Seasoned SEO & Growth Strategist with over a decade of experience. 

My track record includes leading over 150 projects, many in the most competitive industries, such as crypto & CBD.

Samy Sadok

I spend 20+ hours a week researching how top websites do SEO. Follow me for SEO case studies every week and replicate their growth 📈

I help brands grow where attention is moving next:

Google, ChatGPT, and AI-powered search.

Over the last 8+ years, I have built organic growth engines from scratch across SEO, content, and distribution, without relying on paid ads.

🟢 Some highlights:

• Grew Bit.ai from 0 to ~400K/mo 
• Grew Elink.io from 0 to ~100K/mo 
• Built RemoteVerse.com and grew a 21,000+ follower remote work community on Quora 
• Became one of the most viewed writers in the marketing niche
• Built multiple niche sites to ~15,000 monthly visits
• Instagram and YouTube communities (16k+ and 2.5k subscribers)

🟢 On the B2B + agency side:

• Worked closely with Jake Ward on LinkedIn content strategy, generating millions of monthly views
• Partnered with Rob Hoffman to build 10+ no-code AI SEO tools for audits, lead gen.
• Delivered SEO audits and content strategy for brands like American Express, Justin Welsh, TubeBuddy, Sourceful, Friendly Captcha, Wiza, and more at Jake's agency. 

🟢 My current focus is AI-first discovery:

• Founder of Etheo, a SaaS tracking brand visibility inside ChatGPT, Gemini, and LLMs
• Write The SearchVerse, a weekly AI + SEO newsletter read by thousands
• Sponsorships with companies like Profound, Writesonic, Wellows, and others

I am most useful when the goal is 
- building organic growth, 
- turning content into revenue, and 
- preparing for AI-driven search.

DMs open for collabs, consulting, and partnerships.

Devansh Parashar (Dev)

SEO vs AEO vs GEO - What Should You Focus On? 

Here's a simple framework I use with clients to decide where to focus their efforts:

→ SEO = Rank in Google
→ AEO = Be the direct answer
→ GEO = Be cited by AI 

Here’s when to use each:

✅ 5 scenarios where SEO is the priority:

1. “Best laptops for gaming”
→ Users want to browse. Win with long-form guides.

2. “Buy running shoes online.”
→ Optimize product/category pages.

3. “SEO agency in New York”
→ Combine local SEO with organic rankings.

4. “Free marketing tools for startups”
→ Listicles + lead magnets = lead gen gold.

5. “Compare Kajabi vs Teachable”
→ Create BOFU content to drive conversions.

Focus: Keywords, depth, backlinks, technical SEO

✅ 5 scenarios where AEO wins:

1. “What’s the capital of France?”
→ Snippet-ready. One-line factual answer.

2. “How do I reset my password in Notion?”
→ FAQ content. Mark it up with schema.

3. “How to fix a leaky faucet?”
→ Step-by-step content + voice optimization.

4. “What is APR?”
→ Clean, concise definitions = snippet bait.

5. “Is almond milk dairy-free?”
→ Be the answer Alexa reads out.

Focus: Structured answers, schema, natural language

✅ 5 scenarios where GEO matters most:

1. “Best skincare routine for dry + oily skin”
→ Users go to ChatGPT for personalized advice. Be cited.

2. “Best smartphone for photography under $500?”
→ AI bots summarize reviews. Your product list better be in there.

3. “How does blockchain work?”
→ If you're not cited in AI overviews, you’re invisible.

4. “Marketing automation tools for B2B SaaS”
→ Tools like Perplexity pull from trusted sources. Be one of them.

5. “Explain SEO like I’m 5”
→ Clear, credible, readable = GEO content that AI loves.

Focus: E-E-A-T, structure, conversational tone, citations

Most brands need all three:

↳ SEO for long-term traffic
↳ AEO for instant visibility
↳ GEO for future-proofing in AI search

But which to lead with?

That depends on the query 👇

--------------------------------

🔥 Bonus for SEO Nerds 

- I run a free AI SEO newsletter called The SearchVerse
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2026

🔗 Link in the 1st comment 👇

#1 SEO by Favikon | Helping Brands Rank in Google, ChatGPT & LLMs with AI SEO | DM for Collabs

Most SEO careers start with a $3,000 course. 

Mine would start with 3 free audits.

The SEO industry has changed completely.

In 2020, credentials got you hired.

In 2026, clients ask three questions:
• Can you rank us on Google?
• Can you get us cited in ChatGPT?
• Can you turn traffic into revenue?

No proof? No clients.

So if I had to rebuild from 0?

I would spend 90 days manufacturing proof.

Here is the exact system:

Step 1 → Pick one painful problem.

Not "I do SEO".

Something specific and valuable.

• "I help SaaS founders show up in AI."
• "I help local businesses get booked calls."

One sentence. One focus.

----

Step 2 → Build 3 tiny case studies.

Find struggling sites. Audit them free.

Implement a few high leverage fixes.

Track the results publicly.

Package each one into a story:

• The problem
• What you changed
• The results

----

Step 3 → Learn by shipping, not reading.

For every project, practice three things:

• SEO → Fix crawl, links, on page.
• GEO → Track AI answer visibility.
• AEO → Rewrite for AI recommendations.

Ask: Are we ranking? Cited? Recommended?

----

Step 4 → Build public proof of work.

• 1 LinkedIn post per day.
• 1 breakdown per week.

Not tips. Real stories with numbers.

• "How I improved signups 27% fixing 3 pages."
• "Why this brand ranks but loses in ChatGPT."

----

Step 5 → Productize 3 offers fast.

Lock small results into clear offers.

• Clear deliverables
• Clear prices
• Clear timelines

No 27 page proposals. No "it depends".

----

Step 6 → Talk to 100 people.

Spend more time in DMs than tools.

• Talk to founders about traffic fears.
• Talk to content leads about AI anxiety.

Every conversation becomes content or a better offer.

Learn their language so well that your content sounds like their thoughts.

Skills can be rebuilt.

Proof of work and positioning compound.

If I had to start over?

I would not try to be "the best SEO".

I would be the most useful person for one specific problem.

At the intersection of SEO, GEO, and AEO.

Swipe through for the full breakdown →
----

♻️ REPOST to help fellow SEO's in their career!
🔔 Follow Devansh for more

how to rebuild your seo career in 2026

SEO isn't hard.

Selling SEO is.

Clients don't care about keyword clusters.
Or domain authority.
Or meta tag audits.

They care about this:
- Will this help me get more leads?
- Will this grow my revenue?
- Can I stop relying on paid ads?

Here's the problem:

You're speaking features while they're buying benefits.

Use this 3-part framework.

Flip any feature into a benefit:

We do [FEATURE]
→ which helps you [OUTCOME]
→ so you can [BUSINESS BENEFIT]

Example:
"We write SEO blog posts"
→ "which helps you rank for buying-intent keywords"
→ "so you can drive inbound leads 24/7"

This carousel breaks down exactly how to rewrite your entire pitch using this framework.

Stop listing what you do.

Start showing what they get!

#seo 
#seofreelancer 
#freelancing

Learn how to sell SEO services by Devansh 

You can buy Canva, Ahrefs, and ChatGPT in 60 seconds.

But you can’t buy taste, skill, or judgment.

-Canva won’t make you a designer.
- Ahrefs won’t make you an SEO pro.
- Buffer won’t turn you into a social media strategist.
- ChatGPT won’t make you a content marketer.

And yet…

Every day, people adopt tools and suddenly claim titles.

Moreover,

Many businesses expect tools to replace expertise.

And then wonder why results never show up.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵:

Tools don’t create impact. Thinking does.

✅ Tools are accelerators.
✅ Tools are enhancers.
✅ Tools amplify great strategy.

But in the hands of someone without experience?

They’re just expensive shortcuts to nowhere.

If you want better SEO, smarter content, or more leads-

Don’t just buy tools.

Hire minds who know how to use them.
---

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- Every week, I share 7 must-know AI SEO headlines
- These insights will reshape how you do SEO in 2026

🔗 Link in the 1st comment 👇

No alternative text description for this image

If you’ve already published over 100 blogs, stop writing more.


Learn to optimize.

Follow these 3 steps to make the most out of what you already have:

🔍 Analyze Impressions

☑ Check impressions in GSC for low clicks.
☑ Identify blogs ranking for unoptimized keywords.
☑ Add those keywords and supporting content to your blog.

🍌 Find Low-Hanging Fruits

☑ Use Ahrefs or Low Hanging Fruits 
☑ Target kws ranking in positions 5–20.
☑ Optimize for quick ranking improvements.

📌 Add Clear CTAs

☑ Even with 10 visitors, guide them down the funnel.
☑ Include a clear and compelling call-to-action.
☑ Make it easy to subscribe, download, or buy.

Pro Tip: This approach isn’t just about traffic, but maximizing your ROI.

Stop chasing more content; instead, 
↳ Turn your existing blogs into conversion machines

What’s your current focus? 

Publishing new blogs or optimizing existing ones? 

Let me know in the comments!

-—

I’m Devansh Parashar (Dev) 👋

- I run a free AI + SEO newsletter
- 7 must-know AI SEO news of the week
- These insights will shape how you do SEO in 2026

🔗 Link in comments

Everyone pretends to understand SEO, AEO, and GEO.

Most are just guessing.

Ask them to explain the difference, and you get blank stares.

If you only focus on traditional SEO in 2025, you're leaving traffic on the table.

Because search has evolved.

People don't just type queries into Google anymore.

→ They ask Siri while driving.
→ They chat with ChatGPT for recommendations.
→ They expect instant answers without clicking anything.

That's where AEO and GEO come in.

- SEO gets you ranked.
- AEO makes you the answer.
- GEO gets you cited by AI.

3 different strategies. 3 different outcomes.

All critical for modern visibility.

Most brands are still stuck optimizing for 2015 Google.

Meanwhile, their competitors are showing up in voice search, featured snippets, and AI chatbot responses.

The game has changed. Your strategy needs to catch up.

In this breakdown, I'll show you exactly what each one means, when to use them, and how to dominate all three channels.

Just practical steps you can implement today.

Ready to future-proof your content strategy?

Let's dive in.

#SEO #GEO #AEO

SEO GEO AEO Explained Like You're 5

Too lazy to rewrite your entire site for AI?

Perfect.

Most founders don't have:
- Time to create 50 new blog posts
- A budget for AI optimization tools
- A content team to execute it

But you don't need any of that to get cited.

I just broke down 7 lazy-but-lethal GEO tactics that: 
✅ Cost $0 
✅ Use pages you already have 
✅ Work even if you're a team of one

We're talking: 
→ Rewriting the first 20% of your best pages 
→ Adding "Quick Answer" boxes AI loves
→ Turning objections into citation-ready FAQs 
→ Building comparison pages without new research

It's lazy. It's tactical. It works.

Slide 4 is my favorite 🔥

Save this - you'll want to use it later 👀

#geo #generativeengineoptimisation

7 ways to get cited by ChatGPT by Devansh Parashar

I create SEO memes because therapy is expensive 

and Google updates are free 🥲

This week was a masterclass in chaos.

You rank #1 on Google.

You disappear on ChatGPT.

Someone with six H1 tags outranks you.

And a guy selling “100 DA backlinks” is still booked for December.

So instead of explaining again why traffic dropped,
why AI results don’t send clicks,
or why “just add keywords” isn’t a strategy…

I did the only productive thing.

I made memes.

Enjoy the emotional damage 👇

#seomemes

SEO memes february by Devansh

I asked ChatGPT to recommend a tool like mine.

It suggested 4 competitors.

My product wasn't even mentioned.

That's when I knew I had to fix this.

So I stopped chasing Google rankings and focused on AI search instead.

ChatGPT, Perplexity, Claude, Gemini.

That's where your customers are already asking for solutions.

Here's what I did 👉

get your first 1000 customers using ai search 

90% of your content is invisible.

The other 10%?

Google rewrites it anyway.

Google doesn't need your blog anymore.

• It synthesizes your insights.
• Summarizes your expertise.
• Replaces you in search results.

All without sending a single click.

And if your content strategy is still keyword spreadsheets, bot-friendly writing, and chasing rankings over usefulness?

You're not just losing traffic.

You're becoming irrelevant.

Here's how to win in zero-click search:

🟢 Step 1: Stop writing solved queries

Google answers simple questions instantly now.

Instead:

• Write about nuance
• Write about controversy
• Write what AI can't replicate

Your unique point of view wins.

🟢 Step 2: Interview your experts weekly

→ Block 30 minutes every week.
→ Turn those conversations into posts, videos, articles.
→ Real insights beat generic content every time.

One good conversation fuels everything.

🟢 Step 3: Syndicate one piece into 10 assets

Publish strategically across platforms:

• Reddit: Honest breakdowns
• TikTok: Quick tutorials
• LinkedIn: Insights and carousels
• YouTube: Deep walkthroughs
• Email: Recap and next step

🟢 Step 4: Publish for the journey

Not just the transaction.

Show up when they're:
• Lost
• Exploring
• Just curious

Build trust before they need you.

The old playbook is dead.
- Keywords.
- Filler blogs.
- Last-click thinking.

The new playbook:
- Be early.
- Be useful.
- Be human.

Show up everywhere your audience learns.

Don't just publish content.

Earn trust.

Solve problems.

Shape the journey.

Because in zero-click search, the best content isn't what ranks highest.

It's the content people actually remember.

Notion gets 5.7M organic traffic a month.

AI still won't recommend it for serious task execution.

Broad visibility and category ownership are not the same thing.

Here's the problem with broad AI visibility:

Notion appears in almost every productivity category in AI search.

That sounds like a win.

But broad visibility isn't the same as category ownership.

If AI sees you as useful everywhere but best nowhere, specialists still win the sale.

I ran Notion through 5 AI search categories using Trendos:
- Note-taking apps
- Productivity
- Collaboration platforms
- Online collaboration suites
- Task management

The pattern was clear.

AI recommends Notion when prompts imply:
- Organization and planning
- Flexibility and all-in-one workflows
- Broad note-taking for work or students

AI hesitates when prompts imply:
- Specialist depth
- Media-native or creative workflows
- Serious task execution tools

Notion wins productivity as organization but not as execution.

That's a meaningful distinction for any brand trying to win in AI search.

————

❇️I used trendos to run this analysis.

Free plan includes custom prompts, 3,000 answers/month, and tracking for up to 10 brands.

Link in the first comment if you want to try it for your own brand.

Swipe through the full breakdown 👉

Notion AI Search Case Study by Devansh 

I collect SEO memes the way MrBeast collects YouTube views.

Aggressively.
Algorithmically.
And probably a little unhealthy.

Today’s drop includes:
→ Clients who think “just add keywords” still works
→ Google updates that feel like boss fights
→ AI Overviews stealing clicks without remorse
→ And SEOs pretending not to care about rankings (they do)

If you’ve ever refreshed Search Console like your channel just got demonetized,

These 10 memes are for you 👇

#seomemes #seohumor

SEO memes March 2026 by Devansh

5-step SEO secret behind GetLatka’s 13K monthly traffic


Most SaaS sites chase traffic with blog posts and backlinks.

GetLatka did the opposite.

They interviewed 3,000+ founders...

Then turned those chats into 14,000 structured SEO pages.

Now?
 - 13K organic visits/month
 - 900+ top 3 rankings
 - Pages like “Pipedrive revenue” dominate Google

Let’s break down how they built it 👇

#seocasestudy 
#seotactics

Getlatka SEO strategy by Devansh Parashar

I love SEO. 

But some days it drives me insane.

Here are 5 things that test my patience:

1. The spam emails 📧

Every morning: "Hey dear, do you need white hat links?"

I've unsubscribed 1,000 times. They keep coming.

2. The "SEO is dead" crowd 💀

There's always that one person on every platform claiming SEO is over.

We've been hearing this since 2012. Still waiting.

3. The brain pickers 🧠

Prospects who ask you to walk them through your entire strategy on a discovery call.

Then they ghost.

Six months later they're back because it didn't work out.

4. The link-building obsession 🔗

People think SEO equals link-building.

That's like saying fitness equals bicep curls.

There's so much more to it.

5. The lowball offers 🥸

"We can offer $200/month, and maybe a testimonial."

The assumption that SEO is cheap kills me every time.

I love this industry, but man, it tests my patience sometimes.

What's your biggest SEO pet peeve?

-----

I'm Devansh Parashar (Dev)

I run a free AI and SEO newsletter.

Every week, I share 7 must-know AI SEO headlines.

These insights will reshape how you do SEO in 2026.

Link in the first comment

My SEO traffic was growing.

My revenue wasn't.

So I rebuilt everything using Hormozi's playbook.

But conversions? Flat.
Engagement? Meh.
Leads? Inconsistent.

I didn't have an SEO problem.
I had a "value-per-page" problem.

And the worst part was...

I was publishing content that sounded smart...
...but didn't make anyone feel anything.

So I asked a wild question:

What if Alex Hormozi was doing my SEO?

What would he say about my:
- "Ultimate guides" with no CTA?
- Traffic spikes with no pipeline?
- Rankings with zero relevance?

Then I rebuilt everything using his business principles.

Volume. Focus. Offers. Pain. Proof.

This isn't another "SEO tips" thread.

It's an entire content strategy reframed through Hormozi's lens.

And it's why my pages are finally working like sales assets, not vanity projects.

This one might just fix your content problem too!

Alex Hormozi SEO tips by Devansh Parashar

SEO, explained through movie posters.

Organic traffic really is its own kind of drama.

Which one have you lived through?

---

♻️ Found this funny? Hit repost.
📈 Follow Devansh Parashar (Dev) for more SEO content that doesn't put you to sleep!

SEO as movie posters by Devansh Parashar

42% fewer clicks.

That’s what AI Overviews just did to search.

This isn’t a ranking update. It’s a behavior shift.

Users aren’t clicking less because results got worse.

They’re clicking less because answers are already there.

And that single change is forcing everything else to adapt:
- ChatGPT can use your content without citing it.
- LinkedIn is optimizing posts for LLM discovery.
- Google Maps is turning into a conversation.
- Search ads are being rebuilt for AI interfaces.
- Discover is getting more volatile.
- And GSC is finally separating branded demand.

The pattern is clear:

Visibility is no longer tied to traffic.

Influence is no longer tied to attribution.

Search just crossed a line!

Full breakdown below 👇

#aiseo #aisearch #seonews

Search just crossed a line. AI isn’t just changing rankings anymore. It’s reducing clicks, redefining visibility, and forcing platforms like LinkedIn 

Open article: Google Just Killed 42% of Clicks by Devansh Parashar (Dev) • 3 min read

43% of ChatGPT’s background searches run in English.

Even when the user doesn’t.

AI search isn’t just evolving.

It’s behaving in ways most brands aren’t tracking.

This week alone:
- ChatGPT quietly defaulted to English data paths.
- Microsoft uncovered hidden AI prompt attacks.
- Bing tested more visible AI citations.
- Google pushed AI Mode to nearly 100 languages.
- Search Console added AI-powered configuration.
- And Samsung added Perplexity to Galaxy AI.

Meanwhile, Shopify drew a hard line:
- AI agents can assist discovery.
- They can’t hijack checkout.

The theme?

AI search is becoming multilingual, commercial, and security-sensitive - all at once.

Full breakdown below 👇

#aiseo #seonews

AI search just kept getting weirder and wilder this week - from language quirks in ChatGPT Search to hidden AI prompt attacks and major UI tweaks acro

Open article: 43% Fan-Out Queries Go English by Devansh Parashar (Dev) • 2 min read

44% of ChatGPT citations come from the first third of a page.

That’s not random.

It’s a pattern.

A new analysis shows AI models overwhelmingly cite content that appears early, not buried deep. 

The last third of an article? It barely gets picked up.

If you’re writing like it’s 2018
- slow build, context first, big insight later
- AI is skipping you.

This week’s newsletter explains:
- Why front-loading matters more than ever.
- Why SaaS AI discovery traffic just cratered 53%.
- Why OpenAI wants ads written by prompts.
- Why Perplexity walked away from ads entirely.
- Why Google is making links louder inside AI answers.
- And why classic ranking still quietly powers AI search.

Search isn’t just about ranking anymore.

It’s about where your answer lives on the page.

Full breakdown below 👇

#seonews #aiseonews

SaaS traffic falls, Perplexity deserting ads, and Google doubling down on link visibility. TL;DR ChatGPT citations cluster at the top of pages. SaaS s

Open article: 53% Traffic Drop Hits SaaS Sites by Devansh Parashar (Dev) • 2 min read

90% of SEOs ignore this.

The top 1% dominate AI Overviews with it.

A 100-word TL;DR at the top.

Here's what one looks like:
"TL;DR: Adding a 100-word summary at the top of your blog posts can increase AI Overview visibility by 10x. It reduces bounce rates, keeps readers engaged longer, and gives AI crawlers a clear summary to pull. Takes 5 minutes to implement."

Simple, right?

I added TL;DRs to my client's blog.

- Bounce rate dropped 18%.
- Time on page increased 22%.
- And we started appearing in AIOs 
- for 40+ keywords.

Here's what a TL;DR does:
- Confirms readers are in the right place
- Delivers value in under 30 seconds
- Gives AI crawlers a clear summary to pull

Think of it like your LinkedIn hook.

If it doesn't grab attention fast, people leave.

How to write a strong TL;DR:

1. Keep it 50-150 words
Match it to your blog length.

2. Highlight the core takeaway
What's the one thing readers need to know?

3. State the utility upfront
Tell them exactly what they'll gain.

4. Match your blog's tone
Professional, casual, or technical.

This takes 5 minutes to add.

But it can 10x your AI Overview visibility.

Write a TL;DR for one blog today.

Drop it in the comments and I'll give you feedback.

graphical user interface, text, application

taplio

The Battle

Samy Sadok

Devansh Parashar (Dev)

Followers

Posts

Engagements

Likes

Performance ScoreDevansh Parashar (Dev)'s LinkedIn Performance

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taplio

The Battle

Samy Sadok

Devansh Parashar (Dev)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devansh Parashar (Dev)'s LinkedIn Performance

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