Sandra Macele

Marketing Consulting I Organizational Restructuring I Recruiting and Talent Development in MKT I Marketing Process & Budget Optimisation I Strategies (Creative, Communication, Product, Channel) I Creative Direction I Performance Marketing I Marketing Services (Video Production, Photography, Copywriting etc.)

Markets: EMEA & USA
Verticals coverage: B2B, B2C, B2B2C, G2C

INDUSTRY EXPERIENCE: Technology ● Government ● Fashion ● Architecture ● Pharma ● Media ● Banking ● Food Retail ● Other Consumer Goods

P.S.: Not all clients are stated here.

Chief Executive Overthinker

EKWB

Department Reorganization I Led diverse marketing teams (creative, product, communications, digital/e-commerce) 40 people I Strategies for Marketing, Sales, People I Budget Optimization I Crissis Management I Talent Recruitment & Onboarding I Markets: US & EMEA I Verticals coverage: B2C & B2B

Chief Marketing Officer

Transforming creative unit inside marketing | Consultancy on strategic projects I Creative strategies I Mentoring I Markets: US & EMEA I Verticals coverage: B2C

Marketing Consultancy

Doorson

Marketing Services I Marketing Consulting B2B

Creative Director and Consultant

SENSILAB

Performance Marketing I Creative Services I Marketing Consulting

Intra lighting d.o.o.

Creative Marketing Services I Marketing Consultant B2B

Creative Director & Consultant

Erpium / Creative Agency

Marketing Campaigns production and execution.

Creative Director

Ministry of Economy and Technology

Content and Communication for the activities of ministry I Processes organization

Strategic Marketing Consultant

HBO GO

Online marketing support for HBO Adriatic region.

Director and Producer

HS PLUS

Creative Department organization I Performance Strategies I Process Setting I Talent Onboarding I Markets: EMEA I Verticals coverage: B2C

Strategic Consultant

Studio Moderna

Led 20+ member creative department I Drove client results with impactful and engaging content, setting the stage for sustainable growth I Branding & Performance 

Markets: EMEA
Vertical coverage: B2C

Head of video production

Stop Milking Leads. Start Building People. I Community System Fuelled by your data >>> Check featured

YOU
You are choosing to work with people who believe in doing the right thing. You challenge the status quo and expect the same integrity and accountability (you have) from those around you.

ME
I’m a constructive idealist—bold enough to challenge outdated systems, yet grounded in making authenticity, impact, and trust commercially viable. With a background as a creative director, CMO, and consultant, I combine strategic thinking, sharp people instincts, and fearless storytelling to push brands and leaders to be both real and revolutionary.

I’m running 13 people through my new cohort. Meanwhile, I personally ran through all seven stages of an existential crisis.

Had a full 4-day anxiety spiral + impostor syndrome trial version that included:

“I suck. Shut it all down. Become a florist.”

I didn’t need a tranquilizer, but let’s just say the option wasn’t off the table.

Mistake #1:
I called it a Sprint.

Someone later corrected me:
“Sandra… this is an INTENSIVE.”

😃 

Mistake #2:
People were (and still are) REALLY invested.

I completely miscalculated how the structure of the cohort
would directly impact their emotions.

It is beautiful.
And terrifying (weight of responsibility).

Like watching human nature under a microscope.

But here’s the biggest upside:

From inside that meltdown of mine I had ...
I finally see clearly what people struggle with at scale with social media. 

And where any of us can help, and can not help.

So I wrote a mini report.

If you enjoy my content, I also have a newsletter: https://lnkd.in/eVyiJhHA

I study how emotion shapes trust and how trust earns market authority | Identity & Positioning | Brand Strategy

The Game is Psychological 

In my region, we have a term for that forehead vein that pops out when someone is being ridiculous: “žila glupača”. Literally, the stupidity vein.

It activates when:

→ you enter a dumb conversation
→ face someone with zero critical thinking
→ you’re smiling on the outside, screaming inside
→ when you listen to someone who complains for sports

Nothing works.
Everything is hard.
Life is unfair.

…and suddenly you feel the pressure rising in your forehead.

My stupidity vein activates at point #4.

What about yours?

P.S.: In my newsletter, I answer your questions every Sunday: https://lnkd.in/eVyiJhHA

13 points of a reality check

Brian Berkenstock was the first one to go. By the end of his story, I remember glancing at Olga and Humaira — all three of us were right on the edge of the ugly cry in front of everyone (my cohort).

:D

I’m so proud of Brian.

He’s one of the kindest, most grounded, and most deserving people I know.

Deserving of success.

Humble.
Patient.
Good to the core.

(And let’s not forget: elite-level emotional regulation :D)

Always your cheerleader, Brian.

May you keep creating beautiful words —
and shaping the world we all get to live in.

Your offer’s confusing | I make it clear and memorable | This means positioning, branding, and messaging that connects | Cats can be fuzzy, your offer cannot

There's no HOOK for today's post.
Just some...hesitation.

I'm doing something a bit out of the ordinary for me.
Sharing a personal story.
(With the help of Sandra Macele and her Authority cohort!)

I've been trying to walk a delicate line on LinkedIn.

On one side is BUSINESS.
On the other is SOCIAL.

The biz side is a piece of cake.

I have oodles of experience.
A solid offer.
And killer testimonials.

The personal/social side has been a challenge.

I like the social sharing aspect of LinkedIn.
And getting to know people beyond their banners.
But I don't like "trauma dumping." 
Which feels both revealing and artificial at the same time.

I first need some guardrails for myself.
Here's where I landed...

I'll try to share stories to inspire or help us look at things in a new light.

Let me know how I did.

A Life of No Regret

The coolest grandmother on Earth, G. Kofi Annan granny 🥰

Love your story K, everything is so inspiring! Respect!

For many more debates on our calls!

👏

I help health brands 2X clients/patients & grow revenue using a AI-enhanced demand + acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

Finding Value in Rejection

This lady here 👇 sent me a very nice message Friday evening. 

“Hi, hello hello!
I’ve been nominated to ”Empower Her Woman of the Year”. …”

“… This ”Bad Good Girl” has something very appealing and recognisable in it. Big thanks for that!”…”

(Shortened message)

I am extremely proud of Annika Mohlin 🌱 

Even though I did help her with messaging, the key ingredients are the following:

- she breathes for her “Bad Good Girls”
- she’s a remarkable networker
- she’s approachable
- she’s a talented communicator 
- she has good emotional regulation (this online business requires it)
- she never gave up

The messaging alone can be a huge help, but YOU need to be the person, who is “obsessed with people you serve” first. 

No branding and messaging solutions can give you that. 

Hugs to Sweden and all the Bad Good Girls. I am one too 🤗

I help female leaders lead and succeed without self-compromising • Leave the good girl behind ​>​> lead with boundaries and presence • Nästa grupp i Ledarprogrammet Perspeqtiv startar februari 2026 🔭

”Stort grattis! Du är nominerad till Årets Empower Her kvinna. Vill du acceptera nomineringen?”

Ja men det är väl klart som attan att jag vill!

Någon har tänkt på mig och det jag bidrar med – det betyder SÅ mycket. Känner mig glad, stolt, rörd och överraskad (lite som när man hittar en kantarell ☺️).

För mig handlar mitt arbete om att stärka kvinnor i självledarskap, inifrån och ut. Jag vill att fler ska skaka av sig den ”duktiga flickan” och en gång för alla landa i att det inte är fel eller fult eller själviskt att prioritera sig själv.

Utan tvärtom: det är från den platsen vi kan vara ”våra bästa jag”. Det är där hållbart ledarskap börjar 💛

Så att få en nominering som handlar om mod, styrka och systerskap – W🤩W. Rena superinjektionen för att fortsätta med det jag gör!

Tack Anna-Maria och tack alla som ser, lyfter och stöttar kvinnor. Det är en av byggstenarna till ett mer jämställt och mångfaldigt samhälle. 

PS. Någon som är sugen på att gå på galan ihop den 25 november? 🎉 Hör av dig!

I know for the last week you've seen changes on my feed and some have reached out expressing the "concern" around my changed content (you miss my carousels).

However, I am running my first 2 rounds of cohorts which I want to perfect for the future ... 

... and part of the responsibility I took on myself is to support people who enrolled and trust me to guide them.

For you, it might not mean I lot.

For me, I am proud of these people and work they are sharing, because I know how many insecurities they had to overcome in a very short period of time.

This is Humaira Akhter ☕️

The best way you can support me, is to read her story and transfer that support on her if you feel connection.

Thank you for being on this path with me.

And Humaira - you go girl!

Stop finding a niche. Start naming your thread | Guiding seasoned solopreneurs to uncover & package their Genius Offer Blueprint™, one aligned offer without bro-hustle, fake scarcity, or burnout.

This isn’t a rags-to-riches story.

It’s a “wait… why am I still shape-shifting?” story.

I’ve spent most of my life trying to be excellent at work, at everything.

It’s a story I share to mirror you.

For anyone who’s been excellent but never felt like a genius…
For anyone who’s shape-shifted just to belong…
For anyone who keeps performing for permission, they no longer need…

This is a reminder:
You don’t have to earn what you already are.

Swipe through for a story of unworthiness, awakening, and stop proving.

Maybe you’ll find a little of yours in there, too.

P.S. Deep gratitude to Sandra Macele — mentor, friend, and creative mirror, who pushed me to tell the truth, even when it stung. 🙏🏽

The Ache to Belong

If I would bet my LinkedIn coins on somebody from content creators, I would bet on Ceres. 

Mark my words.

I wouldn’t be surprised if in a year from now she is in 100k of following. 

The work ethics are up the roof.

👏

Money Psychologist + Financial Coach ➜ I help women transform your relationship with money through psychology

We all have a story we inherited—from our families, our cultures, our experiences.

But at some point, we get to decide whether that story still fits us.
Whether it still serves us.
Or whether it deserves a rewrite.

Here is what I've learned: you don’t have to reject what formed you to grow into who you’re meant to be.

Transformation begins the moment you stop asking for permission and start living on your own terms.

This is a story of my own transformation, a story about self-empowerment.

How their mockery became my motivation—by Ceres Chua

Nothing screams authenticity more like three ghostwriters and an engagement pod.

🌿 👀 🌿

Goosebumps Margaret Sap . You hold so much beauty in your mind. 

Always your fan!

❤️💗

Self Leadership Development | Intentional Creativity Coach | Consciousness Curator - Now more than ever, radical responsibility means preserving your mind and opening your heart. What changes if you know yourself better?

Most of you reading this don’t know me. To give an idea: I wasn’t the girl with dolls and tutus, but with knights, castles, and cars.
 
From Hetfield’s lyrics to the Psalms of David, I love both thunder and grace.

And in my quiet corner, writing, reading, painting, making music, I travel within just as I’ve traveled all corners of the world without.

I’m appalled by the world’s silence and the permission collectively given to what should never be allowed. 

We live in a voice activated universe, so I answer the call to speak. 

Not to preach, but to witness.
I have a first small story to share. Just a taste.

Nice meeting you too.

Personal Story #1_Joy

Which reply feels more genuine?

With voting, you also see what others answered.

The author can see how you vote. Learn more

Which social-media profile would you trust more?

With voting, you also see what others answered.

Which social-media profile would you trust more?

When someone doesn’t reply, what do you (often) assume first?

With voting, you also see what others answered.

Don’t overthink, first instinct.

When someone doesn’t reply, what do you (often) assume first?

🚀 B2B Sales Funnel and Automation Expert | Unleashing Predictable Revenue Growth with TOAST Framework | Book a Call to Transform Your Business 🚀

My journey began with a sinking feeling of frustration and helplessness as I watched my first startup crumble before my eyes. I had invested countless hours and personal funds into paid ads, only to attract low-paying clients that couldn't save my business.

In the midst of despair, I had a spark of inspiration that changed my life forever. I realized the key to unlocking predictable revenue growth lay in a comprehensive framework that seamlessly integrated LinkedIn, Sales Funnel, and Sales Automation strategies. This was the genesis of the TOAST Framework.

With a renewed sense of purpose, I embarked on a relentless quest to refine and perfect my newfound approach. As I progressed, I discovered that the right tools were essential for maximizing the power of the TOAST Framework. This realization inspired me to develop FunnelMatic - the all-in-one sales and marketing platform designed to skyrocket B2B revenue growth.

Today, I'm on a mission to help B2B businesses like yours break free from the feast-or-famine cycle, ineffective marketing, and overwhelming sales funnels. As your guide, I'll share the secrets I've uncovered in my own journey, helping you overcome your challenges and achieve your revenue goals.

By leveraging the TOAST Framework and FunnelMatic, you'll unlock the predictable growth and high-paying clients you deserve. Are you ready to embark on this transformational journey together? Book a call now and let's shatter the big domino holding you back. Let's make your B2B business the success story it's destined to be.

Website: https://FunnelMatic.Pro

Sachin B Rao

Superlio.ai

A Chrome extension utilizing AI to optimize social media engagement for businesses.

The tool optimizes you to:

1. Boost traffic.
2. Build a strong network
3. Establish trust and authority.
4. Engage with Posts without spending 3+ hours
5. Boost productivity, and achieve your goals faster.

We have helped businesses:

– Increase engagement by 70%
– Reduce time spent on LinkedIn by 50%

Visit my website [ Superlio.ai ] to know more.

Co-Founder & Business Growth Manager

MicroSaaS Solutions

Co-founded MicroSaaS Solutions

A B2B SaaS platform that automates lead generation, nurturing, and closing for businesses.

Increased qualified leads by 300% through, 

– Targeted content marketing campaigns 
– Social media lead generation strategies.

And managed a team of 5 to ensure efficient lead nurturing and client acquisition

Co-Founder & Lead Generation Specialist

FunnelMatic

Co-founded FunnelMatic, an all-in-one sales & marketing platform that simplifies lead generation and conversion for businesses.

We simplify the lead generation & lead follow-up process with:

→ Simple landing pages
→ Funnel Builder
→ Email & SMS follow-up
→ Lead notifications
→ Automated Workflows
→ Integrated CRM 
→ And a Mobile app to manage leads on the go. 

With our all-in-one sales and marketing platform, you will be able to keep all your tools in one place and streamline your entire delivery process aligning your focus on keeping your clients happy.

➤ Our Purpose
We strongly believe that Business is a science, and when the right conditions are met you achieve success.
At FunnelMatic, we simplify your process of doing business by providing you with all the essential tools needed in one place to find and target your perfect prospects and onboard them as a paying client with Ease and Automation. 

➤ Our Story
We are a small group of tech enthusiasts dedicated to helping businesses grow with our All-In-One Sales & Marketing Solution “FunnelMatic”. 

We’re driven by our desire to help businesses grow and be profitable while making it easier for companies to monetize their leads.

Trailblazer Vintage Online services

We provide online solutions like Landing page, No-Code integration, Ui/Ux Designing, Performance Marketing, Email Marketing and Lead Generation.

We specialise in Lead Generation and Sales Automations.

Co-Founder

I help you turn LinkedIn into a LEADS Machine using AI-based KEY framework | Join my beginner-friendly workshop for just ₹9 | Get ₹9,799/- worth of bonuses | Check out the link below for more details

My first business failed.
I lost $6,000. I lost confidence.
It felt like building something great - and then watching it crash.

I was a first-time founder.
No plan. No strategy. Just an idea.
But no one saw it. No one bought it.

That’s when I realized:
→ Having a good product is not enough.
→ People need to see it. And trust it.

So I turned to LinkedIn.

I posted for 90 days.
→ Barely got any views
→ Zero engagement
→ No leads
It felt like my profile was invisible.

But I didn’t give up.
I tested everything. Some failed. Some clicked.
After a year, I built a simple method that works.

I call it the KEY Framework.

It’s not a hack. It’s a system that helps you:
→ Build trust
→ Create content people care about
→ Get seen by the right audience

The result?
→ 2M+ views in a year
→ Invited to podcasts
→ Audio events with 500+ people
→ Featured as a Top Voice on Btalkz

All of this - without ads or a marketing degree.

If you’re new to LinkedIn, this is for you.
KEY is built for beginners. It uses AI + simple steps that work.

Want to build:
→ Meaningful connections?
→ Inbound leads?
→ A profile that people remember?

Join my ₹9 beginner-friendly workshop.
(Link in Featured section)

Sachin B

"Gen Z doesn't work hard"
"Boomers can't keep up"
"Millennials need too much praise"
"Gen X is aloof"

We hear these clichés all the time.
And they miss the mark.

What is true? People who began their careers in different eras often value different things.

If you lead them all the same way, you'll lose them.

Every generation wants respect.
Every generation wants to perform well.
They just define those things in their own way.

Credits and thanks to George Stern on sharing this valuable one!

This guide breaks down:
↳The myths about each generation
↳The reality behind them
↳Where tensions usually show up
↳How to lead them effectively

🟦 Gen Z (1997–2012) 🟦

Seen as: Entitled, fragile, glued to their phones

In reality: Value boundaries, adapt quickly, inclusive, want broken systems fixed

Frictions:
"They're always late!"
↳Gen Z: Judge us on output, not clock hours

"They leave after 6 months"
↳Gen Z: Growth matters more than blind loyalty

"They only talk in emojis"
↳Gen Z: We move fast and use the tools people actually respond to

🟩 Millennials (1981–1996) 🟩

Seen as: Overly sensitive, indecisive, craving praise

In reality: Collaborative, meaning-driven, tech fluent, resilient

Frictions:
"Do they need a participation medal for everything?"
↳Millennials: We want feedback, not empty praise

"They want both promotions and freedom?"
↳Millennials: You can have ambition and balance

"Why do they always need consensus?"
↳Millennials: Collaboration is strategy, not weakness

🟥 Gen X (1965–1980) 🟥

Seen as: Checked-out, resistant, aloof

In reality: Independent, results-focused, steady, reliable when trusted

Frictions:
"They stay silent in meetings"
↳Gen X: We speak when it matters, not to fill air

"They don't like change"
↳Gen X: We've seen trends come and go, we trust what works

"They prefer to do their own thing"
↳Gen X: We want autonomy, not micromanagement

🟫 Baby Boomers (1946–1964) 🟫

Seen as: Tech-illiterate, inflexible, outdated

In reality: Loyal, relationship builders, long-term thinkers, mentors

Frictions:
"Why do they always want phone calls?"
↳Boomers: That's how trust is built, voice to voice

"They don't understand tools like Slack"
↳Boomers: We'll adopt tools if we see the benefit

"They push back on every change"
↳Boomers: We question because we've seen what can go wrong


The truth: Generational categories are patterns, not hard rules.

Leaders don't manage stereotypes.
They manage people.

The strongest leaders?
↳They remain open-minded
↳They adapt their approach
↳And they connect with people on their level

Which generation do you connect with most, by age or by mindset?

This will launch your career into the stratosphere. (Not Joking!!) 


Understanding these key frameworks will have a huge impact a leader's career growth.

A study by the Harvard Business Review showed that leaders who demonstrate a strategic acumen are 45% more likely to be promoted to senior roles during their career.

Adding these business essentials to your leadership arsenal will help you create a legacy as a growth-oriented leader.

📈 In this Fuel Your Growth Cheat Sheet, we explore 5 Essential Business Models to help you become a “Next-Level” leader. 

Thanks and credits to Kevin Box on sharing this valuable cheatsheet

The 5 Business Essentials include:

1/ Six Sigma
2/ Stakeholder Analysis
3/ Gap Analysis
4/ Scenario Planning
5/ Competencies Model

♻ Repost this to be the hero of your network.

Motivation fades fast. It can be unreliable.
It comes and goes depending on the day, the mood, or the weather.

That’s where discipline steps in.
It keeps you moving when the spark disappears.

Progress takes shape through the small daily choices. 
The times you show up tired, unready, or unsure, and still do the work.

Discipline is what turns “someday” into something you can measure.
It’s not glamorous, but it’s what gets results long after motivation’s gone quiet.

Keep showing up.
That’s where momentum starts, and also where most people stop.
Don't be most people.

Thanks and Credits to Jonny Tooze on sharing this!

New Gemini 3.0 is breaking the internet 
Users report that this model is from another world ↓ 

The model has not yet been released to the public, and it's already viral

Thanks Pietro Montaldo for sharing this!
 
10 unbelievable examples from users who got early access:
 
(Check the videos below)
 
1/ Design a professional website with a simple prompt
2/ Create simple SVG animations
3/ Create a clone of the Windows operating system
4/ Generate insanely realistic SVG images
5/ Push creative limits with generated web designs
7/ Compose and play original music
8/ Create detailed voxel art
9/ Generate interactive planet visualizations
10/ Build an ACTUAL YouTube clone
 
To celebrate and prepare for the imminent launch
I put together the GEMINI MASTERY mini-course, which includes:
 
→ What Can Gemini Do for You?
→ Gemini AI Glossary
→ Gemini Prompt Engineering Mini-Course
→ 30 Key Prompt Engineering Principles
→ Strategic Uses For Gemini Gems
→ Gemini in Google Workspace
→ Additional Free Resources
 
🔥 Connect + Comment “Gemini 3” and I’ll send it your way
 
P.S. Like & Repost to skip the line

65% of mid-level professionals feel stuck in their role for more than 3 years.

🚫 Stuck in the same role
🚫 Promotions taking too long
🚫 Resume/LinkedIn profile not reflecting impact

I feel many professionals rely on outdated career strategies.

Here’s how AI can help you accelerate growth, get noticed, and stand out with actionable prompts you can use today.

📌 Prompt 1: LinkedIn Profile Rewrite
Rewrite my LinkedIn profile for [Role/Industry]. Highlight achievements with metrics, optimize headline, summary, and experience, include trending keywords, and show measurable impact. Provide examples for each section.

📌 Prompt 2: Personal Branding Statement
Write a personal branding statement that clearly communicates my value, expertise, and identity. Include versions for LinkedIn, email, and networking messages, with short and long options showing how it positions me for growth.

📌 Prompt 3: Career Growth Roadmap
Create a roadmap from [Current Role] → [Target Role]. Include skills to build, certifications, networking strategies, key milestones, and measurable outcomes that show progress and visibility.

📌 Prompt 4: Networking Email Template
Write a networking email to connect with a senior professional or mentor. Include subject line, intro, value proposition, and clear ask. Provide two versions: formal email and informal LinkedIn DM.

📌 Prompt 5: Interview Prep Script
Generate 15-20 likely interview questions for [Role] at [Company] with sample answers including metrics and achievements. Provide versions for phone, video, and in-person interviews emphasizing confidence and impact.

📌 Prompt 6: LinkedIn Content Blueprint
Create 10 post blueprints to build authority in [Industry]. For each post: hook, structure, insights, and call-to-action. Include variations for carousel, text, and short video formats, showing measurable engagement impact.

📌 Prompt 7: Promotion Pitch Script
Write a promotion pitch for [Company] showing achievements and measurable impact. Include email and in-person versions, responses to objections, and examples framed in percentages, revenue growth, team outcomes, or efficiency improvements.

PS: These are entry-level prompts

📌 To get a PDF with all of those prompts:

1. Like this post
2. Comment "Prompts"
3. Follow Sachin B for more

And I will send you the download link right away.

🔄 REPOST to help others use AI.

I’ve helped build multiple businesses.

There’s one thing I notice in the people who drive growth consistently…
They make business development easier, not harder.

Here’s how they do it:

1. Build Relationships, Not Contacts
↳ Focus on people, not just deals
↳ Invest time in understanding their goals and challenges
↳ Aim for trust and goodwill, they pay off long-term

2. Understand the Problem First
↳ Listen before pitching
↳ Ask questions: What’s your biggest challenge?
↳ Position your solution where it actually adds value

3. Follow a Repeatable Process
↳ Map out step-by-step systems for outreach, lead qualification, and closing
↳ Use frameworks like AIDA or SPIN Selling
↳ Consistency beats luck

4. Deliver Value Before Asking for Value
↳ Share insights, tips, or quick wins before pitching
↳ Offer something small that helps them immediately
↳ Makes it easy for prospects to say yes

5. Track Everything
↳ Track leads, follow-ups, conversions, and responses
↳ Use simple tools: CRM, spreadsheets, or automation
↳ Analyze data to double down on what works

6. Be Consistent, Not Flashy
↳ Show up reliably in meetings, calls, and emails
↳ Build credibility through dependability, not hype
↳ People trust consistent performers

7. Close the Loop
↳ Follow up on all interactions
↳ Nurture relationships even if the deal isn’t immediate
↳ Turn one opportunity into multiple

Quick Frameworks to Use:
↳ Lead Qualification: Budget + Authority + Need + Timeline
↳ Value Mapping: Identify pain → Show solution → Highlight ROI
↳ Follow-Up: Touch 5 times (email, call, LinkedIn, content, referral)

Key Takeaways:
Simple, repeatable habits = long-term impact
Most businesses overlook these basics
Focus here first; everything else becomes easier

What’s one habit or framework you think drives business growth the fastest?

Let me know in the comments ⬇️

♻ Repost to inspire someone building their business.

7 Habits of High-Growth Businesses

10 lessons every founder and BD leader should apply

After working with dozens of growing businesses, there are a few core ideas that separate teams that scale from those that stall. 

These principles show up repeatedly across strong BD functions.

Here are the top 10:

1. Simplicity always wins
 → If your offer needs a long explanation, it’s not ready
 → Clear value beats clever words

2. Most teams don’t understand their real customer problem
 → They pitch features
 → Winners diagnose the pain better than anyone else

3. The best BD teams learn fast
 → They test messaging weekly
 → They adjust before the market forces them to

4. Ideas matter more than effort
 → More outbound isn’t the answer
 → Better angles, better narratives, and better positioning are

5. Relationships compound like revenue
 → Small acts of value build trust
 → Trust opens bigger doors than cold outreach ever will

6. Emotions drive decisions
 → Buyers choose based on clarity, safety, and confidence
 → Logic only justifies the feeling

7. Follow-up is the highest ROI activity
 → Deals rarely die from rejection
 → They die from silence

8. The best BD teams don’t sell - they educate
 → Insights beat pitches
 → Showing expertise removes friction

9. Growth depends on a repeatable system
 → A pipeline you can measure
 → A message you can scale
 → A process you can teach

10. Speed matters more than perfection
 → Get a version out
 → Collect data
 → Improve
 → Repeat

These ideas show up in every business that grows predictably.
Simple principles, big impact over time.

What’s one principle you think drives long-term growth?

♻ Repost to help someone grow their business.

10 lessons every founder and BD leader should apply

LinkedIn has launched a powerful AI‑powered conversational search (currently for Premium users in the U.S.)

Here’s how savvy business builders can use it:

1. Search by Intent, Not Keywords
 ↳ You no longer need to know someone’s exact job title or company. 
 ↳ You can type plain‑language queries like:

“Founders with biotech and FDA experience”
“Investors in healthcare startups”
“Ex-cofounders who built productivity companies in NYC” 

This means better discovery of people who are actually relevant, not just people with matching titles.

2. Find Relevant Connections Faster
 ↳ LinkedIn uses AI + its professional data
 ↳ The search results are now context‑aware, showing people who fit your intent

- Looking for a mentor?
- Trying to hire an expert?
- Exploring potential partners or investors?
Conversational search makes that way easier.

3. Use It Strategically for Growth
 ↳ Founders can locate advisors or co-founders.
 ↳ Sales and BD people can find leads based on what they actually do, not just their title.
 ↳ Recruiters can identify candidates who fit real-world criteria.

4. Combine AI with Traditional Filters
 ↳ Use natural-language search for discovery
 ↳ Refine with location, experience, and industry filters for precision

5. Track and Follow Up
 ↳ Keep a list of AI-discovered leads
 ↳ AI may find the lead, but relationships still need nurturing.

If you want to grow your network, business, or team, this tool can save hours of guesswork.

What’s one way you’d use this new AI search to grow your business or network?

LinkedIn has launched a powerful AI‑powered conversational search

10 Business Development Prompts to grow your Business!

📌 Prompt 1: Fix My Business Jaggedness

Act like a business efficiency consultant. Your task is to audit my business and identify areas where I’m strong and areas where I’m noticeably weak. You must give me a plan to smooth out those gaps across messaging, pricing, delivery, and follow-ups.

📌 Prompt 2: Strategy Over Brute Force

Act like a strategic advisor. Your task is to analyze my current growth approach and show me where I’m relying on brute force instead of ideas. You must recommend smarter, high-leverage strategies that reduce effort and increase impact.

📌 Prompt 3: Learn Faster Than the Market

Act like a market intelligence coach. Your task is to create a system for me to learn faster than my industry shifts. You must include weekly reviews, customer feedback loops, and rapid iteration steps.

📌 Prompt 4: Differentiate My Brand

Act like a positioning strategist. Your task is to identify what makes my brand unique and craft a point of view that helps me stand out. You must show how I can differentiate clearly in a crowded market.

📌 Prompt 5: Make My Offer Emotionally Compelling

Act like a persuasion expert. Your task is to reframe my offer so it triggers clarity, relief, and confidence in buyers. You must replace feature-based messaging with emotion-driven value.

📌 Prompt 6: Maximize My Learning per Effort

Act like a productivity strategist. Your task is to audit everything I’m doing and identify the 3 actions that give the highest BD returns. You must eliminate low-ROI activities and build a simple focus plan.

📌 Prompt 7: Build My Self-Improving BD Engine

Act like a BD systems architect. Your task is to create a repeatable, self-improving business development engine. You must include documentation, team training, and feedback cycles.

P.S. Like & Repost to help others.

Stop guessing. Start growing.
Most business developers waste hours chasing the wrong leads.

Here’s how the top performers do it:

1. Identify your ideal customer
 ↳ Who really benefits from your product or service?
 ↳ Don’t go after everyone - focus on the ones that matter.

2. Map their pain points
 ↳ What keeps them awake at night?
 ↳ Solve their real problem, not what you think they need.

3. Prioritize your outreach
 ↳ Focus on the leads most likely to convert first
 ↳ Your time is limited, make every action count.

Do this consistently, and your pipeline stops being random.
It becomes predictable, efficient, and profitable.

Most people skip this step and wonder why results never come.

Start today. Focus on the right leads.
Your business growth will follow.

What’s one way you find the right leads fast?

Let me know in the comments ⬇️

♻ Repost to help someone build a better pipeline.

BUSINESS DEVELOPMENT 
CHEATSHEET - SACHIN B

10 Prompts to Fix Your Business and Grow Faster

Many founders work hard but still get stuck because something in the business is not clear or not strong enough. 

These prompts help you find what’s missing, fix the gaps, and grow with more confidence.

Here are the 10 prompts I would use for any business today.

📌 Prompt 1: Build a World-Class Onboarding System
Act like an onboarding architect. Your task is to create a complete onboarding flow, steps, scripts, emails, checklists - that increases confidence, clarity, and lifetime value.

📌 Prompt 2: Create My Weekly Business Dashboard
Act like a KPI strategist. Your task is to identify the 6 core numbers I must track weekly to keep growth healthy. You must design a simple dashboard and define how to interpret each metric.

📌 Prompt 3: Identify My Market Gaps
Act like a competitive positioning expert. Your task is to analyze my niche and reveal the gaps my competitors are not owning. You must show me how to claim those gaps with clear positioning.

📌 Prompt 4: Diagnose My Growth Bottlenecks
Act like a business optimization specialist. Your task is to audit every part of my business and identify the top 5 bottlenecks slowing growth. You must give direct fixes, not general advice.

📌 Prompt 5: Multiply the Value of My Offer
Act like an offer architect. Your task is to break down my current offer and show me how to make it 10x more valuable without increasing delivery load. You must refine the promise, framing, and transformation.

📌 Prompt 6: Rebuild My Pricing Strategy
Act like a pricing strategist. Your task is to analyze my pricing, positioning, and perceived value. You must tell me if I’m underpriced, overpriced, or misaligned - and give me 3 ideal pricing models.

📌 Prompt 7: Turn My Service Into a Productized Offer
Act like an operations designer. Your task is to convert my service into a clear, productized offer with defined scope, pricing, delivery steps, and boundaries. You must make it scalable and predictable.

P.S. Like & Repost to help others.

If you're skipping AI when preparing for interviews,

You're giving others the advantage:

I get it - it can feel off to let AI shape your story,
Or help refine your answers.

Doesn't that make it less authentic?

Here's the truth:

✅ People have always leaned on friends, mentors, and family to get ready for interviews.

✅ AI is just the next version of that - a brilliant, tireless coach who helps instantly and never gets bored.

✅ And yes, the candidates you're competing with are already using it.

So it's smart to level the field.

Thanks and Credits to George Stern on sharing this valuabel info!

Here are 21 ChatGPT prompts to help you crush your next interview:

1. Background Story
Prompt: "Here's my resume and background. Act as an interview coach and help me craft a confident, 60-second 'Tell me about yourself' response."

2. Practice Interview
Prompt: "Here's the role I'm applying for. Play the interviewer - ask one question at a time, critique my answer, then move to the next."

3. Your Wins
Prompt: "Here are 5 of my biggest achievements. Pick the strongest 3 and turn them into short, results-focused stories - under 60 seconds each."

4. Questions for the Interviewer
Prompt: "Here's what matters most to me in a job. Suggest 3 thoughtful, specific questions I can ask the interviewer to show I've done my research."

5. Calm Your Nerves
Prompt: "I tend to get nervous before interviews. Give me a simple 3-step routine to stay calm, grounded, and confident."

6. Employment Change
Prompt: "Here's why I left my last position. Help me phrase it professionally - showing maturity and forward focus."

7. Why You
Prompt: "Here's the job description and my background. Write a persuasive answer to 'Why should we hire you?' that connects my strengths to their needs."

8. Your Weaknesses
Prompt: "Here's a genuine weakness and what I've done to address it. Help me express it honestly while highlighting growth."

9. What They Want
Prompt: "Here's a job posting. Identify the top 3 skills or qualities the company clearly values based on the wording."

10. Reframe Weak Areas
Prompt: "Here's an area I'm less confident in. Reframe it in a way that still shows value and potential."

11. Coachability
Prompt: "Here's a time I responded well to feedback. Turn it into a concise story that demonstrates openness and growth."

[The guide includes 10 more prompts inside.]


The best interviewees aren't lucky - they're prepared.

And AI has made preparation faster and smarter than ever.

Good luck out there.

Have you tried any of these before?

21 ChatGPT prompts to help you crush your next interview

taplio

The Battle

Sandra Macele

Sachin B

Followers

Posts

Engagements

Likes

Performance ScoreSandra Macele's LinkedIn Performance

Performance ScoreSachin B's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sandra Macele

Sachin B

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sandra Macele's LinkedIn Performance

Performance ScoreSachin B's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSandra Macele's LinkedIn Performance