B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B is HIRING for a SaaS SEO strategist. FT and remote. Please read below fully BEFORE applying 👇 

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SAAS SEO STRATEGIST - QUICK SUMMARY

● Remote and contract role (we have team members in 5+ countries)
● SEO and AI search focus for pipeline and revenue (not vanity metrics)
● Understands what B2B/SaaS orgs care about driving (sign-ups, demos, sales calls, mindshare, brand, positioning in marketplace)
● Update our clients from initial on-boarding call, to campaign updates, loom video updates, sharing starting assets/strategy/monthly plan of action/content/technical/linkbuilding updates each month, pulling info we need for results, sharing reports, giving new ideas for new solutions
● Keyword research, prompt research, quick wins reviews, competitor reviews, AI/LLM reviews, technical audits, monthly plan of actions, assigning work to our teams, reporting.
● Video calls and slack comms with clients
● We work to 'surprise and delight' clients to go 5%+ above and beyond what they pay for e.g. extra ideas, loom vid reviews, CRO tips, share industry trends, useful Breaking B2B podcast eps, we invite them onto our podcast etc. every week.
● Helping build ‘SEO Quick Look’ plans for our sales opportunities
● $3.5-4k month starting salary and plenty of scope for promotion as the company grows (we are bootstrapped, and profitable and have promoted all of our strategists, fast).

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ABOUT BREAKING B2B.

We are focused on B2B/SaaS SEO & AEO for revenue NOT vanity. 

Working with 35+ active SaaS clients right now.

We've been blessed with solid growth as we being year 2 and need another solid strategist to join us.

___

READY TO APPLY?

Apply here: https://lnkd.in/dZFMSHWK 

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No need to connect, message or email.

Please carefully read and fill in above form to apply.

We will be in touch for a paid test for good fit applications. 

No recruiters or agencies at this stage. Thank you.

Know someone solid? Tag em below.

Cheers!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Open article: B2B/SaaS SEO Strategist Application by docs.google.com

Fibbler hit $600k+ ARR. We run their SEO at Breaking B2B. Here's our exact game-plan for Adam Holmgren's SaaS this month to scale pipeline from Google organic and LLMs (next stop $1.5M ARR):

OVERVIEW & IMPACT SO FAR.

We're jumping into month 3 for Fibbler. 

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. 

Our focus is drive sign-ups and revenue as quick as humanly possible.

Doubling down on high-intent content e.g. X alternatives, best X software, [competitor] vs [competitor] vs fibbler etc. 

All backed by customer research and positioning fibbler as the painkiller.

Then ramping authority with solid external listicle placements, brand mentions and backlinks from niche relevant sites.

And its already paying off less that 90 days in. 

NET NEW CONTENT.

how to article:
- google ads attribution models (150 searches/mo)

Jobs to be done focus. Talk about types of models + how to choose + how to set + how to improve with Fibbler's new features.

listicle article:
- b2b marketing attribution software (150 searches/mo)

Review 12 tools, positoning Fibbler #1 backed by why customer choose them, pricing and where they are a great and poor fit + include a quick summary w/ 3-tool shortlist (can get pulled in AI search) + overall comparison table before main list with fair summaries of vendors.

UPDATE EXISTING CONTENT.

Update dates throughout articles (including meta texts). Include Fibbler's new Google Ads features in the Fibbler section (description + features + pricing + tables). Fresh content FTW for AI search. We prioritise revenue driving content.

- hockeystack alternatives
- factors ai alternatives
- dreamdata alternatives
- linkedin analytics tools
- linkedin marketing tools
- linkedin revenue attribution tools
- how to advertise on linkedin

BUILD BACKLINKS.

DA50+ niche relevant links:
- dreamdata alternatives
- best dreamdata alternatives

EXTERNAL LISTICLE PLACEMENTS.

Huge for LLMs to cite. Top 3 placement. Great for classic SEO too with a solid backlink.

- b2b marketing attribution software

___

Want us to evaluate your B2B SaaS SEO/AEO to see if we can ramp organic pipeline as quick as 90 days? 

Visit Breaking B2B site to see our results, pricing or apply for a call.

Or grab my free 90 days to revenue SEO playbook & video: https://lnkd.in/et7yce7s

0-$6.7M ARR under 2yrs. Fully boostrapped. Adam Robinson leaked his full SaaS growth framework in 34mins. Now its yours:

Adam and I don’t do fluff.

You’re about to learn: 

- The secrets to building epic products
- RB2B weird insane strategy for growth 
- Where Adam took inspiration from
- The framework so you can copy it
- How he’s diversifying to hit 10M ARR+ 

SaaS marketers and founders, hit 2026 with a bang.

Watch the 34-minute masterclass: https://lnkd.in/eHdqi3uD

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Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. Here’s how we did it:

SEO doesn’t have to take 12 months.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick AI and organic search impact, sign-ups and demos.

This is one of the first places we start on a program. 

These terms are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Not only can you get fast bottom funnel visibility.

You can control the narrative in LLMs and Google.

And drive pipeline from high intent prospects frustrated with their current vendor or evaluating options.

PS. grab my 90 days to revenue SEO/AEO playbook and video course: https://lnkd.in/et7yce7s

Last year we drove pipeline and revenue in 67 days with SEO for George Coudounaris outranking HubSpot….time to see if we can do it again. Here’s our battle-plan to scale demos from SEO/AEO in record time:

BACKGROUND.

We worked together a year back and outranked Hubspot driving pipeline and revenue in 67 days for ‘demand generation course’ and similar keywords. Now The B2B playbook wanna ramp demos for their core paid media services offerings to B2B SaaS. So we've crafted an aggressive plan to get SEO and LLM visibility and drive inbounds from high-intent dream clients as quick as humanly possible. Lets dive in.


NET NEW CONTENT

Landing pages.

Focused on driving high intent leads from people needing our solutions.
Following problem, agitation solution framework. Plenty of social proof and FAQs to answer real sales call Qs.

- google ads agency for b2b (1.3k searches/mo)
- b2b meta ads agency (10 searches/mo)
- demand generation agency (1.5k searches/mo)

Listicle articles.

These rank super well in classic organic search and get pulled from like crazy in LLMs and AI search to get brand mentions. We include a quick summary + shortlist, larger comparison table above main list, at least 11 options, consistent subsections for each agency section, position us as #1 backed by customer research sharing pricing, differentiator, social proof and where we are a great and poor fit.

- best linkedin ads agencies for b2b (300 searches/mo)
- b2b saas marketing agencies (700 searches/mo)
- best google ads agencies [for b2b] (100 searches/mo)
- best demand generation agencies (350 searches/mo)


UPDATE EXISTING CONTENT

Landing page:
- linkedin ads agency

Turn the social proof under the hero into a slider with multiple images and intro with an H3 like “Real Results from Our LinkedIn Ads Clients.”

Add a customer testimonial block under “What to expect from our LinkedIn Ads Agency.” H2 something like “Hear From Our Clients”

Listicle article: 
- b2b marketing courses

Add shortlist table + adjust the title tag (cut “the ultimate list of” and make it “13+ best…”). Add any other options that make sense. Update last published date (LLMs often pull from fresh, relevant content).


EARN BACKLINKS

DA50+ niche relevant backlinks for:

- b2b linkedIn ads agency 
- linkedIn ads agency for b2b
- linkedin ads
- the b2b playbook linkedin ads agency
- Linkedin ads agency

We'll ramp up external listicle placements and backlinks again next month once all the net new content is written and published.

Follow along as George and I share learnings and results.

___

Want us to evaluate your B2B SaaS SEO/AEO to see if we can ramp organic pipeline as quick as 90 days? 

Visit Breaking B2B site to see our results, pricing or apply for a call.

Or grab my free 90 days to revenue SEO playbook & video: https://lnkd.in/et7yce7s

You're being lied to about SEO & AEO
(The myth: SEO traffic is down 25%+)
Juicy research hot off the press.
Per similarweb and graphite 👇 

You've probably seen the headlines claiming organic traffic has dropped anywhere from 25% to 60%.

These numbers are based on flawed research methods, mostly surveys and often small sample sizes of 10-20 websites.

The problem with surveys is that human memory is unreliable, and people who respond to surveys about AI adoption tend to be early adopters who use LLMs more than average.

So the data gets skewed.

___

Here's what the actual numbers show

Graphite partnered with Similarweb to analyze over 40,000 of the largest sites in the US.

Here's what the analysis revealed...

SEO traffic is down only 2.5% year over year, not 25%.

That's an overestimation by 1,000% in a lot of the studies floating around
And this aligns with what Google themselves said in August 2025, that overall organic click volume has been "relatively stable year-over-year".

Visits to search engines actually increased in 2025.

Traffic to search engines went up 6.9% from 2019 to 2020

Decreased slightly in 2022 by about 1.5%

And has been relatively flat since 2023

In fact, traffic increased slightly in 2025 to both Google at plus 0.8% and search engines as a whole at plus 0.4%

Visitors to Google grew by 1.35% comparing Q4 2025 versus Q4 2024

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Google is still a demand capture beast

Per earlier research from Datos and Sparktoro, Google processes over 14 billion searches every day.

ChatGPT handles about 37.5 million search-like prompts daily

That means Google receives 373 times more searches than ChatGPT

Even if you combined the daily prompts across ChatGPT, Perplexity, Claude, Copilot, and Gemini, the total would still be under 2% of the search market
Google maintains a 93.57% market share of search.

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Dropping the report along with my 90 days to revenue SEO/AEO playbook & video course below 👇

I just told a $1M ARR SaaS founder not to invest in SEO yet.

He was ready to spend $20k with us and already trusted us as had been following the Breaking B2B newsletter for years. 

Weirdly on paper their solution looked great for SEO & AI search.

Prospects were searching for their solution.

There is active demand to capture with search.

Quick wins from competitor focused content that could drive demos as fast as 90 days.

This issue?

Up to now they’d grown from outbound sales and proven that model works for their $60k+ ACV.

They’d never done SEO before.

And didn’t have the runway to keep SEO running with us for 6 months plus.

So I recommended they kept ramping the outbound model until they have runway to make SEO a longer term bet with us 

Rather than a couple months and chasing us for results and everyone getting frustrated.

And we’ll likely chat again in a few months when the timing makes sense.

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join 1,910+ legends enjoying my 90 days to revenue free SEO/AEO video course and playbook: https://lnkd.in/et7yce7s

Gurus love screaming SEOs dead and AEOs a brand new playbook. It’s not. Here’s 10 steps to drive demos in 90 days (share with your CMO):

1. Nail your MONEY keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b (vs you)”

And a variety of others.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

We have ranked competitor fast as 4 days top of Google and AI search. 

2. Build & upgrade your money pages. 

Search your money keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage customer research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

LLMs love fresh content and unique research. Keep your commercial, money pages up to date.

4. Most technical SEO is BS.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Sort structured data. Not a tonne more needed. 

And you of course want quick loading times.

5. Brand mentions and links at $0 FTW.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn/trade top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. B2B is an ecosystem.

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

We run this playbook for 35+ SaaS client right now at Breaking B2B.

grab my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

I GRILLED Adam Robinson on how he bootstrapped RB2B from 0-$6.7M in 2yrs with 3 FTEs. Here's my 7 biggest takeaways:

1. Use a proven concept and find the gap.

RB2B did not start from a blank page. Retention started as a feature inside another company. Nobody wanted the full product. Everybody wanted the feature. That feature became the company. The same thing happened again. While selling into the Shopify space Adam identified there was no person level website visitor identity for B2B. This was the gap to hit. We did the same  at Breaking B2B after constantly hearing B2B/SaaS marketers and founders get frustrated with vanity metrics and lack of pipeline from SEO.

2. Create for your market.

Adam posted content to reach eCom stores. About 25 percent of his posts were about his SaaS journey. Those posts got 10X better engagement. So the content changed. Only B2B SaaS. The engagement stayed high. The audience was clear. That audience needed a product.

3. Speak to prospects before building.

There were Zoom calls. A big waitlist. A lot of discovery before launch. The idea was simple. B2B needs person level visitor identity. Some people hated it. Some people said it was crazy. Some people said it was transformational.

4. Prove people will pay for it.

V1 of RB2B was super basic. People got a spreadsheet every day with personal emails of B2B visitors. That did not work. Then business emails. Slightly better. People still paid. If people pay for something basic, it's a clear signal to keep pushing forwards.

5. Change the experience, not the data.

The same data was sent in a new way. First, a fake Slack profile showing real people with headshots and LinkedIn URLs as they visit your site. People had never seen anything like it. It was a hit. Same information. New delivery.

6. Start on a no-brainer channel.

LinkedIn was already working for engagement with ICP and growing fast. That leverage made it worth building the product. An okay product plus huge awareness becomes a good business.

7. Say the same thing over and over.

Be known for something. In Adams case, Bootstrapped. Build in public. Radical transparency. Say the same few ideas in many ways. In my case, SaaS SEO and building in public. This is how RB2B got to $6.7M ARR in under two years.

PS. watch our full 34-minute masterclass: https://lnkd.in/eHdqi3uD

#1 on AI and organic search in 4 days for MONEY keywords. SEO/AEO doesn't need to take 12 months to drive pipeline & revenue:

First off, yes some super competitive terms can take 6-12 months.

But there's plenty of ways to drive inbounds 90 days from publishing content for your B2B/SaaS.

It all starts with customer research.

Knowing:

- crisp and expensive problems of your icp
- your icps motivations & jobs to be done
- what they hate most about your sector
- why they choose you over others
- why/when they move over to you
- competitors they evaluate
- your differentiators 

Then crafting an SEO/AEO strategy focused on dream clients ready to speak to sales.

AKA. 

Looking for your specific solution, comparing vendors, looking to move form the incumbent, needing an integration or struggling with a specific problem you solve.

- competitor content
- integration for X pages
- alternatives/pricing/reviews
- best software for [niche] listicles
- how to [job to be done] with your product

I break this down in my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

1st February 2024, 9PM. I'm heads down at my PC listening to D&B making a list of marketing leaders to cold call the next morning. This was the start of Breaking B2B: 

PC.
List.
Dialler.
Pen and paper.

Ripping 1-200 dials before lunch.

Sweating away with a tonne of rejection.

Getting maybe 1 appt and a couple follow ups and sign-ups for the Breaking B2B newsletter most days.

Leading with the problem we solve for SaaS around competitors outranking on Google/AI search when dream clients are hunting for your solution. Stealing mindshare, traffic and inbounds.

This is how we got our first couple clients.

Meanwhile I was...

Positing daily on LI.
Building partnerships.
Cranking our SEO engine.
Starting to take YouTube seriously.

Steadily getting clients.

Me and a team of trusted contractors.

Cold calling thankfully ended as year 2 started.

We ramped up inbound and demand efforts with LinkedIn ads.

Partnered with some niche industry founders to build their SEO/AEO in public.  

Now nearly all our sales calls mention a mix of:

LinkedIn.
SEO/AI search.
Seeing others share our results.
Watching our YouTube breakdowns.

Big focus this year is repeatable systems.

Going at least 5% above and beyond for every client, every week.

Striving to be at the top of our game for SaaS SEO/AEO.

Meeting more clients in person.

Still being the weirdest guy & memorable brand in our niche.

And helping team members hit their biz and personal goals.

Next rev milestone is $300k MRR (125k to go).

Cheers to all who’ve been involved so far. 

Onwards!

They followed the Breaking B2B newsletter for 3yrs before booking a call.

Prospects buy on their timeline, not ours.

We can only educate, entertain and keep top of mind for when timing is right :)

graphical user interface, text, application

This is a SEO/AEO killer of pipeline.

The top funnel traffic trap.

Going after massively searched informational questions.

The issue?

Your dream clients aren't gonna be looking for this when ready to speak to sales.

Instead...

You're way better off working our what your ICP search on Google and AI search when:

- needing your solution now
- comparing different vendors
- looking to move from a provider
- having the crisp problem you solve

and starting with those 5% in market.

often this have less volume, can rank faster and drive pipeline fast as 90 days with the right strategy.

PS. watch full 5yrs of SaaS SEO knowledge in 14min video: https://lnkd.in/ec3b9QnG

Ahrefs reviewed 17 MILLION citations….fresh content increases your AI visibility. Here’s exactly what this means for your SaaS:

First a quick summary of Ahrefs research…

- Fresh content ranks higher for time-sensitive queries.

- Fresh content gets higher click-through rates on Google organic.

- Fresh content prevents ranking decay.

- AI-cited content is 25.7% fresher than organic Google results.

- ChatGPT is citing URLs that are 393-458 days newer than organic Google results.

- Google AI Overviews behave most like traditional search, citing content slightly older than ChatGPT.

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So what to prioritise for your SaaS?

Start with pages most likely to drive demos, signups and revenue.

Listicle articles are a solid start.

Think:

“Best [niche] software of 2025”
“Best [competitor] alternatives of 2025”
Etc.

Prioritise the ones already ranking okay on Google and being mentioned on AI search.

Get your titles updated for 2026.

Add the latest published date.

If your reviewing software refresh all features, reviews, pros, cons, pricing etc to be up to date.

When you place your software #1 grab real differentiators from sales call transcripts, review sites and more.

Get visuals up to date, add client review YouTube videos of why they switched to you.

Add FAQs from real sales and CS convos.  

Review top ranking pages for money keywords and prompts and look to blow them out the water from every angle.

___

Cheers for Ahrefs for the solid research.

PS. grab my free 90 days to revenue SEO/AEO playbook & video course below 👇

ChatGPT are rolling out ads. Here’s what to plan for as a SaaS marketer or founder:

Timeline.

Ads aren't live yet. They announced plans to begin internal testing ads for Free and Go users in the US. Plus, Pro, Business, Enterprise, and Edu accounts will not have ads.

Fineprint.

Ads will not influence the answers ChatGPT gives you. ChatGPT’s responses are based on what is most helpful to you. Ads will be separate and clearly labeled.

How will they look?

Ads will be clearly labeled and shown separately from ChatGPT’s responses, so it’s always clear what’s an ad and what’s an answer.

OpenAI 

User control.

Users can control their ads experience and decide whether they'd like ads personalized so they'll be more relevant.

(above taken from OpenAI recent article)

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My 2 cents...

History shows us most platforms push more and more ads and pay to play as time goes on.

But AI search is still early…

Controlling the narrative and getting your brand mentioned consistently for high sales intent dream clients needing your solution in non sponsored AI searches is key.

And why not get two bites at the cherry with paid and non paid results just like many do in google.

The good news is a lot of best practises for pipeline focused SEO help you nail AI visibility

I’ll be testing them for sure when they roll out for Breaking B2B.

PS. grab my 90 days to revenue SEO/AEO playbook & video below 👇

As of December, Google AI Overviews reduce organic click-through rates for position one content by 58% [Ahrefs]. So is this RIP SEO for your B2B/SaaS???

Nah.

But the game has changed.

There are still clicks to be had ranking top of the classic organic blue links.

Many of our clients drive demos daily from bottom funnel, pipeline driving pages here.

BUT.

That's one piece of the puzzle.

Google are making it harder to get the organic click.

With AI overviews and ads above fold before you get to the organic results.

Many prospects start their research and evaluation for new software and solutions in an LLM like ChatGPT, Gemini or Claude.

Then discuss solutions with their team and may eventually google your brand name or head straight to your homepage when ready to speak to sales.

So when they're researching, evaluating and comparing....

You're brand needs to be mentioned consistently. 

In AI overviews and LLMs.

If not, you're giving competitors a free lunch.

And likely missing our one a flow of inbound opportunities you never knew existed.

These platforms want you to stay on in-feed for as long as possible before hitting an external site. 

We're moving more and more into the zero-click and mindshare game for SEO/AEO.

The good news?

At Breaking B2B we work with 36+ active B2B/SaaS orgs and getting consistent brand mentions is really classic pipeline focused SEO plus ecosystem marketing.

PS. join 1,941+ b2b legends enjoying my 90 days to revenue SEO/AEO playbook and video guide: https://lnkd.in/et7yce7s

I sat down w/ Adam Robinson with one goal....share his playbook to bootstrap 0-$6.7M in 2yrs with 3 FTE's:

A NO-BS convo sharing...

- His step-by-step playbook
- How to build epic products
- Where Adam got his inspiration 
- RB2B's crazy strategy for growth 
- How he’s diversifying to hit 10M ARR+ 

Watch the 34-minute breakdown: https://lnkd.in/eHdqi3uD

Content Strategist for M&A Advisors | Helping You Write Narratives that Attract $5M+ Founders | Organic Deal Flow Strategy & Copywriting

Most M&A Advisors are excellent at closing deals but struggle to open conversations with ideal clients on LinkedIn.

You look at a $10M EBITDA business and see the nuance, the hidden value, and the exit potential. But when you sit down to write a LinkedIn post or an email to a Founder, that expertise gets lost in translation. You end up sounding like every other "listing agent" chasing a commission.

That is where I come in.

I am a conversion copywriter and content strategist specifically for the M&A and Business Brokerage industry. I don't just "write posts." I translate your technical deal experience into compelling, founder-focused narratives that demonstrate Niche Authority.

In the era of AI-driven algorithms (like LinkedIn’s 360Brew), "generic" content is invisible. To attract sophisticated sellers of $5M+ enterprises, you cannot rely on volume or engagement hacks. You must rely on Clarity and Semantic Reasoning.

I help advisors pivot from: ❌ "I have a buyer for your business." (Transactional) ✅ "Here is why your inventory management is hurting your 3x multiple." (Authoritative)

I partner with M&A firms and independent advisors to build organic deal flow engines. My strategy focuses on:

Profile Symbiosis: aligning your digital identity with your actual deal history.

Narrative Construction: Turning dry case studies into human-centric stories that Founders actually read.

Consumption Optimization: Creating content assets (carousels, newsletters) designed to hold attention and signal value to the algorithm.

Who I Work With

M&A Advisors targeting Lower Middle Market (LMM) exits.

Business Brokers moving upstream to $5M+ EV deals.

Deal Teams need better copy for CIMs and Teasers.

Clarity equals confidence. And confidence closes deals.

If you are ready to stop chasing leads and start attracting them through authority, subscribe to my newsletter, The M&A Content Roast, or send me a DM here on LinkedIn.
_______
Here's what you'll get:

▪️Founder First Copywriting (We do all the heavy lifting for you by writing persuasive LinkedIn Profiles, Websites, Sales Pages,  Landing Pages, Content Writing, and Email Nurturing Drip Campaigns.)

▪️LinkedIn Organic Social Selling Deal Flow Strategy (We apply the same strategy that got clients a steady deal flow - go down to the "projects section" to see the full tactics applied.)

...And all of that with a 100% MONEY-BACK GUARANTEE.

👉🏼 Shoot me a DM, or head over to my Featured section & check out our Sample Copywriting

Ramy Ghaly

If you tell a $5M Founder you can “sell any business,” 

you’ve already lost the deal.
Most M&A advisors are terrified of saying "No."

They think a wider net catches more fish. 
But to a Founder who has spent 30 years building a $10M legacy, 
a "Generalist" advisor sounds like a "Broker." 

And 

a "Broker" sounds like a guy who just wants a 
commission check before the ink is dry.

Last week, 

I was in the weeds with a client 
(a veteran M&A advisor) 
rebuilding his narrative. 

We weren't looking for what to add to his profile. 
We were looking for what to kill.
We implemented the "Negative Proof" Interrupt.

Imagine a Founder named Jim. 

Jim’s LinkedIn feed is a graveyard of "Just Closed" tombstone posts 
and generic "Happy Monday" fluff. 

He’s tired. 
He’s skeptical. 
He’s waiting for someone to prove they actually understand his world.

Then he sees my client’s post. 
It doesn't promise "maximum value." 
It lists the 3 deals my client refused to take last quarter.

1. The "Owner-Hero" Trap My client wrote: 
"If your business can’t run for 30 days without you answering the phone, I won't list it. I don't sell 'jobs' to buyers; I sell assets. We fix the dependency first, or we don't go to market."

Jim’s thought: 
"Finally. Someone who knows my business is too dependent on me."

2. The "Culture-Killer" Filter My client wrote: 
"I don't work with PE firms known for 'Chop-and-Flip' strategies. 
If you don't care about who is leading your Shop Foreman on Day 181, 
I’m the wrong advisor for you."

Jim’s thought: 
"This guy actually cares about my people. 
He's a Sentinel, not a middleman."

3. The "Earn-Out" Reality Check My client wrote: 
"I won't sugarcoat a 70% earn-out structure just to get you to sign an LOI. 
If the cash-at-close doesn't change your life, we don't start the clock."

Jim’s thought: 
"He’s not just trying to get a deal done. 
He’s protecting my exit."

Why this matters for your deal flow:

When you use "Negative Proof," you stop being a commodity. 
You aren't just "posting content." 
You are demonstrating a Reasoning Engine that Jim 
(and business owners like him) can actually trust on LinkedIn.

By defining whom you don't work with, 
you become the only logical choice for the Founder who fits your "Yes."

You move from "Price-Comparison" to Trust-Velocity.
__________
M&A Professionals: 
Look at your last 3 posts. 
Are you trying to be everything to everyone, 
or are you brave enough to tell a Founder why you might not be the right fit?

The "No" is where your authority lives.

Infographics show the difference between a generalist advisor and a specialist, and how the founder sees the value in a specialist and not a generalist. 

If your LinkedIn feed is a graveyard of "Tombstone" announcements and "Happy Monday" fluff, you are invisible to the $5M+ Founder.

For the last week, I’ve been working with my M&A advisor clients on a fundamental shift in their deal-sourcing strategy.

We are killing the "Broker" persona and building the Sentinel.

Why? 

Because a Founder who has spent 30 years building a $10M legacy doesn’t want a "transaction facilitator." 

They are terrified of the "Exit Vacuum" (that space between signing an LOI and actually keeping their legacy intact)

As a Content Strategist, I see the same mistake every day: 

M&A professionals write for other M&A professionals. 
They use jargon to sound smart, but they fail to win the "hearts and souls" of the Founder.

To attract the "Silver Tsunami" gems, your narrative must transition from "How much" to "Who survives":

1. Stewardship over Spreadsheets: $5M+ Founders care about their team. If your content doesn't address the "Shop Foreman on Day 181," you aren't a Sentinel. You’re just a middleman.

2. The Technical Pattern Interrupt: Stop promising "vetted buyers." Start explaining Semantic Friction. Talk about why a "Working Capital Peg" is the #1 tool used to re-trade a founder at the 11th hour. When you explain the why, you prove your Reasoning Engine.

3. The Legacy Shield: A Founder’s identity is tied to their EBITDA. Your job is to provide the narrative map that helps them transition that identity without losing their shirt (or their sanity).

The "Sentinel" Content Framework (Friday Gift): 

Advisors, if you want to be un-bypassable to $5M+ Founders, 
your feed needs these 5 pillars:

The Pre-Mortem: Why deals in your niche actually fail.
The Cultural Covenant: How to negotiate for the "Soul" of the company.
The Negative Proof: Admitting what you don't do (to prove what you do).
The Analog Anchor: Why a handwritten note beats a 1,000-email blast.
The Next Act: Preparing the Founder for life after the wire.

LinkedIn’s new algorithm suppresses "shallow intent." If you want the "High-Authority" Founders to see your posts, you have to provide Semantic Depth. You don't need "Engagement." You need Trust Velocity.
_________
M&A Professionals: Are you still posting for the algorithm, or are you ready to start writing for the Founder?

Building The Authority Moat In A World of Noise

Your $15M deal announcement is invisible 

to the Founder you actually want to sign.
Most M&A advisors think a "Tombstone" post proves their value. 

They post: 
"Proud to have advised on the $15M sale of Manufacturing Corp. 
Great result for all parties."

The $5M Founder (Jim) scrolls right past it. 

Why? 

Because it tells him nothing about how you protected the person behind the numbers.

Yesterday, 
I was in the weeds with one of my M&A advisor clients, 
reviewing his recent deal log. 

He had a massive win: 
he saved a Founder $600k by catching a predatory Working Capital Peg.

But 
he didn't know how to tell the story 
without sounding like a textbook.

My job is to take that technical win and turn it into 
a "Founder-First" narrative.

We didn't write about "NWC adjustments.
" We used the "Negative Proof" Interrupt to 
show Jim exactly who this advisor is.

Here is how I translated his technical 
win into a "Sentinel" story:

1. The Hook: 
The "Fuel in the Tank" Trap I told my client 
"Jim doesn't care about accounting definitions. 
He cares about the buyer stealing his cash at the 11th hour." 

The Story 
We compared the Working Capital Peg 
to a car sale where the buyer suddenly demands 
a full tank of gas and $5,000 in the glove box (for free)

2. The Negative Proof: 
Why we don't rush the LOI Instead of saying "We are thorough," 

we wrote: 
"We refuse to sign an LOI that doesn't define the Peg upfront. 
Most brokers rush the signature to 'lock in' the deal. 
We do the opposite. 
If the buyer won't agree to a 12-month average now, 
we don't start the clock."

3. The Founder’s Reaction (Jim’s Thought): 
"This advisor isn't just looking for a commission. 
He’s actually looking at the traps I didn't even know existed. 
He’s a Sentinel."

Why this moves the needle for a $5M+ Founder:

High-net-worth founders are hyper-sensitive to "Transaction Breath." 
They can smell a broker looking for a quick commission from a mile away.

When you translate a technical re-trade into a human story, 
you trigger Trust Velocity. 
You stop being a "service provider" 
and start being a "Protector of the Legacy."

For example: 

A $10M Founder might be "deal-fatigued" after three months of due diligence. 
He’s ready to concede on a "small" $400k Peg adjustment just to get the wire sent. 
But when you’ve framed yourself as the Sentinel who caught the 
"Glove Box Trap" early, he doesn't see it as a $400k adjustment. 

He sees it as a buyer trying to pick his pocket.

Your narrative gives him the backbone to stand firm, 
and it gives you the authority to lead.

M&A Advisors: 
You have a goldmine of "Technical Wins" buried in your deal logs. 
But if you keep posting them as tombstones, 
you’re leaving your best leads on the table.
__________
I help M&A professionals turn "Deals Done" into "Founders Found."

Ready to stop being invisible?

Infographics: shows how to turn technical M&A deal wins into sentinel stories

For most M&A advisors, the Closing Dinner is a celebration. 
For the $5M Founder, 
it feels like a funeral.
The champagne is poured. 
The wire has hit. 
The advisor is thinking about their commission. 

But the Founder 
(let’s look at Jim one last time) is staring at his steak, wondering:

"Who is going to look after my Shop Foreman on Monday morning?"

Last week, I was working with a client 
(a top-tier M&A advisor) on how to bridge this "Exit Vacuum." 
He had the technical deal-making down to a science. 
But his content was missing the Soul. 
He was winning the "Spreadsheet," but he was losing the "Person."

I helped him implement the "Legacy Shield" narrative using Negative Proof.

We didn't talk about "Deal Multiples.
" We talked about what happens on Day 181.

1. The "Cultural Covenant" Interrupt I coached my client to stop promising 
"Vetted Buyers" and start promising "Legacy Alignment."

 We wrote: 
"I won't bring a buyer to the table who doesn't have a written 12-month retention plan for your key staff. If they see your team as 'overhead' to be trimmed, I don't care how high their EBITDA multiple is—they aren't getting the keys."

2. Addressing the Identity Crisis Most advisors talk about "The Beach." 
We talked about "The Next Act." 
I helped my client frame his role not as someone helping Jim leave, 
but as someone helping Jim transition. 

3. The Negative Proof of the "Quick Exit" 

We wrote: 
"If you want to 'Pump and Dump' your company for a quick check and disappear, I’m not the advisor for you. My process is for the Founder who wants to drive past their building in 5 years and still feel proud of the name on the door."

Why this resonates with a $10M Founder:

A Founder’s identity is fused with their EBITDA. 
When you address the "Soul" of the company, 
you aren't just "posting." 

You are proving you have the Semantic Depth to handle a $10M legacy.

For example: 
Jim doesn't need another person to tell him his business is worth $15M. 
(He knows that) 
He needs a Sentinel who realizes that the $15M is meaningless 
if his loyal staff of 20 years is fired 48 hours after the sale.

When you lead with the "Cultural Covenant," 
you move from being a "Service Provider" to a Trusted Confidant.

The Result for my M&A clients? 
They stop chasing "leads" 
and start attracting "Partners." 

They move from "Price-Comparison" to Trust-Velocity.

M&A Professionals: 
You spent all week talking about the 
"How" and the "How Much." 
It’s Friday. It’s time to talk about the "Who" and the "Why."
__________
I help M&A advisors stop writing for other advisors 
and start writing for the "Silver Tsunami" Founders 
who are looking for a Sentinel to protect their life's work.

Are you ready to build your Legacy Shield?

Infographics: How to build a founder-first narrative to shield the legacy of business owners in an M&A deal. 

Most $5M Founders aren’t looking for an “Exit.” 

They’re looking for an escape hatch.

When I look at an M&A advisor’s LinkedIn feed, 
I usually see a highlight post. 
"Just Closed." 
"Record Multiple." 
"Happy Monday."

But while the advisors are celebrating, 
the Founders they actually want to attract
(the "Silver Tsunami" gems) are in a cold sweat.

Yesterday, I was working with an advisor client 
on a narrative for a $7M manufacturing deal. 

He wanted to lead with the "12x Multiple" he secured.

I told him: "Kill the multiple. 

Jim (the founder) doesn't care about the 12x right now. 

He cares about the fact that he hasn't slept through 
the night in six months because his Operations Manager just quit and he’s back on the floor at 5 AM."

My job is to take the "Transaction" 
and turn it into "Truth."

We used the "Sentinel’s Warning" to grab Jim’s attention 
while he’s scrolling between fires.

1. The Pattern Interrupt: 

The "Owner-Hero" Debt Instead of "We maximize value," 
we wrote: "You think you're building equity. 
But if you're the only one who knows how to 
fix the 'Line 4' sensor at midnight, 
you aren't building an asset. 
You're building a cage. 
Most brokers will try to sell that cage. 
A Sentinel tells you how to unlock it before you go to market."

2. The Negative Proof: 

Why we don't list "Owner-Dependent" businesses 
I suggest my client to be brutally honest 
"I won't take your business to market today. 

Why? 

Because a sophisticated buyer will see your 
'Owner-Heroics' as a $2M risk adjustment. 

We don't list until we build the 
'Standard Operating Procedures' that make you redundant. 

We’d rather wait six months to get you 
the legacy you deserve than sell you short today."

3. The Founder’s Reaction (Jim’s Thought): 

"Every other guy in my inbox is promising me a check next week. 
This guy is the only one telling me why I’m not ready yet. 
He’s not a broker. 
He’s a partner."

Why this moves the needle for a $5M+ Founder:

High-authority founders are tired of being "pitched." 
They are looking for Reasoning. 

When you show them the "why" behind the delay
(protecting them from a $2M valuation haircut) 
you trigger Trust Velocity.

You aren't a middleman pushing for a quick close. 
You are a Sentinel protecting the value of their 30-year sacrifice.

M&A Professionals: 
Your content shouldn't be a brochure for your services. 
It should be a map through the "Exit Vacuum."

I help M&A advisors stop posting "Success Stories" 
and start posting "Strategic Truths" 
that attract the founders who have the most to lose.
__________
Is your feed a billboard, 
or is it a lighthouse?

To a business owner, M&A professionals are either 
a distraction 
or a solution.

Most M&A advisors fail because they only use one engine. 

They either wait for the phone to ring 
or they spam founders into oblivion.

There are only two ways to fill your pipeline. 
Social selling is the bridge between them.

1. The Reaching Out Engine (Speed)
You reach out to your ICP.
Immediate discovery calls.
High friction. Low trust.
Precision. 
Stop pitching "valuation services." 
Start solving a specific problem.

2. The Reaching To You Engine (Scale)
Your ICP reaches out to you.
Zero-friction leads.
Slow to build. Hard to maintain.
Authority. Write content that proves you’ve been in the trenches.

The Hybrid Machine: Social Selling
If you reach out (Outbound), the first thing a founder does is check your profile. If your content provides value (Inbound), you have instant credibility.

Reaching Out gets you in the door today. 
Reaching Out To You ensures the door stays open.
Run both, or run out of deals.

Outbound: Your short-term survival.
Inbound: Your long-term wealth.

You stay top-of-mind until they are ready to exit.
Which engine is currently stalling in your M&A firm?

Infographics: To a business owner, M&A professionals are either a distraction or a solution.

If you’re an M&A Advisor still using "The Pitch" to build your proprietary deal flow, you’re essentially invisible to the founders you want to represent.

In the world of low to mid-market transactions, outreach is a high-stakes game. 

But most advisors play it like a commodity broker.

"We have buyers for your sector." 
"Are you free for a 15-minute valuation call?"

Here is the reality

A founder who has spent 20 years building a legacy doesn't want to be "processed." They want to be understood.

Outreach isn't a transaction. 

It’s an invitation to a high-level dialogue. 

The goal isn’t to book a meeting; it’s to identify the bottlenecks keeping them from a clean exit.

If you want to win the long game, 
you have to stop selling "Exit Services" 
and start providing "Strategic Clarity."

Which of these would you respond to if you were a founder?

"We specialize in your industry and have a list of strategic acquirers. Can we jump on a call to discuss your 2025 exit plans?" 

(Result: Instant deletion. You sound like every other cold-caller.)

"I’ve been tracking the recent consolidation in [Sector]. Most founders I speak with are worried that [Specific Regulation/Market Shift] will create a valuation gap they didn't see coming. I’ve put together a brief framework on how to bridge that gap before going to market. Would you like me to send it over?"

The second approach opens a door. 

It addresses a pain point. 

It positions you as the expert who knows the "Who" and the "Why," not just the "How."

Your uniqueness isn't your firm's track record. 
It’s your approach.

Change the copy. 
Win the deal.

M&A is built on trust, yet outreach is often built on friction. 
__________
What is one piece of "conventional" outreach advice you’ve stopped following because it simply doesn't work for high-net-worth founders?

M&A Advisors: If your outreach is getting "ghosted," 
it’s likely because you’re asking for a founder's time 
before you’ve identified their friction.

The most dangerous phrase in a cold outreach is: "I'd love to learn more about your business."

To a founder, 
that sounds like a time-sink. 
It sounds like work. 

Instead, 
high-value outreach should focus on the Bottleneck.

In the lower to mid-market, founders aren't just looking for an exit; they are looking for a solution to a specific structural trap.

I help M&A professionals to pivot from 
"The Explorer" 
to 
"The Specialist." 

Instead of asking what they do, 
tell them what they are likely struggling with.

The "Door-Opener" Checklist 

Before you hit send, ensure your outreach identifies one of these three frictions:

The Concentration Trap: 
Is 60% of their revenue tied to one client?

The Owner-Dependency Gap: 
Can the business run for 30 days without them?

The Valuation Ceiling: 
Have they hit a plateau that only an institutional partner can break?

When you lead with a bottleneck, 
you aren't a salesperson. 
You are a diagnostic expert.
__________
Which of these three bottlenecks is the most common reason you see deals fall apart during due diligence?

The hardest part of a $10M exit isn't the Due Diligence. 

It’s the drive home after you hand over the keys.

Most M&A advisors spend Friday posting 
"Closed Deal" photos with a bottle of scotch. 
They think the story ends when the wire hits.

But for the Founder (let’s check in on Jim)
Friday afternoon feels like a funeral for his identity.

Last week, I was working with an advisor 
who had a $12M industrial deal stalling at the 11th hour. 

The numbers were perfect. 
The buyer was vetted. 
The tax structure was optimized.

But Jim was dragging his feet. 

My client asked: 
"Ramy, why is he self-sabotaging the best deal of his life?"

I told him: 
"Jim isn't scared of the deal. 
He’s scared of the silence. 
He doesn't know who he is without his name on that building."

My job is to help the advisor bridge the 
"Exit Vacuum" with a Founder-First narrative.

We didn't send Jim another spreadsheet. 
We used the "Negative Proof" of the Empty Beach.

1. The Pattern Interrupt: 

Killing the "Retirement" Myth I coached 
my client to stop talking about "Siestas and Sunsets." 

We wrote a narrative for him that said: 

"Most brokers sell you the 'Beach Dream.' 
I don't. Because I know that for a guy like you, 
three weeks of golf will feel like a prison sentence. 
We aren't just planning your exit; 
we are architecting your 'Next Act'."

2. The Cultural Covenant: 

Protecting the "Ghost" 
We introduced a specific clause in the narrative
(not just the contract) about the Founder’s
 role post-sale. 

Instead of "Consulting Agreement," 
we called it the Stewardship Period. 
We told Jim: "We aren't just selling your EBITDA. 
We are selling your vision. 
We’ve secured a structure where the buyer pays 
for your mentorship, 
not just your transition. 
Your legacy stays in the room even 
when you aren't in the chair."

3. The Founder’s Reaction (Jim’s Thought): 

"Every other advisor treated me like a 
transaction to be processed. 
This guy is treating me like a man with a legacy to protect. 
He’s the only one who realized I wasn't ready to disappear."

Why this moves the needle for a $5M+ Founder:

High-authority founders are terrified of being forgotten. 
When you address the Identity Crisis head-on, 
you move from "Deal Maker" to Legacy Architect.

For example: 

Jim will walk away from a $12M check if he thinks the buyer will fire his 20-year secretary on Day 2. By using Negative Proof (refusing to work with "Identity-Stripping" buyers) you prove to Jim that his values are safe in your hands.

M&A Professionals: 

The "Silver Tsunami" isn't just about money. 
It’s about a generation of builders looking 
for someone who understands that their business is their life’s work.

I help M&A advisors stop writing for the 
"Closing Dinner" and start writing for the "Legacy Shield."

Are you selling companies, 
or are you protecting legacies?

Business owners have stopped sifting through search results. 
They are asking LLMs: 
"Who is the top M&A expert for my business exit?"

The internet was a Library. 
You just needed to be on the shelf.

The LLM is a Librarian. 
It doesn't "search." 
It reasons.

It scans your professional footprint to see if you provide:
Original analytical depth.
Nuanced deal insights.
Proof of authority.

If the Librarian can’t summarize your value in three seconds, 
you don't exist. 

You aren't losing clicks. 
You are losing the "Hand-Picked Recommendation."

Stop writing for the shelf. 
Start teaching the Librarian.

How to get hand-picked by the AI Librarian.

LLMs don’t recommend "generalists." 
They recommend proven authorities. 

If you want to be the answer when a founder asks 
for an exit expert, 
you need three things in your content:

1. Contextual Nuance Stop posting "5 tips to sell your business." Start posting "How to bridge a $2M valuation gap in a high-interest-rate environment." The Librarian looks for complexity. Complexity proves expertise.

2. Proprietary Logic The AI has already read every public textbook. It needs your unique "Internal Framework." Define your specific process for due diligence or deal-structuring. If the AI can quote your methodology, you own the category.

3. Verified Associations The Librarian checks who you talk to. High-quality comments on peer-reviewed content act as "backlinks" for your reputation. 

The AI sees your network as your net worth.

The shift is simple: 
Old SEO was about volume. (Still important)
New AI Search is about density.

Don't just post. 
Provide the data the Librarian needs to vouch for you.

"Who is the top M&A expert for my business exit?" Infographics showing the new shift from old way of search to AI search 

Your LOI is a "Honeymoon." 
The Quality of Earnings (QofE) is the 
"Divorce Court."

Most $5M+ Founders celebrate when 
the Letter of Intent (LOI) is signed. 

They think the hard part is over. 
In reality, the buyer is just getting their scalpels ready.

Last week, I was in the weeds with 
an M&A advisor client who was frustrated. 

His Founder (Jim) was frustrated from a 
"Quality of Earnings" report 
that just wiped $1.5M off his enterprise value.

My client said: 

"Ramy, I told him the QofE would be tough, 
but he feels like the buyer is lying to him."

My job is to translate that "Technical Friction" 
into a "Founder-First" strategy.

We didn't write about "EBITDA Add-backs" 
or "GAAP Compliance." 

We used a Technical Pattern Interrupt to show 
Jim how a Sentinel prepares for war.

1. The Hook: 

The "Colonoscopy" Comparison I coached 
my client to stop calling it "Due Diligence." 

We wrote: 
"A buyer-led QofE isn't a neutral audit. 
It’s a financial proctology exam designed to 
find 'polyps' in your accounting so they can justify a price cut. 
If you wait for the buyer to bring the doctor, you’ve already lost."

2. The Sentinel Move: 

The "Defensive QofE" Instead of the standard 
"We manage the process," 
we introduced a counter-intuitive tactic 

"We refuse to go to market without a 'Defensive QofE.' 
We hire our own 'proctologist' 6 months before 
we ever talk to a buyer. 

We find the skeletons in your balance sheet first, 
so we can bury them (legally) 
or fix them before they become a 
$2M re-trade weapon for the buyer."

3. The Founder’s Reaction (Jim’s Thought): 

"Every other broker told me my books were 'fine.' 
This advisor is the only one who told me 
they were a landmine 
(and then showed me the map to disarm them) 
He’s not just a salesman; 
he’s a Shield."

Why this works for the $5M+ Founder:

Founders at this level have a "Truth Compass." 
They know their business isn't perfect. 
When you stop sugarcoating the "Due Diligence" 
phase and start explaining the 
Reasoning behind a Defensive QofE, 
you move from "Service Provider" 
to Strategic Partner.

You aren't just "managing a deal." 
You are performing Risk Mitigation that 
Jim can actually understand.

For example: 

Jim might complain about spending $30k on an upfront audit. But when you frame it as: "Spending $30k today to prevent a $1.5M 'Haircut' at the 11th hour," the math changes. The trust changes.

M&A Professionals: 

Are you leading your Founders into the QofE blindfolded, 
or are you giving them the thermal goggles they need to see the traps?

I help M&A advisors stop "selling deals" 
and start "Architecting Narratives" 
that prove their technical worth.

Don't just survive Due Diligence. 
Dominate it.

Stop chasing "AI Rankings." It’s the newest way 
for Brokerage Firm Founders 
to waste their marketing budget.

Recently, I’ve had brokerage Firm founders ask: 
"How do I make sure my firm shows up first 
when a seller asks ChatGPT for the best M&A advisor in my sector?"

We’ve been conditioned to chase the number 1 spot. 
But massive new research from SparkToro just proved that 
"rankings" in LLMs are a myth.

Here is the cold, hard reality: 

AI recommendations are fundamentally inconsistent.

If you ask a tool the same question 100 times, 
there is a less than 1 in 100 chance you will get 
the same list of brands twice. 

→ The list of firms changes. 
→ The order is random. 
→ Even the number of results fluctuates.

The Old Reality: 
Paying for "AI SEO" that promises to rank your brokerage number 1.

The New Reality: 
Focusing on Visibility Percentage.

Top-tier brands don’t always rank number 1. 
Instead, 
they appear in the majority of all responses across 
hundreds of different prompts. 

In the world of AI search, being "first" once doesn't matter. 
You need to be the firm that the LLMs (and your prospects) 
see every single time.

How Brokerage Firm Founders win with the new LLM Economy

1. Depth over Volume (The Logic of the Deal) 
LLMs like ChatGPT and Claude are "reasoning engines" 
that reward topical authority. 

Stop posting generic "Deal Closed" updates. 
Share the strategic logic behind the deal 
(the "why" and "how) 

When you demonstrate complex reasoning, 
the LLM classifies your firm as a Subject Matter Expert (SME), 
significantly increasing your chances of being cited in synthesized answers.

2. The "Mention" Game (Entity Co-occurrence) 
AI builds its recommendation engine based 
on how often your firm is cited as a 
source of truth across the web. 

This is called "Entity Co-occurrence" 
(the LLM learns to associate your brand name with terms like 
"Top M&A Advisor" or "Valuation Expert") 

because it sees them mentioned together on 
Reddit, 
industry blogs, 
and high-authority sites.

3. Audit your Tech (Visibility vs. Rankings) 
If a marketing agency claims they can 
"track your AI rank," they don't understand how LLMs work. 

LLMs are probabilistic, 
not deterministic. 

Ask for your Visibility Percentage 
(the percentage of relevant queries that actually cite your brand) 

Brands with a 30%+ mention rate see 2.8x more AI-sourced leads. 
If they can't show the math, 
they are selling you a ghost.

AI is smart, but it’s not a rating agency. 
It’s a suggestion engine.

Brokerage Firm Founders: 
Have you caught an AI giving you a 
completely different answer to the same question twice?

Our QoEs help first-time buyers decide whether to close a deal, retrade, or run away | “King of QoE”

Help

I want to rank on ChatGPT & other LLMs.  But I NEED help.

When someone asks "Who's the best QoE provider for first-time buyers or self-funded searchers?" — I want my name to come up.

Not looking for another agency with a 47-slide deck and zero results.

Looking for:
- A freelancer or small operator who's actually done this
- Someone who understands how LLMs pull and prioritize information
- Bonus if you've helped a service business (not just e-comm or SaaS)

Young and hungry works. Proven and battle-tested works too.

If you know someone, tag them. If you ARE someone, DM me.

Ted Leverette The Business Buyer Advocate

The most hated word in my opinion on LinkedIn

is

"Dead"

A G R E E ?

_____________
Your turn... most hated word is?

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