Breaking B2B

B2B/SaaS SEO for revenue not vanity.

Try the weekly podcast, newsletter or apply to work with us: https://www.breakingb2b.com/

Founder & Host

WEB CHOICE

Co-Owner (Exited) 

Digital Marketing Specialist

Mighty Marketing Group

Head Of Sales

Head of Digital

Digital Solutions Manager

Business Development Manager

Web Choice UK Ltd

Head of New Business Development / Sales for Web Choice UK. 
Key job roles include: 

- New Business Development (Inbound Marketing, Email Marketing, Social Media Marketing, Networking, Researched Cold Calling, Canvassing, Working incoming Leads)
- Nurturing leads from initial point of contact right through to successful conversion
- Building High-End Proposal Documents 
- Pitching to and winning contracts for Blue Chip Companies
- Personally Responsible for Winning Substantial Contracts
- Account Management for Key Clients
- Helping clients to add real value to their business with a Tailored, Fresh and Innovative approach
- Tailoring Long-Term and Effective Web and Marketing Strategies 
- Working closely with the Sales, Design and Development team and continuing to deliver World Class Web Development, eCommerce, App Development and Digital Marketing Solutions.

Sales & Marketing Manager

Part of the leading Sales Team at Web Choice UK.
This role involved working with clients on an International Level to provide Highly Professional Responsive Website Design, Website Development and Online Marketing Solutions.

Job roles included:

- Generating Leads and Sales
- Client Account Management
- Working with a range of Microsoft products (Excel, Word, PowerPoint etc.) 
- Preparing proposals and pitches
- Working closely with the design and development team

Business Development Executive

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B hit $138k MRR in 21 months. Here’s my 7 bets to break $200k ASAP in 2026:

1. Improve time to value.

One thing I hate about the SEO industry is pointless month long technical audits to collect cash.

We’ve just shrunk our onboarding flow to start executing on a game-plan one week from sign up.

Then we work on audits / reviews if needed whilst making progress to drive pipeline.

I still wanna speed this up.

2. SEO/AEO.

Gotta keep practising what we preach.

Showing top when high intent prospects search on Google and LLMs looking for a SaaS SEO agency.

3. Niche influencer partnerships.

Working with founders who have our ICP (SaaS marketing leaders and founders) to run their SEO engine.

Right now working with Adam Robinson @ RB2B and Adam Holmgren @ Fibbler.

We all share the full roadmap ups and downs here in public.

The trust this builds is unbeaten.

Looking to bring another founder with a strong following in our ICP onboard.

4. YouTube and podcast. 

Hardly any b2b companies are nailing YT.

We share our full playbooks weekly on SaaS SEO & AI search.

With top notch production from Samu and team.

Not only are this vids evergreen and searchable but we cut them up to publish here.

More and more prospects now mention they’ve seen our videos on sales calls.

Also interviewing SaaS mktg leaders on the Breaking B2B podcast to share how they drive growth today.

5. Founder brand.

I try to do the opposite of most SEO agencies. 

Memes.
Music videos.
SEO man skits.
Ask the public series.
Share our full SEO playbooks.

And a tonne more.

Get attention first then link back to our offer.

6. LinkedIn ads.

Making top organic posts thought leader ads and serving them to site traffic from all above activity.

Also targeting cold ICP.

Shout-out to George for running this engine for us. 

7. Deliver 5% extra.

We’re working to systematise an at least weekly value-add on top of our usual monthly works for every client.

Could be a loom video with CRO ideas, some free web dev, blog reccos or anything else to help drive growth.

My theory is this keep churn down and increases word of mouth recommendations.

Recently been blessed with folks mentioning we are recommended in Exit Five and other communities and wanna keep that building.

Cheers to an epic 2026!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Last weekend I blew $6.5k on 33hrs in Budapest and failed to hit our goal.

We aimed for 8 long-form videos.

Ended up recording 7:

- How a 19 yr old hit $50k MRR
- SaaS SEO explained in 5 minutes
- The b2budapest adventure (vlog)
- 5 yrs of SaaS SEO knowledge for free
- YouTube marketing strategy for SaaS
- I interviewed 466 SaaS marketing leaders…here’s what I learnt
- Crafting a SaaS SEO strategy live for a founder

All dropping on the Breaking B2B youtube and podcast over the next 2 months.

Saw some epic sights of the city.

Walked a tonne.

Great to meet our YT producer Samu

and cheers to Ben for filming everything.

Look forward to the next one!

No alternative text description for this image

RB2B and dozens more SaaS orgs drive signups & demos fast as 30 days with this simple SEO/AEO play: 

List out every competitor you have.

Make a dedicated page for each variation of:

competitor 1 vs competitor 2 vs you
competitor alternatives
competitor pricing
competitor reviews
 
Leverage customer research to share:

Why you
Where you’re a good fit
Where you’re not
Show product in action
Leverage customer results
A fair comparison of others

Why?

These pages are super low difficulty.

They rank FAST.

Plus the listicle articles get cited on AI overviews and ChatGPT.

Helping you control the narrative for your org.

Just like this example for Leadfeeder alternatives for Adam Robinson of RB2B.

Nobody searches this for fun.

They do it because they’re annoyed with their current vendors pricing, support, lack of features or they are comparing software to invest in.

Often low traffic keywords…

But super high sales intent to get those all important organic demos and signups flowing.

Watch and copy our full 34-minute SEO strategy for RB2B: https://lnkd.in/eiZfaXXq

Apply to work with us: https://lnkd.in/e7XuM6au

graphical user interface, text, application, email

Flew 1000+ miles to Budapest
(8 solid videos is the goal)

Met our YT producer Samu today.

Recorded some solid SaaS SEO video breakdowns at cool landmarks.

Went to a rooftop spa.

Had some great food.

Saw some great sights.

Now onto some podcast eps.

Blessed to be able to grow Breaking B2B and enjoy the process and partnerships. 

Great weekend!

Fibbler just broke $500k ARR. Next stop $1.5M+ ARR in 2026. Adam engaged Breaking B2B to fire-up their SEO/AEO inbound engine. Here's our exact strategy for December:

THE GAME-PLAN.

Drive sign-ups quick as humanly possible from dream clients searching for linkedin revenue attribution tools, comparing vendors, frustrated with their current vendor or struggling with a problem Fibbler solve.
 
We are focusing on bottom funnel articles and high-DR link building. The pages we’re recommending target high-value competitors or category terms where Fibbler should be mentioned.

NET NEW CONTENT.

We'll craft net new listicle based articles for:

- dreamdata alternatives (70 searches/mo)
- factorsai alternatives (10 searches/mo)
- linkedin marketing tools (600 searches/mo)
- linkedin ads [analytics] tools (10 searches/mo)

All long form 2-2.5k+ words.

Listicles are SUPER powerful to show up in AI overviews, ChatGPT and google organic.

Most are low difficulty and can drive pipeline within 90 days.

Plus they help you control the narrative and are solid assets for your website (and AI search results).

We position Fibbler as #1 backed by why customers choose them, where they are a good fit, where they aren't,  show the product in action, leverage social proof + clear CTA. Then a fair comparison on other vendors.

LINK BUILDING.

DA50+ links earnt from niche relevant sites and external listicles going back to our homepage and our own listicle articles.

linkedin ads attribution tools x1
linkedin revenue attribution tools x2
linkedin ads attribution x1
fibbler x3

WANNA SCALE ORGANIC PIPELINE FOR YOUR B2B/SAAS?

Check our results, pricing and book a call: https://lnkd.in/e7XuM6au

Fibbler ranked on AI & search in 5 days.
(12 months for SEO $$$ is a myth).

Yes, competitive category based keywords can take that 6-12 months+

But.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick sign-ups and demos.

They are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Working a treat already for Adam Holmgren and Fibbler.

Not sure why our screenshot looks like an old newspaper haha.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook: https://lnkd.in/et7yce7s

I started Breaking B2B because I’m selfish as f**k.

Rewind a few years.

At my last agency.

Monthly cash flow was up and down

We’d sell a few projects and be on an up.

And the next month have low sales and be struggling.

A stressful life.

Then it clicked.

We had a steady flow of daily leads from our organic #1 money keywords on Google.

Why not offer the same for our clients 

Do something we can deliver well on.

Get organic search working to drive solid leads for them.

And secure us some monthly recurring revenue.

After some time…

I learnt B2B SaaS companies were the ones we got best results for 

They had the problems we solve around:

- lacking SEO resource in house
- competitors outranking them on Google & AI search
- relying too much on paid ads or outbound
- last agency delivering traffic but not pipeline 

So in Feb 2024 Breaking B2B began with one focus. 

B2B SaaS SEO for revenue NOT vanity.

https://lnkd.in/e7XuM6au

I’m spending $6.5k on 48hrs in Budapest this Sunday…all in to fuel the media engine for Breaking B2B. Here’s why: 

THE THINKING.

I am all in on attention first from ICPs then linking back to our offer.

Most b2b and SaaS marketing is boring. 

Especially SEO.

After 21 months building this company in my home office…

It’s time to get out, meet more partners and customers and ramp up our mktg engine.

This will give us a tonne of footage plus we get to experience good sights and times in Hungary.

Originally planned around $3k 

But:

Flights
Hotels 
Transport 
Videographer (Ben) 
YouTube production (Samu)

And food, drinks & sights add up.

I’d much rather invest in these evergreen assets than chuck more in ads.

THE PLAN.

Fuel our media engine for the next 2 months.

AKA Breaking B2B YouTube and podcast.

Record 8 different videos in different spots.

4x solo episodes around what works today in SaaS SEO/AEO to drive pipeline.

3x live interviews with b2b marketers and founders. 

1X vlog of the whole journey and to see if we can fit it all in plus have fun at the same time and see Budapest.

All of which are sales assets to build awareness and proof we can deliver. 

Plus we can chop up for posts here.

WANNA FOLLOW ALONG?

Follow Breaking B2B YouTube and podcast over the next couple months too see the good, bad and ugly!

Where should we go next? 👇

Proud founder moment: Breaking B2B is actively getting recommended in Exit Five as a solid SaaS SEO/AEO agency 🙂

Check our results, pricing or book a call: https://lnkd.in/eT_F8zZB

graphical user interface, text, application

RIP LinkedIn organic 2026....This DEADLY TRIO feels unfair for driving highly qualified pipeline. SEO, YouTube and TL ads. Copy our exact playbook driving MRR growth at Breaking B2B:

The trust you build when these 3 work together feels unmatched. All before prospects jump on a call with your team.

1. SEO/AEO.

Work out what dream clients search when:

- needing your solution now
- frustrated with incumbent
- wanting to solve problems
- evaluating vendors

Prioritise high sales-intent and low difficulty.

Craft best in class articles, landing pages and product listicles depending on what ranks well for the search term.

Leverage customer research and social proof to make each a sales page for your solution.

Secure rankings in google and LLM visibility by earning backlinks and brand mentions on other sites talking about your niche/products.

e.g. we rank well for 'saas seo agency' 'b2b saas seo agency' 'best saas seo agencies' etc

This gets you mindshare and help you collect demand from high-sales intent buyers across Google organic and LLMs. 

2. YouTube.

Massively mis-used and neglected by B2B/SaaS orgs.

Work out your money keywords then craft solid videos for each that share the full strategy and show real proof of results of your product as the painkiller.

We share our full playbooks weekly on SaaS SEO & AI search.

As well as interviewing marketing leaders.

All with a YT first approach.

Vids are evergreen and searchable and we cut them up to cross-promote on here.

You can embed relevant vids onto landing pages, articles etc (can give an SEO boost).

Many folks we have come inbound mention seeing us on YT.

3. LINKEDIN TL ADS.

This needs someone from your org who's posting organically with a following of your ICP.

This piece of the puzzle links all the above together.

Organic posts sharing:

- how to's
- your pov
- why your org
- edutainement
- playbooks and guides
- proof you can deliver 

Adding a CTA l*nk into the post then running them as thought leader ads to ICPs from the traffic you get from the above channels.

AND.

Running these to other clients/customers/partners posting about your org.

This keeps you top of mind and drives trust with existing pipeline and colder prospects.

___

I've just finished recording my best SaaS marketing strategies for 2026 (there's some weird ones in there we're seeing work).

Backed by working with RB2B, Adam Robinson and dozens more fast growth tech companies to fuel organic pipeline.

Wanna watch it?

Comment "SaaS" below 

and I'll send over as soon as its ready.

No gates, you'll get the video to watch right away.

I've interviewed 466+ SaaS marketing leaders in 6 yrs and helped RB2B, Proposify, EventsAir & dozens more drive millions in pipeline. Here's my 6 best SaaS marketing strategies for 2026 (backed by data).

Just some of what I cover:

1. How to resonate with dream clients (skip this at your peril)
2. Build an SEO/AEO engine (with examples for Adam & RB2B)
3. Influencer b2b partnerships are killer (copy our process)
4. Exactly how to win on YouTube
5. Founder brand (do the opposite of competitors)
6. Amplifying organic winners w/ linkedin ads

All plays I run for Breaking B2B helping us hit $1.8M+ ARR in 22 months. 

Watch the full 25-minute video: https://lnkd.in/eiryuXrF

CMO: “I ain't waiting 12 months. How long til SEO/AEO drives pipeline”
Me: “It depends. Just kidding…most clients see demos in 90 days. Here’s how…”

Drive revenue from EXISTING bottom funnel content.

Start with the highest commercial value pages most likely to drive leads that are closest to top 3 organic spots (ahrefs > keyword opportunities > filter to commercial intent)

Look at competitor pages ranking top 3 organic right now for your money keywords, note down gaps on the page topic you can double down on that will make your page more helpful, trustworthy, useful and convincing to dream clients.

Update meta title w/ hook. Here’s one we use: SaaS SEO Agency [Crush 2026 MRR Goals]

Embed a YouTube video breakdown on the topic.

Add POV insights from expert on your team.

Weave in product screenshots/demo/GIFs examples.

Add relevant customer quotes, testimonials, reviews.

Add FAQs that address real harsh customer Qs and objections from sales & CS calls.

Add internal links from other relevant pages on the topic to and from the page.

Many of these pages updates can rank top of google organic and get AI visibility as quick as 1-2 months with the right approach.

Then once that's nailed...

Craft a net new MONEY keyword matrix.

Get with your sales and CS team.

Fire up a google sheet with 4 columns

- Our core offers
- Industries we serve best
- Competitors
- ICPs jobs to be done

Then you can build out long-tail niche keywords with solid buying intent behind them.

"best X software"
"X for [industry]"
"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]
"how to [crisp and expensive problem for ICP]"

Prioritise the low difficulty, high sales-intent ones to craft best in class pages for:

"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]

These can start driving demos and sign-ups 90 days from being published on both google organic and LLMs.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

In 139 seconds you'll learn the fastest way to scale your AEO/SEO authority. This strategy took Breaking B2B from 0 DR to driving pipeline in 90 days from launch on a new domain:

Step 1. 

Grab an SME from your team does a lot of press, podcast interviews, media coverages etc.

Step 2.

Longin to ahrefs or similar tool. Cut and paste their linkedin profile url. Hit backlinks tab. Filter to higher DR sites and find the niche relevant ones.

Step 3.

Make a list of the sites that only linked to your SMEs linkedin page.

Step 4.

Find out who wrote the article/page then connect on LinkedIn and send them a tailored loom video asking to add a backlink to one of your money keyword pages and mention your brand and category.

Step 5. 

Get an SEO win (solid backlink) and AI search win (brand mention)

Step 6. 

Repeat for all past media and future ones.

___

I recorded a 34 minute breakdown of the SEO/AEO strategy we're running for Adam Robinson & RB2B to scale sign-ups and revenue so you can copy it.

Watch or listen below 👇

CMO: We can’t share pricing. Board won’t approve.
Me: ChatGPT shares it regardless. Wanna control the narrative or risk 3rd parties sharing false info?

LLMs have put an end to hiding information on your website to force leads at all costs.

It’s long overdue in B2B/SaaS.

Share information buyers care about seeing on your website.

Or when your dream clients search for your company pricing or compare you against a bunch of competitors...

Your pricing could be shared by a disgruntled Reddit user along with a write-up to follow or from an out of date source.

The better way?

Share:

- Pricing
- Use cases
- Integrations
- Case studies 
- Industries you serve 

And beyond.

Leverage customer research to dive deep + share what your prospects could be searching for pain points, goals, jobs to get done and much more around the topic.

The more niche and specific the better.

Trust.
Visibility.
Qualified inbounds.

___

PS. grab my 90 days to revenue SEO/AEO video & playbook (1,811 b2b marketing legends did already) 👇

The new way to do SEO.
(AI and classic organic)

Work out your money keyword.

Example here for B2B SaaS "best [category] software"

Understand what type of page you need to craft.

Usually a listicle based article for this type of keyword.

Leverage customer research in your content:

Why you.
Where you exceed.
Where you aren't a fit.
Plenty of social proof.
Show the product.
Clear CTAs.

Simple technical SEO:

Money keyword in URL, H1, meta data.
Internal links to and from relevant pages.
Clean UX, fixed CTA side bar for articles.

Earn brand mentions and placements:

Get featured top 3 placements in articles comparing your software:

This is huge for AI overviews mentions.
Mentions in ChatGPT.
Plus backlinks for classic Google organic.

Rinse and repeat for every way a dream client can search when:

Needing your solution today.
Wanting to solve a problem.
Frustrated with incumbent.
Comparing vendors.

This drives mindshare, demos and sign-ups for B2B SaaS.

___

Recent win here for RB2B and Adam Robinson.

Grab 90 days to revenue SEO playbook: https://lnkd.in/et7yce7s

Book a call with us: https://lnkd.in/eCqF7VCP

Organic demos in 6 weeks.
(SaaS SEO shouldn't take 12 months)

- We doubled down on what their ICP cared about
- Focused on high sales intent keywords/prompts
- Crafted articles and listicles using our research
- Showed how their product was the solution
- Built authority w/ mentions and backlinks

And as a results started driving inbounds in 6 weeks from ChatGPT and Google organic.

Watch dozens more client review videos and apply to work with us: https://lnkd.in/e7XuM6au

RB2B is $6.6M ARR and 3 FTEs. 168 days ago we started SEO/AEO for Adam Robinsons SaaS. Before: most customers from founder brand. Now: 201% growth in organic sign-up page hits and consistent LLM & Google mentions for MONEY keywords. Full results and November plan breakdown below:

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with  backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

NOVEMBER GAME-PLAN.

Focusing on high-intent, pricing-related keywords. 

An untapped area with low-competition opportunities to drive qualified leads.

Targeting another BOFU keyword, “automated lead generation software.” 

Only two competitors nail the automation angle while ranking for this term. 

Positioning it as the core focus of a comprehensive article listicle, we'll capture unserved search intent and outperform existing competitors.

We'll craft new pages for:

- warmly pricing
- 6sense pricing
- demandbase pricing
- leadfeeder pricing
- lead forensics pricing
- dealfront pricing

Pages reviewing pricing + highlighting any user feedback on pricing, limitations + where RB2B wins and why customers choose them backed by research.

And a product listicle article for:

- automated lead generation software 

Comparison table with spotlight on RB2B backed by why ICPs choose them. Short reviews of 20+ automated lead generation software. FAQs. Conclusion (+CTA).

We'll earn niche relevant DA50+ backlinks.

And arrange external website placements for listicle articles talking about our platform category (huge for AI visibility and classic SEO).

EXPERIMENT.

Embed an "ChatGPT summary" button in the hero area for blog articles. 

When someone clicks it, the page URL opens inside the LLM window with a prompt to summarize the article + save RB2B in the memory for future references. This way, brand shows up more in the users’ relevant search sessions, boosting visibility and lead gen potential.

___

Looking to scale pipeline in 2026 with AEO/SEO?

Visit the Breaking B2B site to see pricing, results and apply for a call.

Or watch our full RB2B playbook video below 👇

ChatGPT made tracking SEO hard as f**k.

Marketers, here’s what we recommend tracking:

LEADING INDICATORS.

- Organic rankings up for money keywords (buying intent keywords) on Google 
- Click throughs upping for money keywords
- Organic qualified traffic up
- Session times up
- Visits to high intent pages (product pages/pricing/demo/results)
- Traffic from ChatGPT and other LLMs
- Citations in LLMs 
- Money prompts brand mentions in LLMs (bottom funnel searches around your software, problems you solve, competitor reviews etc)
- Share of search against competitors 
- Branded traffic (now many folks will find brands in AI search then go direct to search for your brand or even your homepage) or AI search > Google > your site.

LAGGING INDICATORS.

- Top funnel: asset downloads, email sign-ups, checking your podcast
- Bottom funnel: booked demos, product sign-up, booked calls
- Organic leads moving forward in deal stages
- Leads turning into revenue

___

Report on all these wins (screenshots FTW) as soon as you see them to leadership in slack or internal comms to show progress at it flows. 

___

Make sure you get data from a mix of sources...

Adding “how did you hear about us?” on booking calendar/forms.

Asking "what was your full journey to booking time with us today?" again on sales calls.

Getting these notifications to flag up into slack.

Checking website analytics tools info.

Put all the pieces of the puzzle together.

And remember SEO/AEO works best as part of the b2b marketing ecosystem to build mindshare, brand and capture demand.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

b2b marketing jargon explained:

Lead: someone who looked at sales
MQL: put down gmail for playbook 
SQL: put work email for playbook
Hot lead: turned up to zoom call
CAC: good if under ads spend
Pipeline: 3+ MQLs this month 
Founder brand: ceo pls post
Brand: lets redesign the site
CPC: some bots hit our ads 
PR: post the funding round
Paid media: 99% of budget
Outbound: buy ai SDRs 
Inbound: need please
ACV: whale paid once 
ICP: buyer with pulse 
Quota: pipe dream 
SEO: dead innit?
AEO: alive? 

Any to add? 👇

RB2B is $6.6M ARR and 3 FTEs. 168 days ago Adam told Breaking B2B to arm the cannons on SEO/AEO...Here's the full results so far 👇 

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

WANT THE STRATEGY FOR YOUR B2B/SAAS?

I recorded a 34-minute breakdown video covering everything you need to craft a pipeline focused SEO/AEO strategy and execute.

Watch it here: https://lnkd.in/eiZfaXXq

Ty Frankel

LinkedIn League

PSA TO FOUNDERS:

Here's all you need to sign 5-10+ new high-ticket clients on LinkedIn in the next 90 days:

A LinkedIn profile with PROPER content and sales systems.

That's it.

I reveal and deploy these systems for you inside LinkedIn League.

Within 90 days of joining you'll have 5-10+ new high-ticket clients.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

And many more...

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 37 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

Founder & Coach

LinkedIn Client Lab

While everyone tries to write viral posts...

LinkedIn Client Lab members sign 5-6 figure deals from LinkedIn DMs like CLOCKWORK.

By doing the opposite of what everyone else does.

Why focus on DMs not content?

Here's what LinkedIn Client Lab members are doing:

〽️ "We've implemented the LinkedIn Client Lab strategies across dozens of clients & generated 100s of thousands of dollars in cash collected"

- Marcos (7-fig/yr agency owner)

〽️ "I've been in the Lab 30 days now and booked 45 calls on LinkedIn already and hit $11K+ a month as a result of everything in here"

- Aidan Collins (agency owner)

〽️ "I booked 140+ sales calls & made $90K+ for my coaching program in just 3.5 months. All off LinkedIn"

- Terrence ($30K+/month coach)

〽️ "32 calls in 40 days is insane brotha. You're the absolute goat"

- Noah ($75K+/month marketing agency owner): 

〽️ "Been booking like 2 sales calls a day since I started a week ago. Never used DMs to sell before"

- Viggo ($10K+/month agency owner)

This isn't luck.

It's result of a system booking 100s of calls a month in over a dozen niches.

LinkedIn Client Lab is a community of founders signing 2-5+ clients a month on LinkedIn.

Inside you get:

1️⃣ My 3-Pillar LinkedIn Client Acquisition Playbook

- 9+ hrs of masterclasses with strategies never shared publicly
- 39+ DM strategies booking 100s of calls monthly
- The psychology behind how a member booked 159 calls in 148 days

2️⃣ 1-Hour Weekly Live Training

- Real-time breakdowns of $30K/mo DM campaigns
- Advanced LinkedIn tactics 99% never see
- Instant answers to your questions
- You get live access + all video recordings

3️⃣ The Community

- Network with other business owners booking 20+ calls/monthly
- Get instant feedback on your profile, content & DMs
- Direct access to me for guidance

Join 100+ B2B founders signing 2-5+ clients/month before your competition discovers this 👇🏼

https://linkedinclientlab.com

Founder

Shut Down Music

I founded and grew Shut Down Music into 70+ artists, 8 employees, $2.1M+ in sales and a 4-time award-winning music-for-media agency.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, WWE, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, LA Dodgers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS and many more.

AWARDS
2023 GEMA ProMax Gold Awards: Best Use of Music (WON)
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

Broadcast Music, Inc. (BMI)

I started producing hip hop music at 14 years old. Fell in love with the craft on day 1 & created beats for 8 hrs/day (might've skipped school here & there) for almost 5 years.

After changing my stage name what seemed like every month, I decided on going by Showtyme.

That's when things picked up quickly - I worked with some pretty big artists. G-Herbo, Paul Wall, AD, Trev Rich, $tupid Young, & TayF3rd.

I eventually got into music for TV/film and produced for Sportscenter, Fabletics, the NBA, NFL, Universal Music, and Sony.

Music Producer

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

I started making serious money with social media in 2020. 

By 2025 I mastered LinkedIn client acquisition and made over $3.8M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and proven offer.

You will sign 5-10+ clients in our first 90 days working together.

I launched LinkedIn League in April '24 and we've changed people's lives, including:

1) $50K to $80K/month in revenue for an agency in 30 days

2) $54,700+ in cash collected for a coach in 60 days

3) 32 sales calls booked in 40 days for an agency

4) $0 to $10K/month for an agency in 52 days

What clients say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in LinkedIn League. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "You've been killing. $54,700 cash collected in 2 months is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months working with Ty in the LinkedIn League coaching program. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Ready to sign 5-10+ high-ticket clients in the next 90 days?

Book a consultation with me here to see if you fit:

https://bit.ly/llconsultation

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

“I booked 53 calls on LinkedIn in 3 days”

Lol no you didn’t.

For all you lying about results out there… it always comes back to bite you.

Don’t say I didn’t warn you when karma kicks your ass.

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Join 100+ in the Lab 👇🏼

35K followers on LinkedIn is like having…

- 200K followers on X

- 1M followers on IG

- 3M followers on TikTok

LinkedIn by FAR has the highest quality buyer.

Thanks for 35K.

Love you guys.

My paradigm around $$ has shifted COMPLETELY from my early 20s until now (at 28).

I started making $10K+/month at 20.

$50K+/month at 22.

I was so reckless with $$ at this time.

Didn’t save anything.

Spent it all on rent, vacations, food, fruitless business expenses.

Lost $100K+ in crypto.

Now my mindset is different.

I save and invest 80%+ of what I make.

In 10 years I’ll be SET.

I want to have a big, beautiful, healthy family with 5+ kids.

I’m saving for THAT.

I’m not a big lifestyle inflation type guy.

I don’t need the Lambo, designer clothes etc.

I like simplicity.

My mindset has switched from short-term CASH-FLOW focused.

To long-term, FUTURE-BUILDING focused.

If you’re in your teens or 20s right now…

Learn from me.

Make this shift SOONER than later.

Build your future.

The Lambo can wait.

Realize what’s truly important and invest for THAT.

Compound interest is incredibly powerful.

The earlier you get started, the better.

“Whoa I just got 500 likes! I’m going VIRAL BABY”

Truly happy for you.

But you’re still broke.

Meanwhile my client got 7 likes on his last post.

(2 of them from his mom & dad)

And just hit $26K+/month.

Build a thriving business.

Or keep seeking online validation to feel good about yourself.

You can only pick ONE.

LinkedIn is such a great platform to make $$ on man.

Let's say you want to book 10 sales calls this week.

Just start 80-100 DM convos.

Super predictable.

Highest qualified buyer on ANY platform.

LinkedIn till I die 😂🥂

B2B FOUNDERS: book 5-10+ sales calls a week on LinkedIn | Content isn’t king, DMs are | $3.8M+ organic sales | Schedule a consultation 👇🏼

IF YOU HAVEN’T SIGNED YOUR FIRST 5 CLIENTS YET…

Read this.

Steps A-Z on how to launch + position your offer to sign your first 3-5 clients.

Someone asked me this in the Lab and here’s my answer.

Join the Lab:

https://lnkd.in/gar5Jr-V

LEARN LINKEDIN DMs IN THE LAB.

SEND 10 A DAY.

PROFIT.

REPEAT.

STOP OVERTHINKING.

You say “no pitch”.

I’m expecting a pitch…

Never say this.

It’s 1 of THOUSANDS of ways you ruin chances of signing clients in the DMs.

Avoid these mistakes in the Lab.

https://lnkd.in/gar5Jr-V

Your LinkedIn banner is COSTING you clients.

Here’s how to fix it.

Just following what’s in this short video will book you 50% more sales calls…

THAT is how important banner is.

Meet Sasha, Connor & Mike.

3 LinkedIn Client Lab members killing it.

SASHA - has 20 sales calls booked on her calendar and just closed a $4,000 client (paid in full)

CONNOR - is booking a call a day and just closed an $11,000 client (paid in full).

MIKE - is booking 1-2 calls a day.

Best decision you can make for your bank account:

Join the Lab.

https://lnkd.in/gar5Jr-V

Building a personal brand on LinkedIn will WASTE 500+ hours of your life.

B2B founders tell me “I wanna build a personal brand on LinkedIn” all the time.

Here’s what’ll happen:

You spend 3 hours on LinkedIn a day posting, commenting, and making creator friends.

Repeat this daily.

After 6 months you’ll have 10K followers & get 10 inbound calls a month.

5 of which will be unqualified.

This is a TOTAL waste of time.

Here’s my approach I’ve spun off in over a dozen niches with massive success:

(Booking 100s of calls/month)

- Build a clean profile in 2 hours 

- Post 2-3x a week MAX 

- Minimal commenting (just reply to comments on your OWN post)

- Focus on DM convos /w prospects warmed up through profile & content

- Book 10% of DM convos on calls

No 6 month runway.

Instead start booking qualified calls RIGHT AWAY.

How many calls can you expect?

25-40+ a month.

Oh yeah 90% will be qualified by the way.

Most say “build a brand bro!”

Unfortunately they have the loudest voices in the room.

There’s a much better way.

Want my full system that books 10+ calls a week?

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

The only difference between $10K and $50K months is this tiny shift:

Make a decision:

Say “I’m gonna sit down & send DMs for an hour a day”.

You’ll book 2 calls a day.

(Once you master the 39 DM strategies in the Lab)

That’s 10 a week.

40+ a month.

Close 20% of them.

At even just $3K/client that’s $24K of new revenue.

Do this for 2 months and you're at $50K/month.

It’s all about MAKING THE DECISION TO DO THE WORK.

Then showing up daily.

Any "shortcut" is a lie.

Literally just spend an hour a day in your LinkedIn DMs.

You'll strike gold.

Check screenshots from Lab members who actually did this…

Join us:

https://lnkd.in/gar5Jr-V

My client Terrence went from 0 to $27K+/month on LinkedIn in 60 days.

Here’s exactly how.

Follow these 3 steps to do the same.

-Ty

PS join the Lab to learn ALL my deepest LinkedIn client acquisition tactics & sign more clients than you can count:

https://lnkd.in/gar5Jr-V

“Hey Ty I just helped business coach Jeff book 15 calls on YouTube.

Just following up on my last 12 messages.

Did you see my FREE script?”

Cut your broccoli hair off & start DMing in a way that ACTUALLY signs you high-ticket clients at scale...

Join 100+ founders in the Lab:

https://lnkd.in/gar5Jr-V

It took me 14 years of running businesses to figure this out but it changed everything instantly.

I used to bring in clients I HATED working with.

They didn’t communicate.

Didn’t pay on-time.

Constantly complaining about every little thing.

Drained my energy and honestly made me not like what I do anymore.

In Feb of this year I made huge shift and it changed everything INSTANTLY.

I started enforcing MASSIVE BOUNDARIES.

No, you can’t call my phone.

No, I won’t get back to your msg at 10 PM.

No, I can’t “do this in the next 5 minutes”.

It dripped into my sales process, too.

Showing massive integrity + strength.

“I will NOT bring you in if it genuinely doesn’t align with your goals”

“I will NOT work with you if you drain my energy”

“I will fire you and refund your money in full if you abuse my team”

Guess what happened lol.

I started signing MORE clients.

Making MORE money.

Feeling MORE peace.

Literally night & day difference.

You’re NGMI if you think being STRONG & holding boundaries lose you clients…

Be ready to get stepped on, disrespected, rag-dolled, stressed & sign less clients.

-Ty

Learn how to sign 2-5+ clients/mo that respect you from day 1 in the Lab. 

https://lnkd.in/gar5Jr-V

How you go from booking 1 sales call a month to 10+ EVERY WEEK like I do:

(THESE 3 THINGS MAKE ALL THE DIFFERENCE)

1 - DM MASTERY

LinkedIn DMs are cracked right now.

You’ll book a qualified call every 30 minutes of DMs once you master the skillset.

I’ve been doing this for 14+ years.

Made $3.8 million in revenue by mastering the DMs.

It’s not a “hack” or “cheat code”.

It’s a genuine SKILL which will LINE YOUR POCKETS for a LIFETIME.

DM mastery is reverse engineering EXACTLY how a prospect perceives you.

And presenting yourself in a way that BUILDS THE PERFECT IMAGE OF YOURSELF IN THEIR HEAD so they…

1 - Trust you enough to book a sales call

2 - Show up to the call with enthusiasm

3 - Have their guard down and know you care about them

4 - Are ready to buy

There’s a way to do this CONSISTENTLY.

So you’re not just booking 10-15% of DM convos into calls…

But also closing 30%+ of your sales calls.

2 - EMOTIONAL CONTROL

DM mastery is the skill.

But emotional control is what you need to execute.

Here’s what ACTUALLY HAPPENS when you send DMs at an energetic level.

You send 10 DMs.

You get 4 replies.

6 ignore you.

1 of the replies says “not interested”.

2 others end up unqualified.

1 books a call.

In the meantime YOU GET TRIGGERED:

“Ugh why are they not replying”

(Anger/frustration)

“They ghosted me… who do they think they are?”

(Insecurity/unworthiness)

“They didn’t reply. I don’t wanna look desperate so I won’t follow up”

(Fear of judgment)

Unconsciously listening to these emotions and doing what they tell you to will cost you BIG TIME.

You must be in control of your emotions.

Be conscious of your triggers.

And act LOGICALLY.

That’s how you book 10+ calls a week on LinkedIn.

You are the master of your emotions, not the slave.

3 - QUANTITY

OK boom so now your last potential bottleneck is quantity.

You are NOT sending enough DMs.

PERIOD.

You think you are.

But you’re not.

Luckily you don’t need to send 2,000 a day.

Not even 200 a day.

Send 20 DMs a day consistently, Monday-Friday.

You’ll be OVERFLOWING with clients.

Coming from my own, coaching clients + Lab member experience.

You might need to STOP sending DMs in order to keep up with fulfillment.

(Seen this happen quite a few times actually)

DM MASTERY + EMOTIONAL CONTROL + QUANTITY = 10+ CALLS/WEEK.

That’s the formula.

Master the skillset.

Control your emotions.

Execute consistently and at scale.

Do all 3 you’ll book more calls than 99.99% of people on LinkedIn.

Skip ANY of these and you’ll stay stuck at a couple calls a month.

LinkedIn coaches & consultants are this bad huh…

Is this actually true?

🤔

The "multi-thread convo" DM strategy I invented is getting 35%+ reply rates.

(In a dozen niches)

After helping 100+ founders book 1000s of sales calls.

I identified a SINGLE DM opener strategy CONSISTENTLY outperforming everything else:

Multi-Thread Conversations.

Here's how they work:

STEP 1 - THE OPENER

Keep it simple.

"Hey NAME"

Next...

STEP 2 - THE RESTRAINED COMPLIMENT

Give them a compliment.

But don’t show too much enthusiasm...

Instead of: "LOVE what you're doing with (COMPANY)!"

Use: "Solid work with (COMPANY). Interesting approach"

This shows you're not easily impressed + are an expert.

STEP 3 - THE OFFER REPHRASE

Literally just take what they do and put it into a question.

"You do Google ads for marketing agencies right?"

Pries pain points + shows you did research.

STEP 4 - THE AUTHORITY-BUILDING OBSERVATION

Make an INSIGHTFUL observation about their biz/industry demonstrating your expertise.

"Wait you work with agency owners yeah?

Funny how most agencies have 20-30% margins. 

Super tough to scale because you need to hire A-players and to do that you actually need 40-60% margins..."

Shows you're HIGHLY EXPERIENCED in THEIR niche...

Be hyper-specific on a prospect-by-prospect basis here

STEP 5 - THE PERSONAL CONNECTION

Connect as DEEP as possible personally... use:

- Culture

- Geography

- Hobbies

Example:

"Ahh you're in Chicago? I grew up in Des Moines, Iowa. Like 6 hours West of you guys. Used to go to Evanston all the time. Miss me those deep-dish pizzas. My mouth is watering right now thinking about it"

This shows you're not JUST trying to get the sale.

Plus you build a warm connection.

Make this LAST message in your initial DMs so it's what someone sees in their DM inbox when they open it up.

Multi-Thread Conversations get my clients, Lab members & I:

- 35%+ reply rates in over a dozen niches

- 100s of sales calls/month booked

+ they helped me drive $3.8M+ in sales for my own businesses.

Start 10 multi-thread DM convos a day.

It’ll be TOUGH not to book 10+ qualified calls/week on here.

-Ty

PS get my 2 hour vault of LinkedIn client acquisition training for free here:

https://lnkd.in/etZJ3DbY

THE LINKEDIN CLIENT LAB EFFECT IN ACTION.

Aleksandra (Sasha) Sidel joined the Lab.

Got a 10-minute custom profile audit from me.

(I give this to all members)

Changed her profile up.

Joined our weekly live calls.

Went through the masterclasses + DM strategies.

Now there are 20 sales calls on her calendar.

1 of 100s of similar stories.

Join the Lab:

https://lnkd.in/gar5Jr-V

How I book 10+ sales calls EVERY week on LinkedIn (and how you can too):

You must genuinely care about your prospects.

I ALWAYS say things like:

"Give me some clarity so I can figure out how to serve you best"

"Willing to see if and how I can help?"

"Yeah I mean that's gonna help you at a really high level"

I always foreshadow intros with relevant/valuable people.

I always send valuable assets unrelated to the sale.

Prospects know I have their best interest in mind and genuinely care about their well-being and success.

THAT's how I book 10+ calls a week on here.

Try caring more.

See what happens 🥂

taplio

The Battle

Sam Dunning

Ty Frankel

Followers

Posts

Engagements

Likes

Performance ScoreSam Dunning's LinkedIn Performance

Performance ScoreTy Frankel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Dunning

Ty Frankel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Dunning's LinkedIn Performance

Performance ScoreTy Frankel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam Dunning's LinkedIn Performance