Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Chettinad Academy of Research & Education, Kancheepuram

Facilitator - English

aLphabet internationaL schooL

Special Educator

SuperOps.ai

Senior Consultant

APL Global School

English faculty High school

Freshworks

- Work closely with Freshteam's SMB and mid-market customers to identify and solve their most critical business
problems.
- Support the sales team by conducting discovery calls and product demonstrations for our active deals.
- Supporting sales executives with solution selling into prospect account base.
- Partnering with sales executives to plan, prepare and execute on strategic deals in complex sales cycles.
- Conduct effective requirements gathering to clearly identify customer problems.
- Build and deliver compelling technical demonstrations of the Freshworks products.
- Work with the product and marketing teams to familiarize with the product landscape and become a technical product expert
- Work with leads to understand their requirements and help them figure out if any of our products are a solution to their problem
- Put together selling presentations that easily convey value proposition to prospects
- Communicate customer use cases to the product team and work with them to ensure maximum product fit
- Work with customers to train their teams on the product and identify (and solve) problem areas in their processes.

Sales Engineer / Product Consultant - Presales 

- Generate qualified opportunities for the company by rigorously prospecting and researching in the assigned region/market.
- Do rigorous research on companies, and build an effective sales pipeline.
- Strike and initiate conversations with high-profile personas of companies.
- Developing sales strategies to draw in potential buyers or to solicit new potential customers.
- Creating relationships with customers to identify their potential needs and qualify their interests and viability to drive sales.
- Presenting product information to customers once their needs are identified.
- Moving solid leads through the marketing funnel,connecting them to a salesperson, and arranging in - person meetings, emails, or phone calls.
- Work closely with AE’s and Sales directors to drive deals to closure, aide in negotiation, pricing determination and strategising.
- Collaborating with sales executives to ensure the company's goals and targets are met.

Sales Development Representative

- Relationship based selling, outreach and specialised outbound activities 
- Market research, list buliding and assisting the team with events coordination
- Onboarding and training new interns on the sales/market research/demand gen team
- Conduct learning sessions and sales training every week for the demand generation team 
- Working with the Product, Customer Success, and the Marketing teams to create collateral that will be used to engage indirectly with external stakeholders for driving demand and adoption of our products and their benefits.
-Creating product content (based on data insights, features, product launches, industry trends, etc.) in the form of newsletters, infographics, case studies, blogs, articles, webinar materials, etc. to articulate the benefits of our products to external stakeholders.
-To engage in customer marketing activities such as work with the internal team to conduct customer interviews, collect testimonials, collaborate on webinars, etc.

Business Development Associate

-Collecting data on consumers, competitors and the marketplace, and consolidating information into actionable items.
-Market research and data consolidation.
-Stay updated on market trends and implement best practices.
-Maintain sales records.

taplio

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Santhoshi Natarajan

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