Growth Marketing | Demand Generation | Acquisition | Performance Marketing

👋 Hi, I’m Samuel!

🎯 I’m a Performance Marketing Manager with a strong background in scaling digital growth for B2B and e-commerce brands across Brazil, Europe, and the US. Over 10 years, I’ve managed multi-channel paid media strategies that drove lead generation, boosted ROI, and opened new international markets.

🚀 Some highlights from my Performance Marketing journey so far:
➜ Managed over $100k in monthly ad spend across Google, Meta, LinkedIn, and Amazon Ads while maintaining an average ROAS of 6+.
➜ Generated over +50k of leads in B2B campaigns with +$10M in revenue growth.
➜ Led and directed teams to launch powerful campaigns that achieved six-figure revenue growth.
➜ Led international expansion campaigns that delivered 100% revenue growth across Portugal, Spain, and the USA.

🛠️ Platforms & tools I work with: Google Ads | Meta Ads | LinkedIn Ads | Amazon Ads | HubSpot | Google Analytics | Looker Studio | Google Tag Manager | ActiveCampaign | SEMRush | Stape.io

🎓 I hold a Master’s in Big Data Applied to Marketing from ESPM, where I focused on combining analytics with creative strategy to drive measurable business results.

💪 Key strengths: Performance Marketing | Lead Generation | Growth Strategy | Campaign Optimization | Paid Media Management | International Expansion | Data Analytics

📍 Currently based in Brazil, working remotely, and open to global opportunities where I can help brands grow smarter and faster through data-driven marketing.

✨ Let’s connect! I’m always open to exchanging ideas, sharing insights, or exploring how I can help your business scale through performance-driven marketing.

Samuel Ribeiro

TOP 1% LinkedIn SSI in Advertising and Marketing sector | T-Shaped Growth Marketer | Growth Marketing & Digital Marketing Expert | Mentor & Consultant | Product Marketing

For over 5 years, I have been engaged in developing and executing comprehensive marketing strategies across diverse channels, including branding, content marketing, social media, influencers, public relations, and product, aiming to drive growth, enhance brand visibility, and attract high-quality clients to companies. I have collaborated with interdisciplinary teams such as Creative, Product, Customer Success, Sales, and Development, crafting innovative marketing initiatives aligned with business objectives.

My typical responsibilities have encompassed creating and implementing strategies to increase brand awareness, engagement, and lead generation, translating insights from business analysis and market research into actionable tactics. Coordinating projects and campaigns from conception to launch and evaluation, contributing to the expansion of client bases. With a focus on continuous improvement, I've initiated new experiments and initiatives to identify unexplored opportunities.

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Samuel Ribeiro

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