Sam Miller

We help Recruiters Build their brand and get more Clients and Candidates Approaching Them. 👉 New Training: The Inbound Academy - Message me for more details 🚀 £3.5 Million Generated for Clients 🚀

Recruiters Business Owners 
If you have 5000+ connections on LinkedIn
You could be winning IMMEDIATE business




A lot of recruiters don't think twice about their connections on LinkedIn

But the truth is your connections arn't just a number

They’re filled with dormant business relationships waiting to be rekindled.

Think about it...

Those hundreds of coffee meetings you've had over the years? They're still connected to you.

The clients you worked with 2-3 years ago? They're still following your updates.

Those fantastic candidates who weren't quite ready to move? They're still watching your content.

The problem is, that most recruiters aren't leveraging this effectively.

They're posting sporadically, with no real strategy or purpose.

I'm here to change that

If you're ready to start utilising your network on LinkedIn 

Then come and try out our free trial...

We’ll write you two world-class pieces of content designed to get maximum engagement in your niche 

Here are some results recruiters have had on our free trial: 

- Won $30K worth of business (Money in the bank 2 months later) 
- Hundreds of thousands of impressions 
- More warm conversations with decision-makers and candidates 

Just from TWO posts. 

Oh and let me say this again….It's FREE! 

Interested? 

Check out the featured section below or visit our visit!

Director

▶︎HERE'S WHAT WE DO: I help Companies Struggling to Stand Out In A Competitive Market By helping them To Be Seen by More Customers And Speak to More Decision Makers



I interviewed a recruiter who's billing $2.4 Million 
He makes a CLEAR distinction between these two things
A Placebale Candidate VS a Closeable Candidate...




Here’s where recruiters get caught out

They spend weeks selling a brilliant candidate to a client… 
Only to discover, at the offer stage, that the candidate:

• Was “just seeing what’s out there.”
• Was waiting for a counteroffer
• Had no real reason to leave
• Needed to interview everywhere before deciding
• Was never emotionally ready to move
  
Placeable candidates look great on paper. 
They’ve done the job. 
They interview well. 
Clients love them.

And yet… nothing happens.
Why? 
No Urgency to move. 

Closable candidates are different.
They don’t just 𝘧𝘪𝘵 the role, they’re actually prepared to leave what they’re doing now.

Great recruiters don’t just ask “𝘊𝘢𝘯 𝘺𝘰𝘶 𝘥𝘰 𝘵𝘩𝘪𝘴 𝘫𝘰𝘣?”

They ask things like:
• “What problem are you trying to solve by leaving?”
• “Could your current employer fix that?”
• “If the right offer was in front of you tomorrow, would you take it?”
• “What would stop you saying yes?”

Because placeability gets interviews. 
Closability gets offers accepted.

And clients don’t pay recruiters to run interviews.
They pay them to close.

Full Podcast in the comments below....

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We Interview the top 1% of recruiters and share their PROVEN strategies to Win More Placements. 100+ episodes with top billers: from $500k to $2.5 Million producers.

I interviewed a recruiter who's billing $539K 
on average, he only works 6 hours a day 
Here are the 2 BD tactics he swears by....



1. MPC marketing via email and LinkedIn
2. Job-opening approach (pitching a candidate directly against an open role) 

He makes sure he does 10 new business activities every single day (50 a week) 

That's it...

No AI 
No Fancy Automation system 
No mass outreach

Just giving the clients what they want
Which is........ great candidates. 

With this simple formula
He's able to bill half a million dollars a year 
While only working 6 hours a day 

Its a fantastic reminder to every recruiter 

MASTER the fundamentals 

Because they will always work 
And they are simpilist path to making good money. 

<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a recruiter who was laid off in Jan 2024 
She sold her LA apartment and decided to travel the world
6 months later, she closed $200k of business...



Yep...

Laid off in Jan 2024 

6 months later...

• Running her own business 
• Traveling the world 
• Recruiting in a brand new market (legal) 
• Closed $200k of business (money in the bank) 
• Living life on her terms 
• Having the most mind-blowing experiences 


Why am I sharing this with you? 

Well its Jan 2026 

Which means whatever happened last year — good or bad — is now locked in.

What isn’t locked in is where you’ll be by mid-year.

This story is useful not because of the outcome, but because of the timeline.

Six months, done properly, is enough to rebuild momentum.

If she can do it....so can you. 

If you want the full story and some inspiration

Full podcast in the comments below.

I interviewed a recruiter who's billed $750K+ for 30 years straight! here are 4 questions he will ask candidates to get consistent HOT leads......



1. “Out of curiosity, where else are you interviewing at the moment?”
→ Identifies 3–6 companies that are actively hiring right now

2. “That’s helpful — was that direct, or through a recruiter?”
→ Tells you whether the company already pays fees (high-probability BD)

3. “And who did you actually speak with over there — hiring manager, HR, ops?”
→ Reveals the real decision-maker or buying influence

4. “Got it. And what triggered that hire — growth, a backfill, or something else?”
→ Explains urgency and hints at future roles coming behind it


Funny how some of the best BD tactics are the most simple. 

FULL PODCAST IN THE COMMENTS BELOW

I spoke to a recruiter who's billing $700K
She sends every prospect a LOOM video before the call
Her show-up rate is now 100%! Here's how it works...




I'm sure every single recruiter can relate...

You've managed to get a response from a new potential client
You book a meeting in a calendar 
And then NO SHOW.....


This recruiter has an ingenious strategy to make sure this never happens again 

12-24 hours before the meeting begins, she sends a Loom video to the prospect 

Here's what the video says...

“Hey [Name] — looking forward to our meeting.  
Based on what you shared about [role/problem], here are 1–2 thoughts on how I’d approach it. 
<Share thoughts> 
We’ll dig in properly on the call. See you at [time].”

Why it works 
It does three things instantly:

1. Signals respect for their time: You’re not “another vendor.” You did work before you got paid.
   
2. Creates micro-commitment: They’ve now engaged with you (even passively). Much harder to ghost.
   
3. Sets a serious tone: It quietly communicates, “This isn’t a random sales chat. This matters.”


Since implementing this strategy, Julia has had a 100% show rate with every new potential client call. 

Want more details? 

Check out the full podcast in the comments below.

This guy started a recruitment side hustle and billed $200K (while holding down a full-time SaaS job) 
Here's the numbers he did over a 4 year period




2021: $100k (while employed)
2022: $200k (while employed)
2023: $250k (first year full-time)
2025: $539k (Second year full-time)

Here’s the honest part that people need to hear, though...

In 2023 when Jeffrey Zabrin decided to go full-time into recruitment
he expected to do $400k in his first year. 

Double the amount of time so double the billings right?

Wrong. 

He only hit $250k. 

He was frustrated and extremely deflated

There was no overnight hockey stick growth that he was expecting to see

But he kept going....

What actually moved the needle from $250k → $539k+ wasn’t a new tool or market timing.

It was two very unsexy things.

1) Compounding niche momentum
After a few years in the same niche, something changes.
You stop “introducing yourself” and start becoming the person.
Clients come back. Candidates come back. Conversations get shorter. Trust is already there.

It doesn’t feel dramatic day-to-day…
But year-to-year, it compounds fast.

2) He deliberately upped outbound again
This is the part people miss.

Even with repeat clients, didn’t coast.
He consciously increased activity to around 10 new business touches per day.

Not spam.
Intentional outreach, every single day.

The takeaway?

Growth isn’t linear.
Quitting your job doesn’t guarantee a jump.
Momentum + consistent outbound beats motivation every time.

FULL PODCAST IN THE COMMENTS BELOW

I interviewed a recruiter who's billing £850K 
He uses CVs to gather market intelligence on companies
Then uses it in his pitch to win more clients... 




Most recruiters look at a CV and think:
“Can I place this person?”

He looks at a CV and asks something different:
“What does this tell me about the market?”

To Craig, a CV isn’t just a candidate profile.
It’s evidence.

A real-world map of how companies actually hire, not how job specs say they hire.

He doesn’t skim CVs.
He strips them line by line.

- Tech stack.
- Tools used.
- Versions.
- Environments.
- System scale.
- Team size.
- Reporting lines.
- Business context.

One CV is interesting.
Ten similar CVs is intelligence.

He groups them into patterns or “avatars”.

Think things like:
• Java engineers from tier-1 banks
• Quants moving from sell-side to buy-side
• Backend engineers jumping from scale-ups to hedge funds

Each group tells a story.

- Where companies really source talent from.
- Which backgrounds convert
- What’s considered a “safe” hire vs a risky one.

And here’s where it gets powerful.

When he speaks to clients, he doesn’t ask:
“So… what are you looking for?”

He already knows.

Instead, he says:
“Most teams like yours hire people who’ve done X, Y, and Z. Does that sound right?”

Clients feel understood.
They feel challenged (in a good way).
They feel like they're speaking to an expert. 

And that’s ONE reason why he bills what he does.

FULL PODCAST IN THE COMMENTS BELOW

I interviewed a recruiter who billed $1.8 Million
He uses a simple 3-2-1 commenting strategy to win clients on LinkedIn. Here's how it works...

I interviewed a recruiter who billed $1M in his second year of recruitment! And guess what? He worked on any role in any niche. As long as there was demand. 






Everyone tells recruiters the same thing:

“Pick a niche. Go an inch wide and a mile deep.”

One of the best billers I’ve spoken to recently didn’t do that.

He’s built multiple $1m+ years in recruitment
without locking himself into one vertical.

His rule is simple:

If there’s demand, I’ll work it.

What makes this work isn’t randomness, it’s fundamentals.

Once you’ve learned recruitment properly (especially in a hard market), you realise something:

Most roles boil down to the same question:

What problem is this hire meant to solve?

Sales, marketing, product, engineering, different languages, same mechanics.

Where people get this wrong is thinking “no niche” means “no focus”.

It doesn’t.

It means:
– following demand
– backing strong candidates
– not turning away good business because it’s “outside the lane”

Sometimes the most profitable niche…

…is demand itself.

FULL PODCAST IN THE COMMENTS BELOW

I spoke to a recruiter who billed $2.4 Million 
He places Internal talent acquisition for free 
So he can be fed specific roles in the future...





This move is GOLD

But context matters. 

Here's when to use it...

You’ve made 3–6 placements already

The company is:
- 25–150 employees
- Growing fast
- Complaining about agency spend

You hear 𝘢𝘯𝘺 version of:
“We’re thinking of hiring internal”
“We need to get costs down”

Instead of walking away and saying, "We had our run, on to the next one." 

That’s your moment to secure long-term business 

Here's what you say...

“Honestly, at your stage, continuing to rely only on agencies doesn’t make sense long term.
If I were in your shoes, I’d hire an internal recruiter.
And if you want, I’ll help you do that for free.”
 

If they ask 𝘸𝘩𝘺, you say:
 
“Because if I place the right internal recruiter,  they’ll understand how agencies actually work,  they won’t waste time fighting the market,  and when they inevitably need agency help again, I’d rather be the person they trust.”


On your first call with the internal:
 
“I’m not here to compete with you.
You own the core hiring.  I’m here for:
• niche roles
• urgent spikes
• confidential searches
When you need help, I’ll be faster and easier than starting from scratch.”
 
This creates alliance, not friction.

Try it out. 
If you get it right, it could create a fountain of business for the long term. 

<FULL PODCAST IN THE COMMENTS BELOW>

I spoke to a recruiter who's billing $500K
His business is doing $5 Million with a team of 10
Here's how he uses lead magnets to win business

Had a sales call with a recruitment business owner
He said he wants his team to start posting content
Because he knows he's leaving money on the table




Here’s what he told me…

“Sam, I’ve got a team of 7 recruiters. They’re brilliant at what they do.
They know their market inside out, they care about delivery, and clients genuinely like working with them.

If I could somehow get that across through content, I know we’d win more business… I just don’t know where to start....and I don’t want them posting rubbish or coming across cringe or salesy."

So this is what we did.

Instead of turning them into ‘LinkedIn influencers’…

We took what they already say on calls with candidates and clients
And turned that into posts.

No trends.
No dancing on camera

Just:
– What they’re seeing in the market
– What candidates are actually asking them
– What hiring managers keep getting wrong

We did this exact process with a manager of a recruitment firm over in the US
The manager had never posted before.
In the first month, he generated 1.5M impressions.
3 booked meetings with the exact type of clients they want.

That’s why we offer a free trial.

We write 2 free posts for you or one of your team.
You see the traction.
You decide if it’s worth continuing.

If you're interested, the link is in the comments below

I spoke to a recruiter who built a $1 Million desk 
He generated 20 warm leads with one LinkedIn post
Here's how he did it (So you can copy it for free)

Recruitment business owners....
If you're the sole breadwinner of the business
Here are 4 signs that things need to change






1. Pipeline drops the moment you stop hunting
Take a week off and new roles dry up.
Not because the market changed, but because 𝘺𝘰𝘶 weren’t selling.

2. Most new jobs still come from your network
Your consultants deliver well…
But the work almost always starts with 𝘺𝘰𝘶𝘳 relationships.

3.  Hiring more people feels risky
Not exciting.
Because more heads = more pressure on 𝘺𝘰𝘶 to bring in work.

4.  You’re the sole breadwinner
Everyone knows it.
If you stop winning, growth stops.

Over the last 12 months, we’ve worked with dozens of founders in that exact position.

Here’s what changed for them...

Instead of chasing every conversation manually, they started showing up consistently 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 being online all day.

Their network stopped going quiet when they took a week off.

Past clients and candidates started reaching out first, already warmed up.

Not because they suddenly became “content creators”.
But because their experience, opinions, and market insight were finally visible when they weren’t in the room.

Behind the scenes, this is what we actually do:

We handle the heavy lifting.
We turn what you already know into content that sounds like 𝘺𝘰𝘶.
We distribute it consistently so it compounds.
The result we hear most often?

“Conversations feel easier.”
“People already know what we do.”
“My pipeline doesn’t disappear when I step back.”

If you want to see how it works, we’re running a free trial.

Link’s in the comments.

Spoke to a recruitment business owner last week. 
12 years in business. Great delivery team.
But all new work still comes from him networking.




Me: “After 12 years, you’re still the main source of new business?”

Him: “Yeah. If I’m not out there networking, it’s a quiet month. There’s no real marketing system behind it.”
 
Me: “So growth only happens if you keep pushing?”

Him: “Pretty much. You just hope someone needs you.”

Me: “What would actually take the pressure off?”

Him: “Honestly? One new client a month would be massive.”

Then he said something I hear all the time:
 
“I don’t want to post for the sake of posting.” 
“I don’t want to come across cringe.” 
“And I’m not doing TikTok dance videos.”
 
Me: “Good. You don’t need any of that. You just need content that speaks to decision-makers.”

So I made him this offer:
 
I’ll write 2 LinkedIn posts for free.  Targeted. Intentional. Built to attract the right clients, not random likes.

If they create traction, we work together.  
If they don’t, we part ways as friends.

Zero risk.  All the pressure is on me.
 
If you run a recruitment business and you’re looking to add a more predictable flow of the right client conversations alongside what already works

Check out the Link in the comments below....

This recruiter has spent $12.5K with us over 5 months.
Last night he told me he secured $100K of new business
That’s a 700% return on investment…




And that’s JUST the direct Inbound he's had

Alongside that, he’s had:

- Candidates reaching out directly (that's he's gone to place) 
- Senior sales reps engaging with his content
- Conversations that used to start cold, now starting warm

If we did another 5 months, spent another $12.5K, and he closed just one more deal like this…

He’d have $200K in revenue on $25K spent.

That’s a consistent 700% ROI over the year.

This is not unrealistic.

We see this kind of compounding effect all the time once visibility kicks in.

Nothing clever here.
Just consistent visibility With the right content To the right audience.

What makes this even more interesting is how it started….

He originally came through our free trial.
We wrote him 2 free posts.
We got some early traction, he could see the potential, and he decided to stick with it.

Five months later, the content’s doing what it usually does… compounding.

If you're a recruitment business owner and you want to experience results like the client above, Come and try us out for free. You have absolutely nothing to lose And everything to gain.

Link in the comments below 👇

Just started working with a recruitment consultant
The CEO wanted him to start building more pipeline
Here's the results we've had so far...






We’ve been posting twice a week for 3 weeks.

Post 01: 3,000
Post 02: 5,000
Post 03: 110,000
Post 04: 96,000
Post 05: 50,000
Post 06: 65,000

Before working with us, his average impressions per post were 900.

And in just 3 weeks, we’ve generated 300,000+ impressions.

I know what you might be thinking…

“Great Sam, impressions are cool.
But what about tangible ROI?”

Here’s where it gets interesting.

He places senior sales leaders and commercial talent into life sciences & pharma companies.

Since posting Dozens of decision-makers and plenty of high-quality candidates have been liking and engaging with his content.

He’s followed up with warm intro messages.

And he’s already booked 2 solid calls with new potential clients.

Is that earth-shattering?

No.

But those 2 conversations could easily turn into $50k–$150k+ in fees.

Not bad for:

6 posts
And a handful of follow-up messages

If you’re a recruitment business owner and want to test our system for free,
check out the free trial in the comments

Recruiters, if people are ghosting your messages
And no one is reaching out to you after posting content
It's probably because of your offer. let me explain..

“I don’t need more leads. I need better ones.".... That’s what a recruitment business owner told me. She's billing $500K and managing a team of 10 full desk recruiters




She’s been booking calls consistently for months.
Calendar looks full.

But then she leaned in and said:

“Sam… 90% of them are tyre kickers.”

"That’s draining," I remember thinking.

Not because she’s failing.
She’s not. (She's smashing it)

But because every bad call still costs:
– time
– energy
– momentum

And at that level, wasted conversations hurt more than no conversations.

I asked how people were finding her.

“Mostly outbound,” she said.
“They don’t really know me before the call.”

Which made sense to me.

When people book calls cold:
They’re curious, not committed.
Interested, not ready.

Typically, the call requires more explanation and convincing.

I said:
“If I could show you for free how to flip that, so people book calls already knowing who you are and why you’re relevant, would you try it?”

She didn’t hesitate.

We invited her into our 2-week free trial.

We helped her publish a couple of sharp LinkedIn posts.
Nothing fancy. Just clear positioning to the right people.
They racked up 40,000+ impressions in her niche

Within days:
→ More people knew who she was
→ Key decision makers were liking her content
→ 2 fantastic calls booked with serious potential clients

You don’t need more leads.
You need fewer, better ones.

If you’re booking calls but sick of tyre kickers

You can try it for free, just like she did.

Links in the comments below.

This recruitment business owner closes £45K deals
After one month of working with us
He’s now got 2 of those conversations lined up






 “I don’t want to be a thought leader. I just need the right people to notice me.”
That's the first thing he said to me when we spoke. 

Which makes sense.

He’s already very good at what he does.  
He just wasn’t very visible to the people who matter.

In the last month, his LinkedIn content reached just over 300,000 impressions.

That visibility is now turning into £45k conversations with the right clients.

That’s basically our job.
Take what already works and make it visible in the right rooms.

When we first spoke, I didn’t pitch him a long contract.
Or tell him to give me 10K upfront….

I said:
I’ll write 2 LinkedIn posts for you, free.

Posts built around:
* how you actually get results
* The problems your clients are facing
* Why you’re the obvious solution
 
You can post them, see how it lands, and then decide if it’s worth continuing.

If it works, we carry on. If it doesn’t, we part ways as friends.
No obligation. All the pressure is on me.

If you run a recruitment business , and you're interested in seeing the results for yourself 

Check out the link in the comments below…

Helping B2B Teams win more clients in less time by growing an email list of buyers. Join my free workshop. Seats are limited, so apply now!

Most Business Leaders know how to deliver.

Very few know how to stay visible long enough for ideal clients to discover them.I help fix that.

I help B2B and recruitment leaders build an authority engine that increases visibility, drives warm conversations, and fills their pipeline with clients who already trust their expertise.

The system is simple: CLARITY → AUTHORITY → CONVERSATIONS (The CAC System)

1. Clarity - We nail your positioning, messaging, niche, and signature frameworks so buyers instantly understand your value.

2. Authority - I build your visibility tower — daily content, insights, stories, and a strategic narrative that positions you as the go-to expert in your market.

3. Conversations - Warm engagement, optimised profile touchpoints, and simple outreach loops that turn attention into booked client calls.

This creates for you.
⬆️ More visibility
⬆️ Better clients
⬆️ Consistent inbound
⬆️ Higher perceived value
⬆️ An easier sales cycle

Results my clients have got
✔️ 60k+ impressions in a single post 
✔️ Multiple warm client conversations booked within 30 days
✔️ £500k+ deal closed from visibility built using this system 
✔️ More replies, more reach, more opportunities, without constant grinding

Jonny Umoru

Here is a quick tip for every business owner who wants more monthly revenue.

Record your calls.
All of them.

Not for compliance.
Not for content.

For truth.
When you listen back, two things happen fast.

You see exactly where you’re strong.
You see exactly where you leak value.

Early 2024 forced me to dive deep into my meetings.
As I was booking them consistently.
But clients weren’t converting.

My first assumption was the obvious one.
“I must be bad on calls.”
Wrong.

The real issue was more subtle and more damaging.

I was allowing my prospects to treat the meeting like an open advice line.
Which is helpful, generous but also super unfocused.

There's no clear structure.
There's no solid boundaries.
There's no actual clear commercial direction.

Once I fixed that, conversions followed.

Same calls.
Same experience.
Different outcome.

Recording calls doesn’t just improve sales.
It improves your judgement.

And when you’re running a business, judgment is the real leverage.
More data always beats more opinions.

I help exec search and recruitment firms build authority that turns into client calls

If posting more content actually worked, you’d already have more clients.

You’re probably going through the same problem as everybody else, you're visible, and you’re consistent.

But nothing is converting.

That’s not a content problem, it’s a funnel problem.

Content without a funnel is just noise.

I learned this the hard way.

I used to post for likes and impressions.

Back then, landing clients felt hard.

Now I make what used to take me a month in a single week.

Because I post with intent.

I stopped creating content for attention and started mapping it to how buyers actually decide.

Most agency owners treat LinkedIn like a shop window.

It looks good, but does nothing.

If your content doesn’t guide action or build authority, you get seen but not chosen.

This is how to fix that problem.

Every agency needs content across all three stages:
1️⃣ Awareness. Make them care
2️⃣ Consideration. Make them trust
3️⃣ Decision. Make them act

Miss one and your pipeline leaks.

Stop posting to be noticed.
Start creating to be chosen.

DM FUNNEL for the full content to the client playbook.

Content Without a Funnel = Noise

One of the best things about the way we work now?

I can be on serious business calls all day.
While my kids are in the next room.

Sometimes my three-year-old pops in for a hug.
Sometimes my one-year-old wants to sit on my lap.

- Closed 2 more clients
- Had 5 meetings

And not once has anyone complained.

Not once has anyone questioned my professionalism.
That still blows my mind.

I came up in a world where “real work” meant sitting in an office all day.
Looking busy, wearing the right clothes, and pretending life didn’t exist outside the building.

Now, the bar is different.

Do good work.
Be clear.
Create results.

That’s it.

We’ve finally reached a point where output matters more than optics. 
Where trust matters more than appearances. 
Where being human doesn’t disqualify you from being professional.

That shift matters.

Not just for business, but for families, sanity, and how long people can actually sustain doing this work.

This era isn’t perfect.
But this part of it?

I genuinely love it.

January is about removing ambiguity.
Having just motivation or determination is not enough.

Most slow starts come from unclear rules.

No defined output.
No minimum standard.
No agreement on what a “good week” actually means.

This January, I did one simple thing.
I defined the floor.

Not goals.
Not vision.
The minimum level of execution that counts as “we are in motion”.

For me, that meant.
• one visible piece of content per day
• five outbound conversations started
• zero days with no pipeline activity

Same workload. Same constraints.
Just fewer decisions left open.

Within the first full week:
3 new clients closed
10 meetings booked

Not because January is special.
But because momentum shows up when rules are clear.

If January feels slow, do not push harder.
Set the floor and remove the choice to drift.

No alternative text description for this image

Chasing new leads feels productive, but it’s usually just avoidance.

Most founders assume slow growth means they need more leads.

So they.
→ Start new outreach
→ Target new people
→ Switch content topics
→ Reset the cycle

What they don’t do is build depth.

Instead of chasing new conversations, follow up with someone you spoke to months ago who already knows how you think.

Instead of posting about a brand new idea, revisit a topic you’ve already covered, from a sharper angle, with clearer judgment.

Trust doesn’t come from novelty.
It comes from familiarity.

Pipeline building only feels hard when you rush it.
When everything is urgent, nothing lands.

Slow down.
Deepen.
Let trust compound.

That’s how conversations turn into clients.

Inbound is a hope strategy.
Outbound is a hustle strategy.
Neither scales on its own.

If you are an agency founder, here is the part most people avoid saying.

Inbound builds trust
But it compounds too slowly when you need revenue now

Outbound creates pipeline
But every call starts with “Who are you again?” if you have no brand

The agencies that scale do both
Content that builds demand
Outreach that creates momentum
A system that works without founder pressure

Inbound warms them up
Outbound brings them in

Do only one
And your funnel leaks the moment you stop pushing

Your email list does not grow by accident.

It grows when each step is intentional and done in the right order.

This carousel walks through the exact 5-step process I use to build email lists that attract the right people and turn attention into conversations.

It starts with clarity.
Moves into value.
Then creates a clean, simple path for someone to raise their hand.

Nothing here is clever.
Nothing is rushed.
And that’s the point.

If your list feels slow, quiet, or disconnected from revenue, the issue is usually sequence, not effort.

Follow the steps in order.
Do not skip ahead.

Save this and come back to it when you’re building your next asset.

5 guaranteed steps to grow your email list

If you think sales is just about how much effort you put in.
You are wrong.

You can work all day on sales and get none because you are doing the wrong things.

More calls with the wrong people.
More follow-ups that focus on the wrong part of the funnel.
More posts that talk about the wrong topics.
These things lead to more stress.

But if deals only move when you are actively forcing them forward.
That is not a motivation issue and it is not a market issue.

It is a system issue.
Fix the leak by slowing down and understanding the race youare actually in.

My clients and I get rejected every day.
On email. On LinkedIn.
And it grows our businesses → fast.

Most people avoid rejection.
We build systems that create it → at scale.

Why?

Because rejection means you’re in the game.
→ You’re visible.
→ You’re asking.
→ You’re testing.

Outreach that never gets rejected
...is outreach no one sees.

Rejection is just step one.
The next step is revenue.

👇 If you’re not getting rejected, you’re not growing.

I booked 5 client calls 1 hour ago because I followed up...

No secret framework, just 2 lines.

That is all you need.

So when people say they are not booking calls, I ask.
"Do you send a follow-up message?"

Most of them say.
"No."

So why are you shocked that you are not booking calls?

So make sure you follow up with each prospect.

Is being cringey worth it if you can build a successful business?

Most agency owners say the same thing.

“I do not want to post consistently.
I hate seeing those people who are always in my feed.
It feels cringey.”

And they are not wrong.
Some of the content is awful.

But here is what is actually happening.

You do not remember people because they post a lot.
You remember them because they show up at all.

The ones you complain about are the ones you can name without checking LinkedIn.

That is not an accident.

Consistency is not what makes content cringe.
Lack of thinking does.

Posting badly and posting often are not the same thing.
But they get lumped together because it is convenient.

Here is the trade-off most agency owners never say out loud.

You can protect your taste and stay invisible.
Or you can risk mild discomfort and be remembered.

There is no upside to being unknown with high standards.

Clients do not buy from the best hidden thinker.
They buy from the person they trust and can recall.

And recall only comes from repetition.

If someone needs to see your name five times before they take you seriously, that does not mean you are cringey.

It means you are human.

Avoiding consistency does not protect your brand.
It just protects your ego.

And egos do not build pipelines.

I have a big smile on my face this morning.

Not because of a launch or a viral post.

Because of two emails.

I sent two newsletters this week.
Each one took about 15 minutes to write.
Both were content-heavy and genuinely useful.

The result?
👉 5 replies to each email
👉 3 calls booked from each one
👉 6 calls total from 30 minutes of writing

That is not normal email marketing.
That is nurture working.

Usually, I get one or two replies per newsletter.
This time, more people responded and booked calls.

And this is exactly why I keep repeating the same thing to friends, clients, and anyone who will listen.

If you are not sending emails, you are making growth harder than it needs to be.

Newsletters nurture and sales emails convert.

When you stay consistently in your audience’s inbox.
→ You stay in their head.

When you stay in their head.
→ You get picked when the timing is right.

Most businesses do not do this because they underestimate the power of email.

Remember 30 minutes got me 6 calls.
The ROI on my time is crazy.

That is leverage.

If your pipeline depends entirely on chasing, this is your reminder that attraction exists too.

Attention is not a nice-to-have anymore.
It is the currency your pipeline runs on.
And every month, it gets more expensive.

Right now, your agency is in one of three positions.

1️⃣ Visible, but not credible.
2️⃣ Credible, but invisible.
3️⃣ Quietly bleeding pipeline while saying you are “doing the right things.”

Only one quadrant compounds demand.
And it is never the one that works harder.

High visibility without authority creates noise.
→ Likes, comments, conversations… and no revenue.

High authority without visibility creates comfort.
→ Referrals come in. Then slow. Then plateau.

Low visibility and low authority are the silent killers.
→ BD feels cold. Effort increases. Results disappear.

The uncomfortable truth is simple.
You do not need more effort.
You need to earn attention.

When visibility and authority move together.
BD stops feeling like rejection.
Meetings stop being random.
And your pipeline starts behaving like a system again.

💥 If you want to know exactly where your agency sits right now
🔥 DM me MATRIX and I will send you a breakdown

Stop Chasing. Start Attracting.

Ever feel like content is a game of cat and mouse?
- You post.
- You chase.
- You get nothing.

But here’s the truth.
You can’t catch a mouse without putting some cheese out.

Most people continue to chase leads with empty content.
No hooks, no insight, nothing worth stopping for.

Then they blame the algorithm… or worse, the audience.

But it’s not a lead problem.
It’s a cheese problem.

Your market isn’t ignoring you.
They’re just not hungry for what you’re serving.

When your content actually hooks attention, shares something useful, and demonstrates genuine thought.

You stop chasing.
You start attracting.

That’s when the algorithm bends in your favour.
And the right people find you without you lifting a finger.

Because in the end.
It was never about catching the mouse.
It was about becoming the cheese.

Sometimes a simplified marketing process beats a complicated one.

Posting consistently, engaging properly, and connecting with the right people on one platform will outperform a scattered strategy almost every time.

Yet we keep seeing the same pattern.

3 landing pages.
25 long-form videos.
TikTok, Instagram, Pinterest, LinkedIn.
Now YouTube is added to the list.

None of them mastered.
None of them consistent.

That is not ambition.
That is dilution.

You are not behind because you are missing tools.
You are behind because you are splitting attention.

I had a call recently with a prospect who is not active on social at all, but wants to build a following, run cold email outreach, and launch YouTube content in two months without any foundation.

I told him the truth.

That is not a strategy.
That is a full-time job pretending to be a side project.

The fastest way to grow is not being everywhere.
It is focusing on being somewhere for a long enough time.

So just keep it simple.
1. Master one platform.
2. Build proof.
3. Create momentum.

Everything else comes after.

Authority or virality?
Which is best, and which do you want more of?

Most founders say they want both.
That answer is usually the reason their content does nothing.

Virality optimises for attention.
Authority optimises for trust.

Attention feels productive.
Trust books meetings.

Viral content is designed to be shared by people who will never hire you.
Authoritative content is designed to be recognised by the few people who can.

So ask yourself this before you post anything.
• Who do I want to recognise this?
• What decision do I want them to make after reading it?
• Would the right buyer see this and think “this person understands my world”?

If the answer is no, the post is noise, even if it performs.

A recruiter with 3 inbound conversations a month from the right companies beats a recruiter with 30,000 views every time.

So decide what you are building.

A bigger audience
Or a smaller group of people who already trust your judgement

Because content that is not built around that decision is not neutral.

It is quietly training the wrong people to pay attention.

Starting the year slowly used to be my default.
And it used to kill my momentum from the year before.

I’d tell myself January didn’t really count.
People were still easing back in.
Decision makers weren’t fully switched on yet.

In reality, it was just an excuse to underperform.

So this year, I scrapped that thinking.

Instead of setting “January targets”, I set targets based on what the business actually needs to hit the outcome I want for the year. No easing in. No soft runway.

We’ve only really been back since January 5th.
That is only 3 days.

In that time.
• 3 new clients closed
• 10 meetings booked

Same market. Same people. Same calendar.
Different mentality. Different actions. Different result.

When you limit time and remove optionality, your actions rise to meet it.
When you stretch the goal and stop negotiating with yourself, you discover you were capable of more all along.

January isn’t quiet.
It’s revealing.

Just thought I’d share.

Most services fail because they make your client’s life harder.

No matter what you sell, your real job is simple.
Make your client’s world lighter.

If you run a recruitment business, your job is not to send CVs.
Your job is to reduce stress, indecision, and wasted interviews.

If you run a content service, your job is not to “support visibility.”
Your job is to remove thinking entirely. What to post. When to post. Why it matters. All handled.

If you are a consultant or strategist, your job is not to impress with ideas.
It is to make decisions obvious and execution frictionless.

Here is the standard most people avoid asking themselves.

Does working with me save my client time, money, or energy?

Because if the answer is no, you are not adding value.
You are outsourcing stress.

The bar should be this high.
When someone works with you, they should feel relief.

If your service adds complexity, it needs refining.

And if it adds stress, it does not matter how good it looks on paper.
Because you are bringing new propblems to your clients door.

leverage-funnels

jonny-umoru-inc

I had one of my free trials convert into a long-term client yesterday.
But at the start of us working together, he was sceptical.

He wasn’t convinced the goal we set would actually happen.

Within 24 hours of us starting, he changed his mind.

When we spoke after, he said he was genuinely surprised.
Not just impressed by the offer.
Not just sold on the vision.

Surprised that what I said would happen… actually happened.

That’s why he became a client.

Not because I promised something big.
But because I set a clear target, explained what was and wasn’t possible, and delivered inside the timeframe we agreed.

There was no hype, no ego.
I never said to him, “Just trust the process”.

Just data, boundaries, and execution.

Here’s the lesson I keep relearning:

Overpromising doesn’t build trust.
Underselling doesn’t either.

Clarity does.

You should know what you can realistically achieve.
Say that.
Then do exactly that.

That’s it.

The best way to create your best content is to reduce the friction between the idea forming and you capturing it.

I use voice notes sent to myself on WhatsApp.
Or I dump ideas straight into the iPhone Notes app.

I don’t wait to write them down later.
I don’t try to write a polished version first.

I want the raw context while the idea is alive.
Refinement comes later.

That raw capture is your advantage.
Don’t dilute it.

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The Battle

Sam Miller

Jonny Umoru

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taplio

The Battle

Sam Miller

Jonny Umoru

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Miller's LinkedIn Performance

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