🔥 Product Designer | 3 Years of Visual Design Excellence | Proficient in Figma & Protopie✨ | Open to Remote Opportunities

I'm a Product Designer with 5+ dynamic years crafting impactful designs in SaaS, social apps, tech recruitment, and startups. 

I've averted $100,000 in potential losses, launched an MVP app at WebSummit, and 3X brand recognition through strategic marketing. I also recently obtained certifications in HTML/CSS and am currently learning Javascript.

Most recently, I played a key role in improving the user experience of a bootstrapped Biotech SaaS startup by tackling usability issues and implementing strategic design processes, which included conducting stakeholder interviews and evolving the design system. Drove a UX redesign and the implementation of a design system to ensure consistent branding, thereby establishing a cohesive identity that could potentially enhance the company's market share in brand initiatives.

I specialize in designing intuitive and engaging digital products, with a primary focus on language learning apps, travel planning apps, and recruitment marketing software. 

As a Product Designer, I excel in both UX and UI design, particularly emphasizing information architecture, accessibility, and skeuomorphic elements. My sweet spot lies in creating consumer-facing experiences for adult users. I thrive in remote work environments and prioritize collaboration with developers, marketers, and leadership. 

My problem-solving expertise centers around AI integration, innovation, differentiation, and ensuring optimal usability and accessibility. Proficient in Figma, Protopie, and Marvel, I am committed to continuous learning, including expanding into web development with HTML, CSS, and JavaScript.

I'm open to fully remote, flex-schedule opportunities. Please send me a DM or email me at sanders.samc@gmail.com.

Samantha Sanders

Sun Peaks Resort

Director of Employee Experience & HR (Winter Contract)

Okanagan Elevator

Established business in Kelowna and expanded market reach, exceeding sales targets and tripling revenue through in-depth market analysis, business development and scaling processes and talent.

Developed and executed HR strategy in a challenging hiring market for the skills required, achieving zero turnover through retention initiatives.

Co-founder & Owner / VP People & Sales

BSharp Coaching & Consulting

- Executive and career coaching
- Business and board consultant
- Organization design and development
- Strategic development, process creation and continuous improvement

Consultant & Executive Coach

Numeris

Hired to transform from reactive research focus to a proactive data company; strategic workforce exercise to review company talent end-to-end, prioritize future needs and address skills/training gaps. 
•	Led and managed a multi-level team across Human Resource Business Partners, Generalists, Talent Acquisition, Learning & Development, DEIB, Wellness and Recognition. Elevated the function to get out of reactive supervisor level thinking, into proactive strategic management.

Director of People & Culture

FreeAgent CRM

Recruited by Co-Founders to lead HR operations, focusing on talent acquisition and retention for CRM platform during a market downturn. CRM niche focused in the medical field. 
•	Launched and executed an employer brand campaign, increasing job applications by 300%, attracting top talent from Apple, Slack, and EA Games to an unknown B2B SaaS CRM start-up. 
•	Revamped employee relations and talent strategy for a remote and on-site workforce across India, Mexico, the US, and Canada. Restructured the sales organization and solutions consultants.

Head Of Human Resources 

Interior Health Authority

In the Organization & Leadership Development function:
Succession planning framework for a health authority serving 800K people in a forest fire-prone region. 

•	Assigned to complete a case study for recruitment for a prior Director, reviewing the health authority mandate, available data, high-level root causes, issues and make key recommendations to resolve. 
•	Uncovered talent reporting and succession data and insights that were previously unknown to the management team responsible for recruitment and L&OD at the time.
•	Proposed several tactics and plans to approach executive succession planning, and succession planning across Interior Health; including hands on support with a request process available to the entire organization, a full executive team review, and partnering with the VP and board. 

Contract role converted to permanent; left for a headhunted contract opportunity and promotion.

Consultant - Executive Succession Planning & Leadership Development

WestJet

During my tenure at WestJet, I was entrusted with leading the comprehensive People & Culture strategy leading up to the airline’s acquisition by Onex. This included developing and executing a global strategy, ensuring alignment with corporate goals, and optimizing workforce strategies. I spearheaded the creation of a P&C "war room" to facilitate complex planning, which later evolved into a COVID command center. 

In addition supporting the governance and all People & Culture board documents, I was deeply involved in shaping WestJet’s long-term people strategy, from improving organizational culture to enhancing employee engagement and leadership development. My proactive approach and ability to pivot under pressure helped the company maintain strong leadership during uncertain times.

People & Culture - Executive Strategy

Continuously promoted through over a decade long career in Aviation; successful in working across multiple verticals from HR, Operations, Commercial and Finance. Known for my approach to leadership and talent management, and mentorship program experience – recruited to help teams shift performance and strategy.

•	Promoted to oversee and support a 150-person team, developing a five-year people strategy to drive the airline's expansion. This included building a talent strategy to identify the critical skills needed for the future of the airline, while investing in improved technology and advanced network capabilities.
•	Creation and management of a $$MM department budget, and close collaboration with all business unit leaders across the company to ensure HR needs were met through budget and operations. 
•	Developed P&C metrics and a five-year scorecard and strategy with Power BI to help optimize and measure successful delivery.

Executive Advisor to the People and Culture team

•	Promoted to direct three teams across Canada (logistics, customs, dangerous goods). Created technical talent strategy for areas of expertise outside of my wheelhouse by building trust and relationships with the team, active listening and root cause problem solving. Identified talent needs, created a candidate pipeline, and put in place a five-year succession plan that went on to sustain the airline to present-day (on their third planned move of five, years after I left).
•	Reshaped team structure for scalability, accelerated recruitment process and hired new customs specialist to support the recovery of $1M in duties.

Manager - Global Logistics

•	Leveraged ADKAR and Prosci methodology, combining change management and project management approaches to drive the adoption of new initiatives. My approach was commended and used as a template for the organization roll-out. 
•	Led change management initiatives, including WestJet’s shift to a global airline, Office 365 implementations, and the transition from on-premises drives to Microsoft Teams, improving operational efficiency and collaboration.

Change Management Lead

•	Developed a cross-functional talent pipeline, guiding seven team members to 2-3 level promotions over two years by equipping them with new skills and career interests.
•	Implemented an AI audit vendor procurement that reduced the audit cycle from three months to three days and upgraded a custom industry platform to align with a new commission model.

Manager - Travel Agency Payment Services

•	Recruited, mentored, and developed team members, driving professional growth and elevating team performance from last place to 4th through data-driven strategies.
•	Developed a custom mentorship program for new leaders and large volumes of peak period coverage.
•	As a new leader in the department, identified a pattern in reporting of time theft and fraud. Collaborated with HR to address, leading investigations that resulted in the termination of 50 employees and then trained existing leaders in their system on fraud detection.

Leader - Contact Centre

•	Talent strategy for mid-to-executive level in multiple teams and over 50 locations: design and launch of innovative company-wide talent programs, both formal and self-serve, including planning and facilitation of leadership learning and conferences with 200 network leaders. 
•	Creation and facilitation of coveted mentorship programs, and other tactical development plans to address talent gaps in multiple difficult to hire regions – leading to 85% promotion rate. 
•	Successful in gaining executive sponsorship and funding for enterprise-wide cloud implementations related to global talent and recognition.

HR Operations Manager (Various roles and promotions in the same team)

- Workforce planning 
- High volume recruiting
- Scheduling relief duties
- Crew Chief & shift leadership
- Project based assignments, process optimization and change management

Various roles

BSharp Big Arts

An idea made into a colourful reality and social experiment to remind adults in a variety of corporate settings of the power of play in creativity and innovation. Large scale interactive art company partnering with TD Bank, GoPro and Travel Alberta and more. We wrapped up operations with the onset of Covid-19.

Co-founder & Owner

Kim Standeven Coaching

Business and Support Service Manager

Hilton

I cut my teeth in hospitality as a server and room service attendant. This was a fun role that gave me insight to hospitality and tourism and led to a 13 year career at WestJet Airlines in Calgary.

Server & Room Service Attendant

Executive Leader | HR Strategist | Community Builder | Creator of #Hirethishuman

With over 15 years of senior leadership experience across aviation, healthcare, research, tech, and startup environments, I specialize in aligning strategy, culture, and operations to drive scalable growth. From founding and scaling businesses, to leading remote work transitions and building talent pipelines with award-worthy culture programs, I bring a unique blend of strategic foresight and hands-on execution that elevates both business performance and employee experience. I’ve led enterprise-wide change in complex environments — from airlines navigating global expansion to tech startups scaling in volatile markets.

As a trusted advisor to C-suite teams and Boards, who also connects authentically with my teams and frontline employees, I’ve built high-impact organizations and functions from the ground up (E.g. Operations, Sales, People & Culture and Logistics), designed leadership succession models, and turned undervalued employer brands into talent magnets. I’ve led teams across Canada, the U.S., Mexico, India and more, always focused on fostering belonging with inclusive, high-performing cultures whether on-site or remote. My approach is both analytical and human — using data and insights to inform action, and empathy to build trust and resilience through change.

I’m currently open to executive, strategic and business partnering opportunities where I can solve real world problems and contribute to long-term value creation. Whether it's scaling a growing business, supporting founders through transformation, or bringing calm clarity to complex organizational challenges, I thrive at the intersection of people and performance. Let’s connect!

Laurel Burns

Fight or flight initiates fear and a freeze response. Cognitive abilities are impacted, not to mention your immune system in the long run. 

Everything and everyone you surround yourself with has an impact on your wellbeing. A well balanced diet is as important as a well balanced environment. 

Stay well.

Laurel Burns (MBA)

Exec Leader & Strategist | 15+ Years of Driving Org Growth & Transformation | Entrepreneur & Founder | Ex-Airlines/Research/Health Care/B2B SaaS | Creator of #Hirethishuman

Possibly the best reframe on performance anxiety I have heard yet. Your inner applause!

Your best is every breath. We are lucky to be alive. 

Use it, because the one thing we all have in common is that we are going to lose it. 

Let this perspective shift your focus in 2026. Work on what is important.

Joy is one of my favourite emotions because it encompasses your whole being when experienced. It embodies long-lasting happiness. A kind of sparkle which is only truly possible if you have held some sadness, grief and even loneliness. 

The absolute wholeness of joy is possible because of the lows that give the highs meaning and continued contentment. 

Nature gives joyfully. Through loss, drought and constant pillaging - she gives despite our best efforts at times as a species to destroy. 

Similarly for us, to live joyfully no matter our elements is a choice. A choice followed by daily habits and a series of reactions. 

Joy is a gift indeed, and one within reach. 

Which state do you choose?

taplio

The Battle

Samantha Sanders

Laurel Burns

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taplio

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Laurel Burns

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laurel Burns's LinkedIn Performance

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