B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B just hit 2yrs old and $180K+ MRR. Fully boostrapped. From scaring my wife that we might not pay the mortgage to now, here’s the journey so far:

THE EARLY DAYS.

Cold calling each morning to get appointments.

Cold emailing SaaS marketing leads to offer loom SEO reviews.

Slowly building our own SEO engine.

Funny story, the first writer I hired tanked our SEO completely with AI copy. I didn’t check as was heads down on sales. Lesson learnt the hard way and a few grand down the drain haha.

Guesting on niche relevant podcasts

And posting 1-2 times daily here.

Initially the plan was to be a consultant and pick up a couple clients and get to $10K MRR.

I was fortunate enough to break that a few months in and started working with trusted contractors to help with delivery.

Focused on keeping lean, delivering above and beyond and staying profitable.    

YEAR 2.

Broke $50K MRR. We could move to an inbound model. 

Hired Fred Biebesheimer to lead SEO and ops (since earnt 3-4 promotions. Man’s a legend).

Ramped up our trusted panel of writers and off page SEOs.

Got our SEO/AEO on track for “Best SaaS SEO agency” terms drive pipeline.

Started to take YouTube seriously for everything around SaaS SEO & AEO.

Switched on LinkedIn thought leader & company ads to keep top of mind with site visitors and cold ICPs. 

And forged a couple partnerships with niche SaaS influencers, building their SEO programs and sharing the strategies and results here in public. 

Just ended year 2 on $180K MRR.

Some really nice extras were that Breaking B2B starting being recommended and mentioned in communities like Exit Five and at events across the globe. 

PLANS FOR YEAR 3.

Continue to build then share evidence we are the SaaS SEO/AEO agency of choice (our own rankings and client results plus WOM and referrals).

Keep working on our processes to go above and beyond for clients.

Stretch revenue goal of $400K MRR.

Keep having fun as we go and not take myself too seriously.

Another European adventure to record content and meet some clients & partners shortly.

And more weird/edutainment vids & memes to stand out and be remembered (along with case studies, breakdowns etc).

Onwards!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

Breaking B2B is HIRING for a SaaS SEO strategist. FT and remote. Please read below fully BEFORE applying 👇 

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SAAS SEO STRATEGIST - QUICK SUMMARY

● Remote and contract role (we have team members in 5+ countries)
● SEO and AI search focus for pipeline and revenue (not vanity metrics)
● Understands what B2B/SaaS orgs care about driving (sign-ups, demos, sales calls, mindshare, brand, positioning in marketplace)
● Update our clients from initial on-boarding call, to campaign updates, loom video updates, sharing starting assets/strategy/monthly plan of action/content/technical/linkbuilding updates each month, pulling info we need for results, sharing reports, giving new ideas for new solutions
● Keyword research, prompt research, quick wins reviews, competitor reviews, AI/LLM reviews, technical audits, monthly plan of actions, assigning work to our teams, reporting.
● Video calls and slack comms with clients
● We work to 'surprise and delight' clients to go 5%+ above and beyond what they pay for e.g. extra ideas, loom vid reviews, CRO tips, share industry trends, useful Breaking B2B podcast eps, we invite them onto our podcast etc. every week.
● Helping build ‘SEO Quick Look’ plans for our sales opportunities
● $3.5-4k month starting salary and plenty of scope for promotion as the company grows (we are bootstrapped, and profitable and have promoted all of our strategists, fast).

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ABOUT BREAKING B2B.

We are focused on B2B/SaaS SEO & AEO for revenue NOT vanity. 

Working with 35+ active SaaS clients right now.

We've been blessed with solid growth as we being year 2 and need another solid strategist to join us.

___

READY TO APPLY?

Apply here: https://lnkd.in/dZFMSHWK 

___

No need to connect, message or email.

Please carefully read and fill in above form to apply.

We will be in touch for a paid test for good fit applications. 

No recruiters or agencies at this stage. Thank you.

Know someone solid? Tag em below.

Cheers!

Open article: B2B/SaaS SEO Strategist Application by docs.google.com

Fibbler hit $600k+ ARR. We run their SEO at Breaking B2B. Here's our exact game-plan for Adam Holmgren's SaaS this month to scale pipeline from Google organic and LLMs (next stop $1.5M ARR):

OVERVIEW & IMPACT SO FAR.

We're jumping into month 3 for Fibbler. 

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. 

Our focus is drive sign-ups and revenue as quick as humanly possible.

Doubling down on high-intent content e.g. X alternatives, best X software, [competitor] vs [competitor] vs fibbler etc. 

All backed by customer research and positioning fibbler as the painkiller.

Then ramping authority with solid external listicle placements, brand mentions and backlinks from niche relevant sites.

And its already paying off less that 90 days in. 

NET NEW CONTENT.

how to article:
- google ads attribution models (150 searches/mo)

Jobs to be done focus. Talk about types of models + how to choose + how to set + how to improve with Fibbler's new features.

listicle article:
- b2b marketing attribution software (150 searches/mo)

Review 12 tools, positoning Fibbler #1 backed by why customer choose them, pricing and where they are a great and poor fit + include a quick summary w/ 3-tool shortlist (can get pulled in AI search) + overall comparison table before main list with fair summaries of vendors.

UPDATE EXISTING CONTENT.

Update dates throughout articles (including meta texts). Include Fibbler's new Google Ads features in the Fibbler section (description + features + pricing + tables). Fresh content FTW for AI search. We prioritise revenue driving content.

- hockeystack alternatives
- factors ai alternatives
- dreamdata alternatives
- linkedin analytics tools
- linkedin marketing tools
- linkedin revenue attribution tools
- how to advertise on linkedin

BUILD BACKLINKS.

DA50+ niche relevant links:
- dreamdata alternatives
- best dreamdata alternatives

EXTERNAL LISTICLE PLACEMENTS.

Huge for LLMs to cite. Top 3 placement. Great for classic SEO too with a solid backlink.

- b2b marketing attribution software

___

Want us to evaluate your B2B SaaS SEO/AEO to see if we can ramp organic pipeline as quick as 90 days? 

Visit Breaking B2B site to see our results, pricing or apply for a call.

Or grab my free 90 days to revenue SEO playbook & video: https://lnkd.in/et7yce7s

0-$6.7M ARR under 2yrs. Fully boostrapped. Adam Robinson leaked his full SaaS growth framework in 34mins. Now its yours:

Adam and I don’t do fluff.

You’re about to learn: 

- The secrets to building epic products
- RB2B weird insane strategy for growth 
- Where Adam took inspiration from
- The framework so you can copy it
- How he’s diversifying to hit 10M ARR+ 

SaaS marketers and founders, hit 2026 with a bang.

Watch the 34-minute masterclass: https://lnkd.in/eHdqi3uD

No alternative text description for this image

I'm yet to see a more powerful growth channel than building in public. More specifically, having customers talk about the impact you've made.

It's helped Breaking B2B nearly 4X revenue the last year.

The trust is unrivalled.

In its simplest form, there's 2 parts.

Founder brand: I share our full SaaS SEO/AEO playbooks we use ourselves and on clients. Give away every recipe (plus having fun with memes, spoof videos, ask the public and more to be remembered).

Niche Partnerships: Most recently with Adam Robinson of RB2B and Adam Holmgren of Fibbler. We all share the strategies, execution and results for all to see.

And then distribute to here, newsletter and youtube.

Great fun and yet to find a better source of social proof.

Now to keep building and find the next SaaS live case study.

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. Here’s how we did it:

SEO doesn’t have to take 12 months.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick AI and organic search impact, sign-ups and demos.

This is one of the first places we start on a program. 

These terms are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Not only can you get fast bottom funnel visibility.

You can control the narrative in LLMs and Google.

And drive pipeline from high intent prospects frustrated with their current vendor or evaluating options.

PS. grab my 90 days to revenue SEO/AEO playbook and video course: https://lnkd.in/et7yce7s

RB2B nearly hit $7M ARR. We run their SEO/AEO engine at Breaking B2B. Next up $10M ARR. Here's our January battle-plan for Adam Robinson SaaS:

HIGH LEVEL OVERVIEW.

The mission? Drive high intent sign-ups as quick as humanly possible from google organic and AI searches.

This month we've found more competitor-focused pricing page opportunities with healthy search volume. 

For example, “Instantly pricing” generates 3,000+ monthly high-intent searches, showing prospects actively evaluating costs and purchase options. Third-party pricing pages (in addition to Instantly’s own site) are already capturing a meaningful share of this traffic, which signals clear opportunity to compete and drive inbound with a well-optimized pricing page.

And a bunch of other pricing-related pages with consistent search demand, strong buyer intent. Solid for organic acquisition.

We’re crafting a product listicle for “Cognism alternatives.” This keyword attracts solid monthly traffic and has low difficulty, with strong opportunity to rank and capture users who are in the consideration stage and actively comparing software.

NET NEW CONTENT.

pricing articles:
- Instantly pricing (3.1k searches/mo)
- Cognism pricing (1.2k/mo)
- Clearbit pricing (1k/mo)
- Uplead pricing (500/mo)
- Leadinfo pricing (400/mo)

these pages review the software pricing, share user feedback, breakdown of costs and share where RB2B is differentiated and why customers choose them. plus they often rank well within 90 days.

alternative listicle:
- Cognism alternatives (400/mo)

aq quick summary and intro, why listen to us, what is cognism, why look into alternatives (based on what prospects say e.g. on G2), list of 12 alternatives, RB2B at #1 with why customers choose them, show product in action, pricing and feature info, where they are good + poor fit then list of 11 other options below with fair summary + conclusion and FAQs.

listicle and alternative/competitor content on your own site is solid for being cited and recommend in AI search and enables you to control the narrative with dream clients on ChatGPT and google ai overviews.

EARN BACKLINKS (DA50+).

- free b2b lead generation software
- lusha vs zoominfo
- zoominfo vs uplead

EXTERNAL LISTICLE PLACEMENTS.

- best data enrichment tools x 3 
top 3 placements in 3 niche relevant external listicle articles.

solid to ramp AI search visibility and mentions.
plus can get direct inbound.
and the backlink.

___

Wanna see if we can scale demos quick as 90 days for your B2B/SaaS?

Visit the Breaking B2B site to check our results, pricing and grab a call.

Watch my 34-minute SEO/AEO breakdown video for RB2B below 👇

LinkedIn: SEO is dead. AEO is in

Anthropic: hold my beer

graphical user interface, text, application, chat or text message

Proposify had good SEO before partnering with Breaking B2B. We crafted a strategy and execution taking demos, AI and organic visibility to the next level 👇 

#1 for "quoting software" in the USA - Top organic position for this money keyword, appearing above competitors in standard results and AI Overview.

#1 for "proposal software" in the USA - Top organic position for another critical solution keyword.

68% more clicks from competitor pages (prospects comparing vendors or looking to switch).

AI search visitors up by 91%
Engaged sessions up by 20%

Longer term conversions are stable, starting to see big spikes in organic demo requests on shorter timelines:

Last 1 weeks demos vs previous period: +115%.
Last 2 weeks demos vs previous period: +72%.

___

Cheers to Kyle Racki and Jennifer Faulkner for the review.

See our results, pricing and book a call: https://lnkd.in/eT_F8zZB

You're being lied to about SEO & AEO
(The myth: SEO traffic is down 25%+)
Juicy research hot off the press.
Per similarweb and graphite 👇 

You've probably seen the headlines claiming organic traffic has dropped anywhere from 25% to 60%.

These numbers are based on flawed research methods, mostly surveys and often small sample sizes of 10-20 websites.

The problem with surveys is that human memory is unreliable, and people who respond to surveys about AI adoption tend to be early adopters who use LLMs more than average.

So the data gets skewed.

___

Here's what the actual numbers show

Graphite partnered with Similarweb to analyze over 40,000 of the largest sites in the US.

Here's what the analysis revealed...

SEO traffic is down only 2.5% year over year, not 25%.

That's an overestimation by 1,000% in a lot of the studies floating around
And this aligns with what Google themselves said in August 2025, that overall organic click volume has been "relatively stable year-over-year".

Visits to search engines actually increased in 2025.

Traffic to search engines went up 6.9% from 2019 to 2020

Decreased slightly in 2022 by about 1.5%

And has been relatively flat since 2023

In fact, traffic increased slightly in 2025 to both Google at plus 0.8% and search engines as a whole at plus 0.4%

Visitors to Google grew by 1.35% comparing Q4 2025 versus Q4 2024

___

Google is still a demand capture beast

Per earlier research from Datos and Sparktoro, Google processes over 14 billion searches every day.

ChatGPT handles about 37.5 million search-like prompts daily

That means Google receives 373 times more searches than ChatGPT

Even if you combined the daily prompts across ChatGPT, Perplexity, Claude, Copilot, and Gemini, the total would still be under 2% of the search market
Google maintains a 93.57% market share of search.

___

Dropping the report along with my 90 days to revenue SEO/AEO playbook & video course below 👇

I’m 35 today.

So here’s a list you didn’t ask for: 

1. Family > all

2. Don’t wait until new year to start something

3. Hard work still goes a long way

4. Putting some pressure on isn’t always bad

5. Take time out to enjoy w/ fam and friends

6. Most emails that say urgent aren’t

7. Don’t need to start emails w/ hope you're well

8. Transparency wins

9. A website is your best or worst salesperson

10. Many companies still underestimate SEO/AEO

11. Bootstrapping a co. is tough but fun

12. Daily habits & activities are a winner for biz

13. Podcasts while driving = free university

14. Build something on the side and get paid 

15. Learn from those who’ve actually done it

16. Learn to sell, then learn to market

17. Fitness is medicine for the mind

18. I’m not for everyone

19. Some will, some won’t, so what, next.

20. Outbound is alive

21. SEO died in 1973. JK it's alive in b2b.

22. Everyone talks a good game on LinkedIn

23. Personal brand is great but not everything

24. Don’t rely on one marketing channel

25. Experimentation FTW in marketing

26. Have marketing channels you own and rent

27. Hire people smarter than you 

28. Don’t be tight 

29. Likes and shares don’t pay bills

30. It ain’t sold until cash hits the bank

31. Stay humble 

32. Lists are dead

33. God is good

34. Cheers 🍺

35. Your B2B/SaaS struggling to drive pipeline from SEO & AI search? I hear Breaking B2B are decent.

I just told a $1M ARR SaaS founder not to invest in SEO yet.

He was ready to spend $20k with us and already trusted us as had been following the Breaking B2B newsletter for years. 

Weirdly on paper their solution looked great for SEO & AI search.

Prospects were searching for their solution.

There is active demand to capture with search.

Quick wins from competitor focused content that could drive demos as fast as 90 days.

This issue?

Up to now they’d grown from outbound sales and proven that model works for their $60k+ ACV.

They’d never done SEO before.

And didn’t have the runway to keep SEO running with us for 6 months plus.

So I recommended they kept ramping the outbound model until they have runway to make SEO a longer term bet with us 

Rather than a couple months and chasing us for results and everyone getting frustrated.

And we’ll likely chat again in a few months when the timing makes sense.

___

join 1,910+ legends enjoying my 90 days to revenue free SEO/AEO video course and playbook: https://lnkd.in/et7yce7s

AEO “experts”: Chunk up your content
Leader at Google: Don’t do it mate. 

___

From Googles Danny Sullivan last week:

“One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that turn your content into bite-sized chunks, because LLMs like things that are really bite size, right?
So we don't want you to do that. I was talking to some engineers about that. We don't want you to do that. We really don't. We don't want people to have to be crafting anything for Search specifically. That's never been where we've been at and we still continue to be that way. We really don't want you to think you need to be doing that or produce two versions of your content, one for the LLM and one for the net.”

“…So you've gone through all this effort. You've made all these things that you did specifically for a ranking system, not for a human, being because you were trying to be more successful in the ranking system, not staying focused on the human being. And then the systems improve, probably the way the systems always try to improve, to reward content written for humans. All that stuff that you did to please this LLM system that may or may not have worked, may not carry through for the long term.”

___

I even got sucked into it when AI search first started rolling out. 

Thinking putting content into bitesize sections and over optimising for AI agents to read easily was the play.

Then remembered most of our B2B/SaaS clients are selling complex products with long sales cycles to multiple stakeholders.

Which is why we place huge emphasis on researching dream clients, their struggling moments, jobs to be done, motivations, competitors they evaluate, why they choose you, differentiators in the market place and beyond.

To not just rank and be mentioned & cited in Google organic and AI searches but resonate with target buyers. 

If you don’t resonate you won’t convert.

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Grab my 90 days to revenue SEO/AEO free playbook & video course: https://lnkd.in/et7yce7s

Gurus love screaming SEOs dead and AEOs a brand new playbook. It’s not. Here’s 10 steps to drive demos in 90 days (share with your CMO):

1. Nail your MONEY keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b (vs you)”

And a variety of others.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

We have ranked competitor fast as 4 days top of Google and AI search. 

2. Build & upgrade your money pages. 

Search your money keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage customer research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

LLMs love fresh content and unique research. Keep your commercial, money pages up to date.

4. Most technical SEO is BS.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Sort structured data. Not a tonne more needed. 

And you of course want quick loading times.

5. Brand mentions and links at $0 FTW.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn/trade top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. B2B is an ecosystem.

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

We run this playbook for 35+ SaaS client right now at Breaking B2B.

grab my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

I GRILLED Adam Robinson on how he bootstrapped RB2B from 0-$6.7M in 2yrs with 3 FTEs. Here's my 7 biggest takeaways:

1. Use a proven concept and find the gap.

RB2B did not start from a blank page. Retention started as a feature inside another company. Nobody wanted the full product. Everybody wanted the feature. That feature became the company. The same thing happened again. While selling into the Shopify space Adam identified there was no person level website visitor identity for B2B. This was the gap to hit. We did the same  at Breaking B2B after constantly hearing B2B/SaaS marketers and founders get frustrated with vanity metrics and lack of pipeline from SEO.

2. Create for your market.

Adam posted content to reach eCom stores. About 25 percent of his posts were about his SaaS journey. Those posts got 10X better engagement. So the content changed. Only B2B SaaS. The engagement stayed high. The audience was clear. That audience needed a product.

3. Speak to prospects before building.

There were Zoom calls. A big waitlist. A lot of discovery before launch. The idea was simple. B2B needs person level visitor identity. Some people hated it. Some people said it was crazy. Some people said it was transformational.

4. Prove people will pay for it.

V1 of RB2B was super basic. People got a spreadsheet every day with personal emails of B2B visitors. That did not work. Then business emails. Slightly better. People still paid. If people pay for something basic, it's a clear signal to keep pushing forwards.

5. Change the experience, not the data.

The same data was sent in a new way. First, a fake Slack profile showing real people with headshots and LinkedIn URLs as they visit your site. People had never seen anything like it. It was a hit. Same information. New delivery.

6. Start on a no-brainer channel.

LinkedIn was already working for engagement with ICP and growing fast. That leverage made it worth building the product. An okay product plus huge awareness becomes a good business.

7. Say the same thing over and over.

Be known for something. In Adams case, Bootstrapped. Build in public. Radical transparency. Say the same few ideas in many ways. In my case, SaaS SEO and building in public. This is how RB2B got to $6.7M ARR in under two years.

PS. watch our full 34-minute masterclass: https://lnkd.in/eHdqi3uD

#1 on AI and organic search in 4 days for MONEY keywords. SEO/AEO doesn't need to take 12 months to drive pipeline & revenue:

First off, yes some super competitive terms can take 6-12 months.

But there's plenty of ways to drive inbounds 90 days from publishing content for your B2B/SaaS.

It all starts with customer research.

Knowing:

- crisp and expensive problems of your icp
- your icps motivations & jobs to be done
- what they hate most about your sector
- why they choose you over others
- why/when they move over to you
- competitors they evaluate
- your differentiators 

Then crafting an SEO/AEO strategy focused on dream clients ready to speak to sales.

AKA. 

Looking for your specific solution, comparing vendors, looking to move form the incumbent, needing an integration or struggling with a specific problem you solve.

- competitor content
- integration for X pages
- alternatives/pricing/reviews
- best software for [niche] listicles
- how to [job to be done] with your product

I break this down in my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

$5.34 = avg B2B Google ads CPC (per dreamdata research). SaaS CAC is up 60% last 5yrs. Outbound response rates are getting lower and lower...so what's the answer for sustainable growth?

THE PROBLEM W/ RELYING ON ADS & OUTBOUND

- Every month your CAC payback period extends
- You're essentially renting traffic instead of owning it
- When your next funding round gets delayed or doesn't happen, paid growth becomes unsustainable
- It’s essentially a ticking time bomb

SHOULD YOUR SAAS CONSIDER SEO/AEO?

- Build assets that generate pipeline and mindshare month after month without the rising ads costs
- Unlike ads, your organic rankings and AI visibility can compound and get stronger over time
- You're not competing in expensive bidding wars with better-funded competitors
- Creates a sustainable foundation that doesn't disappear when budgets get tight
- Your buyers aren't stupid: they place trust in organic results 
- Builds brand and mindshare

TAP INTO THE 5% OF MARKET READY TO BUY

- While 95% of your market isn't ready to purchase, around 5% is actively searching for solutions right now
- These prospects are typing your competitors' names looking for alternatives
- They're searching for industry-specific solutions in your exact niche
- They're comparing vendors and ready to book demos - if they can find you first

GROW BRAND SHARE OF VOICE

- When prospects consistently see you at the top of AI & search results, it helps position you as the category leader
- This brand authority creates a multiplier effect across everything you do
Helps you stay top of mind
- Increases brand recall
- Results in higher conversions across all your other marketing channels
- People are more likely to click your ads when they recognize your brand from organic search
- Sales cycles shorten because prospects already trust you before the first sales call
- Most importantly for founders/mktg & rev leaders - this sustainable organic growth makes raising funding easier when investors see you're not dependent on paid acquisition

BUT DOESN'T SEO TAKE 12 MONTHS MIN?

- With the right strategy, many of our clients at Breaking B2B see qualified leads within 90 days of publishing content
- We've helped clients rank clients top of AI and organic search fast as 30 days for MONEY keywords
- Every month you wait is a month your competitors eat your lunch

PS. grab my 90 days to revenue SEO playbook and video course: https://lnkd.in/et7yce7s

A $3M Cold Email Strategy

Frank Sondors 🥓 (CEO @ Forge) joins me to share his growth strategy that hit $3M+ ARR in 12 months on Breaking B2B podcast.

Join 1000s of b2b legends tuning in weekly (473+ past eps): https://lnkd.in/eUTiCg5K

1st February 2024, 9PM. I'm heads down at my PC listening to D&B making a list of marketing leaders to cold call the next morning. This was the start of Breaking B2B: 

PC.
List.
Dialler.
Pen and paper.

Ripping 1-200 dials before lunch.

Sweating away with a tonne of rejection.

Getting maybe 1 appt and a couple follow ups and sign-ups for the Breaking B2B newsletter most days.

Leading with the problem we solve for SaaS around competitors outranking on Google/AI search when dream clients are hunting for your solution. Stealing mindshare, traffic and inbounds.

This is how we got our first couple clients.

Meanwhile I was...

Positing daily on LI.
Building partnerships.
Cranking our SEO engine.
Starting to take YouTube seriously.

Steadily getting clients.

Me and a team of trusted contractors.

Cold calling thankfully ended as year 2 started.

We ramped up inbound and demand efforts with LinkedIn ads.

Partnered with some niche industry founders to build their SEO/AEO in public.  

Now nearly all our sales calls mention a mix of:

LinkedIn.
SEO/AI search.
Seeing others share our results.
Watching our YouTube breakdowns.

Big focus this year is repeatable systems.

Going at least 5% above and beyond for every client, every week.

Striving to be at the top of our game for SaaS SEO/AEO.

Meeting more clients in person.

Still being the weirdest guy & memorable brand in our niche.

And helping team members hit their biz and personal goals.

Next rev milestone is $300k MRR (125k to go).

Cheers to all who’ve been involved so far. 

Onwards!

They followed the Breaking B2B newsletter for 3yrs before booking a call.

Prospects buy on their timeline, not ours.

We can only educate, entertain and keep top of mind for when timing is right :)

graphical user interface, text, application

Ty Frankel

4x Production Music Award Winner, 3K+ Songs In TV Every Quarter, Founder of Shut Down Music

Hi, I'm Ty. 

I started making serious money with social media in 2020. 

By 2026 I mastered LinkedIn client acquisition and made over $3.9M+ in organic revenue (no ads).

Now I work with agency owners, coaches & consultants to help them do the same.

All you need is a LinkedIn profile and offer.

You will sign 2-5+ high-ticket clients a month in LinkedIn Client Lab.

I launched the Lab in February '25 and 100s of B2B founders' lives have changed. Some examples:

1) Marcos Ruiz's personal branding agency went from $50K/mo to $80K+/mo in 30 days

2) Brandon's law agency closed $180K+ in new business in Q4 '25

3) Terrence booked 159 calls in 148 days and closed $100K+ in cash for his coaching program

4) Noah booked 32 calls in 40 days for his agency

5) Jenny took her agency from $0 to $10K+/month in 52 days while working a 9-5

What members say:

〽️ "We were struggling to get monetary results on LinkedIn for our clients. Then we followed Ty's 3-step LinkedIn process in the Lab. Within a few weeks we were getting the best results we've ever seen. Booking an average of 40 calls a month on LinkedIn and went from $50K to $80K/month"

- Marcos Ruiz, Founder of The Birdhouse (Personal Branding Agency)

〽️ "We've been killing. $100K+ cash collected in 148 days is amazing. I never had any kind of lead flow from organic and now my calendar is filled up and we're making really good money"

- TK (Coach)

〽️ "Yo Ty, just want to vouch for you on the LinkedIn side of our business, you're the absolute goat. 32 calls in 40 days is insane brotha"

- Noah Davis, Co-Founder of Communitize (Marketing Agency)

〽️ "Just hit $10K/month from basically 0 in 2 months. Scaled while working a full time corporate role. Changed my life"

- Jenny Jacoby, Founder of Your Ads Team (Marketing Agency)

Wanna sign 2-5+ clients/month on LinkedIn?

Get in the Lab:

https://linkedinclientlab.com

Founder

I founded & grew Shut Down Music into 70+ artists, 8 employees, over $1.3M in revenue and a 4-time prominent award winner.

CLIENTS
Mercedes-Benz, Warner Bros, Red Bull, Universal Music, the NBA, NFL, Speedo, Fortnite, HBO, The Disney Channel, Ford, Doja Cat, Pandora, Sky Sport, Los Angeles Lakers, Dallas Cowboys, New York Knicks, FC Barcelona, Bolt24, boohoo!, Hulu, CBS, LA Dodgers, and many more.

AWARDS
2021 Production Music Awards: Best Hip Hop Track (WON)
2021 Mark Awards: Best Documentary Use (NOMINATED)
2020 LA Emmy: Short Promo - Sports (WON)
2020 Mark Awards: Best Pop Track (WON)
2019 Mark Awards: Best Pop Track (NOMINATED)
2018 Mark Awards: Best Hip Hop/Urban Track (NOMINATED)
2018 Production Music Awards: Best Hip Hop Track (NOMINATED)
2017 Production Music Awards: Best Electronic Track (NOMINATED)

I don’t understand why you’d send a DM like this.

It erodes trust.

What SHOULD you do instead?

(To sign clients)

Find out via my Linkedin client acquisition formula to book 30+ calls/month:

https://lnkd.in/eRAw_Hum

(This is booking 100s of calls/month in over a dozen niches)

B2B FOUNDERS: Sign 2-5+ clients a month on LinkedIn | Content isn’t king, DMs are | $3.9M+ organic sales | Join 100+ in the Lab 👇🏼

Lock yourself in a room & send 20 DMs a day for 6 months.

This buys you freedom for the rest of your life.

6 months.

In exchange for 60 years.

No brainer lol.

Do it.

I’ve been making $100K+ a year since I was 20 years old.

(Didn’t go to college)

BUT was super willy nilly with $$ so I never saved anything lol.

I lost $127K in crypto in 2018.

Paid $4500/month in rent in Miami.

Bought a new-ish Mercedes-Benz at 22.

Even stupidly bought $800 Givenchy shorts.

^^lol looking back this was insane.

Crazy how much I’ve matured.

ME TODAY:

I own no piece of clothing over $200.

My wardrobe is simple.

0 designer pieces.

Sold my car.

Traveling the world now spending $3K-4K/month.

Making $50K/month at 90% profit margin working 10-20 hrs/week.

Saving 85% of it.

Keep my checking account under $25K so I “feel” broke.

But my net worth quickly approaches 7 figs @ 28.

The more $$ I make, the more I realize $$ is NOT the end game.

It just buys you the freedom to live how you want.

I'd rather feel broke and be free than look rich and be trapped.

I just spent 6 hours crafting the BEST FREE RESOURCE in world history on how to sign clients on LinkedIn.

Should I put this out next week?

Comment ANYTHING and if we get 50 comments I'll drop it.

Should srsly charge $1,000 for this.

If I lost everything and HAD to hit $30K/month in 30 days on LinkedIn here’s the EXACT system I’d follow.

I don’t care if you have 0 connections, live in your moms basement or never sent a DM.

It works regardless of niche, connections or experience.

This exact system helped:

1 - Aidan hit $26K+/mo in 90 days

2 - Zach make $16K+/mo in an IMPOSSIBLE niche

3 - Connor INSTANTLY book a call a day and drive $200K+/mo in pipeline

4 - Terrence hit $27K+/mo in 60 days just from DMs

Here’s what’s you get inside:

- 3-Step Strategy to Sign Clients Like it’s 2036

- How A SECRET Phrase Will 2-3x Booked Calls

- 10 Copy-Paste DM Templates to Get 35%+ Reply Rates

- 2 Hours of Private Masterclasses (Never Shared This Publicly)

- 30-Min Profile Training Booking Calls For You On Autopilot

- 8-Step Checklist to Get A 50%+ Acceptance Rate

I usually have this locked up for clients who pay me $10,000+.

Today I give it away free.

Here’s how to get it:

Comment “CLIENTS”

I’ll DM you the link to access it.

-Ty

(Gotta be connected with me)

😳 will the real “LinkedIn guy” please stand up.

Lol which is the real one??

If LinkedIn DMs don’t work in English anymore here’s my plan 😂

A prospect just rescheduled our call same-day for the 2nd time in a row.

I don’t care about missing out on a client.

(Got enough $$ for a lifetime either way)

Enforce your boundaries.

At all costs.

I’m 28 and make $50K/month at 90%+ profit margin with 0 employees.

Oh and I only work 10-20 hours a week MAX 😂

All from 3 income streams:

1 - My music royalties: approx $40K every 3 months

(COMPLETELY passive from my old music agency)

2 - LinkedIn Client Lab: $12K-13K/mo

(Semi-passive + consistent)

3 - LinkedIn League: $20K-30K/mo

(Active, this is my coaching program)

The clueless masses think you need to work 60+ hrs a week to make 6 figs.

HAHAHAHAHAHA.

Keep thinking that.

I’ll keep being happy asf.

Meditating an hour a day.

Doing yoga.

Running on the beach.

Journaling.

I can quite literally do whatever I want for the rest of my life.

From starting my first biz at 14.

Everything I built led to this.

Teenage Ty would be proud.

“How the hell do you sign so many clients with DMs?”

SIMPLE.

It’s because I have a BLAST.

(Not worried about offending anyone)

I DM with joy and detachment.

Try it sometime.

Magic might happen 🥂

Matter of fact steal my formula booking 100s of calls a month here:

https://lnkd.in/eRAw_Hum

I'm traveling through Sri Lanka right now.

(Been to 42 countries and it’s one of the CRAZIEST & most BEAUTIFUL I’ve been to)

I actually met up with a Lab member here at a cafe yesterday.

How it happened:

Last week on our LinkedIn Client Lab live call:

Me:

"I'm actually flying to Sri Lanka next week”

Sankhaja (new Lab member):

"Wait I live in Sri Lanka - where you staying?"

Me:

"The Kandy area”

Sankhaja:

"I'm 30 minutes away let's meet up."

A week later here we are…

We had a deep convo & talked LinkedIn strategy for 90+ minutes.

This is the craziest part about building the Lab lol.

Got people from EVERY part of the world inside.

Meeting Lab members in-person is so dope.

Here's to many more 🥂

200 connection requests a week = $50,000+ a month for your business.

LinkedIn is overpowered.

Lol.

I made $3,900,000+ organically and can snap my fingers and book as many sales calls I like.

Here are the 4 MAIN LINKEDIN DM strategies to book 10+ calls a week.

(In ANY niche)

STRATEGY 1 - MULTI-THREAD CONVOS

What these are:

Starting new DM convos with 2 threads: business & personal.

How to do it:

Pretty straightforward...

You start both business & personal conversational threads when sending initial DMs.

The effect:

Prospect realizes you’re not just there to take their $$.

On the personal side there’s an opportunity to portray yourself as similar to the prospect (increasing likability).

Key is going DEEP on the personal side.

Show prospect you know about their culture/geography/life.

Pull from past experience, opinions & beliefs.

STRATEGY 2 - PRYING PAIN POINTS

What this is:

Asking questions uncovering pain points while positioning you as someone who understands their biz.

How to do it:

Ask a specific Q about their biz.

Then gain clarity via more specific follow-ups deeper into the convo.

The effect:

THIS IS WHAT “DIRECTLY” LEADS TO CALLS BOOKED.

STRATEGY 3 - AUTHORITY-BUILDING OBSERVATIONS

What these are:

Observations building your authority.

How to do it:

Make observations about something ONLY a true authority in your prospect’s niche can make.

Get hyper-specific, use numbers and metrics, show that you understand the concept you’re talking about at the deepest level.

Make it as related to your prospect as possible.

The effect:

Prospect perceives you as an expert in their niche.

This signals you can help them at a high level.

So they want to talk to you.

STRATEGY 4 - ADDING VALUE DETACHED FROM THE SALE

What this is:

Giving your prospects something of value WITHOUT directly leading to the sale.

How to do it:

Add value in the form of…

- Sending resources (create once and distribute to infinity)

- Foreshadowing intros to valuable & helpful people

- Making genuinely helpful observations/giving tips to your prospect

Key is it has to be REAL value.

Hyper-specificity is important here.

In your resources, intros & observations.

Cut the fluff and ambiguity.

Seriously cut it out.

The effect:

Prospect perceives you as:

- Genuinely caring about them

- An authority in THEIR niche and industry

These 2 things build MASSIVE trust.

You’ll book more calls + close at a much higher rate.

OK SO LISTEN:

BOOKING CALLS IN DMs COMES DOWN TO 2 THINGS.

1 - Conveying yourself in the best way for a prospect to like, trust & believe in you

The purpose of EVERYTHING other than prying pain points is to paint a specific image of yourself.

(*THIS “INDIRECTLY” LEADS TO CALLS BOOKED)

2 - Prying pain points & gaining clarity

Getting deep into their biz to figure out if you can help.

If you can - book a call.

If you can’t - don’t.

(*THIS “DIRECTLY” LEADS TO CALLS BOOKED)

That’s it.

These 4 strategies will let you master both.

Now go book those calls.

Randomly stumbled across the littest people south of the equator here in Sri Lanka 🔥🔥

This isn’t related to LinkedIn but I don’t care.

Get to know ME baby.

I love to dance and have fun. 

Whenever, wherever, with whoever, without a care to who’s watching.

Make $25K-50K/month online.

Forget about “saving”.

Instead INVEST 60-80% of your income into crypto, stocks & real estate.

(Live in Asia/South America to invest even MORE $$ w/o sacrificing life quality)

Repeat for 5-10 years.

You will never have to work a day in your life again.

This is the road I’m on.

See you at the finish line.

I could’ve made $5K+ from this prospect.

But I took $500 instead.

(For a 30-min consultation)

Put your prospect’s well-being FIRST.

Even if you miss out on $$.

A prospect can offer me $1 MILLION.

If it’s not in their best interest I won’t take it.

Integrity over everything.

Closed my last 3 sales calls.

($30,000 collected)

My next sales call better not break the streak 😂

What’s the most amount of sales calls you’ve closed in a row?

I’ve made $3.9M+ (and quickly counting) by coming across as high status.

There are 2 ways to do it.

One is fake.

One is authentic.

Both work.

WAY 1: YOU PUT ON A PERFORMANCE

This is what I did until a few years ago.

It DOES work.

But it’s fake and doesn’t lead to abundance.

You consciously say “I’m presenting myself as high status”.

So you speak slow.

Act detached (even when you’re not).

Wear nice clothes and a nice watch on sales calls.

It’s an act.

(Not who you TRULY are)

WAY 2: YOU DON’T BUY INTO THE “STATUS PARADIGM”

Status is a fabrication of the mind.

It’s NOT REAL.

The $100M CEO is equal to the homeless crack addict.

Everyone is equal.

“Status” is an illusion we choose to buy into.

When you embody this.

You don’t need to “act” high status lol.

You just come across as such to people still in the illusion.

Because you’re fully in your authenticity.

And being authentic is the “highest status” thing you could do.

This is what I do now.

Feels so much better.

Spot the 3 mistakes in this DM.

I'll break down why it sucks in my post tomorrow.

Comment your guesses below.

(HINT: avoid these mistakes to book 10+ calls/week)

Follow me Ty Frankel for the full breakdown tomorrow.

taplio

The Battle

Sam Dunning

Ty Frankel

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The Battle

Sam Dunning

Ty Frankel

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Dunning's LinkedIn Performance

Performance ScoreTy Frankel's LinkedIn Performance

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Performance ScoreSam Dunning's LinkedIn Performance