Input Output (IOHK)

Social Content Strategist

Paris Blockchain Week

Head of Organic Social Media

Sweetshop

A few brands below I've worked with in the past 12 months.
- Arts District (Brooklyn)
- House of Boxing 
- Cardano
- Thunderbirds
- OPPO

Marketing Lead

Hagley West

Community Manager

Foreverland

Head of Social Media

Warner Bros. 

Vengeance: Batman

Film

A spy thriller movie with a diverse female cast playing international agents. out 2021

"355"

Four Weddings Productions Ltd

Television adaptation of the romantic comedy film 'Four Weddings and a Funeral'.

Brown Eyed Boy Productions

Charlie, a struggling DJ and eternal bachelor is given a final chance at success when he reluctantly becomes a nanny to his famous best friend's problem-child daughter.

BBC TWO - Upstart Crow series 3, a comedy sitcom starring David Mitchell.

Production Secretary

Sketch comedy from Dawn French and Jennifer Saunders, marking 30 years since the premiere of their television series, French and Saunders (1987).

Organic Growth, Social Strategist

I grow social media pages organically and help build communities. Experience working closely with CMO and managing a team of social media assistants, graphic designers, copywriters and editors.

13+ years experience working with social media platforms such as YouTube, Instagram, Twitter and TikTok.
10+ years filming and have my own professional industry standard camera equipment
10+ years video editing experience with Adobe Premiere Pro, Final Cut and Avid.
5+ years influencer marketing (Tim Hagley, Miyah, ManLikeIssac)
2+ years ai experience using ChatGPT

Additional softwares and applications: Monday, HubSpot, Slack, Canva, Discord, Telegram and WhatsApp

Sami Kassir

The Most Visited Websites in the US in 2025 (monthly visitors)

Guess which websites dominated in 2025?

AI.

ChatGPT up 9.09% from previous year with 1.1B monthly visitors

Gemini up 9.36% from previous year with 153.5m monthly visitors

LinkedIn up 1.51% from previous year with 574.8m monthly visitors

Note: these are for website searches only and don't include apps

Here are some of my favourite picks below:

#8 ChatGPT.com with 1.1B
#12 LinkedIn.com with 574.8m
#22 Weather.com with 323.8m
#54 gemini.com with 153.5m
#83 BBC.com with 103.1m
#100 Costoco.com with 84.3m

News and Media publishers saw mixed performances

CNN down -13.48%
Fox news down -12.20%
BBC down -13.06%
NY Post down -15.12%
NY Times down -4.49%
USA Today down -5.87%

CBS news up 10.46%

Let's see who's in the top 10 next year.

Helping brands grow through organic social | 14+ yrs in content strategy | Trusted by Netflix, BBC, Academy Award-winning films

Hena Husain

The Content Architects

The Content Architects is all about culture, content, tech and trends. 🚀
We help brands track trending topics and tap into key moments throughout the cultural calendar year.
Check out our platform - key dates finder. 
https://thecontentarchitects.com

Founder

(various)

Expertise within UK and Global PR initiatives, communication strategy development, toolkits, international market coordination, media outreach, media training, social media, influencer relationships, thought leadership, new business, stunts, and launch events. Experience across consumer and corporate PR.

Tend to work within B2B tech, B2C tech, tourism, luxury, and sport.

Senior Communications PR Consultant

University of West London

Led and created a module on social media and analytics for the Claude Littner Business School, University of West London.

Module covered social media content creation, analytics, audits, and strategy creation.

Associate Lecturer on Social Media & Analytics 

freuds

Agencies include Freuds (2 years in total), Pitch, Ketchum, MSL.

Some past clients: Mastercard Corporate, Philips B2B Global, BT Sports Awards, Mintago, Burberry Fashion Show, Value Retail Global, HomeAway Europe, Rosewood London Hotel, Chiltern Firehouse, UN Global Goals, Natura Bissé, Global Virgin Racing E, and Mexico Tourism Board.

Senior Public Relations Consultant

Pitch Marketing Group

Experience working in London's top PR agencies and consultancy services. 

Agencies include Pitch, Splendid and Clarion. Sectors: Luxury, sport, tech.

Freelance PR Senior Account Manager

Ketchum

Awarded a place on Ketchum's Graduate Programme and experienced working in both Corporate and Consumer practices.

Ketchum is a full-service international agency – known for creating and implementing communications strategies for private and public sector organisations, locally, nationally as well as at a European and international level. 

Fortunate to have worked across a broad set of UK and global clients including European Commission- Year for Combating Poverty and Social Exclusion campaign, FedEx sponsorship of Heineken Cup, Room to Read sponsorship of International Cricket Council (pro- bono),  Moroccan Embassy event at Harrods to showcase Moroccan culture, Wedgwood, Waterford, Royal Doulton, Royal Alberts events and  press office, Procter and Gamble Professional (communications around Olympics and other PGP brand initiatives- B2B), Philips lighting global activity for lifestyle app hue (IoT), and Escada.

Senior Account Executive

Vero Communications

Vero was established in January 2006 by Mike Lee OBE – former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid – with the purpose of offering campaigning style communications, brand positioning, campaign planning, and stakeholder and media relations solutions to clients in the business of sport.
 
Gained work experience on the following accounts:
Qatar World Cup 2022 bid, Jamaica Village 2012, and PyeongChang 2018 Olympics bid

Intern

Join Newsletter Looped: https://bit.ly/loopednewsletter (Every 10 days cultural fuel for your inbox). Plus key marketing dates coming up that week. 

👋🏼 Hey I'm Hena! And each week I do a run-through of some of the key marketing dates for that week ahead.  Hit the bell button to see it on your feed. 

I started my career in PR, also working in social media. I've been fortunate to have worked on both B2B and B2C campaigns. Working in comms means you have to be 'on it'- someone who knows what will trend before it even happens. To help solve this problem I started 'The Content Architects' and launched a platform called 'key dates finder'.

🚀 At The Content Architects we are on a mission to empower those at the helm.

🔮 Our tool 'key dates finder' is the closest thing to a crystal ball for professionals. 

I am a non-technical solo founder and sometimes give talks on the startup journey I have undertaken.  

Here is our everything link: https://linktr.ee/TheContentArchitects

TLDR version... 
📈 Focus is trending key dates and moments
🎙 Keynote Speaker | Podcast Guest | Lecturer
🚀 StartUps & SaaS chat
 🎤 LinkedIn ghostwriting for execs/ thought leadership 
📝 Posts on LinkedIn about PR, Content, Social Media, Trends, AI, Startups. 

https://linktr.ee/TheContentArchitects

🌟If you want to connect, feel free to say hello 👋

Not all bots are AI. And this week, that distinction really mattered.

I visited DAWN, a robot cafe in Tokyo that proudly operates without AI. At first glance, it looks like a futuristic dining experience, with OriHome D robots gliding between tables and greeting guests. But very quickly, you realise it is not about the hardware. It is about the humans behind it.

DAWN employs people with disabilities, many of whom are paralysed and operate the robots remotely. Through this work they gain independence, confidence and the social connection that all of us rely on.

There were moments I did not expect: audio glitches, the volume a little off, simple English conversations because it is not their first language. At one point the tele barista stopped moving entirely. It made me think about what Western visitors might expect. We are used to polished experiences, but here the imperfections were part of the point. They made the human element more visible.

One operator showed me the movements her robot could make, talked about her studies and told me about her favourite Japanese sweets. A small exchange, but a powerful reminder that human connection matters, how integral it is for mental health, whatever the interface.

In a world fixated on AI-driven automation, DAWN was a rare example of robotics creating employment rather than replacing it. A contrast to other engineered, AI-led concepts in Japan. Impressive, yes. But this felt like the future we actually want.

The founder, Ory, was unable to attend school himself. By seventeen he wanted to help eliminate human loneliness. Today he uses DAWN and its partnerships to explore how OriHome robots can help "bedridden people regain independence".

Wholesome technology at its best. The kind of future that feels truly worth building.

⚡️Cultural Relevancy | Tech. Trends: Marketing & PR

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The Battle

Sami Kassir

Hena Husain

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The Battle

Sami Kassir

Hena Husain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sami Kassir's LinkedIn Performance

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