dear digital

With dear digital we want to help e-commerce companies grow in Europe by being the best possible partner for them. We offer both digital marketing and development services.

As a Technical Lead I focus on creating the best performing websites for our e-commerce clients.

Co-Founder

Jaswig

*Aquired by fully*

- Starting a company from scratch
- Building supply chain
- Building website with e-commerce capabilities
- Setting up connected ERP system
- Successful crowdfunding campaign launch
- Building sales partnerships
- Sales pipeline and sales management
- Brand building
- Selling Jaswig to large US based ecommerce company, Fully

An ergonomic furniture startup changing the way we learn, educate and work. We make standing desks that help you and your kids create a more healthy and active lifestyle.
We stand up for our future.

Co Founder

Fully

Fully is a B Corp. For us, B Corp certification means an opportunity to grow and learn with a community of like-minded businesses; companies that not only take responsibility for our own social and environmental impact, but also seek out suppliers and manufacturers who do the same.

Member of Fully's B Corp Committee

- Launch, set up, maintenance and growth  of fully customised multi currency Shopify Plus store
- Launch, set up, maintenance and growth of fully customised international and multi currency Magento 2 store
- Set up and maintenance and customisation of Netsuite ERP system
- International SEO
- Connecting ERP and e-commerce platforms for automated invoicing in multi country VAT setup
- Implementation of fraud detection tools
- Front end and back end project management
- Localisation of website in different language

The idea behind Fully is simple: Movement is good. When you move, when you are fully in your body, you feel more present, engaged, and alive. More of you shows up to work, to relationships, to life. This is where to find desks, chairs and things that help us move, work and live more fully.

Systems Coordinator

Le Signal de La Grave

Le Signal de La Grave is a non profit that wants to drive sustainable development in the 12th century village of La Grave, France. We launched a crowd fund campaign to build some momentum and will now support sustainable grass roots initiatives.

Stays.green

The most beautiful silk flower bouquets and curated artificial plants. 

Fast shipping, right to your door. One time purchases or subscriptions.

Sticker Pet

Sticker Pet makes custom products of your pet.
1% of the turnover goes to charity.
Check it out on stickerpet.com.

Bombay Studio

*Merged with dear digital*

Help shape, launch & scale ecommerce brands internationally. We also invest.

We can guide you from idea to a beautiful site, scale you from a local to an international business and let your systems work together seamlessly.

Generation T 2015

Generation T is a Belgian initiative powered by sustainability network The Shift and youth organisation Act4Change, aiming to build a community of youngsters with a heart for sustainability. Share your ideas, take action with us and show us the role you play in the transition to a more sustainable society.

Member of Generation T

Ghent University

PhD research on scour around offshore monopiles at Coastal Engineering, Bridges and Roads.

PhD student

Bubble Post

*Aquired by bpost* 

Environmentally friendly last mile delivery in European city centers. Making use of warehoused at the edges of cities and developing custom logistics software to optimize delivery routes and schedules.

Sam is the Co-Founder and the Shopify enthousiast at dear digital - a leading Belgian agency specialising in scaling European e-commerce businesses.

With a strong background in engineering and e-commerce, Sam is a trusted partner for growing online brands and organizations.  His weapons of choice: Shopify and Odoo that merge data-driven analytics with innovative approaches. The result is a scalable set up that generates tangible growth and greater brand recognition.

Starting his career as an entrepreneur after a little detour in academia during his pursuit of a PhD in Civil Engineering, Sam played on his passion for innovation and automation. He rocketed his way through a variety of successful businesses, like:

🚲 Co-founding Bubble Post, a logistics company later acquired by bpost
👩🏼‍🚀 Co-founding Jaswig, later acquired by Fully, which landed him two prestigious awards and put him on the European e-commerce map
🛒 Co-founding dear digital - a leading Belgian e-commerce agencies
💙 Co-founding a couple of e-commerce brands and a project to take over a ski area in France

He quickly distinguished himself by delivering exceptional results for clients across various industries, generating an impressive portfolio of completed projects.

You can expect a tailored and results-driven approach when working with Sam and his team at dear digital. This ensures you stay ahead of the competition and achieve your business objectives. As Technical Lead, he makes sure the right tools are integrated in the most efficient and profitable way. He's a big advocate of the MACH-architecture. Sam's expertise and his team's dedication to delivering exceptional outcomes make them invaluable partners.

If you are looking for a visionary tech expert with considerable resources to help scale your business and drive your success in the e-commerce world, connect with Sam and book a call with his team. Click here to schedule a call: https://calendly.com/john-galeyn/meet-dear-digital

Samuel Rieder

Boyan Parushev

The Marketing Family

End-to-end owner of non-technical recruitment - from strategy to execution - for roles in Sales, Marketing, Facility Management, Logistics, Admin, and Accounting. Personally sourced, screened, and interviewed candidates, delivering 4 - 5 top-tier profiles per role, with a 40 - 50% hire rate.

Led 1-on-1 consults with hiring managers to define role needs, align expectations, and remove hiring bottlenecks. Streamlined the recruitment process using outbound tactics, automation, and personalized outreach, cutting time-to-hire by 30% without compromising quality.

Hiring Manager & Consultant

Managed email and LinkedIn campaigns, chat handling, and targeted list building for all clients, ensuring transparency and clear communication throughout the process. Delivered detailed reporting with a focus on optimizing performance, achieving a 20% increase in engagement rates and a 15% improvement in conversion. Oversaw outreach efforts to 1,000+ prospects per month, ensuring consistent, results-driven communication.

Communications Specialist

Outbound Lead:

Led outreach campaigns that resulted in a 30% increase in event attendance (online and offline) within 6 months. Scaled company visibility through strategic content distribution and cold outreach, adding 1,000+ new contacts to the company’s network and sales funnel.

Hiring Lead:

Managed recruitment pipeline for Shopify and Odoo departments, consistently maintaining 95–100% team capacity. Delivered 4–5 pre-vetted candidates per role, with a 40–50% hire rate. Reduced average time-to-hire by 30% through automation and proactive sourcing.

Hiring & Outbound Lead

KM Tour Ltd.

Driving the company's sales and recruitment process, serving 20+ B2B and D2C brands, many of which remain long-term partners. Focused on building high-performing teams across Sales, Marketing, Facility Management, Logistics, Admin, and Accounting.
Personally led every stage of the recruitment process - sourcing, screening, interviewing, and client consults - resulting in a +50% hire rate.

Owner & Lead Recruitment Specialist

TELUS

Manage reservations, troubleshoot issues, and drive sales for Europcar France customers. Provide exceptional service, upsell products, and ensure smooth booking experiences across phone, email, and chat. Proven ability to resolve customer concerns quickly while supporting team efficiency. Fluent in French and English.

Customer Support Specialist

I started KM Tour after dealing with unreliable recruiters while scaling a sales team. Tired of overpromises and no-shows, I built a recruitment service focused on quality, accountability, and speed.

Over time, I became more involved with The Marketing Family, where I worked at the intersection of marketing and recruitment. It quickly became clear that outbound for lead generation and outbound for hiring follow the same logic - and with our experience in both, launching a recruitment service within TMF was the next logical step.

Today, KM Tour has taken the back seat, and TMF is the main home for our recruitment services.

We don’t just help agencies fill roles - we help them grow. We’ve partnered long-term with 15+ B2B and D2C brands, building their teams across Sales, Marketing, IT, Facility Management, Logistics, Admin & Accounting - delivering 4 - 5 pre-vetted candidates per role, with 1 - 2 typically hired.

What sets us apart is the combination of recruitment expertise, marketing precision, and automation - which allows us to move fast without sacrificing quality.

If you're growing and tired of wasting time on flaky candidates - let’s talk!
I'd love to hear what you're hiring for and explore how we can help.

taplio

The Battle

Samuel Rieder

Boyan Parushev

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