Afosto Saas BV

Co-owner

Sanwin Beachwear

Bij Sanwin maken we exclusieve beachwear voor mannen. Bij zowel het ontwerpen en het testen van onze producten zijn we zelf betrokken waardoor we top kwaliteit producten kunnen garanderen. We bieden producten in opvallende kleuren met spannende details. 

Sanwin Beachwear
when looking good just isn't good enough..

Co-founder

F/O 737

The Chesterfield Brand

Development and management of The Chesterfield Brands website.

E-commerce Manager

BoardDesign

Board Design is een jong bedrijf voor en door kiters. Iedere kiter heeft zijn eigen stijl en wat ons betreft hoort daar ook een eigen board bij. Wij willen alle kiteboarders de kans bieden om op een board te varen wat voor en met hun is ontworpen.

Bij Board Design kun je een uniek en kwalitatief hoogstaand board bestellen. Je kunt kiezen uit één van onze ontwerpen,  een bestaand ontwerp aanpassen of je maakt een eigen ontwerp. 

Prachtige designs gecombineerd met een prima kwaliteit. Het beste van twee werelden gecombineerd in één board!

Owner

Co-owner @ Afosto | Helping retailers succeed using SaaS | Chairman @ Sanwin Beachwear | Pilot @ KLM | Kitesurfer

Hi, I'm Sander, a SaaS entrepreneur and pilot with over 5 years of experience in co-owning and growing a software company, Afosto, that helps retailers succeed using smart and scalable software solutions. I'm also the co-founder of Sanwin Beachwear, an exclusive beachwear brand for men, and a first officer at KLM, flying Boeing 737 aircrafts across Europe and beyond.

I'm passionate about creating value for my clients, partners, and customers, and seeing them achieve their business goals and reach new heights. 

I have a knack for online marketing, e-commerce, and investments, and I enjoy learning and sharing insights on these topics. 

When I'm not in the cockpit or the boardroom, I love to explore the world, kitesurf, and camp in my van. I'm always open to connect and exchange ideas with like-minded people, so feel free to reach out to me. 

Let's embark on an exciting journey together!

Sander Kah

You build the product I get it in front of buyers. | Marketing Strategist and Executive for B2B and SaaS 💙

I’ve seen it happen too many times...

A founder pours their heart, time, and resources into building something brilliant, only to watch it stall after launch. Users don’t show up. Retention dips. Growth feels random. Momentum fades.

The result?

Months (or years) of work lost. Investor confidence shaken. Team morale drained. And sometimes, the idea never makes the impact it was meant to create.

It doesn’t have to be this way.

The answer isn’t a scattershot of marketing tactics; it’s clarity, intentional growth, and a process that aligns your product with the people it’s meant to serve.

That’s where I come in.

I help early-stage founders and product teams:

🔥 Plan and execute intentional product launches that win users from day one.
🔥 Design and implement founder-led growth marketing strategies that cut through noise.
🔥 Leverage content marketing to tell stories that connect and build trust.
🔥 Run lean growth experiments to uncover what truly drives traction and scale it.
🔥 Integrate product marketing so features aren’t just built, they’re used and loved.

My human-first approach has helped B2B SaaS and tech companies from Seamailer NG to Haystack Tech USA, The Tool Bus AI, and Carril Agency move from zero to users, profit, and sustainable growth.

I partner with founders in the “messy middle” where validation is missing, retention is stalling, and direction feels unclear—to turn that uncertainty into momentum.

Because meaningful products shouldn’t fail for lack of clarity or connection.

If your product deserves more traction than it’s getting, let’s talk. Send me a message or book a call to get started.

taplio

The Battle

Sander Kah

Judith Amarachi 💙

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