I’m all about helping businesses grow their sales. 

After co-founding Watt Advertising during the chaos of the pandemic, I made it my mission to shift the focus from vanity metrics to real results: closed sales, deeper human connections, and sustainable growth.

What started as a way to support local businesses during tough times has turned into a thriving advertising firm that works with brands of all sizes, from small startups to multibillion-dollar companies. 

The common thread? 

Every company needs more than just a strategy—they need a team that cares and understands their unique story. A team who listens and remains steady in good and bad times.

When I’m not working, you’ll have trouble finding me, because I’m off exploring new ideas, spending time with my family, or seeking out adventure in the great outdoors.

If you’re looking to turn your digital marketing into something that actually moves the needle (and not just in circles), let’s chat. 

Grab a call with me—I’m always up for a good conversation:

https://wattadvertising.com/complimentary/
Email: sam@wattadvertising.com

Samuel Watt - Google Ads Specialist

I just fell in love with app development again.

It felt like crushed garlic being rammed up a vampire's nose until last Tuesday.

What happened?

I was arriving home from the ski hill when Chelann asked me if we could build something better that took less time to manage. 

As our CoFounder/COO, she asked if I had heard of Replit (which you can talk with to create apps)

And if I could put something together better than our functional-but-ugly Google Sheets/Typeform/Looker Studio Reporting/Ticketing setup.

"Uhhhhmmm, that sounds like a pretty big project. Not sure the tech is there yet."

Chelann: "Well I might have mentioned to our new client that we're working on an app for them."

"Oh, well - we could probably whip up something. When do you need it operational?"

Chelann: "Err, a week?! :D"

"A WEEK?!"

But Chelann drew up the scope of required features, and I put my dusty UX hat back on.

"maybe it's possible" I thought.

Everything I used to love about developing software came rushing back:

- The vision of the end result
- Building a roadmap
- Solving a problem
- Obsessing over the user experience


My usual obstacles:

- Finessing and deploying features
- Getting people to test it
- Debugging
- Basic coding hygiene
- Mystical compiler errors

Easier, unnecessary, or at least much more enjoyable!

I didn't have to write a lick of code.

Anything beyond a web application might be too much heavy lifting for Replit.

But I'm impressed.

In under a week, we've developed an app that would have cost $30k-$50k and 10X the time to develop 5 years ago.

It's being stress-tested by our team, and it's running its own QA checks. 

It's just about ready for a Beta launch with the client this week.

I can hardly believe it. 

It's got a ticketing system, team- and client-side secure logins with different access levels, an AI agent (Stork) accessible for admins to make key changes, account 'flight control' dashboards, and fully branded with client colours.

It's clean, presentable, and it just works.

Dozens of team hours will go to higher leverage tasks in February.

Devs might be rolling their eyes at this, but I'm stunned!

Truly amazed!

The gap between having an idea and a piece of software has never been smaller.

Looks like this leap forward is going to give us time to stop and smell the roses. Or in my case, more snowboarding.

I'd be stoked to chat with people about this. 

Comment 'Spec' if you'd like to receive the 30+ feature list that's functioning near-flawlessly in this app.

#NewRenaissance #AppDevelopment #AItools #Replit #NoCode #TechForBusiness #FutureOfWork  #QA

Samuel Watt

I Manage Google Ads That Sell Your Service | Real Qualified Leads. Real Nurture. Real Humans.

Aggie Meroni

Most eCommerce brands are spending more and getting less return. The days of whacking a few snaps into Meta Ads Manager to a couple of lookalike audiences is over.

I’m Aggie Meroni, bestselling author, Meta Ads strategist and founder of White Bee Digital, a UK-based agency helping ambitious eCommerce brands scale past  6 and 7 figures with smart Meta Ads and AI-powered systems.

Over the last few years, I’ve worked with some of the fastest-growing DTC brands to cut wasted ad spend, unlock creative performance, and build marketing systems that scale sustainably. I’m also a CPD-accredited trainer and Meta Business Partner, teaching marketers and founders how to master paid social with confidence.

Our COLOURFUL™ framework combines strategy, creative and AI to drive performance that lasts (not just quick wins).

Highlights:
• Bestselling author of Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Brand.
• Recognised in Top 100 Marketers to Watch 2025
• Meta Business Partner & Shopify Partner
• Trained eCommerce founders and marketers through proprietary CPD- accredited Meta Ads Strategist Certification

👉 Want to see what’s working right now?
Download my eComm Meta Ads Vault — your free resource of proven frameworks, dashboards, and creative strategies: https://on.whitebeedigital.com/advaultfunnel

For consultancy or done-for-you support, visit whitebeedigital.com
 or message me directly.

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The Battle

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