CEO @GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community

10 years ago, found my true passion: Teaching.

1️⃣ Teaching business – How to build and scale companies.
2️⃣ Teaching leadership – How to align teams for success.
3️⃣ Teaching life – Because business without purpose is empty.

That’s why I combine them all to teach the business of Go-To-Market, leadership, and life.

Built and exited two well known companies (Pardot → Salesforce $2.7B, Terminus → acquired twice).
Written 3 books, including WSJ bestseller MOVE: The 4-Question Go-To-Market Framework.
Created the GTM Operating System, now used by thousands.
Hosted 1,000+ podcast episodes on GTM Made Simple.
Taught 70,000+ students through my LinkedIn courses.

I write daily on LinkedIn around the five core truths about Go-To-Market:

🚀 Trust in NRR.
🚀 CEO owns GTM.
🚀 Systems > Goals.
🚀 GTM is a transformation process.
🚀 Business transformation happens in teams.

175K+ people read my weekly research note on GTM: https://gtmonday.substack.com/
11K+ subscribers follow my personal insights: https://becomingintentional.substack.com/
To Book me for speaking, keynotes: https://sangramhere.com/

I’m on a mission to make Go-To-Market simple—for CEOs, founders, and teams. If you want to bring clarity, alignment, and trust to grow your business, let's talk.

Join my MOVE book companion course for CEOs, founders and GTM leaders 
and GTM Operating System Course (Used in two $100M+ exits, rated 4.5/5 stars

DM me. Let’s build something great—intentionally. Join the MOVEment!

Sangram Vajre

10 years. 3 companies. 1 designer behind all of it.

meet Shannel Wheeler, PMP.

she has designed every brand element of three of my most successful businesses:

→ Terminus (by DemandScience) and thru 5 acquisitions — from zero to $100M+ business
→ FlipMyFunnel — 100K+ community that created the ABM category (as stated by Forrester when Terminus was named as a leader back in the day)
→ GTM Partners — helping 100 GTM execs become financially independent by building $300K+ businesses

every deck. every website. every visual that brought these ideas to life.

that work helped create 1000s of jobs and new markets.

as i came across this photo today, it made me smile and appreciate lifelong friendships that make life epic.

she didn't tell me to do this.

but if you need a branding genius or fractional designer — reach out to her. you'll thank me later.

love,
sangram

Built two $100M+ companies | WSJ Best Selling Author of MOVE on go-to-market | GTMonday Editor with 175K+ subscribers teaching the GTM Operating System

*** Fractional CMOs and aspiring Fractional GTM Leaders:

as a 2 time CMO turned Fractional GTM Leader building a $7M advisory business in last 4 years, i finally have something put together.

my step-by-step process of how Bryan Brown and I - 2 people team built a profitable fractional business and how we are scaling it in 2026.

plus as of this morning, 70+ GTM OS Certified Partners who joined in 2025 are already averaging $250K+ based on the recent survey.

after 4 long years and helping 70+ GTM OS certified partners achieve their personal and financial dreams, i am finally sharing my learnings in a keynote to PE firms and Marketing Summit:

Title: How to Build Your Fractional GTM Business in 2026

i also went ahead and did a recording of this so i can run thru key ideas in a bit more depth than the keynote.

as of this morning, i packaged it up in a nice little course with slides, videos, and examples of real fractional success stories from people like Tim Hillison Sarah Allen-Short Sue Foley and a few other leaders on how they went from "should i" to "i make more than a traditional CMO and get my life back"

so... who is it for? 

NOT for everyone. it's for serious GTM leaders who want to build a fractional  business of $250K+/year and know that the old playbooks are not working anymore and are looking to find better ways to build your business and transform your life, not just career.

how to get it:
like and comment "Access" and my EA will dm you the link 

timing: 
after my keynote tomorrow at 11 am EST.

love,
sangram
p.s. follow Sangram Vajre on all things go-to-market and if you are in ATL come say hi!

#CMO #fractional #GTM

$13M CEO: "our ICP is broken."

me: "who built it?"

CEO: "marketing."

me: "that's the problem."

CEO: "what do you mean? ICP is a marketing thing."

me: "no. ICP is a business thing. when marketing builds ICP alone, sales ignores it. product doesn't know it exists. CS is left cleaning up bad-fit customers."

CEO: "but... our marketing team should know our customers."

me: "do they sit on sales calls? do they see the CS tickets? do they know which deals close fast and which ones drag for 6 months?"

CEO: "that's not their job."

me: "exactly. that's why ICP can't be their job either."

CEO: "so what are you saying?"

me: "i'm saying you need to be in the room. you, your CRO, your CMO, your CS leader. ICP is a GTM decision. not a marketing exercise."

CEO: "i don't have time for that."

me: "you don't have time to define who you're building the entire company around?"

CEO: "we're already selling. we just need marketing to fix the targeting."

me: "you're not going to like this… but i don't think we're a good fit."

CEO: "what?"

me: "you want us to fix your GTM. but you're not willing to be part of the fix. that never works."

we walked away from that deal.

and i'd do it again.

because here's the truth:

ICP is not a marketing job.

CEO has to part of this process and it's the foundation of all your GTM.

and when the CEO won't sit in that room, nothing we do will matter anyway.

did i make a mistake by declining to do advisory for this company?

love,
sangram
p.s. if you are CEO and wants a GTM OS Certified Partner to do planning that is expert in your industry, just dm me and i will connect you!

$11M CEO: "i need to hire a CMO, right now."

me: "why?"

CEO: "we need to scale."

me: "you can't afford it."

CEO: "what do you mean?"

me: "hire a seasoned fractional who's been there, done that. 10-20 hours a week. pair them with an implementer to get things moving. scale to $20M+, then think about full-time."

CEO: "i don't believe in fractional."

6 months later, the same CEO calls me back.

they'd fired two full-time CMOs.

now they wanted a referral for a fractional (since we have a GTMarketplace for match making for founder to fractional)

look — i get it. hiring full-time works when you have everything in place.

but sometimes you don't need a full-time exec.

you need a smart, experienced person who's been there and done that.

someone who can move fast, set the foundation, and not burn through your runway while you figure it out.

fractional isn't a backup plan.

for a lot of companies, it's the smarter first move.

your take?

love,
sangram

my 15-year-old son just made 100 sales calls.

got cursed at. hung up on. told to never call again.

then he asked me the question every founder eventually asks: "papa, why is nobody buying?"

here's what broke my heart — and taught us both everything:

he built this beautiful AI website builder. automated booking. slick interface. the simply works.

his pitch was perfect: "i'll build you an AI-assisted website that handles everything automatically!"

business owners' response? 

click.

not because he's 15. not because the product was bad.

because he was in problem-market fit, not product-market fit.

huge difference.

𝗽𝗿𝗼𝗯𝗹𝗲𝗺-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 = selling painkillers to people with migraines
𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁 = selling vitamins to people who feel fine

my son was selling vitamins.

"AI-assisted website" sounds cool to us tech folks.

to a plumber who gets clients from word-of-mouth? 

it's like offering to upgrade the engine on a car that runs perfectly fine.

the brutal truth i had to tell him:

most business owners don't wake up thinking "i need an AI website."

they wake up thinking "i need more customers" or "i'm losing jobs to competitors."

if your first 100 calls feel like pulling teeth...

you're not bad at sales.

you're solving the wrong problem.

find the migraine first.

then build the painkiller.

my son pivoted his pitch last week. instead of "AI website," he now leads with "what if you never missed another customer call?"

3 actually calls in 5 days.

same product. different problem.

that's the entire game.

love,
sangram

p.s. watching your kid learn GTM lessons at 15 that most founders don't get until series B? priceless. he's now teaching me snapchat... we are even.

undefined undefined

about to keynote at my fist RKO at Ignitium: ABX Orchestration 

amazing energy and excitement for the future.

sharing our research why and how  some teams succeed and others don’t, based on:

1,000+ B2B companies…
1,000+ CEO and leader interviews…

it’s magical when a group of people come together and what they can do.

wish me all the best! 

love,
sangram

for 4 years straight, this is my travel hack.

of course when you travel, a lot falls on your spouse and kids.

it seems infinitely challenging since it’s not normal and everything seems a bit off at home.

so i have been doing this for about 4 years… and it simply works! 

i leave handwritten cards for my wife, son and my daughter.

for my wife: a scripture verse and that she got this!

for my son: i am counting on you and you can rise up to the responsibilities at home and proud of him. 

for my daughter: i am proud of her and she needs to take care of mom while i am gone and hug her a little tighter. 

they typically read it th night i am out at dinner table.

my prayer is that they have fun and my words might replace some of my presence and being normalcy to their day…

what’s your family hack when you travel?

love,
sangram

*** big news for fractional GTM leaders. 

we just unlocked two tools — free for 1 year as our certified partners are making $250K+/year on average. 

if you want to run a real fractional business — not a chaotic side hustle — you need two things from day one:

1️⃣ a simple purpose-built CRM for fractionals to manage deals and delivery

2️⃣ a prospecting tool to start real conversations

GTM OS Certified Partners now get both at no cost for one full year:

Insightly CRM by Unbounce  — manage deals, clients, and landing pages without the enterprise bloat.

SalesIntel.io — verified contacts, clean lists by ICP, and a repeatable way to fill your pipeline.

why these matter together:

prospecting without a CRM = chaos.
CRM without prospecting = empty pipeline.

75+ GTM OS certified partners are already building their businesses on this foundation.

no duct-taped systems. no "i'll set this up later."

fractional freedom doesn't come from hustle.

it comes from leverage.

who: if you're serious about building a $250K+ fractional business in 2026 or have an existing fractional business that you want to scale. 

how to get it: like and comment "freedom" 

timing: my EA will DM you the details in 24 hrs.

love,
sangram
p.s. i wish i had these tools as we built our little $7M advisory business with just Bryan Brown and i doing it. now 75+ other amazing fractional GTM leaders are building their little business and you can too.

most GTM plans fail by Q2.

ours don't. here's the 6-step process we use every quarter.

step 1: identify your GTM valley of death

every company is stuck in one of three valleys — awareness, conversion, or retention. you can't fix all three at once. pick the one that's bleeding.

step 2: know your stage

are you in problem stage, product stage, or platform stage? each requires a completely different GTM motion. most companies run a platform playbook when they're still in problem stage which is killing the momentum.

step 3: name your top 3 GTM problems

we've identified 15 common GTM problems. pick your top 3. not 7. not 10. three for next 90 days and fix it. focus wins.

step 4: run the MOVE framework with your exec team

this exposes the gaps in how your leadership team thinks about GTM. marketing sees one thing. sales sees another. this gets everyone on the same page.

step 5: answer the 8 GTM OS questions

this puts your entire go-to-market on a single slide. who you serve. how you win. what you measure. one page. total clarity.

step 6: build your 90-day project list

not a 12-month roadmap nobody follows. a focused list of projects that move the needle this quarter.

that's it. 6 steps. every quarter.

give it a shot!

love,
sangram

p.s. we have 70+ GTM OS Certified Partners who can run this process for you who have collectively experience of running this a 1000 times. if you're a CEO or GTM exec who wants a facilitator to help — at least once, if not every quarter — comment below.

i'll match you with a GTM OS Certified Partner who specializes in your industry and segment.

love,
sangram

fractional CMO: "i work with B2B SaaS companies."

me: "which ones?"

CMO: "all of them."

me: "that's the problem."

CMO: "what do you mean? i have broad experience."

me: "broad experience doesn't win deals. specificity does. when you say 'all of them,' buyers hear 'none of them deeply.'"

CMO: "but if i niche down, i'll lose opportunities."

me: "you'll lose the wrong ones. and win the right ones faster."

CMO: "how do you know this works?"

me: "because i've watched it work. 5 times. 5 different niches. 5 fractionals building $250K+ businesses."

here's the proof:

→ Alan Gonsenhauser — PE-Backed Companies Over $100M + CMO Coaching

Alan focuses on "PE companies."
he picked $100M+ companies with CMO turnover, board pressure, and scale challenges.
he's a CMO coach specifically for portfolio companies that need strategic maturity, not more tactics. that's a niche inside a niche.

→ Shelli Ryan, APR, Fellow PRSA — Cross-Border GTM + BPO Services

while others stay broad, Shelli went ultra-specific:
helping implement BPO with cross-border companies.
that niche is exploding.
and she owns it.

→ Tim Hillison — Engineering-Led Founders

Tim isn't "GTM for all founders."
he's the go-to partner for engineering-led CEOs who need clarity, confidence, and commercial muscle.
his niche? technical founders who don't speak GTM.
his value? he translates complexity into revenue.

→ Lydia Flocchini — The Queen of Legal Tech (20 Years Deep)

Lydia isn't trying to be a horizontal fractional.
she leaned into who she already is: the most experienced GTM leader in legal tech.
founders listen. buyers trust her instantly.
she doesn't chase business — business comes to her.

→ Sarah Allen-Short — The "Work Doula" for Visionary CEOs

Sarah isn't chasing founders.
she chose to serve a completely different niche:
helping CEOs through growth, change, and chaos — with the frameworks and experience to back it up.
the more she helps, the more people show up.
she created her own category — and it works.

5 people. 5 completely different niches. all winning.

the lesson?

you don't need to serve everyone.

you need to serve someone so well that they can't imagine working with anyone else.

if you are a fractional CMO, CRO or GTM leader, comment your niche below and i will amplify it.

so... what's your niche?

love,
sangram
p.s. give these amazing GTM fractionals a follow!

2026 prediction: small, focused events will outperform big conferences.

here's proof it's already happening.

3 GTM OS Certified Partners — Maria Scheifler, Caitlin Clark-Zigmond, and Newell Falkinburg — are hosting a 90-minute workshop in Denver.

no keynotes. no expo halls. no swag bags.

just 20 GTM leaders working through the 15 most common GTM problems together.

you'll walk away with:
→ your top 3 GTM problems prioritized
→ peer perspectives from leaders in different industries
→ frameworks you can use immediately

small. focused. in-person. high signal.

the pendulum is swinging back from massive virtual events to intimate rooms where real work gets done.

if you're a CEO, CRO, or CMO in Denver — check it out.

link in comments for event and if you think it's a trend, share other events like this.

love,
sangram

1st time when we launched ABM at a $35M company, we thought we had it all figured out.

we didn't.

here's what actually happened:

we picked 100 "dream accounts."
we built personalized ads.
we sent direct mail.
we tracked engagement.

6 months later?

→ 3 meetings booked
→ 0 closed deals
→ $50K+ spent

the board asked: "what went wrong?"

the honest answer? we fell in love with the tactic, not the strategy.

here's what we missed:

1. we picked accounts we wanted, not accounts that wanted us.
no intent signals. no timing data. just logos we thought would look good on our website.

2. we personalized everything except the message.
custom ads with their logo. personalized landing pages. but the value prop? generic. they didn't care.

3. sales wasn't bought in.
marketing ran the show. sales saw it as "marketing's project." when leads came in, follow-up was slow. alignment was broken from day one.

4. we measured activity, not outcomes.
engagement scores looked great. but engagement doesn't pay the bills. pipeline does.

the fix?

we rebuilt ABM from scratch:

→ started with sales and CS input on account selection
→ used intent and signal data to find accounts already in-market
→ aligned on a shared revenue segment, not just MQLs
→ measured ICP-fit pipeline and closed revenue, nothing else

that's when ABM started working.

my lesson: 

ABM isn't broken.
GTM isn't broken.
Marketing or sales isn't broken.

but the way most teams run it? absolutely is.

your take?

love,
sangram

i bring work home every. single. day.

but not the way you think.

i don't bring emails, slack, or stress.

i bring the skills.

the same frameworks that helped my two companies scale to over $100M, i've found they work at home too.

so my wife and i built a family operating system.

here's what the Vajre household runs on:

→ "Vajre's always make it thru with God's love, grace and truth" — our family mission statement (every company has mission and core values, why don't my family?)

→ no pay for chores — you live here, you contribute (ownership without entitlement)

→ want to earn real money to buy something?  Read books, serve the community, sell or build something (leaders are readers, does, dreamers and drivers)

→ eat only when mom sits and takes the first bite (mom does a lot, the least we can do is wait for her and honor her)

→ dinner table is tech-free and sacred — memories are made with eye contact (focused convo, no phones)

→ yearly goals + monthly 1:1s date with each kid, weekly 1:1 with spouse — 5 years straight (performance reviews works when done regularly, not once a year)

→ on vacation, only mom has the phone (connection needs disconnection)

we've been doing this for years.

not because we're perfect. we're far from it.

but because the same principles that made my companies great, i wanted to see if that will make my family better and stronger.

we all need an operating system and in absence of it, i have found myself just surviving BUT one day we decided to live like that no more.

mission. ownership. respect. focus. growth. boundaries.

it works in the boardroom.

it works at the dinner table.

so... what's one "work skill" you've brought home?

love,
sangram

i got rid of all my crazy expensive tech for videos and here’s what i use now:

- iphone for crisper quality video (no lag or worries about quality)
- yeti mic 
- direct light from the sun by facing the window

that’s it!!

what’s your setup? 

love,
sangram

No alternative text description for this image

i want to help 100 solopreneurs make $300k+ in 2026.

one catch - you have to have 10+ years of GTM leadership experience.

not a typo. not a flex. a mission.

here's my why.

i became financially free at 41.

and it broke my brain in the best way.

for 15 years, i chased revenue. exits. titles.

built two companies past $100M. got the outcomes everyone says they want.

but when the money stopped being the goal... everything shifted.

work became projects, not obligations.
family became legacy, not "balance."
money became leverage, not the scoreboard.
partnerships became lifelong relationships, not transactions.

i stopped asking "how do i make more?"

started asking "how do i help more?"

that question led me here.

sangram here...

if you're new — i came to America 25 years ago with less than $500.

no network. no playbook. just hunger.

built Terminus to a $100M+ exit. 
wrote a WSJ bestselling book on go-to-market. 
editor of FractionalFreedomFriday with 7K+ subscribers.
editor of GTMonday with 175K+ subscribers teaching the GTM O.S.

but my next chapter isn't about building another company for myself.

it's about helping 100 new solopreneurs build $300K+ businesses.

we're building GTMarketplace — the largest network of certified fractional GTM leaders.

not a job board. not an agency.

a place where PE and recruiting firms  as well as CEOs and founders find proven fractional and interim CMOs, CROs, and GTM operators who've already solved their exact problem.

bcos the smartest execs aren't climbing corporate ladders anymore.

they're building freedom on their own terms.

if you're a fractional leader ready to stop explaining your value...

or a founder who needs GTM expertise without the full-time overhead...

this is what i'm building for you.

welcome to the fractional GTM movement.

love,
sangram

CEO of $13M business: "i don't believe in fractional and agencies."

me: "78% of fast growing business CEOs disagree with you."

we just ran this survey at GTM Partners. 

78% plan to increase fractional and agencies GTM investment in 2026. 
only 7% plan to reduce it.

71% said their experience was positive—56% called it a major impact, another 15% said fractionals and agencies fill an important gap.

this isn't a fringe experiment anymore. 
it's an operating model shift.

why it's accelerating:

→ GTM complexity is rising faster than headcount tolerance. companies need alignment across marketing, sales, CS, rev ops, and product—but not all of it full time.

→ experience gaps are widening. many CEOs are scaling in markets they've never been in before. hiring a full-time CRO or CMO is expensive, slow, and risky when the GTM motion isn't clear yet.

→ speed matters more than stability. fractional leaders are hired to diagnose, design, and execute—not to play politics or optimize for tenure.

but here's what CEOs still get wrong:

→ hiring a fractional to "help" without giving them real authority
→ treating the role as advisory when the problem is operational
→ expecting full-time outcomes from part-time access
→ using fractionals to avoid hard decisions about strategy, people, or focus

when fractional fails, it's usually because the CEO wanted optionality instead of accountability.

what good fractional leadership looks like:

→ they diagnose fast. ICP quality, pipeline velocity, messaging clarity, ownership gaps—they know where to look first.

→ they design systems, not heroics. the goal is repeatable motions the team can run.

→ they create leverage. a good fractional leaves the org stronger than they found it.

if you're a CEO exploring this model, start by finding someone who's done the work you're trying to do next.

your take?

love,
sangram
p.s. look out for the full research coming out on GTMonday next week

#fractional #GTM #CEO

it’s windy.
it’s cold.
it isn’t fair.

that’s what my son told me this morning at his national tennis tournament in Rome, Georgia. 

so i told him what i know best from experience:

there is no perfect day… 
u have to make your day, perfect. 

in life, sports and business… we don’t practice for perfect conditions. 

you just do your best… 

no regrets!

what would you have said?

love,
sangram

"who owns GTM?"

on every podcast. every stage. every exec session — i get asked this one question over and over again.

so i'm here to settle this debate.

this is based on all the research we've done on GTM — the WSJ best-selling book MOVE, and over 1,000 live GTM assessments with exec teams from startups to publicly traded companies.

hint: it's not who you think.

answer in the video 👇

your take...

love,
sangram

why would you turn down $25K newsletter sponsorship, again?

we did. last week. here's why.

a CEO reached out wanting to sponsor GTMonday. good company. real budget. easy yes for most publishers.

we said no. again.

we don't even call GTMonday a newsletter. 
we call it GTMonday, a research note, on purpose.

because the moment you take sponsorship money, you owe someone something. your research gets filtered. your recommendations get influenced. your voice gets quieter.

we wanted none of that.

3 years into writing this weekly research note, every framework we share is original. every insight comes from working with real companies. no sponsor approved it. no brand paid for ad placement.

that decision cost us short-term revenue.

but it built something bigger.

so what's the ROI of the research we publish freely for 3 years straight on a weekly basis? 

it led to a $7M+ advisory business.

175,000 people read is each Monday and share it all over the world.

70+ GTM OS certified fractionals have built their own businesses around our frameworks and the GTM OS.

every week we learn about companies that are now running the GTM Operating System, literally!

turns out, giving away your best thinking attracts the people who actually want to work with you.

not clicks. not impressions. no banner ad. real relationships that turn into real business.

so no — we're not looking for sponsors. 

now.. if you have a unique pov, then let's hear it and may be we will feature you for free.

that's the trade-off we made. and we'd make it again.

what do you think? 

love,
sangram
p.s. if you have haven't checked out GTMonday on Substack - just look it up!

Legal Tech GTM Leader 🚀 Accelerating Growth Using Data & Analytics

Legal Tech Category Designer, GTM and Revenue Builder, 5X LegalTech M&A, Change agent, business transformation leader, category and value creator who is passionate about customer success, marketing, data, analytics, technology, and productizing WOW moments for customers.  Track record for building and scaling customer success, sales, and marketing organizations for early stage, fast-growing technology companies that provide Software-as-a-Service (SaaS)/B2B solutions to mid and Enterprise level markets.  Recognized for cultivating strategic and value-based partnerships with Executives/C-levels.  Leading and motivating high performing sales and customer success teams focused on new business acquisition, retention, revenue growth, and adoption, resulting in consistent performance above 100% and 25+ sales awards. I geek out on taxonomies. I believe data is a lifestyle and superpower. 

Expertise and Value: 
GTM▪ Customer Success ▪ Marketing ▪ SaaS ▪ B2B ▪ Management & Leadership ▪ Start-Ups ▪ Sales ▪ Upsells & Renewals ▪ Health Scores ▪ Customer Success & Sales Enablement ▪ Playbooks ▪ Product Toolkits ▪ Pitch Decks ▪ QBRs – Quarterly Business Reviews ▪ Enterprise Accounts ▪ Client Retention ▪ Best Practices ▪ Analytics ▪ Gainsight ▪ Salesforce ▪ Marketo ▪ Sendoso▪ Training ▪ Use Case & Success Stories ▪ C-Level & Executive Presentations ▪ Voice of the Customer ▪ Customer Resources ▪ Big Data ▪  Business Intelligence    ▪  Agile Software Development ▪  Product Marketing ▪ Market Research▪ Legal Technology▪ Instant Discovery▪GTM Launches

Lydia Flocchini

What an incredible surprise and a huge honor! ⭐ 

Congratulations to all the incredible women named winners of the Momentum.io 2025 𝗚𝗧𝗠 𝗔𝗜 𝗔𝘄𝗮𝗿𝗱𝘀 / 𝟮𝟬𝟮𝟲 𝗢𝗻𝗲𝘀 𝘁𝗼 𝗪𝗮𝘁𝗰𝗵! 🚀 

Huge thank you to Ashley Wilson, Jonathan M Kvarfordt, MBA and the Momentum.io team for recognizing this work.👏 

I’m grateful to be included alongside such an inspiring group of GTM leaders who are building new markets, leading with innovation, and lifting their communities as they go. This list is full of women who inspire me to learn, grow, and be better every day, and who are leading the way in AI-powered GTM.

Elle Segars
Agnese Jaunošāne
Anastasiia Ivannikov, MBA
Desiree-Jessica Pely, PhD
Renat Gersch
Sarah Sehgal
Andrea Scott
Sophie Buonassisi
Amelia Lerutte
Kate O'Keeffe
Maja Voje
Emilia Möller
Purnima Kumar
Praneet Gill
Galina Fendikevich
Corina Maior
Julia Kaplan
Suzanne Rabicoff
Stefanie Boyer, PhD💧
Marchelle Renee Mooney
Christina Brady
Michelle Curtis
Elaine Zelby
Joy Tang
Lauren Morgenstein Schiavone
Ashley Wilson 
Mandy Cole
Sheevaun Thatcher, CPC
Amanda Whiteside

Two women on this list, in particular, have had a meaningful impact on how I think about AI-powered GTM, Sophie Buonassisi and Maja Voje. I’ve learned so much from both of you. 💛

Last year, I gave a talk on the role women play in shaping the future of AI and shared a quote that continues to resonate deeply:

“𝘞𝘰𝘮𝘦𝘯 𝘣𝘦𝘭𝘰𝘯𝘨 𝘪𝘯 𝘢𝘭𝘭 𝘱𝘭𝘢𝘤𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘣𝘦𝘪𝘯𝘨 𝘮𝘢𝘥𝘦.” — Ruth Bader Ginsburg 🧠 

That sentiment feels especially true today. The women on this list are leaders, builders, and category-definers shaping what’s next in GTM and AI.

This is truly special!  ✨ 🙏 

#GTM #CategoryDesign #gratitude #womeninleadership #WomenInAI 
#AILeadership #Grateful

VP of GTM Strategy & Marketing - Momentum | Founder GTM AI Academy & Cofounder AI Business Network | Business impact ​> Learning Tools | Proud Dad of Twins

View Jonathan M Kvarfordt, MBA’s profile

Day 1 of 4: Sooo excited to announce winners for the Momentum.io 2025 GTM AI Awards/2026 Ones to watch!

I will be releasing names every day this week and will have the final list ready for you when I get done talking about how amazing everyone is.

We had so many submissions and we did not accept everyone, but these were all so good that I had to include them in this years winners.

These are people who were nominated (more than once) from peers in the space and who are admired for work, uplift their teams and community and are also people I think making waves in 2026!

This is an amazing list and I loved seeing both new faces and some of my favorite people on this list who I can for sure say deserve to be here.

Starting with ladies first today and tomorrow and then the dudes on Thursday and Friday!
Elle Segars
Lydia Flocchini
Agnese Jaunošāne
Anastasiia Ivannikov, MBA
Desiree-Jessica Pely, PhD
Renat Gersch
Sarah Sehgal
Andrea Scott
Sophie Buonassisi
Amelia Lerutte
Kate O'Keeffe
Maja Voje
Emilia Möller
Purnima Kumar
Praneet Gill
Galina Fendikevich
Corina Maior
Julia Kaplan
Suzanne Rabicoff
Stefanie Boyer, PhD💧
Marchelle Renee Mooney
Christina Brady
Michelle Curtis
Elaine Zelby
Joy Tang
Lauren Morgenstein Schiavone
Ashley Wilson 
Mandy Cole
Sheevaun Thatcher, CPC
Amanda Whiteside

Congrats to you all, so proud of you and well deserved. 

I am connected to all of you, so please reach out to me and I can get you more graphics and stuff!

I’m excited to be invited to speak at 𝗚𝗧𝗠 𝗮𝘁 𝘁𝗵𝗲 𝗘𝗱𝗴𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗔𝗜, 𝗪𝗲𝗯𝟯, 𝗥𝗼𝗯𝗼𝘁𝗶𝗰𝘀, & 𝗗𝗲𝗲𝗽 𝗧𝗲𝗰𝗵 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 in San Francisco. 🔁 🤖 🌉 

Thank you to Yoofi Annan for the invitation and for curating such a thoughtful, dynamic event where we'll explore how GTM is being reshaped by AI, robotics, and frontier technologies. 👏   

GTM at the Edge exists because sales, marketing, customer success, and product are fundamentally changing. This is about 𝘴𝘤𝘢𝘭𝘪𝘯𝘨 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘱𝘭𝘢𝘺𝘣𝘰𝘰𝘬 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘦𝘹𝘪𝘴𝘵 𝘺𝘦𝘵. 🌌 

𝘞𝘦 𝘢𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵. 🌱 

In this new era, you’re not just selling a product, you are:

➡️ Defining the problem before the category exists
➡️ Building distribution before demand is obvious
➡️ Designing a system that takes a product from engineering → revenue
➡️ Educating a market of early adopters
➡️ Building a revenue engine that is aligned and holistic

That’s why this conversation matters.

When: 
📍 frontiertower, San Francisco
 🗓 January 20 | 6:00–9:00 PM

𝗣𝗮𝗻𝗲𝗹 — “𝗙𝗿𝗼𝗺 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗟𝗲𝗱 𝗦𝗮𝗹𝗲𝘀 𝘁𝗼 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗚𝗧𝗠” 📈 

I’m excited to join an exceptional group of leaders and operators, including:

Arjun Saksena — Founder & CEO, Humanic AI
Kristopher Floyd — Frontier futurist & angel investor
Miguel Calderon — Negotiation & GTM advisor
Rana Gujral — CEO, Behavioral Signals

I’ll share insights from AI companies using category design and a unified GTM operating system to establish market dominance—clarifying their POV, defining the problem they solve, shaping the category narrative, and turning customer adoption into a flywheel that compounds over time. 💫

𝗙𝗶𝗿𝗲𝘀𝗶𝗱𝗲 — “𝗧𝗵𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗟𝗲𝗻𝘀: 𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿 𝗧𝗲𝗰𝗵 𝗚𝗧𝗠 𝗖𝗿𝗲𝗱𝗶𝗯𝗹𝗲”  

Attendees will get to hear from Nikhil Choudhary, Managing Partner, Nirman Ventures. Nikhil will dig into what makes a GTM strategy credible, fundable, and scalable in frontier tech. 💡 

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗣𝗶𝘁𝗰𝗵 - 𝗕𝘂𝗶𝗹𝗱𝗲𝗿𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗔𝗜, 𝗖𝗿𝘆𝗽𝘁𝗼 & 𝗗𝗲𝗲𝗽 𝗧𝗲𝗰𝗵 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀
I’ll also be serving as a judge for the startup pitch, with a focus on helping founders articulate their category, POV, and GTM strategy.

This is going to be a fantastic event and can't wait to connect with founders and builders shaping the future of AI, robotics, and frontier technologies. 🚀 

RSVP link in the comments ⤵️ 

#GTM #CategoryDesign #AI #legaltech #venturecapital #startups #startupfounder #SanFrancisco #frontiertech #B2B #categorycreation #robotics #GTMPartners #GTMOS

I’ve lived through nearly every major shift in #legaltech. ⚖️ 🤖 

But, there’s one happening quietly right now, and it’s already changing how #lawfirms win new client business. Law firm leaders, from managing partners, administrators to marketing keep telling me the same thing:

“𝙊𝙪𝙧 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙖𝙣𝙙 𝙎𝙀𝙊 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙞𝙨𝙣'𝙩 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙩𝙝𝙚 𝙬𝙖𝙮 𝙞𝙩 𝙪𝙨𝙚𝙙 𝙩𝙤.”

The reason? 𝙑𝙞𝙨𝙞𝙗𝙞𝙡𝙞𝙩𝙮 𝙝𝙖𝙨 𝙘𝙝𝙖𝙣𝙜𝙚𝙙. Potential clients don’t search the way they used to. They prompt AI and it recommends firms based on signals SEO was never optimized for. 

This is the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝘀𝗲𝘁. 🔁 

This is what happens behind the scenes when AI decides which firms get recommended, and which get ignored. 

𝙏𝙝𝙞𝙨 𝙞𝙨 𝙩𝙝𝙚 𝙨𝙝𝙞𝙛𝙩 𝙛𝙧𝙤𝙢 𝙎𝙀𝙊 𝙩𝙤 𝘼𝙀𝙊. 

That’s why I’m thrilled to be an advisor and partner to Nick Kringas⚖️🏴‍☠️ CEO, and Kellen Bachman 🏴‍☠️, Head of Client Strategy, at LawShift whose mission is to help personal injury law firms navigate the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝘀𝗲𝘁, so they’re recommended by AI at the exact moment someone is seeking guidance.

Nick and Kellen are leaders who’ve spent 13+ years dominating personal injury marketing and generating $400M+ in revenue for law firms.  Today, they’re focused on building 𝗔𝗜 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁.

LawShift's 𝗔𝗜 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹™️ is a proprietary AEO system for establishing entity authority inside AI-driven client referrals, 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘩𝘰𝘴𝘦 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘩𝘢𝘳𝘥𝘦𝘯 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯𝘴. I've seen the results and they are impressive! 🚀  

I’m excited about this work because it's at the intersection of AI, GTM, & the business of law, where visibility translates into client acquisition and cash flow 📈.

Next week, we'll be PILMMA's 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗜 𝗘𝘅𝗽𝗼, the first event built for PI legal professionals navigating the future of injury law. 
📍 January 15-17 at the JW Marriott Orlando Grande Lakes 
📍 Visit us at Booth 16.  
Learn more: https://lnkd.in/gBcEEaz3

𝗪𝗲’𝘃𝗲 𝗴𝗼𝘁 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝗻𝗴𝘀 𝗽𝗹𝗮𝗻𝗻𝗲𝗱:
✅ Personalized Law Firm "𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝘂𝗱𝗶𝘁 𝗥𝗲𝗽𝗼𝗿𝘁"
✅ Entry into a Ray-Ban Meta AI Glasses raffle when attendees pick up their report. 😎 

𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺 𝗿𝗲𝗽𝗼𝗿𝘁 𝘀𝗵𝗼𝘄𝘀:
✔️ Firm's AI Visibility Score
✔️ Competitor insights
✔️ Gap analysis
✔️ Quick wins 

𝗔𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝘅𝗽𝗼? Let’s connect!

𝗪𝗮𝗻𝘁 𝗮𝗻 "𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗔𝘂𝗱𝗶𝘁"? If you’re a law firm leader, please DM me.

The AI Visibility Reset is already happening. 
𝗧𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝗺 𝗶𝘀 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝗶𝘁. 

See you in Orlando!

#LegalIntake #PILawFirms #personalinjury #AI #AEO #PILMMA #LawFirmGrowth #LegalMarketing #LawFirmManagement
#PersonalInjuryLaw #AIFORPI #LawFirmLeadership  #PersonalInjuryAttorney #LegalMarketing #LawFirmMarketing
#LawFirmSEO

I’m excited to be serving as a judge for PitchForce’s 𝗘𝗮𝗿𝗹𝘆 𝗦𝘁𝗮𝗴𝗲 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, as part of the J.P. Morgan Healthcare Conference. 

Today’s event features startups and companies shaping the next wave of innovation in health and life sciences. 🧬 ⚕️ 🔬 

One of my favorite things to do is serve as a startup judge. The opportunity to help founders, inventors, and innovators sharpen their point of view, clarify the problem they’re solving, and define the category they’re building is inspiring!

This work is a true passion of mine, and being able to share these insights with healthcare innovators is especially meaningful at a moment when breakthroughs in medicine and health are accelerating so rapidly. 

I can’t wait to see what’s next and to get an inside view into the future of life sciences. 

Thank you to PitchForce and Ecosystem Venture Group for the opportunity to serve as a judge for this dynamic event! 👏 

A special thank you to Pillsbury Winthrop Shaw Pittman LLP for hosting the event. Pillsbury Madison & Sutro was my first job out of law school, and it’s always had a special place in my ❤️. It's meaningful to return to a firm founded in San Francisco that has long been at the forefront of innovation and supporting the next generation of founders. 🚀 

#JPMHealthcare #lifesciences #healthtech #healthai #startups #innovation #pitchforce #categorydesign #SanFrancisco

Meet our Panel 2 Judges for the PitchForce Early Stage Conference.

Sheetal Nariani, Magnus Magnusson, Mark Zheng, Shailesh Chavan, Lydia Flocchini

Watch life sciences innovation companies pitch for investor attention, and see how real time feedback helps founders sharpen their story, strategy, and readiness. Register now: https://lnkd.in/gNRZhGYM

Wishing everyone a great week ahead! This is one of my very favorite quotes from the great Coach Wooden. ⭐ 

#UCLA #leadership #gratitude

The best part of product launches is seeing the outcomes and the magic happen. And today, I am 𝘽𝙇𝙊𝙒𝙉 away. 💥 

About eight weeks ago, Nick Kringas⚖️🏴‍☠️ , a fellow legal category designer, reached out at a pivotal moment. We partnered to rebrand his company, launch the 𝗧𝗵𝗲 𝗔𝗜 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹™ (proprietary AEO for law firms), and define a new category focused on one urgent question firms are now asking:

“𝙄𝙨 𝙢𝙮 𝙛𝙞𝙧𝙢 𝘼𝙄 𝙄𝙉𝙑𝙄𝙎𝙄𝘽𝙇𝙀?”  

🚨 𝗔𝗻𝗱 𝘁𝗼𝗱𝗮𝘆? 🚨 
Seeing a firm go from 0 → 43%  in AI visibility in under 45 days using our proprietary method is HUGE!   👏 

⤵️ Watch the video

Massive congratulations to the entire LawShift team for delivering extraordinary results and the awesome work they are doing to help law firms navigate the AI Visibility Reset.

Nick Kringas⚖️🏴‍☠️
Kellen Bachman
Sebastián Cardozo Schwedt
Jason Muloongo
Glenroy Boatswain
Bill Wilson
Abdul Haadi
Kamran Arshad

This team is on fire! 🔥

If you want to learn more about the AI Authority Protocol™ and what it takes for your firm to be recommended by AI, DM me. 

#AEO #AI #lawfirms #AIVisibilty  #LawFirmGrowth #LegalMarketing
#LawFirmManagement #LawFirmLeadership #LawFirmMarketing
#LawFirmSEO #legal #legaltech #legalAI

LEGAL CATEGORY DESIGNER, Collaboration Friendly, Legal Pirates Podcast, Founder @ LawSHIFT, AI Business Development for Personal Injury Firms ​>$400M revenue generated for PI firms since 2013

View Nick Kringas⚖️🏴‍☠️’s profile

𝐓𝐡𝐢𝐬 𝐟𝐢𝐫𝐦 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐀𝐈 𝐈𝐍𝐕𝐈𝐒𝐈𝐁𝐋𝐄. 

𝐖𝐞 𝐣𝐮𝐬𝐭 𝐡𝐢𝐭 𝟒𝟑% 𝐀𝐈 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐚 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐢𝐧𝐣𝐮𝐫𝐲 𝐥𝐚𝐰 𝐟𝐢𝐫𝐦 𝐢𝐧 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲.

𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐂𝐢𝐭𝐲.

A month and a half ago, their 𝔸𝕀 𝕍𝕚𝕤𝕚𝕓𝕚𝕝𝕚𝕥𝕪 score was 0%.

Today, they're showing up in 43% of AI-powered search recommendations for high-value prompts like "truck accident lawyer in New York City."

We're tracking results with two independent AI Visibility tools to verify real movement.

Here's what this means:

The window for AEO (Answer Engine Optimization) in 2026 is exactly like the opportunity SEO presented in 2014.

Plant your flag early, before AI recommendations harden and the competition floods in. 

Like SEO, do you think it will get easier or harder to be recommended by AI? Less expensive or more expensive? 

Law firms that jumped onto SEO in 2014 owned search for a decade. Today, firms investing in AI Visibility are building an advantage that will compound for years to come. 

If you're a personal injury attorney or run a law firm:

The question isn't whether AI will change how clients find you. It's 𝗜𝗦 𝗬𝗢𝗨𝗥 𝗙𝗜𝗥𝗠 𝗔𝗜 𝗜𝗡𝗩𝗜𝗦𝗜𝗕𝗟𝗘? 

DM me to learn about our 100% risk free way to plant your flag.

𝑳𝒊𝒌𝒆, 𝒄𝒐𝒎𝒎𝒆𝒏𝒕 𝒂𝒏𝒅 𝒓𝒆𝒑𝒐𝒔𝒕 𝒕𝒐 𝒔𝒖𝒑𝒑𝒐𝒓𝒕 𝒕𝒉𝒆 𝒄𝒉𝒂𝒏𝒏𝒆𝒍.
𝑭𝒐𝒍𝒍𝒐𝒘 𝒖𝒔 𝒇𝒐𝒓 𝒎𝒐𝒓𝒆 𝑨𝑰 𝒃𝒊𝒛 𝒅𝒆𝒗 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒂𝒏𝒅 𝒄𝒂𝒔𝒆 𝒔𝒕𝒖𝒅𝒊𝒆𝒔.
#personalinjury #LawFirmAEO #AIVisibility #aiinvisibleproblem #isyourfirmaiinvisible?

Over the years, law firm leaders have shared with me time and again that winning new business is one of their most pressing priorities.  It’s a constant, urgent question. 🎯 

Now, with the rise of AI, that concern has become even more pressing. Law firms are no longer just asking how to win new business, they’re asking:

𝗜𝘀 𝗺𝘆 𝗹𝗮𝘄 𝗳𝗶𝗿𝗺 𝗔𝗜 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲?

They’re asking this because AI has fundamentally changed how clients search for legal counsel and get recommendations. ✅ 

Firms that establish AI authority early will gain a competitive advantage that compounds over time. 📈 

At the PILMMA 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗜 𝗘𝘅𝗽𝗼 the LawShift team had the opportunity to meet with 150+ attendees, explore this shift firsthand, and share strategies for navigating the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝘀𝗲𝘁. 🧭 

To learn more about the inaugural AI for PI Expo, I shared my reflections and key takeaways in the article below. ⤵️

So proud to be part of this journey as an advisor and legal category designer for the team. ⚖️ 🤖 🏴‍☠️ 

#lawfirmmarketing #lawfirmgrowth #businessoflaw #legalmarketing #legaltech #legalAI #lawfirms #AIforPI #PILMMA #categorydesign

𝙄𝙨 𝙮𝙤𝙪𝙧 𝙛𝙞𝙧𝙢 𝘼𝙄 𝙄𝙉𝙑𝙄𝙎𝙄𝘽𝙇𝙀? That was the question we helped personal injury firms answer at the PILMMA 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗜 𝗘𝘅𝗽𝗼. 🤖 

The conference was action-packed with insights, learnings, and real examples of how AI is reshaping how personal injury lawyers serve their clients. ⭐ 

Read our  "𝗔𝗜 𝗳𝗼𝗿 𝗣𝗜 𝗘𝘅𝗽𝗼 𝗥𝗲𝗰𝗮𝗽" to learn what we uncovered, see the incredible lineup of podcast guests who shared their AI stories, and explore how LawShift is helping personal injury law firms navigate the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝘀𝗲𝘁. 🧭⚖️

➡️ https://lnkd.in/gNsxMj4m

#AIforPI #LawFirmMarketing #LawFirmGrowth #PersonalInjuryLaw

The biggest takeaways PI firms are acting on and why timing matters By Lydia Flocchini, Legal Tech Category Designer & Advisor to LawShift What a powe

Open article: From AI Invisible to AI Recommended: AI for PI Expo Recap by LawShift • 6 min read

From AI Invisible to AI Recommended: AI for PI Expo Recap

I regularly do regulatory research in my work and it’s hard. 🧠 

Hard for a lot of reasons. 

✔️ You’re trying to connect laws across jurisdictions.
✔️ You’re trying to understand how those laws apply to your specific company, products, and operations.
✔️ You want to understand how changes ripple across the broader market.
✔️ Trying to stitch together information from disconnected and disparate resources.

This work is complex, time-consuming, and expensive. Lawyers routinely assemble teams just to keep up with the evolving landscape. I recently learned of a corporation that had 50 𝙥𝙚𝙤𝙥𝙡𝙚 𝙙𝙚𝙙𝙞𝙘𝙖𝙩𝙚𝙙 𝙨𝙤𝙡𝙚𝙡𝙮 𝙩𝙤 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙧𝙚𝙜𝙪𝙡𝙖𝙩𝙤𝙧𝙮 𝙧𝙚𝙨𝙚𝙖𝙧𝙘𝙝. Imagine being a resource-constrained team trying to keep up? 

That’s why, when I learned what Nirbhay Bakshi and Mohith Saragur were building at The Precedent, I was genuinely intrigued.

They are tackling the 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗜𝗺𝗽𝗮𝗰𝘁 𝗩𝗼𝗶𝗱—the inability to clearly see how a specific regulation actually affects your company or products. If you've done regulatory research, you know how this feels. 🕳️ 

Using proprietary agents, the platform analyzes federal and state regulations and determines applicability based on the real-world context of your business. Not in theory. In practice. They’ve invented the first of its kind, Regulatory Context Engine. 

The use cases span compliance, risk, strategy, and decision-making. I’ve attended client meetings with Nirbhay where both in-house and outside counsel are visibly in awe when they see the insights, level of applicability, and the report. I still remember one client asking, "𝙃𝙤𝙬 𝙙𝙞𝙙 𝙮𝙤𝙪 𝙙𝙤 𝙩𝙝𝙞𝙨?”

Today, the team launched a personalized 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗜𝗺𝗽𝗮𝗰𝘁 𝗥𝗲𝗽𝗼𝗿𝘁, giving companies and law firms the ability to see this analysis for themselves. 

As someone who knows how costly and time-intensive these reports usually are, this is real value, now accessible and at your fingertips. 

And perhaps most importantly, it reveals insights you didn’t realize you were missing, exposing regulatory blind spots that rarely surface through traditional research.

This is the 𝙣𝙚𝙬 𝙬𝙖𝙮 of how regulatory intelligence should work: contextual, practical, and actionable. 💥 

Huge congratulations to Nirbhay, Mohith, and the team for shipping something that meets legal, regulatory, risk, and compliance teams where they actually are, and helps them move forward with confidence. 👏 

𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗽𝗼𝗿𝘁: 
https://lnkd.in/gJi8_PYj

#RegulatoryRisk #Compliance #LegalTech #inhousecounsel
#legaloperations #legalai #regulations #generalcounsel  #regulatorycounsel #chiefcomplianceofficer #regulatorycounsel #legalops #fintech #categorydesign #legal #lawfirms
--

𝙏𝙝𝙚 𝙢𝙤𝙢𝙚𝙣𝙩 𝙮𝙤𝙪’𝙫𝙚 𝙗𝙚𝙚𝙣 𝙬𝙖𝙞𝙩𝙞𝙣𝙜 𝙛𝙤𝙧 𝙞𝙨 𝙝𝙚𝙧𝙚! You can now sign up to receive a personalized Regulatory Impact Report for your company. ⚖️ 🚀 

2025 brought constant regulatory change, but most teams are still left with alerts, updates, and unanswered questions:

✔️ Does this matter?
✔️ Who does it affect?
✔️ What do we do now?

That gap is the  𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗜𝗺𝗽𝗮𝗰𝘁 𝗩𝗼𝗶𝗱. 🕳️ 

Our personalized report shows exactly which federal and state regulations impacted your business in 2025—mapped clearly and explained in plain language.

Spend 15 minutes with us. 
Walk away with clarity. 🎯 

👉 𝙂𝙚𝙩 𝙮𝙤𝙪𝙧 𝙍𝙚𝙜𝙪𝙡𝙖𝙩𝙤𝙧𝙮 𝙄𝙢𝙥𝙖𝙘𝙩 𝙍𝙚𝙥𝙤𝙧𝙩.

https://lnkd.in/g_HWu7uK

#RegulatoryRisk #Compliance #LegalTech #RegulatoryChange  #inhousecounsel #legaloperations #legalai #regulations #generalcounsel #regulatorycounsel #chiefcomplianceofficer #regulatorycounsel

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