Samuel Huber

CEO Landvault & Matera Protocol | Building the 3D internet | Metaverse | Blockchain | $40m raised

Deploying AI technology across the Middle East!

My background:
→ I was CEO of Landvault, infrastructure for the immersive web (acquired by Infinite Reality for $450m)
→ Infinite Reality rebranded to Napster Corp
→ I have founded Matera Protocol, a web3 venture aiming to redesign the creator economy 
→ Raised $40M from top VCs
→ 30+ angel investments across AI, blockchain and gaming
→ In-game advertising pioneer with Admix (rebranded Landvault)
→ My thesis: I build, advise and invest in companies creating the future of the internet. From AI to metaverse and blockchain, new technologies are a once-in-a-lifetime chance to build a better and fairer internet, focused on experiences, not data; and recenter the digital economy around its creators, not a handful of giant tech companies.
→ started my career as a Formula One engineer

Founder and CEO

Landvault is the most prolific builder in the web3 metaverse like Sandbox and Decentraland, with over 120 full time builders. The company was previously called Admix, rebranded after a merger to enter web3. Previously, Admix allowed content creators to monetize real estate within their games or the metaverse, via product placements. We work with 300+ games and hundreds of advertisers. Raised over $37M in last 3 years from top VCs such as Elefund, Notion Capital, Force over Mass, Speedinvest, DIP Capital, SVV, Rocket Capital.

Are you a national franchise or prospective franchisee struggling with gaining financial control and scalability?

You know that strong financial systems are essential for replicable growth, but you're currently blocked by a lack of strategic oversight, internal capacity, or the right financial expertise.

I help franchise networks and franchisees build scalable, profitable operations with Virtual CFO services that are embedded, proactive, and tailored to the franchise business model.

If your franchise is expanding rapidly but franchisees are facing challenges like inconsistent cash flow, lack of visibility across units, or limited financial insight, the right Virtual CFO strategy can create clarity, consistency, and confidence.

POINT OF DIFFERENCE

Unlike traditional accountants, my background includes working with large corporates, national networks, and multi-unit operators, giving me insight into both the operational realities and the strategic levers that drive franchise success.

To me, a great Virtual CFO is one who becomes a true business partner—focused on measurable outcomes, simplifying complexity, and helping your franchise grow in a controlled, confident way.

If you care about profit, performance, and long-term scalability—not just compliance and tax 
returns—you’ll appreciate this approach.

CREDENTIALS

 ✅ Chartered Accountant (CA)
 ✅ 17+ years experience across Public Practice and commercial roles
 ✅ Director at Solve Accounting – Australia's trusted Virtual CFO firm
 ✅ Trusted by growing franchise networks and ambitious franchisees
 ✅ Proven ability to streamline operations and increase bottom-line performance

MY APPROACH

 I go beyond just accounting and assess all parts of your financial engine to identify the best way to:

 🌱 Build a scalable financial model that grows with your network
 ⏳ Provide timely, board-level insight across all franchise locations

SERVICES

 Once we align the strategy, we offer solutions like:

 🔹 Virtual CFO Support
 🔹 Financial Due Diligence including Cashflow breakeven calculations
 🔹 Franchisee Onboarding & Financial Training
 🔹 Budgeting and Cash Flow Forecasting
 🔹 Performance and Benchmark reporting
 🔹 Business Model Optimisation
 🔹 BAS, Tax & Payroll Compliance
 🔹 Group Reporting for Head Office

WANT HELP?

 DM me “Franchise” and let’s chat.

taplio

The Battle

Samuel Huber

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