👋 Sam Feldman

Ex-Google, Tripadvisor, and Trello product strategist with 15 years of success across product, marketing, partnerships, customer success, and sales, in B2C and B2B software.

A product management professional with a proven track record of introducing high impact new products to market, growing market adoption of existing products, and developing high performance cross-functional teams. Experience in driving strategy and roadmaps, leading high performing and happy teams, managing all aspects of business/product operations and using data to tell a story. Cultural evangelist and liked by cross-department stakeholders. Seen as a collaborative and high performing leader who brings a strong business sense, customer empathy, marketing and sales experience, technical savviness, and a get shit done attitude.

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Sam Feldman

Convera

Own and evolve Convera’s global network of 55+ bank partners, including new API integrations to expand currency coverage, enable faster payment connections, and open new corridors.

- Lead a cross-functional team of 4 focused on network, treasury, pricing, and ledger systems.
- Defined and executed our strategy to expand Real-Time Payment (RTP) coverage to support ~bulk of Convera's payment volumes.
- Driving our future-facing network strategy—including payments to digital wallets, card networks, and the exploration of stablecoin use cases.
- Leading ISO 20022 migration efforts for pacs.002 and pacs.008 message formats.
- Spearheading the global strategy and implementation of Convera-issued IBANs, including acquiring our own BIC.
- Delivered pricing strategy and execution for global bank account validation
- Negotiated vendor selection and led our transition to a new MFA solution.
- Shaping Convera’s strategic roadmap for PSD2/3 compliance and open banking initiatives.

Principal Product Manager

AKP Consulting Ltd

We get you to the ideal product-market fit to make you a market leader
https://www.akpconsulting.co.uk/

Director

VALUE TECH FACTOR LTD

Lead product strategy and drove end-to-end product initiatives to launch an MVP product for an early-stage start-up disrupting e-KYC and AML.

Advisor  - Product Management and Marketing 

Ant Group

Led a team of 6PMs to design, build, and launch a global business bank account from the ground up within 12 months that increased transaction volumes by 40%.

- Conducted customer and data research to define the MVP for multiple markets that were compliant with a customer pilot
- Revamped product functions & delivered 40+ currencies across fast payment networks like FPS, Swift, and SEPA for fast local payments & increased customer satisfaction.
- Launched new Polish Zloty and Czech Koruna currency accounts and overhauled FX (Spot/Forward/Firm order) to acquire high-growth e-commerce clients, and delivered a front-end with translations to acquire non-English speaking clients
- Revamped fraud controls for B2B customers receiving and paying out funds with 3rd parties to reduce fraud 

- To help WorldFirst acquire SMBs through accounting partnerships, I designed and implemented third-party integrations strategy with Codat, Xero, and NetSuite
- Led product UK and EEA go-to-market plan with new strategic initiatives including cards and lending
- Led product proposition development of product guides, product pitch books, and marketing material to aid new acquisitions
- Member of leadership team accountable for migration of active customers
- Designed new platform pricing for local and cross-border payments
- Wrote functional and non-functional requirements for replatform verification. I led the use of Authy Push for verification for payment set-up, approvals and account management. 
WorldFirst, part of Ant Group (China’s largest fintech), for International FX and collections for Cross-border SMES and Corporates

Head of Commercial Product (UK & EEA)

Led an initiative for PSD2 (the need for an open API and secure customer authentication online), with a remit to deliver it within 6 months, to help the business ensure compliance with UK and Dutch regulators. 

- Improved SMS deliverability from 50% to 90% and introduced Authy app for mobile and desktop authentication, with 70% customer adoption. Integrated with Twilio Verify and Authy API. Negotiated commercial terms with Twilio
- Designed and implemented FX currency converters on a website, increasing SEO search and new client acquisition
- Re-designed, rebuilt and launched a new private app for individuals increasing active usage by 12% and payment volumes by 20% after 3 months of launch
-Implemented new third-party cookies on the website and platform to comply with GDPR
- Led the win-China product strategy and re-platform for WorldFirst to be the leader in the China E-commerce space

WorldFirst, part of Ant Group (China’s largest fintech), for International FX and collections for Cross-border SMES and Corporates

Senior Product Manager

WorldFirst

Led a team of 6PMs to design, build, and launch a global business bank account from the ground up within 12 months that increased transaction volumes by 40%.

- Conducted customer and data research to define the MVP for multiple markets that were compliant with a customer pilot
- Revamped product functions & delivered 40+ currencies across fast payment networks like FPS, Swift, and SEPA for fast local payments & increased customer satisfaction.
- Launched new Polish Zloty and Czech Koruna currency accounts and overhauled FX (Spot/Forward/Firm order) to acquire high-growth e-commerce clients, and delivered a front-end with translations to acquire non-English speaking clients
- To help WorldFirst acquire SMBs through accounting partnerships, I designed and implemented third-party integrations strategy with Codat, Xero, and NetSuite
- Led product UK and EEA go-to-market plan with new strategic initiatives including cards and lending
- Led product proposition development of product guides, product pitch books, and marketing material to aid new acquisitions
- Member of leadership team accountable for migration of active customers
- Designed new platform pricing for local and cross-border payments

WorldFirst, part of Ant Group (China’s largest fintech), for International FX and collections for Cross-border SMES and Corporates

Led an initiative for PSD2 (the need for an open API and secure customer authentication online), with a remit to deliver it within 6 months, to help the business ensure compliance with UK and Dutch regulators. 

- Improved SMS deliverability from 50% to 90% and introduced Authy app for mobile and desktop authentication, with 70% customer adoption
- Designed and implemented FX currency converters on a website, increasing SEO search and new client acquisition
-Re-designed, rebuilt and launched a new private app for individuals increasing active usage by 12% and payment volumes by 20% after 3 months of launch
-Implemented new third-party cookies on the website and platform to comply with GDPR
- Led the win-China product strategy and re-platform for WorldFirst to be the leader in the China E-commerce space

WorldFirst, part of Ant Group (China’s largest fintech), for International FX and collections for Cross-border SMES and Corporates

- Led a team for two mobile apps (WorldAccount for e-commerce and Private app for individuals) and an API. Successfully delivered a unified mobile app strategy to senior management through a design sprint.

Mobile Product Manager

CineGo

•	Start up with 5 team mates focusing on disrupting cinema industry to allow consumers to book their films, food and drinks from within a single app without queuing at the cinema  http://www.cinego.uk 
•	Service discontinued due to changing nature of cinema space following COVID

Chief Operating Officer

Barclays

- Managed 3 direct reports in the UK in the Mobile Payments team, focused on Pingit, Europe’s first mobile payments service
- Designed and laughed Pingit Giving, allowing customers to fundraise and donate from their mobile app. Negotiated partnership with Charities Trust and integration with 13,000 charities positioned Pingit as a leader in fundraising 
-Led the re-design of the receiving payments flow on Pingit, reducing complaints from 100 per month to 0 within 7 months

Proposition and Product Manager, Pingit (Mobile Payments)

- Owned and drove the review of NPS, analytics, and reporting for roadmap implementation. The result was an increase of Pingit’s NPS to 70+ and received the Annual Barclays recognition reward

Analyst

Tryum

- Headed up the sales team for an early-stage start-up that focussed on POS integrations and loyalty, which was part of the first Barclays Techstars accelerator. Closed Honest Burgers & Crepe Affaire within 6 weeks to support VC fundraise
- Produced a white paper on experiential rewards and support product strategy pivot from loyalty to experiential rewards 
-  Part of the inaugural cohort of the Barclays Techstars Accelerator: http://www.newsroom.barclays.com/Press-releases/First-teams-enrol-on-the-Barclays-Accelerator-b7c.aspx
- Barclays Techstars Demo Day 2014 Pitch: https://www.youtube.com/watch?v=qbtIZyOGrr4

Head of Relationship Science

CLIC Sargent

•	Assisted the policy team with evidence-based issues, including epidemiology and survivorship to support lobbying efforts at Parliament

Corporate Research Assistant

Proven product leader with over 9 years’ experience leading Technology and UX teams within Fintech specialising in banking, payments, and cross-border ecommerce covering SMEs and Consumers. Moved the needle at AntGroup and Barclays.

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Sam Feldman

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