I’m all about helping businesses grow their sales. 

After co-founding Watt Advertising during the chaos of the pandemic, I made it my mission to shift the focus from vanity metrics to real results: closed sales, deeper human connections, and sustainable growth.

What started as a way to support local businesses during tough times has turned into a thriving advertising firm that works with brands of all sizes, from small startups to multibillion-dollar companies. 

The common thread? 

Every company needs more than just a strategy—they need a team that cares and understands their unique story. A team who listens and remains steady in good and bad times.

When I’m not working, you’ll have trouble finding me, because I’m off exploring new ideas, spending time with my family, or seeking out adventure in the great outdoors.

If you’re looking to turn your digital marketing into something that actually moves the needle (and not just in circles), let’s chat. 

Grab a call with me—I’m always up for a good conversation:

https://wattadvertising.com/complimentary/
Email: sam@wattadvertising.com

Samuel Watt - Google Ads Specialist

Charles Cormier - thank you for having me on the CEO Wisdom podcast this week!

High quality questions that made telling the Watt Advertising story very enjoyable.

Samuel Watt

I Manage Google Ads That Sell Your Service | Real Qualified Leads. Real Nurture. Real Humans.

🏴‍☠️ Fundraising for YC, Z and Antler Founders ▪️ 3X Ironman ▪️ Superbike Racer▪️ 100K Ultra Runner ▪️ Biological age: <​ 26.4

Thank you for having me on your show Sunny!

Rebecca Jenkins

Sales Director UK & I

Working with leaders to deliver revenue growth through strategy, execution and scaleable processes. I previously scaled to £55m in annual sales, I now help leaders secure and scale revenue. Author | NED

ARCHITECT YOUR REVENUE GROWTH

Secure, Scale & Sustain High Value Client Wins.

I partner with founders and CXOs to align strategy, trust, and execution into a revenue engine for sustainable multi-million-pound growth.

When growth plateaus, or sales teams struggle to win and expand strategic accounts, the issue is rarely effort. It’s usually a leadership and strategy gap:

• Weak positioning of trust
• Lack of alignment between sales, marketing, and delivery
• No scalable method to secure and expand high-value clients
• Overreliance on senior leaders in every deal

I partner with leadership teams to close those gaps with precision.

WHY TRUST & ALIGNMENT DRIVE GROWTH

Enterprise buyers don’t want another vendor. They want a partner who de-risks execution, aligns with their strategy, and delivers results they can trust.

Trust isn’t soft — it’s the multiplier that creates alignment across your commercial function and turns unpredictable deals into reliable growth.

Most companies fail to land and grow large accounts because they:
→ Sound like suppliers, not strategic partners
→ Struggle to speak the language of the C-Suite
→ Can’t align internal teams around account growth
→ Don’t measure the moments that build long-term trust

I change that by embedding trust, aligning leadership and teams, and executing your revenue architecture.

PROVEN RESULTS

• £250M in new contractual revenue secured
• 130% profitability increase for a logistics firm
• Enterprise wins with Cisco, ASDA, and The Body Shop
• 8.67x growth for a scale-up in under 12 months
• Doubled client lifetime value with aligned account growth strategies

WHO I WORK WITH

I partner with ambitious founders and CXOs ready to:
✔ Break through a revenue plateau
✔ Align leadership and teams around one growth strategy
✔ Build a revenue engine that scales without chaos
✔ Earn trusted-partner status with key clients
✔ Expand and retain high-value accounts with strategic precision

READY TO RAISE THE BAR?
Message me for a confidential conversation,
or download the 2025 CEO Revenue Architecture Briefing in my Featured section.

Founder | Director

Working with ambitious business owners and executives to transform sales and business growth.

Key Projects include:
Strategic planning, leadership 
Business growth strategy and implementation
Commercial development

 
Delivery of Sales & Key account transformation programme across various sectors to achieve key account growth, partnership status, success mindset. See testimonials below from Cisco and PLB

"The techniques, skills, and methods that I gained enabled me to deliver significant new business with a totally new project that wasn’t in the budget.” Cody – PLB Account Manager

“This programme is transformational on so many levels, I can replicate the success with all customers to create a massive sales funnel” – Nisar, Cisco

Business consulting - strategy development for Rhenus Logistics
Development of a cross-country key account management and sales strategy.

CML
Business performance consultancy - 
Sales - Winning of profitable accounts.
Customer Experience - Helping achieve silver then gold investors in customers.
Marketing - Positioning of business expertise, increasing lead generation.
Financial Performance - improved financial performance & divisional turnaround.
Leadership – leading sales, marketing team & mentoring of management team.

Asda – To You
Customer Experience Consultancy Project.	
Workshops to develop client pledges to support new market proposition. 

Latham Direct - Business Consulting project 
Development and implementation of the business and marketing strategy. Testimonial below.

'We have won new business and developed a healthy pipeline of prospects, and significantly enhanced our brand image. I would like to say how much I value your support, skills and knowledge throughout". – M. Hughes,  M.D.

Past Veuve Clicquot Businesswoman of the Year finalist
MBA guest Lecturer | keynote speaker

There’s a classic sign your culture is stopping your revenue from scaling.

It's when everyone comes to you for the decision.
Every opportunity needs your sign-off.
Every issue escalates to you.

By the end of the day, you’re exhausted.

When decisions can’t move without the leader, growth slows.

In this clip from the Hard Skills Podcast with Mira Brancu, PhD, PCC, we talk about the difference between responsibility and ownership.

Responsibility delivers the task.
Ownership delivers the outcome.

Ownership means thinking commercially.
Thinking ahead.
Understanding impact.
Taking initiative.

If ownership isn’t embedded across the business, revenue never becomes predictable.

Revenue scales when ownership does.

Watch the Hard Skills Podcast on Youtube, Spotify and Apple podcast.

Partnering with CEOs to build revenue that scales - win, expand & retain strategic accounts | Built business to £55m | Former FTSE 250 Sales Director | Author “Winning Big in Sales” | People → System = Scale

On the Hard Skills Podcast, Mira Brancu, PhD, PCC and I also discuss something leaders often overlook.
Structure.

Growth doesn’t mean pushing the sales team to sell more. 

It happens when there’s a clear system in place.

Predictable outreach, moving from transactional sales to transformational, defined ownership, aligned capability and a progressive and empowering culture.

taplio

The Battle

Samuel Watt - Google Ads Specialist

Rebecca Jenkins

Followers

Posts

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Performance ScoreSamuel Watt - Google Ads Specialist's LinkedIn Performance

Performance ScoreRebecca Jenkins's LinkedIn Performance

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taplio

The Battle

Samuel Watt - Google Ads Specialist

Rebecca Jenkins

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samuel Watt - Google Ads Specialist's LinkedIn Performance

Performance ScoreRebecca Jenkins's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamuel Watt - Google Ads Specialist's LinkedIn Performance