Sandra Macele

Marketing Consulting I Organizational Restructuring I Recruiting and Talent Development in MKT I Marketing Process & Budget Optimisation I Strategies (Creative, Communication, Product, Channel) I Creative Direction I Performance Marketing I Marketing Services (Video Production, Photography, Copywriting etc.)

Markets: EMEA & USA
Verticals coverage: B2B, B2C, B2B2C, G2C

INDUSTRY EXPERIENCE: Technology ● Government ● Fashion ● Architecture ● Pharma ● Media ● Banking ● Food Retail ● Other Consumer Goods

P.S.: Not all clients are stated here.

Chief Executive Overthinker

EKWB

Department Reorganization I Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people I Strategies for Marketing, Sales, People I Budget Optimization I Crissis Management I Talent Recruitment & Onboarding I Markets: US & EMEA I Verticals coverage: B2C & B2B

Chief Marketing Officer

Transforming creative unit inside marketing | Consultancy on strategic projects I Creative strategies I Mentoring I Markets: US & EMEA I Verticals coverage: B2C

Marketing Consultancy

Doorson

Marketing Services I Marketing Consulting B2B

Creative Director and Consultant

SENSILAB

Performance Marketing I Creative Services I Marketing Consulting

Intra lighting d.o.o.

Creative Marketing Services I Marketing Consultant B2B

Creative Director & Consultant

Erpium / Creative Agency

Marketing Campaigns production and execution.

Creative Director

Ministry of Economy and Technology

Content and Communication for the activities of ministry I Processes organization

Strategic Marketing Consultant

HBO GO

Online marketing support for HBO Adriatic region.

Director and Producer

HS PLUS

Creative Department organization I Performance Strategies I Process Setting I Talent Onboarding I Markets: EMEA I Verticals coverage: B2C

Strategic Consultant

Studio Moderna

Led 20+ member creative department I Drove client results with impactful and engaging content, setting the stage for sustainable growth I Branding & Performance 

Markets: EMEA
Vertical coverage: B2C

Head of video production

Stop Milking Leads. Start Building People. I Community System Fuelled by your data >>> Check featured

YOU
You are choosing to work with people who believe in doing the right thing. You challenge the status quo and expect the same integrity and accountability (you have) from those around you.

ME
I’m a constructive idealist—bold enough to challenge outdated systems, yet grounded in making authenticity, impact, and trust commercially viable. With a background as a creative director, CMO, and consultant, I combine strategic thinking, sharp people instincts, and fearless storytelling to push brands and leaders to be both real and revolutionary.

I’m running 13 people through my new cohort. Meanwhile, I personally ran through all seven stages of an existential crisis.

Had a full 4-day anxiety spiral + impostor syndrome trial version that included:

“I suck. Shut it all down. Become a florist.”

I didn’t need a tranquilizer, but let’s just say the option wasn’t off the table.

Mistake #1:
I called it a Sprint.

Someone later corrected me:
“Sandra… this is an INTENSIVE.”

😃 

Mistake #2:
People were (and still are) REALLY invested.

I completely miscalculated how the structure of the cohort
would directly impact their emotions.

It is beautiful.
And terrifying (weight of responsibility).

Like watching human nature under a microscope.

But here’s the biggest upside:

From inside that meltdown of mine I had ...
I finally see clearly what people struggle with at scale with social media. 

And where any of us can help, and can not help.

So I wrote a mini report.

If you enjoy my content, I also have a newsletter: https://lnkd.in/eVyiJhHA

I study how emotion shapes trust and how trust earns market authority | Identity & Positioning | Brand Strategy

The Game is Psychological 

In my region, we have a term for that forehead vein that pops out when someone is being ridiculous: “žila glupača”. Literally, the stupidity vein.

It activates when:

→ you enter a dumb conversation
→ face someone with zero critical thinking
→ you’re smiling on the outside, screaming inside
→ when you listen to someone who complains for sports

Nothing works.
Everything is hard.
Life is unfair.

…and suddenly you feel the pressure rising in your forehead.

My stupidity vein activates at point #4.

What about yours?

P.S.: In my newsletter, I answer your questions every Sunday: https://lnkd.in/eVyiJhHA

13 points of a reality check

Brian Berkenstock was the first one to go. By the end of his story, I remember glancing at Olga and Humaira — all three of us were right on the edge of the ugly cry in front of everyone (my cohort).

:D

I’m so proud of Brian.

He’s one of the kindest, most grounded, and most deserving people I know.

Deserving of success.

Humble.
Patient.
Good to the core.

(And let’s not forget: elite-level emotional regulation :D)

Always your cheerleader, Brian.

May you keep creating beautiful words —
and shaping the world we all get to live in.

Your offer’s confusing | I make it clear and memorable | This means positioning, branding, and messaging that connects | Cats can be fuzzy, your offer cannot

There's no HOOK for today's post.
Just some...hesitation.

I'm doing something a bit out of the ordinary for me.
Sharing a personal story.
(With the help of Sandra Macele and her Authority cohort!)

I've been trying to walk a delicate line on LinkedIn.

On one side is BUSINESS.
On the other is SOCIAL.

The biz side is a piece of cake.

I have oodles of experience.
A solid offer.
And killer testimonials.

The personal/social side has been a challenge.

I like the social sharing aspect of LinkedIn.
And getting to know people beyond their banners.
But I don't like "trauma dumping." 
Which feels both revealing and artificial at the same time.

I first need some guardrails for myself.
Here's where I landed...

I'll try to share stories to inspire or help us look at things in a new light.

Let me know how I did.

A Life of No Regret

The coolest grandmother on Earth, G. Kofi Annan granny 🥰

Love your story K, everything is so inspiring! Respect!

For many more debates on our calls!

👏

I help health brands 2X clients/patients & grow revenue using a AI-enhanced demand + acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

Finding Value in Rejection

This lady here 👇 sent me a very nice message Friday evening. 

“Hi, hello hello!
I’ve been nominated to ”Empower Her Woman of the Year”. …”

“… This ”Bad Good Girl” has something very appealing and recognisable in it. Big thanks for that!”…”

(Shortened message)

I am extremely proud of Annika Mohlin 🌱 

Even though I did help her with messaging, the key ingredients are the following:

- she breathes for her “Bad Good Girls”
- she’s a remarkable networker
- she’s approachable
- she’s a talented communicator 
- she has good emotional regulation (this online business requires it)
- she never gave up

The messaging alone can be a huge help, but YOU need to be the person, who is “obsessed with people you serve” first. 

No branding and messaging solutions can give you that. 

Hugs to Sweden and all the Bad Good Girls. I am one too 🤗

I help female leaders lead and succeed without self-compromising • Leave the good girl behind ​>​> lead with boundaries and presence • Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

”Stort grattis! Du är nominerad till Årets Empower Her kvinna. Vill du acceptera nomineringen?”

Ja men det är väl klart som attan att jag vill!

Någon har tänkt på mig och det jag bidrar med – det betyder SÅ mycket. Känner mig glad, stolt, rörd och överraskad (lite som när man hittar en kantarell ☺️).

För mig handlar mitt arbete om att stärka kvinnor i självledarskap, inifrån och ut. Jag vill att fler ska skaka av sig den ”duktiga flickan” och en gång för alla landa i att det inte är fel eller fult eller själviskt att prioritera sig själv.

Utan tvärtom: det är från den platsen vi kan vara ”våra bästa jag”. Det är där hållbart ledarskap börjar 💛

Så att få en nominering som handlar om mod, styrka och systerskap – W🤩W. Rena superinjektionen för att fortsätta med det jag gör!

Tack Anna-Maria och tack alla som ser, lyfter och stöttar kvinnor. Det är en av byggstenarna till ett mer jämställt och mångfaldigt samhälle. 

PS. Någon som är sugen på att gå på galan ihop den 25 november? 🎉 Hör av dig!

I know for the last week you've seen changes on my feed and some have reached out expressing the "concern" around my changed content (you miss my carousels).

However, I am running my first 2 rounds of cohorts which I want to perfect for the future ... 

... and part of the responsibility I took on myself is to support people who enrolled and trust me to guide them.

For you, it might not mean I lot.

For me, I am proud of these people and work they are sharing, because I know how many insecurities they had to overcome in a very short period of time.

This is Humaira Akhter ☕️

The best way you can support me, is to read her story and transfer that support on her if you feel connection.

Thank you for being on this path with me.

And Humaira - you go girl!

Stop finding a niche. Start naming your thread | Guiding seasoned solopreneurs to uncover & package their Genius Offer Blueprint™, one aligned offer without bro-hustle, fake scarcity, or burnout.

This isn’t a rags-to-riches story.

It’s a “wait… why am I still shape-shifting?” story.

I’ve spent most of my life trying to be excellent at work, at everything.

It’s a story I share to mirror you.

For anyone who’s been excellent but never felt like a genius…
For anyone who’s shape-shifted just to belong…
For anyone who keeps performing for permission, they no longer need…

This is a reminder:
You don’t have to earn what you already are.

Swipe through for a story of unworthiness, awakening, and stop proving.

Maybe you’ll find a little of yours in there, too.

P.S. Deep gratitude to Sandra Macele — mentor, friend, and creative mirror, who pushed me to tell the truth, even when it stung. 🙏🏽

The Ache to Belong

If I would bet my LinkedIn coins on somebody from content creators, I would bet on Ceres. 

Mark my words.

I wouldn’t be surprised if in a year from now she is in 100k of following. 

The work ethics are up the roof.

👏

Money Psychologist + Financial Coach ➜ I help women transform your relationship with money through psychology

We all have a story we inherited—from our families, our cultures, our experiences.

But at some point, we get to decide whether that story still fits us.
Whether it still serves us.
Or whether it deserves a rewrite.

Here is what I've learned: you don’t have to reject what formed you to grow into who you’re meant to be.

Transformation begins the moment you stop asking for permission and start living on your own terms.

This is a story of my own transformation, a story about self-empowerment.

How their mockery became my motivation—by Ceres Chua

Nothing screams authenticity more like three ghostwriters and an engagement pod.

🌿 👀 🌿

Goosebumps Margaret Sap . You hold so much beauty in your mind. 

Always your fan!

❤️💗

Self Leadership Development | Intentional Creativity Coach | Consciousness Curator - Now more than ever, radical responsibility means preserving your mind and opening your heart. What changes if you know yourself better?

Most of you reading this don’t know me. To give an idea: I wasn’t the girl with dolls and tutus, but with knights, castles, and cars.
 
From Hetfield’s lyrics to the Psalms of David, I love both thunder and grace.

And in my quiet corner, writing, reading, painting, making music, I travel within just as I’ve traveled all corners of the world without.

I’m appalled by the world’s silence and the permission collectively given to what should never be allowed. 

We live in a voice activated universe, so I answer the call to speak. 

Not to preach, but to witness.
I have a first small story to share. Just a taste.

Nice meeting you too.

Personal Story #1_Joy

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Systematik Labs

Systematik Labs empowers startup founders to achieve their full potential through our supportive community, innovative learning, and consistent transformative experiences. Our unique value lies in providing tailored leadership and operational strategies, enabling founders to navigate the complexities of business growth with courage and creativity. We emphasize adaptability, agility, and a visionary approach to solving problems and scaling startups.

Founder

Charles Schwab

In my role, I led a team in managing the operations for cutting-edge automated investment platforms, including both a robo-trader and a robo-advisor. 

My focus expanded from my previous role to include enhancing our risk management strategies resulting in a 52% improvement in risk capacity, upholding the firm's integrity in the digital wealth management space.

I actively identified and implemented system improvements and advanced automation, leading to a +40% efficiency gain and diminished risk exposure.

Additionally, I initiated and nurtured strategic partnerships, playing a key role in launching major programs that ensured the robust and seamless performance of our automated investment services.

Director, Wealth and Advice Risk Management and Platform Operations

I led a team focused on the operation of advanced automated investing platforms, serving a diverse client base that included both retail and institutional. 

I introduced a comprehensive objective-setting initiative within the team and established measurable performance metrics. Notably, increasing the teams accuracy rate from 70% to over 95% consistently. 

Through system enhancements and automation, I drove the minimizing of system and process errors by over 50%.

Director of Digital Wealth Management Platform Operations

In this role, I pioneered an integrated digital experience strategy, leading cross-functional teams to implement over 200 web enhancements each week. 

I guided my team to deliver more than 10,000 user stories annually, while fostering a culture of excellence through regular performance reviews and coaching. 

Additionally, I restructured the team to boost efficiency and strategic content management, which significantly enhanced quality control and production support.

Senior Team Product Manager, Digital Experience Management

In this position, I was in charge of Digital Content Publishing across more than 40 web properties, where I boosted productivity by implementing advanced quality initiatives and tools. 

My role involved facilitating cross-functional collaboration, which significantly sped up our business and marketing projects. 

I also established and closely monitored key performance indicators (KPIs), and I'm proud to have achieved a 15% increase in team efficiency in just six months.

Senior Team Manager, Digital Content Management

Hart InterCivic

In this role, I led strategic election projects, focusing on the logistics and training essential for large-scale election operations. 

I directed a dedicated team through major election cycles, ensuring the flawless deployment and comprehensive training on voting systems. 

Our efforts were pivotal in maintaining the integrity and smooth execution of the election process.

Project Manager

Agent2Agent

The company:
Agent2Agent transformed the real estate industry by offering a cutting-edge platform for property listings. 

Unlike traditional methods, we provided a captivating, professionally curated experience that engaged a vast network of real estate professionals. 

Our unique value was in enhancing the agent's ability to serve clients and accelerate property sales by showcasing listings with unmatched appeal.

Co-Founder

Design Shaman

The Company:
Design Shaman was a web development and graphic design agency that specialized in crafting customized digital solutions for small to medium-sized businesses. 

What set us apart was our hands-on approach, as we leveraged cutting-edge technologies to bring visions to life while ensuring seamless project management. 

We didn't just create websites; we transformed businesses by marrying technical expertise with strategic insights and offering comprehensive digital marketing strategies to enhance online presence and drive success.

Thinkwell

I managed educational video productions, where my main responsibilities included coordinating schedules and overseeing the creative aspects. 

My focus was always on ensuring we produced high-quality content that was both informative and engaging.

Production Manager

Smooth Fusion

At Smooth Fusion, I took on the dual roles of Project and Account Manager, where I skillfully led complex web development projects. 

A highlight of my time there was working on-site with Microsoft's marketing teams in Seattle to launch the 2007 Small Business Summit website. 

I was responsible for creating detailed project timelines, marking key milestones to monitor progress and guarantee on-time delivery. 

My role really excelled in managing a diverse range of projects, from startups to big industry players. 

I acted as the essential link between marketing, design agencies, and development teams, translating complex requirements and ensuring everyone was on the same page regarding project goals and expectations.

Project Manager / Account Manager

Texas Tech University

At Texas Tech University, I led the charge as the Senior Front-end Developer, driving transformative digital projects that greatly improved user engagement and experience. 

One of my key projects was leading the migration of the university's website to a cutting-edge Content Management System (CMS). 

This move not only made content management more efficient but also allowed individual departments to independently manage their content. 

Pushing the envelope of innovation, I also developed a dynamic campus map. This project combined UX/UI design, advanced web development, and photography to create an interactive tool that offered valuable insights about the campus to visitors, staff, and students.

Senior Frontend Developer

Consumer and enterprise hosting provider (acquired)

The company:
Founded in 2000, our company was a distinguished web hosting provider catering to consumers and enterprises. Our mission was to offer top-notch web hosting services, facilitating a robust online presence for businesses and individuals alike. What set us apart was our commitment to reliability and customer satisfaction. Our data centers ensured seamless website performance and security, complemented by our 24/7 expert support.

We took pride in providing a range of hosting solutions, from shared hosting for startups to dedicated servers for large enterprises, all customizable to meet diverse needs. Our competitive pricing made us a trusted partner for businesses of all sizes, helping them thrive online. Several years after our inception, we were acquired by a larger competitor, a testament to our service quality and industry trust.

My story:
As a college freshman with a background in web development, I embarked on an entrepreneurial journey. Initially founding a web development company, I gained insights into the digital landscape and honed my technical skills. However, I spotted a unique opportunity in web hosting, driven by growing demand for reliable services. Inspired by mentors, I pivoted the business, leveraging my technical expertise and tapping into the hosting industry's potential.

As founder and CEO, I navigated a dynamic role, rapidly adapting to various facets of business management. Guided by invaluable mentors, I successfully overcame entrepreneurial challenges. Our company's growth culminated in its acquisition by a larger competitor. My journey, from a college freshman with web development skills to the CEO of a thriving hosting firm, exemplifies the power of innovation, adaptability, and mentorship in business. While the company may be gone, its lessons and experiences continue to shape my entrepreneurial spirit and drive for success.

Founder and CEO

4x founder | 9 years Fortune 200 leader | Writing about leadership and personal growth

Over the past twenty years, I've founded four companies, with one of them starting in my college dorm room. 

I also spent 9 years as a leader at a Fortune 200 company creating high-performance teams and running operations for a robo trader platform.

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The Battle

Sandra Macele

Jonathan Butterworth

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The Battle

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Jonathan Butterworth

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandra Macele's LinkedIn Performance

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