Cepture.io

Close your EBITDA and Valuation gap with proven GTM Playbooks for PE

There is a critical shift in how B2B firms grow revenue - and how PE firms add value to their portfolio companies.

The old way: Hire more people to hit EBITDA goals.

The new way: Use revenue tech, not headcount, to achieve EBITDA targets. 

Cepture partners with PE firms and their PortCos to drive this transition across:

1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Transforming initiatives into workflows and daily activities, ensuring seamless tech-driven EBITDA growth

2. 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: With experience across 100+ companies, we bring proven GTM Playbooks for growing EBITDA through technology

3. 𝐆𝐓𝐌 𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Enhance seller productivity by 30%+ with our guidance through the GTM tech jungle, avoiding costly mistakes

Looking to build your GTM value creation playbooks? Send me a message on LinkedIn to learn more or at https://www.cepture.io/contact-us

Founder

Revenue Syndicate

The UK’s first Angel Syndicate and community, designed exclusively for the end-users of tech-enabled solutions. 
Raise money from people that understand your vision and can partner with you to get there. Your users.

Angel Investor & Advisor

Outreach

𝐀𝐝𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 𝐒𝐮𝐛𝐭𝐫𝐚𝐜𝐭 𝐜𝐨𝐬𝐭𝐬. @ 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡.𝐢𝐨

Outreach is the only Sales Execution Platform that helps customer-facing teams efficiently create and predictably close more pipeline. 

From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase the output and quality of work for all go-to-market team members across the revenue cycle.

Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. 

𝐌𝐚𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
* Gather, analyse, and define the needs and desired outcomes of new and existing customers. Including, solutioning, integrations, application architecture, and managing edge cases.
* Clearly articulate the benefits of the Outreach's Platform by delivering high-impact sessions to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 
* Become a Subject Matter Expert - educate prospects and customers on Sales Execution and Outreach across channels, including LinkedIn 

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
* Added over $3.4M in portfolio value
* Staffed on 300+ prospect and customer engagements
* Supporting 5-15 reps, simultaneously 
* Helping build out and scale departments, including
 - Value Consulting
 - Channel Partnerships
 - Solutions Consulting
* Providing feedback to and supporting the Product Team

Lead Solutions Consultant

Senior Solutions Consultant

NetSuite

NetSuite, the world's leading Business Management Platform, enables companies to achieve their growth goals by establishing the whole company on ONE unified platform across ERP, CRM, PSA, SCM, Ecommerce, HR & Reporting. 

My main responsibilities include: 
* Gather, analyse, and define the needs and requirements of new customers
* Clearly articulate the benefits of NetSuite's Platform by delivering high-impact demonstrations to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 

Key Results: 
* Helped establish NetSuite in the Nordics as the 1st Solutions Consultant for Norway & Denmark, while helping to accelerate the growth of the UK/I markets.
* Engaged with 100+ companies, supporting 5-15 Sales Reps. simultaneously
* Added over $10 mill. (DKK 65 mill.) in portfolio value

Solutions Consultant

TimeGruppen - Rådgivere med vilje

As a Management Consultant for SME's I have been involved in numerous consulting engagements focused on growth strategies and market development. 

Recommendation quote: "...benefited from Said's deep business understanding, analytical capabilities, and action-oriented approach."

Junior Consultant

Copenhagen Capacity

Copenhagen Capacity attracts talent, companies, and capital from abroad to Greater Copenhagen. As part of the Analysis Team, I assist the in-house consultants with a variety of tasks including: 

- Conducting qualitative and quantitative analyses (from firm to macro level)
- Utilising and updating analytical tools 
- Various ad-hoc tasks

Assistant Analyst

Samlino.dk

The position entailed analysing and comparing the insurance and telecom market, uncover specific customer needs and subsequently recommend the optimal insurance and telecom option for the customer. This position allowed me to further develop my listening abilities, customer service, and sales skills. 

Recommendation quote: "... "Said always works with a high degree of enthusiasm and competence level. This makes him welcome challenges as opportunities to be captured rather than threats to be avoided and we have had the pleasure of benefiting from this approach".

Customer Advisor

Quartz Consulting

My focus on contributing value, personal discipline and professional approach resulted in a 97% customer satisfaction rate. This made me one of the most asked for and frequently booked freelance translator across all translation agencies. 

Thus, early on I became aware of the importance of critical business skills, such as:
-	How to concretely solve challenges and have a proactive approach 
-	The importance of having a customer-centric approach 
-	Operating a business from the strategic down to the tactical level

Owner

10+ years as an operator in the intersection of Sales, Tech, and Finance - helping companies grow through Technology.

My‬‭ super-power‬‭ is‬‭ combining‬‭ a‬‭ deeply‬‭ commercial‬‭ mindset‬‭ and‬‭ understanding,‬‭ with‬‭ technical‬‭ aptitude‬‭ to help companies leverage revenue tech as a value driver. 

Founder @ Cepture, partnering with PE firms to grow EBITDA through Revenue Tech.

By embracing Revenue Tech, we've successfully driven EBITDA targets, adding over $15M in portfolio value.

Connect and let us discuss how you can achieve your EBITDA targets without inflating costs.

Discover more at Cepture.io
Or send me a message here on LinkedIn

Before Cepture, I worked as a Solutions Consultant for 6+ years across: 
* Outreach: Added over $3+ Million in portfolio value, supporting 5-15 reps simultaneously. 
* Oracle NetSuite: Added $10+ Million in portfolio value, being the first Solutions Consultant in a new segment (team size of 9 when I left)
* Management Consultant: Helping companies identify and grow new business segments

Always feel free to reach out and say Hi :-)

Said E. Mussa

Nyad

What we do at Nyad, is allow treatment operators to keep their microbe balance in check, so they can do the best job possible removing wastewater pollutants

Co-Founder

UrbanBlue Technologies

Participated in Techstars WaterTech founder catalyst program, Zinc VC's incubator and Imagine H2O Asia before a co-founder split ended the company's operations outside of India.

Start-up Finance and Engineering

Deloitte

Deloitte Ventures are a team of entrepreneurs, innovators, venture builders, business strategists and product specialists. Through our venture incubators and studios, we help to make change happen in our own business and for our clients.

Venture Lead | Deloitte Ventures

Financial due diligence engagements on both sides of the transaction, primarily covering the TMT sector for private equity clients. Worked alongside the ACA accreditation.

M&A Transaction Services

UniversalExcellence.ai

Inspired by a conversation with a hard working mum who was struggling to afford personal tutors for her Dyslexic son, I made some AI Tutors accessible through your phone with the personas of some brilliant historical figures.

The amazing progress OpenAI have continued to make shows this will hopefully be an abundant resource in the future

FlairBox

Flairbox is disrupting the way talent is discovered in the creative arts

Doing my part as a fractional CFO and board advisor

Start-up Advisor

Medic Testing

Start-up offering private COVID tests to organisations with the goal of enabling the workforce to return to the workplace safely and with confidence. Through the pandemic we conducted over 12,000 tests across 280 sites for clients including HS2, TFL, and Liverpool Royal University Hospital.

Huawei Technologies

Helped to deliver UKs first VoLTE enabled MVNO. 

Chosen to be a European brand ambassador of Huawei

Graduate Program

PA Consulting Group

Produced a “proof of concept” for Land Rover BAR to replace their off the self solution for 1/10th of the cost. Presented the product to the Chief technology officer of BAR at the HQ in Portsmouth

Intern

Entrepreneur with experience spanning Start-ups, Corporate Venture Capital, Big Tech, and Corporate Finance

taplio

The Battle

Said E. Mussa

Christopher Braithwaite

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