Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

I'm a 32 year old founder. I run a solo, $400k/year writing business. But I still don't have it all figured out:

- I love a margarita a little too much
- I'll never say no to a cold beer
- I'm slow and a bit lazy at times
- I wake up at 7am and lay in most days
- I'm not loud. Never have been

Despite that, I

- Married the love of my life 1.5 years ago
- Becoming a dad this month
- Stay healthy and fit on my own terms
- Turned being quiet into a career
- Made something of myself in my own weird way
- Became an investor and advisor for MagicPost​

I built a business around teaching 190,000+ people how to write on LinkedIn.

Because I stopped waiting to become this loud, extroverted "personal brand guy" I thought I needed to be, before I started.

You'll never start if you think you need to be someone else first.

- Get more confident
- Be more outgoing
- Find your voice
- Build the perfect strategy

Then you'll be ready! NOPE. Don't work like that.

This quiet lil British kid who overthinks every tiny decision in his life is running a business from his kitchen table, teaching 1,000s of people how to write.

You don't need to fix who you are.

You need to start before you feel ready.

Introversion isn't a limitation. 

It's a superpower you don't know how to actually harness

I'm rootin' for ya!

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Follow for posts on Copywriting & Content Marketing.

I have one strict rule for writing LinkedIn hooks.

(been ruthless with my clients on this in 2025 & '26)

My strict rule:

If your hook could be written by 10,000 other people, you are instantly a commodity.

So before you post, ask:

“Can anyone else write this?”

If yes, your hook is generic → rewrite it.

If no, your hook is specific → it stands out → it earns attention → it’s more likely to pull in new followers.

How to fix a “yes” hook (quick and easy):

Add one specific detail from Lived Experience.

- a moment (“Last week I…”)
- a result (“In January my client…”)
- a confession (“I used to…”)
- a quote (“A client asked me…”)
- a number (“I’ve coached 38…”)

That’s it. 

Literally the same idea but now it feels real and it stops blending in with AI-tinted advice posts.

e.g. 

In this post, I mention "I have this strict rule" and "ruthless with my clients". words like "I" and "my" force Lived Experience and that = more unique.

I can't see myself slowing down on this rule.

What do you think?

P.S. Want to write unique LinkedIn posts that grow your followers? You'll need a writing system for that. Here’s a 14 minute training I made for you: https://lnkd.in/d29V4rih

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing and Business.

2022: Hit 40,000 followers.
2023: Hit 100,000 followers.
2026: Will hit 200,000 followers.

This is where I say "the numbers don't matter".

But...they do.

I've been running my one person writing business for 4 years now.

- No one's asked to see my portfolio since 2022
- I never have to 'convince' someone to work with me
- I've closed $100,000s in deals without pitches or calls

The follower count no DOUBT plays a part in that.

Will I stop chasing followers?

Probably not tbh!

It's a crazy indication of the amount of people I've reached over the years. And I'm damn proud of that.

No I don't reach all those people with every post. 

And no, impact is not measured by follower count. 

But having a ton of followers is pretty cool!

If I can:

- Earn the money I do + do it easier
- Keep writing and enjoying writing
- Reach more people, grow more followers

Then, you're gonna have to fight me on this one :)

🤷‍♂️

p.s. i created a free training showing you my exact process for writing linkedin posts that grows followers here: https://lnkd.in/d29V4rih

You’ll hate reading this. But last year, I:

- grew 54,000 followers
- ⁠generated 16M+ impressions
- ⁠⁠made $387k for my one man writing biz

All from writing on silly ol' LinkedIn.

But here’s the real silly thing:

There’s TONS of people smashing it on here.

- ⁠ ⁠Nick Broekema's clients did multi 6 figs w/ content design
- ⁠ ⁠Jacob Pegs​ drives $1.5k daily with passive income 
- ⁠ ⁠Louis Butterfield​ drove $2.4M pipeline for clients with video

I asked them to tell me how they do it. They agreed.

Here's a quick breakdown of exactly how me, Nick, Jacob & Louis personally use LinkedIn to get attention + make money:

(ya might wanna save this for later)

1.⁠ ⁠Matt Barker​ (me). Niche: Writing.

- ⁠Post on LI 7 x per wk (scheduled w magicpost.in)
- ⁠Educational posts to make LI writing fast, easy & fun
- ⁠⁠Stories from working with clients + my life
- ⁠⁠Add link to free resources in posts
- I get their email address (using Kit​)
- ⁠⁠Send automated email sequence
- ⁠⁠Pitch new subs to my Skool​ community
- ⁠⁠After, email 5 x per wk to keep in touch
- ⁠⁠Promote new offer monthly (community/cohorts/1-1)

2.⁠ ⁠Nick Broekema. Niche: Content Design.​

- Talks about Content Design (copy/design/sales)
- Shares 1-5x posts p/w on the fly (whenever he can)
- Content drives people to waitlists and full email list
- Writes 3 emails per week (stories, educational, promo)
- Clients buy through the DMs, waitlists, and email list
- Launches Content Design private group in early April 

3.⁠ ⁠Jacob Pegs. Niche: Offer Funnels.​

- Writes 7x LI posts/wk, 3 drive people to email list 
- ⁠Low ticket funnel to $9 micro “snack” solving 1 core problem 
- ⁠Triggers 4 emails ascending to bigger "snack"
- Leads become customers 
- ⁠Daily email alternating low + high ticket offers
- Turns leads → customers → clients 
- ⁠Runs low cost meta ads to supplement organic 
- ⁠1 long form vid/wk to nurture existing email list 
- ⁠Ascend lower tier clients → higher tiers of proximity on a quarterly basis

4.⁠ ⁠Louis Butterfield​. Niche: Video.

- Makes 1-2 videos per week + panel lives
- Short form to go niche viral, long form to stack trust
- Uses Claude to write scripts + posts (edits in his voice)
- Mix of unhinged zany beard energy and client results
- Simple 5-10 day campaigns monthly to create urgency
- Simple waitlist to capture demand
- Once on waitlist, nurture w emails + videos 2-3x/wk
- Run small cohorts + 1:1 to go deep
- Markets client results

We've all been posting for 2+ years.

What else do you want to know?

It's March 14th. I run a one-person writing business. I've generated $89,200.81 this year. And I've done it without:

- being featured in Forbes
- speaking / attending any events
- nominating myself for any awards
- being "invited to" the linkedin office 🤣
- booking (+ posting about) first class flights
- automating my workflow top to bottom with AI

I'm just a random English dude living in Cyprus, writing and making some money to fund my simple little life.

In 2026, I've made money from:

- 4 week coaching sprints
- 13 week coaching accelerators
- DFY Ghostwriting
- Community memberships
- Digital products
- PDFs
- Video courses
- Masterclass recordings
- Templates
- Brand collabs

And some of the tools I use to run it:

- Stripe​ (finances)
- Loom​​ (video recording)
- Trello (client workflows)
- Skool​ (community)
- Claude​ + ChatGPT​ (thinking + accelerating)
- magicpost.in (LinkedIn scheduling + writing)

Gimme my laptop, an oat cap and I'm good to go.

I built this business with one intention:

To be able to be present with my wife, build a family and actually be able to enjoy the amazing beaches 30 minutes from our front door.

More money is no good if I can't do this.

Of course, I'd love to make even MORE money. I'm human and greedy.

But my goal is to do that without:

- hiring + building a team
- travelling 100,000s of miles
- needing to attend or speak at events

I just don't need that in my life. 

It serves no purpose to me whatsoever. And if that means I make LESS money, so be it. The business funds the life, because the life was always the point.

(i love my business though and it really is fun)

My simple advice for you:

You do not NEED be everywhere. Doing everything.

Not at all.

You need something that fits the life you actually want.

P.S. it's a bit of a routine for me to start comparing myself to everyone else around me in the first 3 months of a new calendar year. 

i hate that about myself. but i know i'm not alone in this. 

so i don't write this to show off, i really don't. i write this to show younger me or even alternate universe me who's still stuck in a job not sure how i can start my own thing or what's even possible when i go my own route, what IS possible.

i hope this gives just one person a little kick up the bum to think differently and go after what they want.

No alternative text description for this image

Claude means anyone can build a $1M business in 30 days.

Here's 34 million-dollar business ideas for FREE:

(you're welcome)

1. AI agent for business
2. AI agent but for a different business
3. AI agent but this time the business is slightly different
4. AI agent for the same business as idea 1 but I've changed one word
5. AI agent that does what idea 3 does but faster
6. AI agent for a business I saw on Twitter last week
7. AI agent for a business that doesn't exist yet but sounds good in a post
8. AI agent for a business that doesn't exist yet but sounds even better in a post
9. AI agent for your AI agent
10. AI agent for the AI agent that manages your AI agent
11. AI agent for a business I thought of in the shower
12. AI agent for a business I thought of in a different shower
13. AI agent that does what ChatGPT does but I've called it something else
14. AI agent for your morning routine
15. AI agent for your evening routine
16. AI agent for the bit in between your morning and evening routine
17. AI agent that emails people
18. AI agent that emails different people
19. AI agent that emails the same people but with a slightly different subject line
20. AI agent that reads your emails so you don't have to
21. AI agent that writes your emails so you don't have to
22. AI agent that replies to the emails your AI agent wrote to the other AI agent
23. AI agent for your calendar
24. AI agent for your other calendar
25. AI agent that puts things in your calendar that you'll ignore
26. AI agent for LinkedIn
27. AI agent that writes LinkedIn posts about AI agents
28. AI agent that comments on LinkedIn posts about AI agents
29. AI agent that goes viral on LinkedIn by giving away million-dollar business ideas
30. AI agent for your AI agent's LinkedIn
31. AI agent that does something with data
32. AI agent that does something else with data
33. AI agent that does the same thing with data but charges more
34. AI agent for a problem I made up to justify the solution

Do any of these and you'll make $1M in 30 days.

The only reason I'm not building one myself is because I'm already building an AI agent that gives away million-dollar business ideas for free.

(again, you're welcome)

It's going to be huge.

Yesterday I reverse engineered my best performing LinkedIn post in March so far. The post got:

- 21k impressions (nearly 2x average)
- 148 saves
- 45 link clicks

I wanted to know exactly why it worked.

So I broke it down line by line.

Here's what I found:

1. The hook put the reader in the middle of Lived Experience. Timeline. Location. Character. Action. Stakes. All five elements were there. Nothing special or crazy about the experience. But intreresting enough to make someone lean in a bit.

2. Only I could have written it. I was on that Zoom call. I gave that specific advice. My personal fingerprint is what made it feel real.

3. The curiosity gap. Got the reader's investment first, then opened the loop after. Most people do it backwards. They create the cliffhanger before the reader cares. This post made you care, then cut before the reveal.

4. The lesson was instantly usable. Something you could apply in the next 5 minutes. Useful things get saved. Saved posts push impressions.

5. The ending was short and simple. One line summarising the lesson of the post. Memorable and easy enough to digest.

Here's the exact framework for you to save:

Scene → Problem → One-word fix → Example → Why it works → Proof → Lesson → CTA

Everything you do has a LinkedIn post in it.

Don't "come up with ideas" → document things.

This is way faster, easier and fun to do.

P.S. last month i made a training video for my clients on why mobile optimised hooks might actually be LIMITING their posts.

that training is yours for free here: https://lnkd.in/dE-_BMT7

Last Tuesday on a Zoom​, an agency founder told me he lost his biggest client. Nightmare. But weirdly, he wasn't panicked:

He was fired up.

"It gives me more headspace to focus on what actually matters now."

It stuck with me because I've been there.

Back in 2022 after six months running my ghostwriting business, I had five clients paying $800/month. I didn't have much more capacity, so I put my prices up to $2,500/month. 

Couple weeks later: closed a client at $2,500/month.
So I put my prices up again to $3,000/month.
Couple weeks later: closed a client at $3,000/month.

I was now earning more from two clients, than I was my previous five combined.

My market value had gone up. It no longer made financial sense for me to serve customers at $800/month.

So I sent an email out to my existing clients informing them of a price increase from $800/month to $3,000/month. And if they didn't accept, then we would stop working together.

4 out of 5 said no but they understood my decision.
1 said it's ridiculous and blocked me.

It felt terrifying. But it was the best thing I ever did.

I gained more time to:

- Build my first digital product
- Start an email list
- Make better more impactful content
- Network and build relationships

And now 4 years later, it's paid off. Because I:

- Get to be picky with who I work with
- Work a lot less for a lot more money
- Attract advisory roles for companies (like MagicPost​)
- Created a whole lot of leverage in my life

Don't waste your time on people that don't value you.

Do the right thing for YOU.

You're measuring LinkedIn wrong.

My client got 2 inbound leads from a post we wrote together.

Neither converted.

We caught up on Zoom after the sales calls. I braced for the "LinkedIn isn't working" speech.

Instead he said:

"It's proof it's working."

He was right. 

Here's what else happened that week (stuff that doesn't show up in any dashboard):

- Prospects were quoting his posts back to him on calls
- A head of marketing subscribed to his newsletter mid-call
- His website showed a bunch of lurkers checking him out

This isn't failure. It's a pipeline warming up.

Most business owners quit LinkedIn right before this moment.

They stare at the likes, impressions and follower counts and seeing nothing worth celebrating. So they stop.

But the real metrics are invisible to LinkedIn:

- Who's visiting your website?
- What are people saying on calls?
- Who's secretly subscribing to your list?

These signals come before the sales do. Every time.

If you're early in your LinkedIn journey and want a clearer picture of what building an audience actually looks like, I put together a free 29-page playbook on it. 

Everything I learned growing from 0 to 164k followers: https://lnkd.in/eJvYp7wa

If you're 3 months into posting and it feels like nothing's happening:

It's probably happening. You just can't see it yet.

Keep posting, ol' chum.

Alright. It's time I come clean on this:

It's not just me running my business 🤷‍♂️😂 

I know, I've literally lied to you all this whole time.

I post constantly, sharing with you guys:

- How I've posted on linkedIn for 4 years consistently
- How I've published over 2,5000 posts
- How I grew 54,000 followers in 2025
- How I made $389k for my solo business

I sold you all a lie and I feel ashamed.

But I'm ready to come clean today.

So, without further ado meet the most important "hire" I've ever made:

MagicPost​.

MagicPost, is my:

- Content Scheduling Assistant
- Social Media Data Analyst
- Client Account Manager
- Social Media Manager
- Ideation Assistant
- Content Planner

All in one.

Alright, I know I know. I fooled ya! 

MagicPost is "just a tool". It's not a real person. And yep, I've been an advisor & investor of MagicPost since March last year.

But the reality of it is this:

I AM a one man business. I do run my LinkedIn content entirely myself. And I do run it entirely through MagicPost.

Legit could not do all this without it:

- It's AI writes just like me (life saver on bad days)
- It's metrics tell me what works + what doesn't
- It's calendar + scheduling keeps me posting every day

I even manage all of my ghostwriting + coaching clients in it.

Saves me hours of time, so I can do what matters most to me:

1. Give more energy + get better results for my clients
2. Give more energy + time to my wife + family
3. Not go nuts being stuck on the content hamster wheel

So yes, I am a one man business.

But I'm doing it on easy mode.

If you wanna try MagicPost for yourself, here's my link: get.magicpost.in/matt

P.S. if you've ever wondered "how the hell does matt do all this by himself?", this is one of the biggest reasons why.

This LinkedIn post got 151 likes, but:

143 saves. Insane like → save ratio.

Here's how I created the post in 6 steps (without really spending much time or brain power writing it):

1. Took a Loom​ training video I recorded
2. Copy and pasted the transcript into magicpost.in
3. Took a format I saw Greg Isenberg​ use
4. Combined the two (format + transcript)
5. Did a 'once over', tweaking + editing
6. Threw a TL;DR: on the end for skimmers

Done.

If you're sitting on:

- podcast clips
- client training videos
- call recordings

Do this and you'll have LinkedIn posts for months.

---

P.S. last month i made a training video for my clients on why mobile optimised hooks might actually be LIMITING their posts.

that training is yours for free here: https://lnkd.in/dE-_BMT7

Screenshot of a LinkedIn post written by Matt Barker about how to write LinkedIn posts that attract strangers to follow you. The post generated over 9,000 impressions, 151 likes and 78 comments, demonstrating the engagement potential of clear, experience-driven LinkedIn writing.

LinkedIn post analytics showing strong engagement on a post by Matt Barker, LinkedIn writing expert. The post generated over 9,000 impressions, 151 reactions, 78 comments and 143 saves, demonstrating how high-quality LinkedIn writing can attract attention, drive saves and grow an audience.

Me: "How do you know LinkedIn replaced their algorithm?"

Them:

taplio

The Battle

Sam Szuchan

Matt Barker

Followers

Posts

Engagements

Likes

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Szuchan

Matt Barker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Barker's LinkedIn Performance