Organic Growth, Social Strategist

I help brands and founders grow online through organic social strategies that actually deliver ROI, not vanity metrics. With 14+ years of experience in content strategy, creative production, and social growth, I’ve scaled audiences into the millions and built campaigns that convert attention into meaningful business outcomes.

My background spans award-winning film and television (The Batman, Bohemian Rhapsody, BBC, Netflix, Hulu, ITV) and high-growth digital campaigns for global brands, Web3 projects, and startups. This mix of storytelling and growth expertise allows me to craft content that doesn’t just look good—it performs.

🔑 What I bring:

1) Audience Growth: From 0 → 17K followers in 60 days, generating 20M+ views.
2) Content Strategy: Data-driven systems designed to boost engagement, retention, and CTR.
3) Creative Production: 10+ years directing and producing content that captivates and converts.
4) Trend Intelligence: Spotting and executing on the right cultural moments to drive scale.

Whether I’m leading a content team, shaping a narrative direction, or executing full-stack growth campaigns, I focus on one thing: making content that works.

👉 If you’re looking to grow your audience and turn attention into measurable results, let’s connect.

Sami Kassir

A video can be “dead” for 2 years and still explode.

I uploaded this Short in Feb 2023. It never cleared 5k views.
Today it’s at 66k.

Not because it hit the Shorts feed.
Because it started ranking in search.

And it’s a good reminder that YouTube has two engines:
1/ Curiosity (Home + Suggested)
2/ Intent (Search)

YouTube isn’t just a feed, it’s a library people actually use.

I usually build for curiosity: titles and thumbnails that earn the click.
But this one proves the second engine matters too. If the video holds attention, it can compound long after you posted.

Signals on this one:
• 421,595 impressions
• 5.4% CTR
• 90% of views from YouTube Search
• 0:23 average view duration on a 0:27 Short
• +60 subscribers

Build for the spike. Build for the library.

Helping brands grow through organic social | 14+ yrs in content strategy | Trusted by Netflix, BBC, Academy Award-winning films

Hena Husain

Join Newsletter Looped: https://bit.ly/loopednewsletter (Every 10 days cultural fuel for your inbox). Plus key marketing dates coming up that week. 

👋🏼 Hey I'm Hena! And each week I do a run-through of some of the key marketing dates for that week ahead.  Hit the bell button to see it on your feed. 

I started my career in PR, also working in social media. I've been fortunate to have worked on both B2B and B2C campaigns. Working in comms means you have to be 'on it'- someone who knows what will trend before it even happens. To help solve this problem I started 'The Content Architects' and launched a platform called 'key dates finder'.

🚀 At The Content Architects we are on a mission to empower those at the helm.

🔮 Our tool 'key dates finder' is the closest thing to a crystal ball for professionals. 

I am a non-technical solo founder and sometimes give talks on the startup journey I have undertaken.  

Here is our everything link: https://linktr.ee/TheContentArchitects

TLDR version... 
📈 Focus is trending key dates and moments
🎙 Keynote Speaker | Podcast Guest | Lecturer
🚀 StartUps & SaaS chat
 🎤 LinkedIn ghostwriting for execs/ thought leadership 
📝 Posts on LinkedIn about PR, Content, Social Media, Trends, AI, Startups. 

https://linktr.ee/TheContentArchitects

🌟If you want to connect, feel free to say hello 👋

Founder

The Content Architects is all about culture, content, tech and trends. 🚀
We help brands track trending topics and tap into key moments throughout the cultural calendar year.
Check out our platform - key dates finder. 
https://thecontentarchitects.com

taplio

The Battle

Sami Kassir

Hena Husain

Followers

Posts

Engagements

Likes

Performance ScoreSami Kassir's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sami Kassir

Hena Husain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sami Kassir's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSami Kassir's LinkedIn Performance