Cepture.io

Close your EBITDA and Valuation gap with proven GTM Playbooks for PE

There is a critical shift in how B2B firms grow revenue - and how PE firms add value to their portfolio companies.

The old way: Hire more people to hit EBITDA goals.

The new way: Use revenue tech, not headcount, to achieve EBITDA targets. 

Cepture partners with PE firms and their PortCos to drive this transition across:

1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Transforming initiatives into workflows and daily activities, ensuring seamless tech-driven EBITDA growth

2. 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: With experience across 100+ companies, we bring proven GTM Playbooks for growing EBITDA through technology

3. 𝐆𝐓𝐌 𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Enhance seller productivity by 30%+ with our guidance through the GTM tech jungle, avoiding costly mistakes

Looking to build your GTM value creation playbooks? Send me a message on LinkedIn to learn more or at https://www.cepture.io/contact-us

Founder

Revenue Syndicate

The UK’s first Angel Syndicate and community, designed exclusively for the end-users of tech-enabled solutions. 
Raise money from people that understand your vision and can partner with you to get there. Your users.

Angel Investor & Advisor

Outreach

𝐀𝐝𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 𝐒𝐮𝐛𝐭𝐫𝐚𝐜𝐭 𝐜𝐨𝐬𝐭𝐬. @ 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡.𝐢𝐨

Outreach is the only Sales Execution Platform that helps customer-facing teams efficiently create and predictably close more pipeline. 

From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase the output and quality of work for all go-to-market team members across the revenue cycle.

Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. 

𝐌𝐚𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
* Gather, analyse, and define the needs and desired outcomes of new and existing customers. Including, solutioning, integrations, application architecture, and managing edge cases.
* Clearly articulate the benefits of the Outreach's Platform by delivering high-impact sessions to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 
* Become a Subject Matter Expert - educate prospects and customers on Sales Execution and Outreach across channels, including LinkedIn 

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
* Added over $3.4M in portfolio value
* Staffed on 300+ prospect and customer engagements
* Supporting 5-15 reps, simultaneously 
* Helping build out and scale departments, including
 - Value Consulting
 - Channel Partnerships
 - Solutions Consulting
* Providing feedback to and supporting the Product Team

Lead Solutions Consultant

Senior Solutions Consultant

NetSuite

NetSuite, the world's leading Business Management Platform, enables companies to achieve their growth goals by establishing the whole company on ONE unified platform across ERP, CRM, PSA, SCM, Ecommerce, HR & Reporting. 

My main responsibilities include: 
* Gather, analyse, and define the needs and requirements of new customers
* Clearly articulate the benefits of NetSuite's Platform by delivering high-impact demonstrations to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 

Key Results: 
* Helped establish NetSuite in the Nordics as the 1st Solutions Consultant for Norway & Denmark, while helping to accelerate the growth of the UK/I markets.
* Engaged with 100+ companies, supporting 5-15 Sales Reps. simultaneously
* Added over $10 mill. (DKK 65 mill.) in portfolio value

Solutions Consultant

TimeGruppen - Rådgivere med vilje

As a Management Consultant for SME's I have been involved in numerous consulting engagements focused on growth strategies and market development. 

Recommendation quote: "...benefited from Said's deep business understanding, analytical capabilities, and action-oriented approach."

Junior Consultant

Copenhagen Capacity

Copenhagen Capacity attracts talent, companies, and capital from abroad to Greater Copenhagen. As part of the Analysis Team, I assist the in-house consultants with a variety of tasks including: 

- Conducting qualitative and quantitative analyses (from firm to macro level)
- Utilising and updating analytical tools 
- Various ad-hoc tasks

Assistant Analyst

Samlino.dk

The position entailed analysing and comparing the insurance and telecom market, uncover specific customer needs and subsequently recommend the optimal insurance and telecom option for the customer. This position allowed me to further develop my listening abilities, customer service, and sales skills. 

Recommendation quote: "... "Said always works with a high degree of enthusiasm and competence level. This makes him welcome challenges as opportunities to be captured rather than threats to be avoided and we have had the pleasure of benefiting from this approach".

Customer Advisor

Quartz Consulting

My focus on contributing value, personal discipline and professional approach resulted in a 97% customer satisfaction rate. This made me one of the most asked for and frequently booked freelance translator across all translation agencies. 

Thus, early on I became aware of the importance of critical business skills, such as:
-	How to concretely solve challenges and have a proactive approach 
-	The importance of having a customer-centric approach 
-	Operating a business from the strategic down to the tactical level

Owner

10+ years as an operator in the intersection of Sales, Tech, and Finance - helping companies grow through Technology.

My‬‭ super-power‬‭ is‬‭ combining‬‭ a‬‭ deeply‬‭ commercial‬‭ mindset‬‭ and‬‭ understanding,‬‭ with‬‭ technical‬‭ aptitude‬‭ to help companies leverage revenue tech as a value driver. 

Founder @ Cepture, partnering with PE firms to grow EBITDA through Revenue Tech.

By embracing Revenue Tech, we've successfully driven EBITDA targets, adding over $15M in portfolio value.

Connect and let us discuss how you can achieve your EBITDA targets without inflating costs.

Discover more at Cepture.io
Or send me a message here on LinkedIn

Before Cepture, I worked as a Solutions Consultant for 6+ years across: 
* Outreach: Added over $3+ Million in portfolio value, supporting 5-15 reps simultaneously. 
* Oracle NetSuite: Added $10+ Million in portfolio value, being the first Solutions Consultant in a new segment (team size of 9 when I left)
* Management Consultant: Helping companies identify and grow new business segments

Always feel free to reach out and say Hi :-)

Said E. Mussa

6sense

Recruited to grow the strategic account managment team. 

Managed 10 existing strategic accounts selling to CMO and marketing leaders. 

Drive new and expansion revenue by aligning execs early, co-developing success plans, and partnering with CS to close new business and scale expansions. 

Q3 #1 Account Manager

Sr Global Strategic Account Manager

Centralize (YC W24)

Advisor

Enterprise Sellers

Lead discussions on enterprise pipeline, AI in Sales, and exec selling 

Community award for most collaborative

Founding Member

Recruited by the VP of Sales at Quiq to help build and scale Outreach’s new Strategic Sales Segment, focused on Fortune 100 enterprises. Owned a book of 15 high-value greenfield accounts.

Sourced 90% of pipeline via outbound, referrals, exec multi-threading across CRO's, RevOps and Enablement.

Built and grew a $10M ARR territory by landing and expanding strategic Fortune 100-500 accounts- closed 7-Figure deals, and with AT&T, Red Hat, FIS, Lenovo, Atos, McKesson, Worldpay/EMEA, VMware, etc. 

Consistently achieved 200%+ quota attainment on a $1.8M target each year, ranked in the top 1% of 30 sellers, and earned 4X President’s Club honors.

Mentored and coached new enterprise sellers and helped refine strategic sales playbooks for F100-500 motion.

Global Strategic Account Director

Quiq

Quiq the Enterprise Agentic Company for CX: The only agentic AI platform purpose-built for CX that allows AI builders and business leaders to jointly create AI workflows at enterprise scale

Recruited by former Oracle Service Cloud leaders to join a bootstrapped startup, selling AI-powered chatbots and asynchronous messaging to B2C contact centers.

Owned a named account territory, supporting Fortune 500 customers like Office Depot, Hasbro, and Neiman Marcus.

Grew territory through deep research, outbound prospecting, and POV-led positioning.

Improved sales motion-built collateral, ran custom demos, and partnered with CEO/VP Sales to accelerate sales adoption.

Grew revenue in my territory from $0 to $25M with a 100% renewal rate. Closed largest deal ($600k), top rep 3 years, presidents club, and established CAB.

Strategic Enterprise Account Executive

Oracle

Ran full sales cycle, built strategic account plans multi-threading through internal partnering and aligning with key decision-makers.

Owned the entire OMC Product Suite: Responsys, Eloqua, Maximyzer, BlueKai, etc.

Closed the largest deal on a team of 10 ($500K with James Avery)

Mid-Enterprsie Account Executive, Oracle Marketing Cloud

AgilOne

Sold predictive analytics to top Enterprise retailers in the Southwest.

Ran full sales cycle and hit 65% of my annual number.

Recruited back to Oracle to drive larger enterprise deals in the Marketing Cloud division.

Enterprise Account Executive

Salesforce Marketing Cloud

Sold iGoDigital (SFDC Marketing Cloud) during ExactTarget Acquisition.

Led multi-threaded sales with 6+ Marketing Cloud reps, expanding adoption across accounts.

Awarded Top Producer of Net New Logos for FY'2013

Promoted from BDR following company acquisition to support 5 Oracle Key Account Directors (ASMS) in a Field Mid-Enterprise role, specializing in B2C and Contact Center solutions.

Conducted deep account research, multi-threaded across leadership, and partnered with ASM's, Solution Consultants, my boss, and channel partners to drive full-cycle sales engagements. Led discovery, positioned solutions, and executed complex sales cycles to win net-new business.

Achieved 90% of a $1M quota and won an award for securing the most net-new logos among 30 sellers, a key success metric at the time

Mid Enterprise Account Executive

Conducted deep account research on Named B2C companies, identifying key CX/Contact Center initiatives, decision-makers, and engagement strategies.

Partnered with 3 Account Executives to deliver strategic insights, driving more targeted outreach and higher conversion rates.

Exceeded pipeline generation targets and increased closed-won revenue by surfacing high-propensity accounts—going beyond meetings to align our solution with customer pain points and desired outcomes

Original Company was RightNow Technologies but we were acquired by Oracle in October of 2011

Enterprise Business Development 

OrangeSoda.com

Presented search engine/digital marketing solutions to small to medium size businesses and in many cases enterprise level clients

Perform keyword research and gather data and organized it in a way that allowed the information to be more easily understood.  
Presented finding to CEO's, CMO's, VP's and Directors of marketing and sales. 
Worked closely with the VP/Director of sales to aggressively hit quota and company records 
Selected Contributions:
100K club in first 6 months of employment. 
Consistently in the Top 3 for sales performance
Assisted in sales training.

Account Executive

I help companies to create more pipeline and close more deals.

Enterprise SaaS seller with a proven track record of scaling multi-million-dollar SaaS deals across global Fortune 100-500 companies. Consistently beats targets by leading outbound motions, orchestrating deal strategy through executing strong account planning and multi-threading to close high-value deals. Expertise in C-level engagement, cross-functional selling, and leading global account teams to maximize business impact. I am looking to bring enterprise sales expertise to a high-growth SaaS org while continuing to learn, grow, and be a high-impact asset.

More Specifically: 
$200M+ in Business Impact delivered over the course of my career at Oracle, Salesforce, Quiq, and Outreach—driving margin expansion, cost reduction, and revenue growth through strategic enterprise deals.
$3M deal closed with a top-3 telecom following a complex, high-stakes pilot.
5x President’s Club Winner, known for consistent overperformance and landing + expanding enterprise logos like Worldpay, FIS, AT&T, Red Hat, Honeywell, VMWare, Neiman Marcus, and Brinks Home..

taplio

The Battle

Said E. Mussa

Dustin Brown

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