Sam Szuchan

Founder @ Soleo. LinkedIn strategy for industry leaders. Clients work w/ Apple, Amazon, Google + published in FT, Bloomberg, etc.

Creator of influence. Nice things folks have said about me:

"Recently, a lot of Sam's posts have been taking off. Last week, he helped me reach 400K+ enterprise professionals with a single post. A third of them from companies with 10,000+ employees. When recruiting teams start sharing your content internally, you know you're doing something right."
—Very major recruiting tech CEO

"Each time that I post [a post Sam made], 100+ people enroll in a course that changes their lives, and my business does twelve or thirteen grand in revenue in that day. A total win-win."
—B2B educator you 100% definitely follow

"Sam helped me clarify my goals and think strategically to reach 150K people in my target demographic – largely founders, CEOs, and senior execs. Prospects frequently mention my LinkedIn content."
—CEO of very cool agency working with Google and many other big tech co's!

"Sam's ability to understand who you are and become an extension of you online is second to none. He provides strategic direction, insightful research, and a relentless desire to bring your strengths and knowledge to light."
—Forbes 30u30 founder who basically invented consumer-facing recruiting tech

You have probably read a few dozen posts I've written without realizing it. Thanks for stopping by :)

Founder

Formerly Saga. Leveraging the world's largest B2B platform to create overwhelming lead pipelines for B2B firms.

Fractional CMO @ BioVerse.Social | Helping biotech brands build their socials

I help life-sciences leaders grow and connect via social media strategies.

Most biotech companies struggle with:

❌ Weak digital presence
❌ No clear marketing strategy
❌ Depend on old lead gen tactics

At our agency, we work with research firms, CROs & deep-tech to:

✅ Build brand credibility
✅ Attract decision-makers
✅ Position founders as thought leaders

If you are looking to scale without hiring a full-time team?

Let’s connect.


Mohammed Waiz

I often block time to do something most of us postpone.

A proper month-by-month roadmap.

For myself 
For BioVerse.Social 
& for every client we manage.

Growth rarely fails due to effort 
it mainly fails without direction.

When you zoom out & plan across months & weeks, you see patterns.

I’ve been learning a lot lately from Daniel Dalen’s approach around #content & #brand building, interesting stuff on #B2B marketing 

This is going to make me rethink every account we touch from here on, to take:

insight → narrative → distribution → feedback → refine

Intentional execution over time.

Turns out, clarity scales better than hustle 😅

Mohammed Waiz 

No alternative text description for this image

On March 24, 2019, I created this LinkedIn account with no real plan
with just a desire to connect, learn and share.

Fast forward to today...8,000 of you have chosen to follow along
and I genuinely don't take that lightly.

Every post I write, every insight I share, every conversation I engage in 
it's all driven by☝️goal
To provide real value to this incredible community
especially those of you navigating the worlds of content & biotech.

This space pushes me to keep learning, keep showing up & keep giving!

Thank you for being here. 
Thank you for engaging. 
And thank you for making this community worth building.

To everything still ahead 🤲 

#Grateful #Content #Tips #Biotech #LinkedIn #Milestone

Recently dined at Empire Restaurant in Bengaluru.

If you’ve lived here long enough, 
you know the story.

There was a period when the brand faced serious scrutiny & public concerns around food safety. 

Headlines. Conversations. Doubt.

For many businesses, that’s the end.

For Hotel Empire, it wasn’t.

They rebuilt trust.
They tightened systems.
They stayed consistent.

And most importantly…
they didn’t disappear!

Today, the brand is still standing. 
Still full. 
Still part of the city’s culture.

And it reminded me of something we see often in deeptech.

In biotech, setbacks are inevitable:
• Clinical delays
• Regulatory pushbacks
• Funding winters

The companies that survive:
- They manage perception
- They improve internally 
- They communicate clearly

A comeback is not a PR spin.

In biotech especially, trust is fragile.
But it’s also rebuildable.

Sometimes growth is not scaling.

Sometimes growth is stabilizing, refining & earning confidence again.

#KebabKomeback

An insight from the #FiguringOut Podcast that every biotech founder should internalize.

Distribution is not everything.

Varun Limaye broke it down clearly…

In today’s attention economy, building a great product isn’t enough.

You need to know:
• How to get noticed?
• How to sustain attention?
• How to distribute consistently?

That means understanding:

Content creation.
Performance marketing.
Community platforms like Reddit / X.

In biotech especially, 
we’ve been trained to believe 
that science “speaks for itself.”

It doesn’t.

It needs amplification.
It needs narrative.
It needs proper distribution.

Because companies that win,
ensure that the market understands them.

The smarter you are, the worse you are 
at explaining your company!?

I heard this somewhere.
And I think it's just cognitive bias.

Psychologists call it the 'Curse of Knowledge'

Once you know something deeply, you don't know what it felt not to know it. 

You assume context. 
You skip foundations. 
You lead with details that only matter to you.

At BioVerse.Social, we work with founders to strip away the noise. 

What's the☝️detail you always include that you should cut?

#Biotech #Founder #ScienceCommunication #Leadership #StartupStrategy #DeepTech #VentureCapital #Narrative

Most teams are still operating the same way they did years ago.

Content is inconsistent.
AI adoption is minimal.

Start experimenting.
Integrate AI into daily workflows.
Communicate science consistently.

We’re earlier than most people think.

I saw this visualisation last week and it genuinely changed how I think about where we are with AI...

Each dot represents 3.2 million people. 

2,500 dots for 8.1 billion humans. 

The colour shows the most advanced AI interaction that person has ever had.

Look at all that grey. That's 6.8 billion people who have never used AI. Ever. In any form.

The green strip at the bottom? 1.3 billion free chatbot users.

The tiny yellow sliver? The 15-25 million who actually pay for it.

And that single red dot you can barely see? That's the 2-5 million people using AI for coding and development.

I spend too much time on Twitter convincing myself the whole world has lapped me with their AI knowledge....a new model drops every day. Someone automated their entire company overnight. A 19 year old shipped a startup from their bedroom...

Then I show some simple AI tool to a mate from my small hometown and they react like I've just shown them fire for the first time.

They had no idea any of this existed.

And that's most people. 

Most people on earth have absolutely no idea what AI can do right now. They haven't tried it. They haven't seen it. They don't know that you can talk to a computer and have it reason, write, build, and think alongside you. 

The average person's understanding of AI is still "that thing that makes weird pictures" or "the robot that writes essays for students." 

They have no concept of agents, automations, coding assistants, or anything close to what's actually happening.

82% of American businesses still aren't using AI for anything.

Only 4% have mature AI capabilities.

78% of executives say it's moving too fast for their teams to keep up.

So when people ask me "how do I get into AI" or "how do I catch up" - the answer is almost laughably simple. 

Pay for one AI tool. Use it every day for a month. 

Read one book about it. 

Watch one long explainer video. 

That's enough to put you in the top 1% of AI knowledge on planet earth. 

You don't need a computer science degree. You don't need to understand transformer architecture. You just need to lean in and get your teams to lean in!

We are so so so early!

Founders usually hesitate on social media for 2️⃣ reasons:

1. “This will take too much of my time.”
2. “I’m not sure marketing is the urgent priority right now.”
Both are valid.

When your company is doing:
experiments
fundraising
hiring
partnerships
regulations 

Marketing easily drops to the bottom of the list.

That’s exactly why we built a structured system at BioVerse.Social

All you do is spend 10–15 minutes reviewing the plans & that's it!

Read this article to implement it yourself, or we can do it for you!

Open article: How do we help biotech founders? by BioVerse.Social • 3 min read

Educate first. Sell second.

In SaaS, 
Customers GOOGLE their problems. 
They search for solutions. 

In Biotech,
Your potential partners are skeptical.
They don't know where to search for you!

That is why your content strategy should be:
80% Problem Education
20% Solution Introduction

#DeepTech #BiotechMarketing #ThoughtLeadership #DemandGeneration #LifeSciences #BiotechFounders #ScienceCommunication #B2BMarketing

taplio

The Battle

Sam Szuchan

Mohammed Waiz

Followers

Posts

Engagements

Likes

Performance ScoreMohammed Waiz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sam Szuchan

Mohammed Waiz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mohammed Waiz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMohammed Waiz's LinkedIn Performance