Sitechecker

Brand Ambassador & Product Advisor

It Depends SEO

Founder

Semrush

Writing SEO & technical articles for Semrush's blog

Senior Content Writer

OSF Digital

Defining and implementing SEO and global traffic strategies for 8 to 9-figure e-commerce sites (D2C and B2C).

- Carrying out technical audits (crawls and log analysis) / editorials/linking and SMO
- Creation of strategic recommendations and SEO and traffic action plans
- Migration/redesign support
- Competitive benchmark
- Project monitoring (roadmap creation, construction and monitoring of projects, definition of KPIs, and monitoring of results, etc.)
- Management of international accounts (optimization of the visibility of sites on their market, support in the definition and implementation of the international SEO strategy)
- Implementation of editorial strategies (identification of growth opportunities, recommendations for optimization/content creation, adaptation of content to new display formats, management of content creation, monitoring)

Accounts:
Le Creuset, Micromania, Baccarat (LVMH), Vilebrequin, Tissot, Moleskine

Senior SEO & Traffic Strategist

Christie's International Real Estate

Helped my former CMO with a short-term project.

- Audited the site & suggested technical recommendations
- Created a pruning plan to get rid of irrelevant content
- Defined an updated plan to focus on quick wins and prevent content decay
- Oversaw the creation of useful tools for their audience and to attract backlinks (Tax & Mortgage calculator)
- Assisted the team with digital PR campaigns

SEO & Growth Advisor

KuCoin Exchange

KuCoin is a global crypto exchange for numerous digital assets and cryptocurrencies. Launched in September 2017,  KuCoin has grown into one of the most popular crypto exchanges and already has over 30 million registered users across 207 countries worldwide.​ 

KuCoin was valued at $10 Billion in 2022.

Key results: Ranked top 3 on our biggest money keywords like "BTC-USDT", "Crypto Exchange" & "LUNC Price" in French & Spanish.

I managed SEO in French and Spanish and contributed to the Italian and English languages. 
Main responsibilities:
- Onsite optimizations
- Guest posts and link-building campaigns
- Semantic analyses and content calendar
- Benchmark and competitor analysis
- Data analysis and reporting
- Roadmaps and sprint planning
- Budget planning
- Translations, proofreading, content upload
- Technical audits and recommendations: Schema, structure, speed, Javascript SEO...
- Sourcing + management of copywriters and link-building agencies
- ASO in French
- Content creation and optimization with AI in FR/ES/EN/IT
- BRDs and technical requirement documents
- Phishing websites: Monitoring and actions to take them down
- Candidate interviews + training of new teammates
- Managed a $350,000+ yearly budget

Senior SEO Manager

Teaching.com

Teaching.com is changing online education by building exciting products that equip students and teachers with the tools to succeed in the classroom and beyond.

Key results: 145% increase in traffic to reach 5 million organic visits/month for Typing.com

I was leading the international SEO for our digital products Typing.com (EN/ES) and Nitrotype.com (EN):
- On-site optimizations: Metas, Hx, Internal and external linking, Content pruning and update
- Technical SEO: Speed, Schema Markups, Indexability, Log file analysis, Hreflang, Canonicals
- Semantic analyses, Content planning, SOPs, and liaison with the writers
- Experiments and a/b tests with paid ads and G. Optimize
- Data scraping and enrichment for the sales team
- Technical project management and liaison with engineering
- Link building campaigns
- Google Ads and Facebook Ads management
- Hotjar analysis: Heatmaps and session recordings
- UX and Website architecture recommendations
- Day to day management of contractors and agencies
- Reporting and Analytics
- ASO & Apple Search Ads for Reading.com

Senior SEO & Growth Specialist 

Key results achieved include :
- 78% YOY increase in revenue (B2C) & 18% increase in CVR for a tea shop with SEO, Emailing, Facebook & Google Ads, Affiliation & UX optimizations
- 36% YOY increase in natural traffic & 27% increase in retention for a DIY subscription box website with SEO & Emailing
- 25% YOY increase in natural traffic after a one-shot SEO audit + content planning & technical corrections

 My day to day tasks consisted mainly of :

- Keyword research
- On-site & off-site audits
- Technical corrections & liaison with developers
- Speed optimizations
- Front-end integration
- Training key team members + creating SOPs
- Content planning 
- Campaign management
- Link building campaigns
- Growth marketing initiatives
- Monthly reporting & forecasting


See more results and references here: https://www.malt.fr/profile/samybensadok

SEO & Growth Consultant

Harmony

Key results: 400% increase in natural traffic & 300% increase in B2C Revenue in 18 months

Focus on B2C e-Commerce and SEO

- Day to day management of digital e-commerce platforms and channels: Wordpress/ Woo, Amazon, Magento, plugins
- Managed the development, release, and maintenance of systems, services, and plugins that supported the company's E-commerce business strategy
- Added, maintained and optimized product descriptions, fields, attributes, images, videos and other data on WP, Amazon, and Magento e-commerce platforms
- Reviewed emerging technologies and recommended changes that improved existing E-commerce efforts & improved the Conversion rate
- Optimized processes with a focus on impacting revenue via improved digital customer experience
- Created promotional content on site (banners, coupon codes, etc.) to support ongoing promotions
- Acted as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications
- Helped the creation and execution of email and social media campaigns to support online store revenue initiatives
- Developed an affiliate network to drive incremental sales

Growth Marketer

P2B - The place to bicycle

Co-founded a marketplace with a friend to promote the use of bicycles in Paris. We were focusing on old /vintage French bikes. 

We hired a professional to repair bikes and started buying old bikes in bulk. That allowed us to restore and list them as the first products on the marketplace.

We were not profitable and closed the company two years after its creation.

Co-Founder

Seasoned SEO & Growth Strategist with over nine years of experience. I'm proficient in various growth marketing facets, including AI & Automation, e-Commerce, and Data Analytics. 

My track record includes leading over 150 projects, many within the most competitive industries.

Samy Ben Sadok

Klever

Marketing Specialist

Marketing and Content Strategy Consultant

🎯SEO management of the Brazilian and Korean versions of the website; definition of communication guidelines considering good SEO practices;
🎯Partnership with global marketing to translate and contextualize content, aiming to grow the user base;
🎯Responsible for promoting connections and maintaining relationships with media, digital public relations, local agencies and link building providers, based in the Latin American market, especially in Brazil;
🎯Carrying out market and competition studies, keyword planning and definition of the annual roadmap;
🎯The only Brazilian on the team collaborating to adapt the KuCoin brand in the Latin American region.

Main results for the Brazilian page:
🎯4x increase in the number of ranked keywords, total monthly clicks increased by 3x and total backlinks increased by more than 2x within the operating period.

SEO Operations Senior Officer

Crehana Brasil

🎯We can summarize the core of the course in two topics: WHERE TO BE (which channels to choose) and HOW TO DO IT (the day-to-day routine will be explained here).

🎯These two learnings make the course valuable, as you'll be able to make a complete content strategy for your social profiles starting from nothing. We'll go through the whole decision on which channels to use, messages, production flow, metrics,... all the foundation for you to have a social media routine running within your company or yourself.

https://www.crehana.com/br/cursos-online-marketing-digital/marketing-de-conteudo-para-redes-sociais/

Content Marketing Teacher

Mercado Bitcoin

🎯Management of a team of 5 employees - multidisciplinary team, consisting of designer, copywriter, community manager, CRM and SEO;
🎯Creation and distribution of content across all channels of the Mercado Bitcoin and Meubank brands;
🎯Definition of communication guidelines - persona, brand persona, tone of voice, brand archetypes;
🎯Management and development of strategic relationships with marketing partners, channel experimentation, defining messages for the public and budget management;
🎯Baseline engagement, using email activation sequence and campaign support planning;
🎯Optimization for SEO, blogs, videos and social media, social media calendars, organizing online and offline advertising campaigns with YouTube, Instagram, Facebook, Twitter and inbound techniques to improve brand awareness and conversion;
🎯Working in partnership with the Product and Customer Service departments to map the user journey and increase funnel conversion through user education and operational campaigns.

Main projects:
🎯Structuring the go to market campaign for the Meubank digital wallet, in synergy with the Mercado Bitcoin brand, establishing the guide, product persona, social networks and product strategy;
🎯Leadership in a project to reach the gamers public, developing the strategic plan for the coming years. Conducting everything from market research to the implementation of sponsorship of 2 Sports championships. Campaigns designed to increase brand visibility for this audience and provide education about the product.

Fortesec

🎯Acting as Head of Marketing, defining the structuring of the department and its routines, procedures, policies, goals, manual, tone of voice, persona, partnerships, press office, goals and strategic planning, reporting directly to the Commercial Director;
🎯Management of offline communication strategy, sponsorship actions and press relations;
🎯Responsible for the media plan – Search, Display and Face/Insta Ads, focusing on generating traffic and leads; content strategy – study of keywords, guidelines, personas and SEO;
🎯Supplier management – events agency, communications agency and PR, organizing events, fairs, congresses and sponsorships, in addition to controlling the area's budget – forecast and budget.

Main projects and results:
🎯Production of the Brand Book with all visual, textual guidelines, communication, advertisements and personas;
🎯Sponsorship of events held by major market players, such as Smartus, GRI, ADIT, Uqbar.

Cyrela

🎯Acting as Head of Marketing at CashMe and structuring processes, procedures, policies, tone of voice, brand manual, texts for campaigns, reporting directly to the Financial Director; responsible for performance KPIs; hiring suppliers for the media plan, inbound marketing and blog processes;
🎯Management of the media plan (Google, Face and Insta Ads) with a focus on generating traffic and conversion of social networks and content; marketing automation, lead nurturing, marketing funnel, generation of rich materials and personas;
🎯Responsible for the customer journey of the Cyrela and Living brands, study of contact points;
🎯Management of communication processes for the client, construction of blog content, writing, themes for the communication funnel and creation of guidelines, increasing brand visibility and generating leads;
🎯Control of KPIs for bugs in the use of the portal, indicators related to the journey of the website and app, service, adherence to the portal and efficiency, presenting performance to relationship management and other stakeholders involved.

Main projects :
🎯Structuring the marketing department and Guide Marketing for the CashMe brand;
🎯Creation and launch of the institutional website, carrying out UX analysis, conversions and integration with CRM as well as management of the CRM implementation project. Development and structuring of the content strategy - blog, study of keywords, guidelines, personas and SEO for the Living and Cyrela brand blogs;
🎯Implementation and management of NPS (Net Promoter Score), leading the end-to-end project, from quotation with supplier, negotiation, implementation and testing in synergy with the IT area;
🎯Creation of the relationship portal, building the launch strategy, prototype, UX, study of improvements and integration for better management of the customer journey.

Senior Marketing Analyst | Full Communication Analyst | Junior Communication Analyst 

Alphaville Urbanismo

🎯Website development: institutional and relationship, being responsible from implementation until project routine follow up.
🎯Customer relationship management (email scheduling, text sending, letters, push in app, etc).

Marketing's Intern

I am a professional with more than 10 years of career in Marketing, Communication and Branding, conducting projects in leading companies in the real estate, financial, and cryptocurrency fields. Highlights of my experience:

🎯Expertise in Branding, Product, Campaigns, Inbound MKT, Digital Strategy, Social Media, Strategic Communication and Internal Marketing/Endomarketing; conducting Projects in leading companies in the Real Estate, Financial and Cryptocurrency fields;
🎯Focal point between business units, product and marketing units, acting strategically in the go to market, sales arguments, and communication effectiveness;
🎯Building brand strategies, planning and executing integrated campaigns across digital and offline channels throughout the marketing funnel; identification and management of partnerships focused on expanding the company in terms of visibility and brand awareness, as well as increasing brand equity;
🎯Market research, assessment of trends, consumer experience, competitor analysis, new products launches generating profitability for the company;
🎯Experience in digital MKT: SEO, content, social media, online/offline advertising and email marketing;
Project management, including the implementation of CRM solutions and the launch of websites (institutional and customer area) and apps;
🎯Management of content strategies, including keyword studies, subjects, personas and SEO for blogs and other communication channels;
🎯Responsible for ensuring consistency in communication across all channels, media, activations and events, ensuring clear and attractive messages aligned with the business purpose;
🎯Interface with the areas of Product, Data, Technology, Digital Transformation, Customer Experience/CX, Commercial and Legal, in addition to partnerships with advertising agencies, PR and stakeholders;
🎯Competence in data analysis and monitoring KPIs, using insights to direct marketing and communication strategies;
🎯Monitoring and allocation of resources, ensuring that the budget is spent effectively and strategically to achieve the defined objectives;
🎯Leadership and engagement of high-performance direct and indirect multidisciplinary teams;
🎯Teacher and author of the Content Marketing for Social Media course at Crehana since 2022, with more than 280 students.

Systems and Software: Office Package, RD Station, HubSpot, MailChimp, Hotjar, mLabs, WordPress, Dynamics CRM, Google Search Console, Google Analytics, Ahrefs, SemRush, Canva, Answer The Public, Stilingue, Survey Monkey, Trello, Slack, MozBar.

Denise Cardoso
denise_cardoso@live.com

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Samy Ben Sadok

Denise Cardoso

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