Cepture.io

Close your EBITDA and Valuation gap with proven GTM Playbooks for PE

There is a critical shift in how B2B firms grow revenue - and how PE firms add value to their portfolio companies.

The old way: Hire more people to hit EBITDA goals.

The new way: Use revenue tech, not headcount, to achieve EBITDA targets. 

Cepture partners with PE firms and their PortCos to drive this transition across:

1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Transforming initiatives into workflows and daily activities, ensuring seamless tech-driven EBITDA growth

2. 𝐏𝐫𝐨𝐯𝐞𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: With experience across 100+ companies, we bring proven GTM Playbooks for growing EBITDA through technology

3. 𝐆𝐓𝐌 𝐓𝐞𝐜𝐡 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Enhance seller productivity by 30%+ with our guidance through the GTM tech jungle, avoiding costly mistakes

Looking to build your GTM value creation playbooks? Send me a message on LinkedIn to learn more or at https://www.cepture.io/contact-us

Founder

Revenue Syndicate

The UK’s first Angel Syndicate and community, designed exclusively for the end-users of tech-enabled solutions. 
Raise money from people that understand your vision and can partner with you to get there. Your users.

Angel Investor & Advisor

Outreach

𝐀𝐝𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞. 𝐒𝐮𝐛𝐭𝐫𝐚𝐜𝐭 𝐜𝐨𝐬𝐭𝐬. @ 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡.𝐢𝐨

Outreach is the only Sales Execution Platform that helps customer-facing teams efficiently create and predictably close more pipeline. 

From prospecting to deal management to forecasting, our platform leverages automation and artificial intelligence to help revenue leaders increase the output and quality of work for all go-to-market team members across the revenue cycle.

Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. 

𝐌𝐚𝐢𝐧 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
* Gather, analyse, and define the needs and desired outcomes of new and existing customers. Including, solutioning, integrations, application architecture, and managing edge cases.
* Clearly articulate the benefits of the Outreach's Platform by delivering high-impact sessions to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 
* Become a Subject Matter Expert - educate prospects and customers on Sales Execution and Outreach across channels, including LinkedIn 

𝐑𝐞𝐬𝐮𝐥𝐭𝐬:
* Added over $3.4M in portfolio value
* Staffed on 300+ prospect and customer engagements
* Supporting 5-15 reps, simultaneously 
* Helping build out and scale departments, including
 - Value Consulting
 - Channel Partnerships
 - Solutions Consulting
* Providing feedback to and supporting the Product Team

Lead Solutions Consultant

Senior Solutions Consultant

NetSuite

NetSuite, the world's leading Business Management Platform, enables companies to achieve their growth goals by establishing the whole company on ONE unified platform across ERP, CRM, PSA, SCM, Ecommerce, HR & Reporting. 

My main responsibilities include: 
* Gather, analyse, and define the needs and requirements of new customers
* Clearly articulate the benefits of NetSuite's Platform by delivering high-impact demonstrations to all levels of the organisation, including the Executive Team 
* Provide input to cross-functional teams to improve the product, market position, and the sales model
* Mentor and guide new SC hires in their process from Rookie to Revenue 

Key Results: 
* Helped establish NetSuite in the Nordics as the 1st Solutions Consultant for Norway & Denmark, while helping to accelerate the growth of the UK/I markets.
* Engaged with 100+ companies, supporting 5-15 Sales Reps. simultaneously
* Added over $10 mill. (DKK 65 mill.) in portfolio value

Solutions Consultant

TimeGruppen - Rådgivere med vilje

As a Management Consultant for SME's I have been involved in numerous consulting engagements focused on growth strategies and market development. 

Recommendation quote: "...benefited from Said's deep business understanding, analytical capabilities, and action-oriented approach."

Junior Consultant

Copenhagen Capacity

Copenhagen Capacity attracts talent, companies, and capital from abroad to Greater Copenhagen. As part of the Analysis Team, I assist the in-house consultants with a variety of tasks including: 

- Conducting qualitative and quantitative analyses (from firm to macro level)
- Utilising and updating analytical tools 
- Various ad-hoc tasks

Assistant Analyst

Samlino.dk

The position entailed analysing and comparing the insurance and telecom market, uncover specific customer needs and subsequently recommend the optimal insurance and telecom option for the customer. This position allowed me to further develop my listening abilities, customer service, and sales skills. 

Recommendation quote: "... "Said always works with a high degree of enthusiasm and competence level. This makes him welcome challenges as opportunities to be captured rather than threats to be avoided and we have had the pleasure of benefiting from this approach".

Customer Advisor

Quartz Consulting

My focus on contributing value, personal discipline and professional approach resulted in a 97% customer satisfaction rate. This made me one of the most asked for and frequently booked freelance translator across all translation agencies. 

Thus, early on I became aware of the importance of critical business skills, such as:
-	How to concretely solve challenges and have a proactive approach 
-	The importance of having a customer-centric approach 
-	Operating a business from the strategic down to the tactical level

Owner

10+ years as an operator in the intersection of Sales, Tech, and Finance - helping companies grow through Technology.

My‬‭ super-power‬‭ is‬‭ combining‬‭ a‬‭ deeply‬‭ commercial‬‭ mindset‬‭ and‬‭ understanding,‬‭ with‬‭ technical‬‭ aptitude‬‭ to help companies leverage revenue tech as a value driver. 

Founder @ Cepture, partnering with PE firms to grow EBITDA through Revenue Tech.

By embracing Revenue Tech, we've successfully driven EBITDA targets, adding over $15M in portfolio value.

Connect and let us discuss how you can achieve your EBITDA targets without inflating costs.

Discover more at Cepture.io
Or send me a message here on LinkedIn

Before Cepture, I worked as a Solutions Consultant for 6+ years across: 
* Outreach: Added over $3+ Million in portfolio value, supporting 5-15 reps simultaneously. 
* Oracle NetSuite: Added $10+ Million in portfolio value, being the first Solutions Consultant in a new segment (team size of 9 when I left)
* Management Consultant: Helping companies identify and grow new business segments

Always feel free to reach out and say Hi :-)

Said E. Mussa

Bright Dynamics

We specialise exclusively in direct search for PreSales and PreSales leadership roles at enterprise technology organisations. We work with Tier 1 and fast-growth vendors, mainly in business applications segments.

Our methodology is centred around targeted direct search with an emphasis on identifying and attracting top passive candidates.

Bright Dynamics was established with the firm belief that the quality of professionals within our clients’ teams is the single most important factor for their business success, equally for our candidates we believe that making the right career move is a vital cornerstone in achieving professional goals and aspirations. So, we believe that recruiting done well has a transformational effect on our clients’ performance and individual’s careers. This is why we love recruiting done well.

Owner & Director

Sabbatical

Back discovering Asia with my wife, cycling through Vietnam and Japan, then on foot through South Korea and Indonesia. One highlight of many: relaxing in an Onsen (traditional hot spring bath) after a day in the saddle through the Japan Alps.

Cycling Asia

At SAP I was initially responsible for managing the Netherlands recruiting function before picking up additional responsibility for BeLux and then also all UKI large enterprise sales hiring. 

Successfully delivering 150+ hires per annum, working across all levels of seniority and lines of business: large enterprise sales, business development, pre-sales, field services (consulting), ecosystem & channel and corporate functions. Client facing role delivering candidates through internal sourcing teams, employee referral initiatives and external vendors.

Recruiting Manager, UKI, Netherlands and BeLux

Sybase, an SAP Company

Sybase has now been acquired and fully integrated into SAP. 

Responsible for leading Sybase’s recruiting function in EMEA, managing a team of recruiters geographically dispersed across the region. Individual responsibility for all recruiting in the UK, France, Italy and Spain.

EMEA Recruiting Manager

Nine incredible months in Asia with my wife, taking in Thailand, Laos, China (Yunan), Vietnam, India, Nepal, Iran, Armenia, Georgia and Turkey. There were so many highlights, with the adventure and humbling hospitality of Iran probably topping the list.

Travelling Asia

Hays

Responsible for the Barcelona IT division, leading a team of up to 8 specialised permanent recruitment consultants. Position includes own business unit, individually recruiting technical, consultancy, sales and managerial profiles.

Team Leader & Senior Consultant

Elan IT

Responsible for the Barcelona office, combining the management of a six person team with individual business development and account management. Offering IT contract and permanent recruitment services. Working with multinational and large local organisations.

Team Leader

Recruiting for contract and permanent IT roles. Working with multinational and large local organisations

Consultant

Two fantastic months in Colombia and Brazil before starting with Elan. The highlight was a three day journey down the Amazon, from the Colombian border to Manaus in Brazil (home of the world's largest and most determined mosquitos)

Travelling South America

Creative Media Group

Advertising sales and renewals for two publications: Barcelona Metropolitan (Barcelona’s leading English language magazine) and Time Out Barcelona Guide book for restaurants, shopping and nightlife sectors, with total responsibility of a portfolio of up to 70 regular clients.

Account Executive

For a manager, there are few things more satisfying than making an inspired hire.

I work with PreSales leaders at best-of-breed scale-ups and leading software vendors to build high-performing PreSales teams, focusing on exceptional quality-of-hire.

taplio

The Battle

Said E. Mussa

John Hodgson

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?