Weedmaps

Senior AI Product Manager, Search and Personalization

Systems of Impact

AI Product Management Consultant

Product Manager Accelerator

Product Mentor

Mozilla

Achievements:
•	Led a 5-person cross-functional team to implement the first experimental design with AI/ML experimental capabilities at Pocket, a B2C social bookmarking product for storing, sharing and discovering web bookmarks.
•	$3M revenue growth by expanding Pocket Recommended content to international markets.
•	Managed the Go-to-Market (GTM) strategy for the B2C AI/ML home surface product, impacting 600k monthly active users (MAU), leading to an 8.18.% increase in customer engagement.

Responsibilities:
•	Managed 3 B2C AI/ML products, including a B2C AI/ML content delivery product, a cross-platform B2C AI/ML home surface product, and a B2C AI/ML international expansion product.
•	Led Product Roadmap, design, and MVP of B2C AI/ML platform in order to decrease machine learning model time to production.
•	Led the Product Roadmap for the B2C AI/ML content delivery product in order to decrease the bounce rate on the Home page.
•	Prioritized requirements for B2C product user onboarding by completing user interviews (Voice of Customer) to decrease Home bounce rate.
•	Wrote and prioritized User Stories, requirements, enhancements, and issues for a B2C AI/ML Pocket recommended content based on strategic, product, and business goals.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Collaborated cross-functionally to deliver B2C AI/ML Pocket-recommended content to new markets via Firefox New Tab (France, Italy, & Spain).

Staff Product Manager, Data Products & Machine Learning at Pocket

GameStop

Achievements:
•	Collaborated with the Product Details Page (PDP) team to increase and improve the recommendations shown on the page, leading to a 30% increase in average order value.
•	Led a 12-person team to implement in-house recommendations using Google Cloud Platform (GCP) across the entire product catalog, leading to increased recommendation placement by 75%, engagement by 11%, and overall rec revenue by 10%.

Responsibilities:
•	Led the Product Roadmap for a B2C AI/ML personalization product in order to increase average order value (AOV).
•	Collaborated cross-organization to re-platform the pricing engine MVP and its go-to-market (GTM) rollout across 3500 stores, leading to an estimated 75% reduction in manual pricing and pricing exceptions.
•	Interviewed 12+ customers and studied e-commerce market trends to understand customer needs and converted them into actionable engineering-focused user stories.
•	Set data-driven OKRs and KPIs in order to drive prioritization and roadmap decisions.
•	Organized and led agile ceremonies to prioritize user stories, provide guidance, and drive progress.

Senior Product Manager - Recommendations

MGM Resorts International

Achievements:
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.
•	Launched a Recommendation-as-a-Service Product (RaaS) serving both external and internal customers.

Responsibilities:
•	Wrote user stories, requirements, and prioritized for a B2C AI/ML product in Azure.
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.
•	Collaborated cross-functionally across 8 lines of business and engineering channel partners to scope, build requirements, develop, and deploy a RaaS Product.

Senior Product Manager - Personalization & Loyalty

Achievements: 
•	Led a 2-person team to launch a 0 to 1 MVP for restaurant recommendations via email, leading to $50k in net new revenue over 30 days.
•	Launched the first personalized content within MGM in collaboration with Microsoft which resulted in $500k in net new revenue over a 90-day period.

Responsibilities: 
•	Conducted Voice of Customer Interviews and studied hospitality trends to understand customer needs, and converted them to actionable engineering-facing user stories.

Product Manager - Customer Insights & Growth

Lender Toolkit, LLC

- Worked with customers to refine their processes and improve delivery times by up to 20%
- Created implementation analytics with Engineering team using PowerBI to track delivery times
- Worked with Ellie Mae to build and implement new cloud based software platform for next-gen experience

Product Manager / Implementation Project Manager

Reflex Media Inc

- Wrote user stories and Implemented ML-powered moderation techniques to manage messages and reduce customer support burden for a marketing agency, reducing support moderation by over 90% through ML image classification and natural language processing (NLP).
- Initiated work with Data Science to implement machine learning systems to improve user recommendations and increase user engagement
- Initiated work to understand the Google Ad Manager platform to work with Data Science and Digital Marketing to implement site-wide analytics and improve site ad conversion
- Initiated Ownership of Messaging and User Engagement of the Seeking site, increasing member engagement by 13%
- Worked within the Atlassian ecosystem (JIRA/Confluence) and managed feature backlog and spec creation for Dev, including prioritization

Associate Product Manager

Workfront

- Developed user interview strategy to improve Digital Asset Management (DAM) product offering
- Developed metadata reporting structure to understand user metrics and usage
- Owned product from Ideation through initial Growth phase
- Increased from 20 base customers to 132 customers in 6 months with no marketing, a 560% increase

Product Related:
- Part of core team to establish/test/deploy new Digital Asset Management (DAM) offering via agile product management methodology
- Initiated/Completed Market research of asset management competition
- Created insights, personas, user stories, and prioritization from interview process to establish an MVP
- Launched white label beta product to 20 businesses for testing and feedback
- Developed implementation methodology and initial KPI measurements to report to executive management
- Revised Digital Asset Management (DAM) process upon feedback and analytics of usage

Design Consultant Related:
- Created and tested new ways to deliver implementations using lean/agile methodology improving certain implementation tier delivery times down to 60 days from 4 to 6 months
- Process Mapped and streamlined customer processes thru Lean Six Sigma methodologies and worked with the customer to build into the Workfront tool

Associate Product Manager / CX Design Consultant

- Worked with “At Risk” clients to re-engage Executive management and increase Workfront usage
- In a year’s time, worked with nearly $5M worth of Annual Run Rate (ARR) At Risk clients and only had a $180k reduction in ARR
- Worked within our strategic team to develop product offerings whose end results were pushed out to the entire company, adding 10 additional products for Sales to generate revenue
- Worked with executive management on user adoption strategies and built process around it for additional product offerings for Customer Success to reduce overall cost center
- Subject Matter Expert (SME) for End-to-End solution for Workfront, Proof HQ, and Workfront DAM for Customer Success and Ops departments

Strategic Services Consultant

Primary Residential Mortgage

- Created and Developed a Project Management Office (PMO), creating a new department within the company
- Developed training programs to improve project management culture within the enterprise
- Head of the Project Review Committee, other members include C-Level and SVPs
- Managed projects with budgets of $250k up through $25M+
-- Cross-departmental collaboration of 24 different departments (inc vendors)
-- Timelines that spanned from a few months up to 1.5 years
- Researched and procured new PPM/Work Management solution (AtTask).
- Developed and Launched AtTask/Workfront to company of 2000 users over the course of 6 months

PMO Project Manager

- Project Management of new programs, initiatives and revenue channels.
- Contract Negotiation with External Vendors and Investors.
- Review and interpret Investor/Agency/MI memos and determine impact to the corporation.
- Identify/implement opportunities to leverage systems to reduce risk associated with programs.
- Research and gather business and/or financial information, perform ad hoc analysis to support business decisions and provide feedback to executive management regarding results.
- Develop a thorough understanding of the business and its functions, processes and operations.
- Keep abreast of business and market trends, which may affect the organization.
- Research new investors, establish any requirements, determine market need, build out program, launch to company

Program Administrator / Product Manager

- Facilitate and manage the lock pipeline for Secondary.
- Analyze existing reports used by the Secondary Marketing team to ensure accuracy and completeness of data. 
- Identify issues with current reporting mechanisms, determine cause and recommend solution to ensure accuracy and completeness.
- Analyze the delivery and transaction functions to identify opportunities to become more efficient.
- Assists in identifying and implementing process improvements for secondary marketing functions.
- Supports the Capital Market team as needed to assist in the fulfillment of trades.
- Supports the Program Admin team on the implementation of new products.

Secondary Marketing Analyst

I help non-technical product managers struggling with costly mistakes and burnout by using AI to streamline their work and save them a day per week.

Are you a product manager without a technical background, struggling to keep up with routine tasks? I help you use AI tools to make your workday more efficient, so you can focus on what really matters.

Here's how I can help:

- Actionable Roadmap: Clear steps to integrate AI into your daily workflow.

- Efficiency Boost: Learn to streamline half of your daily tasks with AI, without needing to code.

- Increased Impact: Spend less time on repetitive tasks and more on driving results.

I’m Sam, a Senior AI Product Manager with over 8 years of experience. I’ve helped manage over 12 AI products, generating more than $250M in revenue. Now, I’m focused on empowering product managers like you to achieve more with AI.

Want to learn more? Send me a DM with "Streamline" or join my free community: https://www.skool.com/systems-of-impact/about

Sam Montoya

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

pov: you become the first millionaire in your family

i never thought I'd get to write this post.

not long ago i was yet another unemployed student. 

struggled with anxiety and depression.
couldn't land an interview at "my dream" company. 

i'd given up on myself, my dreams and future. 

but my dad never did. not once. 

where i saw struggle, he saw opportunity.

see, my dad grew up poor. picking cotton from the fields in mexico. he worked day and night to get out of it. 

just to be able to give me a life worth living. 

and every day i make sure i do. 

because if i can't do it for me, i'm doing it for him. 

can't complain about my plate being full when the goal was to eat. 

grateful to everyone who's given me a platform to grow.
and proud of whoever is on the same journey.

keep going, i believe in you. 

Repost ♻️ to inspire all other entrepreneurs who are doing it for their parents ❤️

PS: Do we look similar???

I got invited to the LinkedIn HQ in London, and what I haven't stopped thinking about what I heard... 

LinkedIn is going all in on one format. 

Video. 

They've tried it before, but it died down in 2024. 

Millions of impressions per video. 
Hundreds of new followers. 

Then, it stopped working. The reason?

They were testing different theories.

Understanding the best avenue for monetization.

And they found it. They called it BrandLink. 

Where you get paid for the videos you post.
Not just a random boost in virality.

This will be a gold mine for professionals who want to share more videos. 

But look I get it, video isn't for everyone.

So here's where you win (without video):

LinkedIn is betting on "industry experts" more than ever.

Meaning: 

•⁠  ⁠Your profile must show your expertise. 
•⁠  ⁠Your content must show your expertise. 
•⁠  ⁠Your comments must show your expertise. 

Make sure your LinkedIn reflects YOUR expertise. 

Do this and you'll win in 2026. 

P.S If you want a full breakdown of what this means, I recorded a 10-minute masterclass for you. Comment the word breakdown below and I'll send it to you!

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

I built my first business to 6-figures after class. 

The reason? I didn't wait until "I felt ready" and you shouldn't either, because you already are. 

You don't need a logo, your first customers won't care.
You don't need a website, your ideal client wants proof.

You don't even need a shiny degree, you just need skill.

We're taught to wait until everything is perfect.
But perfect never comes, procrastination does, though. 

If you want to launch your new business.
Or promote a new offer you've been perfecting. 

Do this instead: 

1. List the 5 key problems you are solving for someone. 
2. Ask ChatGPT to expand on why this needs solving.
3. Create content on LinkedIn using the pain + solution
4. Use social proof wherever you can (can borrow it too)
5. Post case studies of people who you've helped
6. If you haven't yet, write about how this helped you
7. Take 10 people on this offer for free to get real results
8. Create content around these repeating steps 1-5

One fool-proof way to get clients (free or paid):

1. Search for people who look like you can help on Linky.
2. Send them a loom or gamma doc with your system
3. Tell them step-by-step how you can help immediatley 

Do this 20x a week, I guarantee you'll land a client.

Bonus tip: Implement your offer for them for free, so they can see the value of your work instantly. 

Trust me, after 4 weeks coaching next to 8-figure agency owners, this STILL works. 

This is what I did too, and would do again. 

No website, no crazy credentials, not even a logo.

Literally just a calendly link, a canva pitch and content that made people reach out.

Closed clients with the loom approach.

This isn't about virality, it's about making money. 
Your ideal client might not like the post and make it viral.

But they'll 100% reach out if you follow this strategy. 

I'll be expanding on some of the points in the comments.
Which step do you get stuck on the most? I'll help! 

Repost ♻️ so everyone wins in 2026!

pov: you're a 27 y/o entrepreneur making your dreams come true in london

(people flew in across the world for this!)

If there's anything I'm proud of, it's this: 

the incredible network of people I've built over the last 3 years because of LinkedIn, and being able to meet them. 

i'll never take it for granted.

and it all started with a simple idea: help others win.

the secret to LinkedIn and business success is right here. 

surround yourself with winners, and you'll win. 

seen Guy go from 0 views to viral content weekly 
seen Alan get thousands in leads from content
seen Michelle go all in on building her business

and every other member of Literally Academy step put of their comfort zone and build their dream brand. 

what a priviledge it is to get to help others succeed. 

even got to fly George in all the way to london.
because he went all in on building his brand on linkedin. 

a pleasure to host a free event for them.
and this is just the beginning. 

literally academy is about to have its biggest rebrand.

i can't wait for you to join us next. 

if you're scared to go all in this 2026...

just remember we were all scared too. 

push through the discomfort of being seen.

with love, from london - lara <3 

repost ♻️ this if you want to build a community in 2026!

ps: i'll be giving free access to my private mentorship to THREE people who comment their goals for 2026!

How to build a personal brand in 90 seconds.

(The ultimate LinkedIn Content Crash Course)

Step 1: Skill and value
Step 2: Content themes + consistency
Step 3: Hooks and how to write them
Step 4: Leveraged Networking to grow

These are the main 4 key elements of a winning brand.

Watch the video and get the full tutorial!

PS: My Black Friday deal is ON! Get 50% off my programmes and mentorship. 
Here we go: https://lnkd.in/e4RKsGx9


(Please repost this for your network ♻️ Thank you)

pov: 2025 was the year when you finally took action. 

2023: i was a shy newbie creator trying to make $1
2025: serial entrepreneur & investor with 300k followers

this wasn't just luck... i followed 6 key rules (steal them)

1. if you're overthinking: take action and fail faster
2. if you want to make money: ship fast and iterate later
3. if you failed: look at the data and try again next week 
4. if you feel burnt out: it’s not effort, it’s misalignment
5. if clients aren’t buying: clarify the outcome for them
6. if you're not taken seriously: build proof so they do

short rules, effective when executed daily. 

2025 was the year i realised not everything needs a framework or a step by step. just you taking the steps.

every business problem is a mindset problem.

fix your mind first, your ability to find the solution will come soon after that. promise. 

please take 1 rule and write it down on paper.

stick it infront of your desk would love to see it!

ps: what was the 1 rule that helped you win in 2025

I've coached over 3,000+ entrepreneurs and creators.

Today, I want to review your posts for free.

But there are thousands of you here ( and only 1 me) 

So - I’ve got a special gift for you today: 

I built a GPT that behaves like me. 

It grades your posts on 3 specific checkpoints.

1. Clarity
2. Proof
3. Capture

And tells you what to fix in 60 seconds.

If you're ready to get brutally roasted.
And get the feedback on your hooks and content...

I built an FREE AI tool that does this for you. 
I call it the AI Post Analyzer.

(Deleting in 42hrs)

PS: The algorithm rewards what readers finish.

Write for readers first. Optimize for views after.

Profile optimization is overrated. Honestly. 

Focus on your content first. Comment 50x a day instead..

This is something you'll hear me say a lot. 

Because most people waste endless hours here.
Optimizing everything but have no traffic.

But....

If your content is getting traction.
You're commenting and networking daily.

But you're not seeing an increase in conversions.

Then your profile might be the problem. 

Most people will see your post.
They'll go to your profile looking for proof.
And if they're convinced, they'll book a call with you. 

So your next task after nailing content?

Optimizing your profile.

1. Your profile photo = shows warmth 
2. Your banner = shows instant proof 
3. Your featured section = tells them where to go

I made you a guide so you can implement it today.

Follow it step by step and position yourself as an expert.

PS: What colour did we like more black or white?

Repost ♻️ if you want more breakdowns like this

PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

taplio

The Battle

Sam Montoya

Lara Acosta

Followers

Posts

Engagements

Likes

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Montoya

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLara Acosta's LinkedIn Performance