮𝘀𝘁
Logos, proof points, and social validation are 
front and center.

𝗧𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝗲𝗮𝘀𝘆
Fewer clicks, smarter CTAs, and short forms that actually get filled out.

𝗧𝗵𝗲𝘆 𝘀𝗵𝗼𝘄, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗲𝗹𝗹
Live demos, smart visuals, and product UI where 
it matters.

𝗧𝗵𝗲𝘆 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀
Real outcomes, not feature lists.

𝗧𝗵𝗲𝘆 𝗴𝘂𝗶𝗱𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗯𝘂𝘆𝗲𝗿𝘀
From first-time visitors to multi-person committees.

𝗧𝗵𝗲𝘆 𝗿𝗲𝗱𝘂𝗰𝗲 𝗿𝗶𝘀𝗸
Pricing is clear. Value is obvious. The next step feels like a no-brainer.

If your SaaS website isn’t converting the way it should, it’s not a design problem.

It’s a clarity, trust, and messaging problem.

The good news? That’s fixable.

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7 SaaS Websites That Convert (& What They’re Doing Right)

“Book a demo” is not a conversion strategy.
It’s a commitment that not everyone is ready for. 

And if that’s the 𝑜𝑛𝑙𝑦 thing your SaaS website asks for, you’re leaving a lot of pipeline on the table.

Here’s the problem: not everyone is ready for a sales call on day one.

→ Some visitors are curious.
→ Some are comparing options.
→ Some are just trying to figure out what your product actually does.

If your site only gives them one door to walk through, most of them won’t walk through it. They’ll bounce, hesitate, or worse: go check out a competitor who meets them where they are.

That’s why I build websites with 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐩𝐚𝐭𝐡𝐬; each designed for different levels of intent and buyer readiness. 

→ Low intent
→ Mid intent
→ High intent

The goal isn’t to convert 𝑒𝑣𝑒𝑟𝑦𝑜𝑛𝑒 right now.

It’s to move 𝑒𝑎𝑐ℎ 𝑣𝑖𝑠𝑖𝑡𝑜𝑟 one step closer to taking action on their terms.

Because a SaaS website isn’t a landing page.

It’s a journey, and your job is to guide it.

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From Curious to Committed Building Conversion Paths That Match Intent

Ever wonder why some lead gen content converts, and others fall flat? 
It’s all about timing.

Content timing is a game-changer in lead generation. If your message hits the right person at the wrong time, it’s like giving them a party invite while they’re stuck in traffic. But get the timing right, and you’ve got a party in their inbox.

Let’s break down how timing affects conversions and why it matters:

You wouldn’t offer a discount code to someone just entering your website, right? Timing should align with the buyer’s journey. 

Here’s how:

𝗧𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗧𝗢𝗙𝗨):
Content here is all about awareness. Think blog posts or infographics. The goal? Get them interested enough to keep reading. Offer your content 𝘣𝘦𝘧𝘰𝘳𝘦 the user even thinks about making a decision. 

𝘌𝘹𝘢𝘮𝘱𝘭𝘦: 𝘈 𝘧𝘳𝘦𝘦 𝘨𝘶𝘪𝘥𝘦 𝘰𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘳𝘦𝘱𝘰𝘳𝘵.

𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗠𝗢𝗙𝗨):
Now that they’re aware, they’re looking for solutions. Webinar invites or case studies work great here. Something that speaks to the value you bring. Timing it right means catching them when they’re deciding whether or not to take the next step.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗕𝗢𝗙𝗨):
This is where your content should be action-oriented. Timing is everything here. Offering a demo or consultation at the right moment, right after they’ve seen your value in action, can push them over the line. 

𝘌𝘹𝘢𝘮𝘱𝘭𝘦: “𝘚𝘪𝘨𝘯 𝘶𝘱 𝘯𝘰𝘸 𝘧𝘰𝘳 𝘢 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘵𝘪𝘰𝘯.”

You also need to consider the timing on each channel. 

Where are your leads hanging out, and when?

𝗘𝗺𝗮𝗶𝗹:
People check their inboxes at certain times. For B2B, sending emails around Tuesday or Wednesday mornings can improve open rates because it’s when people are catching up on the week’s work.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮:
Lead gen content on platforms like LinkedIn should be posted when your audience is active. For B2B, mid-morning and mid-afternoon on weekdays tend to 
work best.

Timing isn’t just about when you post. It’s about when your audience is most ready to take action.

So, what’s the best time to push that lead-generating content? When your audience is primed, informed, and ready to make their next move.

𝘞𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘧𝘰𝘳 𝘵𝘪𝘮𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥 𝘨𝘦𝘯 𝘤𝘰𝘯𝘵𝘦𝘯𝘵? Drop your best tips in the comments!

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The Power of Content Timing in Lead Generation

Skimmers vs. Scrollers
It’s the great CTA divide.

Some people click before the page loads. Some need to read the About page, three blog posts, and a whitepaper first.

Both are real. Both matter.

Neither will convert if your CTA misses 
them completely.

𝘚𝘬𝘪𝘮𝘮𝘦𝘳𝘴 are on a mission.

They want the headline, the button, and to be three tabs deep before you finish your coffee.

If your CTA isn’t up top and obvious, they’re 
already gone.

𝘚𝘤𝘳𝘰𝘭𝘭𝘦𝘳𝘴? They’re still with you.

They’re thoughtful. Detail-driven. Suspicious of 
your promises.

They’ll read everything, then scroll back up just to double-check.

If your CTA showed up too early, they ignored it 
on principle.

𝘚𝘰 𝘸𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘥𝘰?

You CTA like a multitasker.

→ 𝗣𝘂𝘁 𝗼𝗻𝗲 𝗖𝗧𝗔 𝗻𝗲𝗮𝗿 𝘁𝗵𝗲 𝘁𝗼𝗽.
Serve the skimmers. They deserve nice things too.

→  𝗔𝗱𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗱𝗼𝘄𝗻.
The scroll squad is almost ready. Show them the door when they get there.

→  𝗗𝗼𝗻’𝘁 𝘂𝘀𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗲𝘅𝗮𝗰𝘁 𝗰𝗼𝗽𝘆 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲.
The early one should sound confident. The later one should sound like you’ve earned it.

→  𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
Nothing screams "I'm a marketing trap" like a button floating in space.

Design for both attention spans.

Because the best CTA is the one someone actually sees and clicks because it showed up at the right moment.

What’s your go-to trick for catching both skimmers and scroll-happy skeptics?

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The first 600 pixels decide everything. 
Clarity wins, or visitors bounce.

The hero section of your SaaS website is your first impression, and for most visitors, it’s also your only shot.

They won’t read your blog. They won’t scroll to your product tour. They won’t even 𝑠𝑒𝑒 your pricing page if your hero section doesn’t do its job.

That top 600 pixels has to work hard.

It needs to tell people what you do, who it’s for, and why they should care. Quickly.

Because if a visitor has to guess what your product does or assume it’s not for them, they’re gone.

Let’s break down what separates a SaaS hero section that drives conversions from one that quietly repels them:

𝐀 𝐠𝐨𝐨𝐝 𝐒𝐚𝐚𝐒 𝐡𝐞𝐫𝐨 𝐬𝐞𝐜𝐭𝐢𝐨𝐧:

→ Clearly states what the product does

→ Calls out the problem or pain it solves

→ Makes it obvious who it’s for

→ Has a CTA with purpose and clarity

→ Uses visuals that support the message, not distract from it

𝐀 𝐛𝐚𝐝 𝐒𝐚𝐚𝐒 𝐡𝐞𝐫𝐨 𝐬𝐞𝐜𝐭𝐢𝐨𝐧:

→ Uses vague jargon like “empowering innovation 
at scale”

→ Tries to be clever instead of clear

→ Doesn’t say who it’s for or why it matters

→ Relies on a single CTA like “Learn More” with 
zero context

→ Has generic graphics that don’t explain or reinforce the value

People don’t scroll when they’re confused.

If your hero section doesn’t earn their attention and explain your value in a matter of seconds, you’re not losing traffic. You’re losing opportunity.

So before you tweak your colors or redesign the footer, ask yourself: D𝑜𝑒𝑠 𝑦𝑜𝑢𝑟 ℎ𝑒𝑟𝑜 𝑠𝑒𝑐𝑡𝑖𝑜𝑛 𝑚𝑎𝑘𝑒 𝑠𝑜𝑚𝑒𝑜𝑛𝑒 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑘𝑒𝑒𝑝 𝑔𝑜𝑖𝑛𝑔 𝑜𝑟 𝑐𝑙𝑖𝑐𝑘 𝑎𝑤𝑎𝑦?

Drop your favorite SaaS hero section in the comments, or one that totally missed the mark.

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A go-live isn’t the finish line. 
It’s the starting point.

"Is this built for future growth?"

You should be asking this before your website redesign starts, not after it launches.

Because too many websites look great at go-live and then fall apart the minute the business evolves.

→ New product? Needs dev work.
→ New campaign? Needs design support.
→ New content? No idea where to put it.

That’s not future-ready.

That’s future-friction.

A website built for growth does more than look the part. It:

→ Makes it easy to add pages without breaking layout

→ Adapts to new messaging without redesigning 
from scratch

→ Supports evolving funnels, offers, and goals

→ Gives your internal team tools to own 
updates confidently

→ Scales with your business, not against it

Your business will change. Your messaging will shift. Your strategy will evolve.

If your website can’t keep up, you’ll feel the friction every time something new needs to launch.

The best websites are not just built to go live.

They are built to grow with you.

What’s one thing you wish your current site could do more easily?

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Great content still matters. 
But so does how AI sees it.

I’ve been rethinking how I structure content lately, not just for readers, but for the AI models summarizing, citing, and serving it up in search.

Because AI-assisted tools like Google SGE, ChatGPT, and Perplexity aren’t just “reading” your content. They’re scanning, parsing, and cherry-picking what feels clear, credible, and easy to extract.

And if your content isn’t structured in a way that plays nicely with these models, it might never make the cut.

I still write for humans first, always.

But I’ve started doing a few key things to make sure the content is AI-friendly too:

→ Clear, logical structure
→ Answer-first writing
→ Semantic clarity
→ Context-rich sections
→ Credibility cues

I still obsess over voice, flow, and clarity for the human reader. But now I also think about how a model will break down the page.

If AI is part of the search experience, then structure is part of the strategy.

It’s not just about ranking anymore. It’s about being referenced, summarized, and surfaced everywhere your audience is searching for answers.

How are you adjusting your content strategy for AI-assisted search?

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Ways to Make Your Content AI

A bad lead magnet does more harm than good. 
Especially the 43-page kind.

Let’s be honest. Most lead magnets are just… magnets for bounce rates.

A 43-page PDF no one asked for.

A generic checklist with zero relevance.

A “free guide” that sounds suspiciously like a blog post you already published.

And then we wonder why no one’s converting.

Here’s the real reason most lead magnets flop: 𝘛𝘩𝘦𝘺’𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘫𝘶𝘴𝘵 𝘵𝘰 𝘤𝘢𝘱𝘵𝘶𝘳𝘦 𝘭𝘦𝘢𝘥𝘴, 𝘯𝘰𝘵 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘷𝘢𝘭𝘶𝘦.

If the first thing you give someone is underwhelming, what does that say about what’s behind the gate?

So, what actually works?

→ Specificity over generality
→ Utility over fluff
→ Instant payoff
→ Real positioning
→ Design that doesn’t feel like homework

Here’s the test:

Would you 𝘵𝘳𝘢𝘥𝘦 your real email for your lead magnet?

If the answer is “maybe later,” 
so is your conversion rate.

What’s the best (or worst) lead magnet 
you’ve seen recently?

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Feature pages don’t sell. 
Outcomes do.

When someone lands on your SaaS website, they don’t care that your product integrates with 42 tools, has 99.9% uptime, or uses military-grade encryption.

At least, not yet.

What they 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 want to know is:

→ Will this help me hit my goals faster?

→ Will it solve that frustrating problem my team keeps talking about?

→ Will it make my life easier, my job less chaotic, or my results look better?

And you won’t answer that with a wall of features. Because features are just facts. Outcomes are the reason those facts matter.

So instead of saying:

 ❌ “Advanced reporting tools with 
customizable dashboards”

 Say:

✅ “Get instant visibility into what’s working, so you can double down and scale faster.”

Instead of:

❌ “Multi-user role permissions with audit trail”

 Say:

 ✅ “Give your team autonomy without sacrificing control or oversight.”

It’s not that features don’t belong.

They do. But only after someone understands what’s in it for them.

Your SaaS website should lead with outcomes.

The features are just how you get there.

What’s the best example you’ve seen of a SaaS brand turning a dry feature into a powerful benefit?

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If they don’t get it, they won’t stay. 
Clarity is your real conversion tool.

I like to think of a homepage like the front door of 
a store.

Imagine walking in and no one greets you.

No signage. No layout. No idea what’s being sold.

You’d walk right back out.

And that’s exactly what happens when a SaaS homepage isn’t clear.
I’ve seen it over and over.

First-time visitors show up, scan quickly, and if they can’t immediately understand what you do and why it matters, they bounce.

So when I’m working on homepage messaging, here’s what I focus on:

→ Say what you do, fast
→ Lead with a problem, not a pitch
→ Focus on outcomes, not just features
→ Social proof is non-negotiable
→ Guide the next step

For me, a homepage isn’t a company bio.

It’s our elevator pitch. Our value prop. Our best chance to turn interest into action.

Seen a SaaS homepage that really nailed it? Or struggling to fix your own? Share in the comments.

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"We just need something simple for now.”
The famous last words before spending twice as much six months later.

I’ve seen it happen more times than I can count.

A company chooses the lowest web quote, thinking it’s a smart, lean move.

At first, it 𝑓𝑒𝑒𝑙𝑠 like a win. The site launches. 
It looks decent.

But soon, the cracks show:
→ It doesn’t convert
→ It’s clunky to update
→ The messaging falls flat
→ Support is nowhere to be found

Now they’re back at square one, with a tighter budget, more urgency, and a deeper sense of frustration.

Cheap websites usually aren’t just “simple.”

They’re under-researched, under-designed, 
and underperforming.

And while the price tag might be smaller upfront, the long-term cost is much higher.

Here’s what that actually looks like:

→ Lost leads and revenue
→ Wasted internal time
→ Expensive rework and rebuilds
→ Brand credibility issues
→ Missed enablement opportunities

Meanwhile, a website built with the right strategy and structure doesn’t just look better.

It functions as a growth engine. It helps you close deals faster. It supports your team. It scales with your business.

Have you ever had to rebuild a website that wasn’t built right the first time? What do you wish you’d 
done differently?

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graphical user interface, text, application, Teams

Limited resources? 
Let your website work 24/7 for you.

Small marketing teams know the struggle: limited time, limited resources, unlimited expectations. 

But there’s one team member who never sleeps, never takes a break, and works 24/7.

𝘠𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦. 

A great website is your best salesperson, brand ambassador, and customer support rep, all rolled 
into one.

→ 𝗜𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗲𝘀: answering questions before people 
even ask.

→ 𝗜𝘁 𝘀𝗲𝗹𝗹𝘀: turning visitors into leads, 
leads into customers.

→ 𝗜𝘁 𝗻𝘂𝗿𝘁𝘂𝗿𝗲𝘀: building trust through content, testimonials, and social proof.

→ 𝗜𝘁 𝘀𝗰𝗮𝗹𝗲𝘀: handling traffic spikes, automating processes, and working while you sleep.

For small marketing teams, a high-performing website is a game-changer. It saves time, streamlines efforts, and ensures every click moves the business forward.

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UX vs UI: 
The Dynamic Duo Every Website Needs! 

Here’s the thing: UX and UI are often mistaken for the same thing, but in reality, they’re like Batman and Robin. Each has their own superpowers, and they need each other to save the day. 

𝗨𝗫 (𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲): 
Think of UX as the master planner. 

It’s all about how a user feels when they interact with your website or app. 

Is it intuitive? Easy to navigate? Does it solve their problem without them even realizing it? 

That's the magic of UX: making the experience smooth and seamless. 

𝗨𝗜 (𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲): 
Now, UI is the artist. 

It's about the visuals: the buttons, the fonts, the colors, and everything that makes your website look polished and inviting. 

If UX is the blueprint, UI is the design that brings it 
to life. 

When combined, UX and UI work together like a finely tuned machine to create a website that not only looks good but feels right.

What's the biggest challenge you've faced when balancing UX and UI on your website?

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🎉𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗟𝗮𝘂𝗻𝗰𝗵: 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🎉

We’re excited to share the launch of the 𝟲𝗞 𝗔𝗱𝗱𝗶𝘁𝗶𝘃𝗲 homepage, a critical step as they make their business public and showcase their innovative approach to upcycling metal scraps into 
high-performance materials.

𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:
As 6K Additive transitioned into a standalone brand, they needed a homepage that clearly communicated their value and expertise in the metal upcycling industry. Their previous site was text-heavy and didn’t present their advanced technology in an easy-to-understand way, especially for potential investors.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗶𝗱:
We created a clean, modern homepage with clear messaging that tells 6K Additive’s story right from the start. We streamlined key sections from their parent site, like Spherical Metal Powder and Buyback Program, and ensured that the content was simple and digestible. The design was focused on clarity, using whitespace and minimalism to make the page feel fresh 
and professional.

𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗖𝗹𝗲𝗮𝗻 𝗮𝗻𝗱 𝗠𝗼𝗱𝗲𝗿𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: A minimalist approach that keeps the focus on content and usability.

𝗖𝗹𝗲𝗮𝗿, 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Straightforward language that highlights 6K Additive’s innovative process and industry leadership.

𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱: Designed to make a strong first impression, positioning 6K Additive as an industry leader for potential investors.

𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁:
 The new homepage makes a powerful first impression, simplifies complex information, and sets the stage for the full site overhaul in the future. It’s an ideal starting point for 6K Additive’s journey as a standalone brand.

We’re excited to continue collaborating with them on their next steps!  

Checkout their website here: https://6kadditive.com/ 

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