Santhoshi Natarajan

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Product Marketer

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I love to build new stuff. Cool stuff. 

Since 2010, I have developed apps and games with millions of downloads with mHotspot being the most popular app. I had worked with C, C++, Java, C#.Net, Javascript, jQuery, React, React Native, MeteorJS, Unity, GatsbyJS, GraphQL, NextJS, Mongo, Express, Node, Puppeteer, OpenWrt, Firebase, AWS/DO, Hasura, Prisma, FaunaDB/FQL, Typescript, Svelte. I’ve built desktop, web and mobile apps (few games too). What I can, will, do and love is to build a product from 0 to 1. Single-handedly. 

If you’d like to know a few milestones in my journey, please visit: https://saikrishna.me/journey
I love to talk about tech, movies, and music.

Fellow of Startup Leadership Program, NUMA, Startup Chile

Sai Krishna

You either die a hero or live long enough to see yourself implementing ads.

Building the world's fastest blogging platform with auto-seo. Previously built Digibooster, SpotPlay, mHotspot.

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AI is creating videos for cheap these days.
But this was made by amazing human talent.

A b2c app that has 5M+ downloads and raised $4.75M funding signed up to superblog recently. 

I’m sure they are going to hit 25M downloads. Will share the name then. ;)

If you are not embarrassed by the first version of your product, you’ve launched too late.

You can see the first version and the current version of Superblog. And of course there are many more templates now.

Immensely grateful to the early customers. My way of showing gratitude to them is by grandfathering them on the original plans that they subscribed to, forever.

Migrated from tsc to tsgo

tsc: 20.3s
tsgo: 1.8s

122k lines of code

Don’t sleep on DX.

"Why do you want to bootstrap solo?"

Me:

Founder of Ferndesk | I help SaaS founders save time on docs | Writing about building a SaaS from zero.

$0 spent on AEO.
$0 on AI observability.
$0 on ChatGPT tracking tools.

Yet, a customer just told me they found us on Gemini.

For Ferndesk, a relatively new product, in an extremely competitive field.

Here's what I did instead:

- SEO fundamentals 
- Bottom-of-funnel keywords - found using Ahrefs 
- Replying to Reddit threads - identified with Redreach – Get Customers from Reddit 
- Making YouTube videos targeting BOF keywords - using Screen Studio
- Moving my docs from a subdomain (help.yoursite.com) to a subfolder (yoursite.com/help) - Ferndesk makes this easy. 

That's it.

Everyone's scrambling to buy the new shiny tool that tells you if ChatGPT mentions your brand.

But the AI chatbots are pulling from the same places Google does.

Reddit. YouTube. Your website content.

If you rank for the right keywords, answer real questions, and show up where people are already asking... the AI will find you too.

AEO/GEO isn't a new game.
It's SEO with a different scoreboard.
Stop overcomplicating it.

started migration from nextjs to tanstack start

always watch session replays of website visitors. 

you'll know exactly how well potential customers are interacting with your landing page and where they are dropping off.

Now you can control your superblog with claude code.
Not just claude code, but with any agent that supports MCP.

Simply add the Superblog MCP: https://write .superblog .ai /api/mcp

- write new blog posts
- edit existing blog posts
- optimize for SEO
- manage tags/categories
- automatically add internal links between your blog posts
- and even customize your superblog.

I spent 3 days to ship the new landing page for superblog. Focused on the copy and messaging for around 16 hours.

I'd love to get your feedback on the marketing copy, design, and overall value prop of the website. Comment below! Thanks in advance. :)

Visit website: https://superblog.ai

Congrats Ayush! :)

Super happy for Superblog customer!

Co-Founder, OutlierKit | I help Content Agencies & Creators Win on YouTube with Data-Backed Growth Tools

Witnessed this journey up close and 
Super proud of this! 😍♥️

It is a very candid discussion.

I have seen all of this play out irl and this discussion does justice to that journey.

If you are just getting started, Ayush Chaturvedi shares the playbook that works for bootstrappers even in 2026 👇

Open video: How I Grew My SaaS to $150K/Year With Reddit and SEO on youtu.be

How I Grew My SaaS to $150K/Year With Reddit and SEO

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Santhoshi Natarajan

Sai Krishna

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The Battle

Santhoshi Natarajan

Sai Krishna

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sai Krishna's LinkedIn Performance

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