Cepture.io

Close your EBITDA and Valuation gap with proven GTM Playbooks for PE

There is a critical shift in how B2B firms grow revenue - and how PE firms add value to their portfolio companies.

The old way: Hire more people to hit EBITDA goals.

The new way: Use revenue tech, not headcount, to achieve EBITDA targets. 

Cepture partners with PE firms and their PortCos to drive this transition across:

1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Transforming initiatives into workflows and daily activities, ensuring seamless tech-driven EBITDA growth

2. 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: With experience across 100+ companies, we bring proven GTM Playbooks for growing EBITDA through technology

3. 𝐆𝐓𝐌 𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Enhance seller productivity by 30%+ with our guidance through the GTM tech jungle, avoiding costly mistakes

Looking to build your GTM value creation playbooks? Send me a message on LinkedIn to learn more or at https://www.cepture.io/contact-us

Founder

Revenue Syndicate

The UK’s first Angel Syndicate and community, designed exclusively for the end-users of tech-enabled solutions. 
Raise money from people that understand your vision and can partner with you to get there. Your users.

Angel Investor & Advisor

Outreach

𝐀𝐝𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 𝐒𝐮𝐛𝐭𝐫𝐚𝐜𝐭 𝐜𝐨𝐬𝐭𝐬. @ 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡.𝐢𝐨

Outreach is the only Sales Execution Platform that helps customer-facing teams efficiently create and predictably close more pipeline. 

From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase the output and quality of work for all go-to-market team members across the revenue cycle.

Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. 

𝐌𝐚𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
* Gather, analyse, and define the needs and desired outcomes of new and existing customers. Including, solutioning, integrations, application architecture, and managing edge cases.
* Clearly articulate the benefits of the Outreach's Platform by delivering high-impact sessions to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 
* Become a Subject Matter Expert - educate prospects and customers on Sales Execution and Outreach across channels, including LinkedIn 

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
* Added over $3.4M in portfolio value
* Staffed on 300+ prospect and customer engagements
* Supporting 5-15 reps, simultaneously 
* Helping build out and scale departments, including
 - Value Consulting
 - Channel Partnerships
 - Solutions Consulting
* Providing feedback to and supporting the Product Team

Lead Solutions Consultant

Senior Solutions Consultant

NetSuite

NetSuite, the world's leading Business Management Platform, enables companies to achieve their growth goals by establishing the whole company on ONE unified platform across ERP, CRM, PSA, SCM, Ecommerce, HR & Reporting. 

My main responsibilities include: 
* Gather, analyse, and define the needs and requirements of new customers
* Clearly articulate the benefits of NetSuite's Platform by delivering high-impact demonstrations to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 

Key Results: 
* Helped establish NetSuite in the Nordics as the 1st Solutions Consultant for Norway & Denmark, while helping to accelerate the growth of the UK/I markets.
* Engaged with 100+ companies, supporting 5-15 Sales Reps. simultaneously
* Added over $10 mill. (DKK 65 mill.) in portfolio value

Solutions Consultant

TimeGruppen - Rådgivere med vilje

As a Management Consultant for SME's I have been involved in numerous consulting engagements focused on growth strategies and market development. 

Recommendation quote: "...benefited from Said's deep business understanding, analytical capabilities, and action-oriented approach."

Junior Consultant

Copenhagen Capacity

Copenhagen Capacity attracts talent, companies, and capital from abroad to Greater Copenhagen. As part of the Analysis Team, I assist the in-house consultants with a variety of tasks including: 

- Conducting qualitative and quantitative analyses (from firm to macro level)
- Utilising and updating analytical tools 
- Various ad-hoc tasks

Assistant Analyst

Samlino.dk

The position entailed analysing and comparing the insurance and telecom market, uncover specific customer needs and subsequently recommend the optimal insurance and telecom option for the customer. This position allowed me to further develop my listening abilities, customer service, and sales skills. 

Recommendation quote: "... "Said always works with a high degree of enthusiasm and competence level. This makes him welcome challenges as opportunities to be captured rather than threats to be avoided and we have had the pleasure of benefiting from this approach".

Customer Advisor

Quartz Consulting

My focus on contributing value, personal discipline and professional approach resulted in a 97% customer satisfaction rate. This made me one of the most asked for and frequently booked freelance translator across all translation agencies. 

Thus, early on I became aware of the importance of critical business skills, such as:
-	How to concretely solve challenges and have a proactive approach 
-	The importance of having a customer-centric approach 
-	Operating a business from the strategic down to the tactical level

Owner

10+ years as an operator in the intersection of Sales, Tech, and Finance - helping companies grow through Technology.

My‬‭ super-power‬‭ is‬‭ combining‬‭ a‬‭ deeply‬‭ commercial‬‭ mindset‬‭ and‬‭ understanding,‬‭ with‬‭ technical‬‭ aptitude‬‭ to help companies leverage revenue tech as a value driver. 

Founder @ Cepture, partnering with PE firms to grow EBITDA through Revenue Tech.

By embracing Revenue Tech, we've successfully driven EBITDA targets, adding over $15M in portfolio value.

Connect and let us discuss how you can achieve your EBITDA targets without inflating costs.

Discover more at Cepture.io
Or send me a message here on LinkedIn

Before Cepture, I worked as a Solutions Consultant for 6+ years across: 
* Outreach: Added over $3+ Million in portfolio value, supporting 5-15 reps simultaneously. 
* Oracle NetSuite: Added $10+ Million in portfolio value, being the first Solutions Consultant in a new segment (team size of 9 when I left)
* Management Consultant: Helping companies identify and grow new business segments

Always feel free to reach out and say Hi :-)

Said E. Mussa

Figma

Enterprise Solutions Consultant

As the EMEA region expanded I focus on Enterprise and upper segment opportunities.
Contributed to over 3.1M ARR in FY23.

FY22 : 1.6M ARR in 60 deals
Peer voted SC MVP of the year in Feb 2022 for my performances in FY22.
FY 2022 Presidents Club.

I was recognised as a team player throughout the company, building lasting relationships with other departments including professional services, customer success and product.

First Solutions Consultant hired outside the US.
In my first FY I was attached directly to over 1.1M in new business revenue over 65+ deals.
Awarded Global SC of the year for in Feb 2021 for my performance in FY2021.

Glofox

Architected and drove the business-wide migration from Hubspot CRM to Salesforce Sales Cloud.
 
Own and manage the sales and marketing technology stack (Hubspot, Salesforce, Salesloft, Chargebee, Gong, Zoom, Zapier, Intercom) across implementation, integration, administration, and metrics.

Understand end to end business processes, associated flow of data, recommend and build repeatable, scalable sales and marketing processes and process improvements. Present recommendations or additional metrics which will drive optimised performance and efficiencies.

Aligning the highest-level company priorities with effective day-to-day sales and marketing operations, and help evolve early stage ideas into future-growth initiatives.

Working closely with the Marketing function to ensure the MQL to SAL process is defined and followed in order to track effectiveness of Marketing activity across Glofox’s multiple lead generation sources and segments. Driving new sales process improvements to ensure team performance is optimised especially in the handling of inbound leads.

Collaborate with the Customer Success Teams to optimise sales handover to customer onboarding process and customer success metrics.

Create a repeatable, accessible reporting engine and become the source of truth for go-to-market insights within the company enabling data-driven decisions based on company KPI's. Communicating and coordinating with other teams and business leaders to ensure appropriate integration and adoption of processes across the revenue organisation
 
Facilitate the hiring and onboarding and ongoing training of Sales Reps and by helping to develop and maintain our Sales playbook while also guiding reps on how to use our Sales tool kit.

I am someone who participates actively in discussions, enjoys wearing many hats and enjoys collaborating across teams to align operations toward business goals and objectives building a reputation as a go-to resource for solving problems.

Go To Market Operations

Marketo

In this pre-sales consulting role I work closely with Marketo's EMEA based Account Executives and Marketing team. I am responsible for understanding our customers and prospects needs’ and developing the appropriate solution footprint.This involves performing the necessary needs assessment and analyses to clearly define the business objectives and capabilities, as well as the supporting business case, demonstrating how those requirements are supported using the Marketo solution

I collaborate with our sales, marketing and services teams to continually improve our demonstrations, including sales scripts, discovery process, best practices, sharing expertise/training and guiding solution development.

Specialities: Marketing Automation | CRM/Salesforce Integration |

Senior Solutions Consultant | Marketing Automation & Engagement Marketing 

Marketo is the global leader in Marketing Automation, helping companies increase revenue with marketing automation and sales solutions.

Senior Technical Support Engineer (FR)

Stream Global Services

This role involved supporting mainly EMEA customers and particularly French speaking salesforce.com users. Starting in Tier 1 support I progressed quickly from the basic support team to the premier support team. In February 2011 I was promoted to the Tier 2 team. 

I dealt mainly with the usability skill group, amongst other things this involved processes such as data import/export, Apex Dataloader, org migration,performance issue and application and package installation.

I attained the admin (201), advanced admin (301), developer (401) and sales cloud consultant certifications

Salesforce.com Tier 2 Technical Support Agent

Estel Research

Conducting Market research on behalf of automobile manufacturers by carrying out satisfaction surveys over the 	telephone in order to receive customer feedback. Focus on strong customer service and communication skills.

Consumer Researcher

I am someone who enjoys wearing many hats and enjoys collaborating across teams to align operations toward business goals and objectives building a reputation as a go-to resource for solving problems.

taplio

The Battle

Said E. Mussa

Cathal Moran

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