dear digital

With dear digital we want to help e-commerce companies grow in Europe by being the best possible partner for them. We offer both digital marketing and development services.

As a Technical Lead I focus on creating the best performing websites for our e-commerce clients.

Co-Founder

Jaswig

*Aquired by fully*

- Starting a company from scratch
- Building supply chain
- Building website with e-commerce capabilities
- Setting up connected ERP system
- Successful crowdfunding campaign launch
- Building sales partnerships
- Sales pipeline and sales management
- Brand building
- Selling Jaswig to large US based ecommerce company, Fully

An ergonomic furniture startup changing the way we learn, educate and work. We make standing desks that help you and your kids create a more healthy and active lifestyle.
We stand up for our future.

Co Founder

Fully

Fully is a B Corp. For us, B Corp certification means an opportunity to grow and learn with a community of like-minded businesses; companies that not only take responsibility for our own social and environmental impact, but also seek out suppliers and manufacturers who do the same.

Member of Fully's B Corp Committee

- Launch, set up, maintenance and growth  of fully customised multi currency Shopify Plus store
- Launch, set up, maintenance and growth of fully customised international and multi currency Magento 2 store
- Set up and maintenance and customisation of Netsuite ERP system
- International SEO
- Connecting ERP and e-commerce platforms for automated invoicing in multi country VAT setup
- Implementation of fraud detection tools
- Front end and back end project management
- Localisation of website in different language

The idea behind Fully is simple: Movement is good. When you move, when you are fully in your body, you feel more present, engaged, and alive. More of you shows up to work, to relationships, to life. This is where to find desks, chairs and things that help us move, work and live more fully.

Systems Coordinator

Le Signal de La Grave

Le Signal de La Grave is a non profit that wants to drive sustainable development in the 12th century village of La Grave, France. We launched a crowd fund campaign to build some momentum and will now support sustainable grass roots initiatives.

Stays.green

The most beautiful silk flower bouquets and curated artificial plants. 

Fast shipping, right to your door. One time purchases or subscriptions.

Sticker Pet

Sticker Pet makes custom products of your pet.
1% of the turnover goes to charity.
Check it out on stickerpet.com.

Bombay Studio

*Merged with dear digital*

Help shape, launch & scale ecommerce brands internationally. We also invest.

We can guide you from idea to a beautiful site, scale you from a local to an international business and let your systems work together seamlessly.

Generation T 2015

Generation T is a Belgian initiative powered by sustainability network The Shift and youth organisation Act4Change, aiming to build a community of youngsters with a heart for sustainability. Share your ideas, take action with us and show us the role you play in the transition to a more sustainable society.

Member of Generation T

Ghent University

PhD research on scour around offshore monopiles at Coastal Engineering, Bridges and Roads.

PhD student

Bubble Post

*Aquired by bpost* 

Environmentally friendly last mile delivery in European city centers. Making use of warehoused at the edges of cities and developing custom logistics software to optimize delivery routes and schedules.

Sam is the Co-Founder and the Shopify enthousiast at dear digital - a leading Belgian agency specialising in scaling European e-commerce businesses.

With a strong background in engineering and e-commerce, Sam is a trusted partner for growing online brands and organizations.  His weapons of choice: Shopify and Odoo that merge data-driven analytics with innovative approaches. The result is a scalable set up that generates tangible growth and greater brand recognition.

Starting his career as an entrepreneur after a little detour in academia during his pursuit of a PhD in Civil Engineering, Sam played on his passion for innovation and automation. He rocketed his way through a variety of successful businesses, like:

🚲 Co-founding Bubble Post, a logistics company later acquired by bpost
👩🏼‍🚀 Co-founding Jaswig, later acquired by Fully, which landed him two prestigious awards and put him on the European e-commerce map
🛒 Co-founding dear digital - a leading Belgian e-commerce agencies
💙 Co-founding a couple of e-commerce brands and a project to take over a ski area in France

He quickly distinguished himself by delivering exceptional results for clients across various industries, generating an impressive portfolio of completed projects.

You can expect a tailored and results-driven approach when working with Sam and his team at dear digital. This ensures you stay ahead of the competition and achieve your business objectives. As Technical Lead, he makes sure the right tools are integrated in the most efficient and profitable way. He's a big advocate of the MACH-architecture. Sam's expertise and his team's dedication to delivering exceptional outcomes make them invaluable partners.

If you are looking for a visionary tech expert with considerable resources to help scale your business and drive your success in the e-commerce world, connect with Sam and book a call with his team. Click here to schedule a call: https://calendly.com/john-galeyn/meet-dear-digital

Samuel Rieder

MarketMaze

Built the #1 source for ecommerce & marketplace insights. Curated short, visual, no-fluff reports. Trusted by professionals at Amazon, Zalando, eBay & Mirakl.

Founder

Packhelp

Hands-on leader driving growth and efficiency across business units & capabilities
- developed 2023-2025 strategy based on identified growth drivers 
- turned it into action by running strategic sessions, OKR planning, project management office, and investor reporting for an organization of 150-250 FTEs
- managed 15-20 FTEs with responsibility over key initiatives & capabilities (e.g. commercial offer, white-label packaging store, sustainability, brand)

Chief Strategy Officer

Bain & Company

Focus on Retail and Digital. Led diverse cases across industries (e.g. Retail, Healthcare, Energy) and topics (strategy, revenue management, due diligence)

Retail/Digital (examples):
- optimized pricing and promo strategy for Polish non-food retailer chain,
- run a 2-day agile workshop for a leading QSR chain,
- assessed digital maturity of multiple Private Equity portfolio companies (e.g. parcel broker, packaging mfg, dental distributor, warehousing system supplier),
- prepared international growth strategy for a new neobank from the Middle East.

Other (examples):
- prepared growth strategy for specialized global MedTech Co, 
- created national offshore wind industry supply chain mapping, development and support plan,
- led multiple commercial due diligences (e.g. omnichannel used car dealer, global voice prosthesis devices manufacturer, Polish network of private clinics).

Senior Manager

Manager

MyGiftDNA

Identified additional topline and bottom-line opportunities (via e.g. e-gift market and competitors overview, social marketing best demonstrated practices and key org. KPIs)

Interim Consultant/ Advisor to the board

Żabka Polska

Led and accelerated portfolio of digital projects at different stages (discovery, planning, implementation) across organization impacting HQ employees, franchisees & cashiers

-	led internal digital project mgmt office (3 direct FTEs, 4-6 projects, adhoc assignments),
-	defined digital strategy for Franchisees & Operations (apps, features, roadmap), supervised franchisee app development, gamification & task mgmt pilots,
-	oversaw internal transformation via needs gathering, improvements identification, stakeholders mgmt, project scoping, prioritization & implementation,
-	responsible for external opportunities/startups assessment, business case, project planning, vendor selection, budget control, timely delivery & reporting to the management board.

Internal Digital Transformation Director

Worked in a range of industries (e.g. TMT, Private Equity, Financial Services, IG&S) 
and topics (e.g. corporate strategy, performance improvement, IT/digital, due diligence)

Digital/TMT/IT (examples)
- supported multiple digital transformation initiatives for leading Polish retailer for 8 months
- analysed cost drivers, competitive landscape and product design to define long term retail account full potential for a Device/Appliance Extended Warranty Co in North America,
- prepared target commercial org. to halve FTE cost at international mobile network operator,
- conducted global digitalization benchmark covering 60+ top global banks.

Private Equity (examples)	
- participated in ~10 due diligences of PL/UK assets (e.g. financial mgmt software provider, health&wellness retailer, frozen food producer, direct insurer, network of private clinics, logistics provider),
- prepared value creation plans for PE assets (conveyor belt producer, major grocery retailer),
- performed top-down screening for potential acquisition targets in CEE with focus on Poland.

Financial Services (examples)	
- recommended new organizational structure for a Polish bank to improve effectiveness and cut costs by EUR ~3M p.a. (12% of personnel expenses),
- developed future operating model (including responsibilities & accountabilities, organization blueprint and financial impact) for a bank from Northern Europe,
- created sales transformation program and pilot for SME & Corpo clients for a growing Polish Factoring Co to increase sales & gross profits by ~60% in the year following the project.

Industrial Goods and Services (examples)
- defined new G&A organization and new operating model for a major conveyor belt producer to cut costs by EUR ~3M p.a. and reduce G&A headcount by ~14%,
- developed go-to-market strategy to increase EBITDA by ~50% in 3 yrs for Polish Chemicals Co.

Consultant

- Selected for Experience Share Transfer at Bain Chicago office (Jan-July 2016)

Senior Associate Consultant

Associate Consultant

Tefen

Part of a startup team developing new CEE branch of Israeli management consulting company
- prepared energy efficiency improvement proposal for leading polish refinery.

Junior Consultant

UniCredit Markets & Investment Banking

- updated transaction and trading comparables for energy & utilities sectors,
- prepared teasers & profiles for buy-side and information memorandum for sell-side.

Corporate Finance Advisory (M&A), Intern

Ernst & Young

- revised Business and Operating Model for energy producer by contributing to the value tree, corporate structure and organizational design,
- analysed European energy sector and main players for strategic workshop of Polish energy producer,
- created business case that rejected harmful turnaround strategy for a Polish recycling company,
- analysed effectiveness of Polish energy producer and assessed Shared Service Center concept and potential locations for the investment.

Performance Improvement, Intern / Business Analyst

JTI (Japan Tobacco International)

- created 200 ad-hoc analysis and presenting 2 reports to the management board,
- catalogued 120 past reports to aid future interns in understanding IT system, 
- built and maintained internal site with over 50 online reports.

Development & Planning Department, Intern / Contractor

Experienced leader | Consulting mind | Digital & entrepreneurial spirit

- Proactive leader who managed strategy, P&L, projects, and direct team of up to ~20 FTEs for the leading packaging marketplace and Polish convenience chain.

- Strategist with ~8 years of consulting (Bain, EY) and investment banking (UniCredit Milan) experience. Worked extensively in Europe (e.g. UK, IT, NL, SE) and North America (US, CA).

- Entrepreneur who launched 4 start-ups, the most successful one (exited early) valued recently at EUR ~7M by a potential investor. Author of MarketMaze, 1# weekly newsletter on marketplaces and e-commerce read by 2000+ professionals.

Artur Stańczuk

Ecommerce & Marketplaces Update
📅 23 November 2025


🏬 Ecommerce Players
---------------------------------

🇫🇷 French retailers launch a massive lawsuit against SHEIN over alleged regulatory non-compliance.

🇺🇸 Amazon expands into certified used cars through new Ford CPO listings.

🇺🇸 Walmart reports strong Q3 sales as more shoppers shift toward value.

🇺🇸 Amazon sellers cut Black Friday deals as fees and tariffs squeeze margins.

🇧🇪 Amazon becomes the second-largest online retailer in Belgium.

🇬🇧 B&Q Marketplace opens to European sellers, expanding its cross-border reach.

🇺🇸 Amazon’s Rufus adds new holiday features to boost AI-guided discovery.

🇬🇧 Frasers Group buys Braehead Shopping Centre to strengthen its retail estate.


📣 Ecommerce Ecosystem
---------------------------------

🧠 AI assistants now influence brand visibility, pushing companies to improve product data.

🛒 AliExpress doubles its Google Shopping presence, challenging Temu in Europe.

🛍️ “Fake Friday” captures most Black Friday traffic as early demand surges.

🌐 Google tests sponsored ads inside AI Mode results, creating a new ad surface.

🇬🇧 Half of UK shoppers abandon carts due to trust and security concerns.

🌐 Google Search shifts complex queries into Gemini AI Mode by default.

🇺🇸 US exempts Brazilian imports like coffee from new tariffs, easing supply pressure.

🇩🇪 Picnic Technologies raises €430M to accelerate its German grocery expansion.


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#ecommerce #marketplace #strategy #online #onlineshopping #commerce #retail #ecommercenews

Chief Strategy Officer at Packhelp | Marketplace, Retail & Digital experience | Entrepreneurial spirit

"LinkedIn cover image dated 23 Nov 2025 showing an ecommerce and marketplace news roundup. The graphic uses a white background with bold purple headers. Two sections appear: Ecommerce Players and Ecommerce Ecosystem. Each story is numbered with rounded icons and includes a country flag. Visible headlines mention French retailers suing Shein, Amazon selling certified used Ford vehicles, Walmart’s strong Q3, Amazon sellers skipping Black Friday, Amazon’s rise in Belgium, and B&Q opening its marketplace. The ecosystem section lists AI assistants reshaping product visibility, AliExpress doubling its EU Shopping ads presence, Fake Friday capturing early Black Friday traffic, Google testing sponsored ads in AI Search mode, Google shifting complex queries into AI, and Picnic raising €430M for German q-commerce. The MarketMaze logo appears in the top right. The layout is clean and modern, highlighting global ecommerce, online shopping dynamics, marketplace competition, and retail tech trends."

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