Sam Jacobs

Founder & CEO

I build elite, modern GTM operators - CROs, CMOs, CCOs, and Revenue Operations leaders - who drive growth at the world’s fastest-growing B2B companies, including Salesforce, Hubspot, Stripe, Oracle, Snowflake, Clay, Klaviyo, Xero, Upside, Owner.com, Otter.ai, and Square

That’s the mission behind Pavilion, the leading global community of over 10,000 high-performance go-to-market executives. We exist to help ambitious professionals unlock and realize their full potential—not just as employees, but as leaders, thinkers, and builders.  

Pavilion is a paid membership for GTM leaders at every level. We provide tactical support, advanced education - incorporating financial literacy, advanced AI-powered GTM motions, and modern leadership tools - career acceleration, and a powerful peer network to help Members perform better in their roles and grow into the next. We operate in every major global hub and represent a new way of thinking about career development—community-powered, principle-led, and relentlessly practical.

This all started with a belief: that greatness exists within all of us. Sometimes it just needs the right mechanism to bring it forth.

To learn more, visit: www.joinpavilion.com

I also co-host the Topline Podcast with AJ Bruno and Asad Zaman.

And I wrote a bestselling book, Kind Folks Finish First, about building with kindness at the center.

Host, Sales Hacker Podcast

Host of The Sales Hacker Podcast featuring interviews and discussion with leading sales practitioners from high growth companies around the world.  

Learn more here: https://www.saleshacker.com/podcast-announcement/

I thought AI SDRs were a gimmick.  I no longer think that.  I do think that if you have a team of poorly trained people sending thousands of crappy emails, having a bot replace them won't do very much.

But, I can also recognize that an agent sending thousands of emails is cheaper than a team of humans sending thousands of emails.

And I also appreciate instant follow-up.

We've long discussed the exponential half-life of lead value as response time increases.  

Following up within 1 minute is 10x more valuable than an hour which is 10x more valuable than a day.

So there is definitely a place for AI SDRs.

But I think benchmarks and standards are important.  

That's why I partnered with Otter.ai to put together a new guide for B2B sales leaders on how to unlock the potential of AI SDRs.

What you’ll learn:

- Benchmarks that matter: See how AI SDRs outperform traditional reps with 10x outreach, 3x faster replies, and 50% lower cost per meeting.

- Key advantages: AI SDRs persistently follow up and boost meeting conversion rates from 15% to over 25%.

- Common pitfalls: Learn what to watch out for from over-automation to data accuracy and how to balance AI efficiency with human insight.

- Measurement framework: Know which KPIs every sales leader should track, including qualified meetings, cost per meeting, response time, and lead quality.

- Ethical and operational best practices: Maintain transparency, protect data, and know when to hand the conversation back to your rep.

AI SDRs are booking twice as many qualified meetings at half the cost. 

This guide shows you how to get there faster: https://lnkd.in/ezn6i-Vy

Data in the table below provided by Otter.

#sponsored

CEO @ Pavilion | Co-Host of Topline Podcast | WSJ Best Selling Author of "Kind Folks Finish First"

There's a pipeline crisis happening right now in B2B tech. Which means there's a growth crisis.  

And while this website is full of a lot of very talented people who can get a lot of likes and engagement on social media posts, 

Communities are where the real operators are spending time.

Real operators don't have endless hours building their brand on social media.  They're too busy running their teams to try and master the ever changing algorithm.  

But they do have time to talk to each other, share ideas and best practices, and try and find strategies that unlock growth.

This was one of my favorite such conversations this past week in Pavilion.  

And the best part was 15 different CROs, GTM operators, and true practitioners leaning in to share real stories from the front lines.  

The way we're going to navigate our new persistent state of uncertainty is through a community of diverse vetted expert opinions in constant dialogue.  

There is no single framework that will save you.

Nor one single thought leader (including me).

It's going to be about you and your engagement with a group of fellow practitioners.  

We've built the very best GTM community in tech over the past 10 years and I'd be honored if you joined us and contributed to the conversation.  

Click here: https://lnkd.in/gtYxeg7J

We're heading for a crash.  Unit economics was the unlock that drove 20 years of software growth.  Once people understood the basic math, we could confidently invest in GROWTH.  But when a new generation of AI founders don't understand that math, everything breaks.

BACKGROUND

Unit economics describe the relationship between:

- How you much you spend to get a customer
- How much they pay you back
- What it costs you to service them
- How long they stick around

The basic assumptions are:

- It's expensive to change someone's mind (CAC)
- Once they change it, they stick around for awhile (Retention, GRR)
- It costs little to service them (Gross Margin, Cost of Service)

So ... 

- Even if it's expensive to acquire a customer
- Because they stay for a long time and it's cheap to keep them
- You can spend more than you make today knowing they'll be around for a long time and pay you back

THE AI HYSTERIA BREAKS THE MATH

Fast forward to today.

- Is it still expensive to acquire a customer?  YES and it's getting more expensive all the time

- Is it still cheap to service them? NO most AI companies have manufacturing-like gross margins. Replit has negative gross margins.  Meaning they lose money every time they make a sale.  So AI companies don't look like traditional software.

- Do they stick around a long time? Probably NOT.  If you can grow that quickly on Experimental Revenue you have no idea if those people are going to stay.  And you need them to stay MUCH longer because your margins are so terrible. 

The entire equation is broken.

Once the equation breaks, you eventually hit a wall, run out of money, and shut down your company.

As long as investors will underwrite bad math, you're safe.

The minute the winds change direction, you're screwed.

So what do you?

Don't listen to me, I'm just over here trying to teach people to how to build long term businesses.  I'm probably doing it wrong :)

But if you do want to survive the chaos, DM me and we can talk about the little community I'm building to empower GTM operators of the future to flourish in a new world of persistent uncertainty.

KenKay Marketing

Founder of The YES Effect Movement

3x Podcast Host with experience creating solo episodes and guests who have relevant experience to share that will benefit those who want to start creating videos to gain more visibility, be seen and heard more and expand their reach so they can help more of their ideal clients through video content.

Podcast Host

KenKay Marketing is an innovative video marketing agency focused on helping growth stage B2B companies create momentum while saving time by starting with video first for all content creation and marketing purposes. 

Using the company goals and existing resources as the starting point, we develop demand strategies unique to each client. 

We help customers step out of the traditional way of thinking about their business and help them leverage today's technology, tools and platforms. These practices help create a content marketing model they use repeatedly especially when new technology releases and platforms evolve.

Whether you want to create videos for YouTube, start a podcast or expand your brand into new markets, we have the experience to prove that consistent organic presence through any media on any platform drives pipeline growth and consistency.  

Long gone are the days of traditional media to attract and convert new customers. Today is about being aware of organic opportunities and investing also in 'Dark Social':  optimize content for how people actually buy - through communities, word of mouth and untrackable channels. 

Marketing has changed. The old playbook from 2005 or 2015 doesn’t work. You need to be doing what’s best for your brand, not what’s easiest to track. 

Get in touch at kenkaymarketing.com or listen to our founder and CEO, Vicki O'Neill, on the Connect the Dots podcast chat with B2B leaders in various industries from across the world as they share their failures, inspirations, pivots and successes - all to help you be a better marketer, sales person, business owner and thought leader.

Founder and CEO

Host of the marketing and sales industry podcast, Connect the Dots. I publish solo and guest episodes each week that include lessons on HOW to connect the dots between marketing and sales - a critical alignment needed for the success of any business in any industry. Subscribe to my weekly episodes via your platform of choice. Or access direct via this link:  connectthedotspodcast.com

Connect the Dots Podcast Host

The Marketing Stream is a live video streaming event that takes place every Wednesday on YouTube at 12p EST. It's a LIVE show where I discuss various topics from marketing strategy, customer journeys, content creation and even do live demos of online tools that are useful for marketing professionals. Subscribe to my channel and Set Reminder for the nect LIVE stream!

The Marketing Stream LIVE Show Host 

One way to learn more about Gen Z is to simply ask! This podcast is co-hosted with my Gen Z daughters Kayla Ropos and Kendra Ropos and we dive into various topics related to education, technology, careers, marketing, buying habits and others to better understand this newest generation.

The Power of 3X Podcast Co-Host

Led marketing and branding projects for start-ups, entrepreneurs and small businesses including creating the startup kit of logo design, website, brochures, business cards and social profiles. I worked with entrepreneurs on a 1:1 coaching basis to facilitate and help with individual growth and business needs.  Small business projects included developing and measuring the marketing and sales strategy and results, creating pipeline opportunities and managing a brand's digital presence. led team on collaboration and on-time project completion, I worked with partners on mobile app development and business growth strategies.

Sales And Marketing Specialist

Vicki O'Neill - YouTube

The official hub for businesses who want video marketing strategies that grow their audience and their business.

YouTube Expert

New Media Dayton

ORGANIZATION CLOSED Core team member responsible for event planning with focus on creating a network environment for Dayton area entrepreneurs that fosters networking, learning about new media and increasing business opportunities. Involvement includes working with the leadership team to plan monthly meetings, choose speakers and sponsors in addition to topics and how to integrate new media into each meeting.

Board Member

AutoHook

Connected with franchise car dealers across the country to educate, build relationships and consult on HookLogic technology solutions. I leveraged my network, cold called and emailed dealers to generate interest, an online demo and ultimately convert to a sale. I maintained relationships with my customers, conducted monthly calls to review reports, present return on investment and implement changes to continue to see an increase in results.

National Sales Manager - OEM

Berry Network Inc.

New Business Director

Dealer Specialties

Direct all marketing initiatives for Dealer Specialties including strategic marketing planning and development, company rebranding/repositioning initiatives, product promotions, media planning, trade show planning, internal and external communications, and working closely with our industry specific public relations firm on all PR efforts.

Marketing Director & Emerging Media Enthusiast

Vivial

Vivial is the new name for the previous employer, The Berry Company. 

I started at this founder of the yellow pages industry as a temporary employee in the marketing department. It was in this role that I learned of my passion for marketing. 

I experienced finding and applying demographic and geographic data to the sales collateral, working with a cross functional team to evolve a home-grown sales automation tool, develop new products, create proposals and devlop training. Customers served were the sales team and executive team (internally) and telephone company partners (externally).

Internet Marketing Manager

Tired of posting videos that don't bring in clients? Frustrated that YouTube feels like another platform with too many moving parts? Not sure how to make your content work for you? Sick of chasing leads instead of attracting premium clients? I've got the solution. It's simpler than you think. https://www.vickioneill.com/yes

Who Am I?
I'm Vicki O'Neill, YouTube Business Growth Mentor behind The YES Effect Movement, empowering 6- & 7-figure women over 40 (just like you) to leverage YouTube to grow their business, build authority, and attract high-quality leads - without the tech overwhelm. 

I live in Cincinnati, Ohio, I'm a mom to two amazing adult daughters, and living my best life with my two polar opposite cats. When I'm not strategizing YouTube growth for my clients, you'll find me in nature, watching movies, and working toward serving 1 MILLION women across the globe. 

I believe visibility = opportunity.
And I believe YOU deserve both.

What I Do
I specialize in simplifying YouTube for high-achieving women who want to make their content count - turning videos into consistent, lead-conversion assets that scale their business without burning out.

Through The YES Effect Framework, I help you:

💎 Build a community of raving fans who know, like, and trust you
💎 Convert views into subscribers and subscribers into paying clients
💎 Create a system that runs 24/7 so you can focus on your business

I've worked with countless clients scaling helping them scale with ease using a system that works. You can too - even if you think you're "late" to YouTube.

How Can You Benefit?
* The YES Effect Movement 
A growing community of women focused on scaling their business with YouTube - with tools, strategies, and mentorship that helps them be seen, heard, and paid.

* The YES Authority Amplifier Lab
My signature program where we setup your YouTube channel as a lead magnet machine - tailored to your business, your audience, and your goals. This is where strategy meets results (WITHOUT you needing to become a YouTuber)

* Speaker and Guest Trainer
Whether live, virtual, or pre-recorded, I light up "on stage" with powerful YouTube strategies that simplify visibility, amplify authority, and drive sales - even with a small channel. Ready to captivate your audience and give them actionable steps? Let's chat.

YouTube doesn't have to be complicated. You just need the right strategy that works for you. And someone who genuinely wants to see you succeed.

Ready to turn YouTube into your business growth engine? Access The Iconic Lane Starter Kit via the link in bio.

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The Battle

Sam Jacobs

Vicki O'Neill

Followers

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Performance ScoreSam Jacobs's LinkedIn Performance

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taplio

The Battle

Sam Jacobs

Vicki O'Neill

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Jacobs's LinkedIn Performance

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Performance ScoreSam Jacobs's LinkedIn Performance