Hey there, I'm Santiago

I started selling tennis shoes in a shopping mall in Colombia at 19, right after my first startup failed. I needed to learn how to sell fast.

 What I discovered changed everything: customers didn't just buy shoes, they came back because I built relationships. That's when I realized sales isn't about pitches, it's about people

Eight years and €85M in revenue later, I've built three sales organizations from zero across SaaS, marketplace, and fintech

What I do?
I build and scale high-performance sales teams for growth-stage tech companies. Currently leading B2B sales at GetYourGuide—scaled team 15→69 reps, drove 650% ROI improvement, managing €25M+ ARR

Track Record:

Ontop (VP Sales): Built 0→54 reps, $12M+ ARR, 106% quota attainment
Recruitgo (Head of Sales): 0→$1.2M ARR in first year, 102% quota
Promoted 60+ people into leadership roles across my career
Implemented MEDDIC, launched AE Academy, architected AI sales systems

What Sets Me Apart: 

I don't just manage sales teams—I build them from scratch. My expertise is taking companies from zero to scale: implementing MEDDIC methodologies, architecting AI-powered sales systems, and consistently hitting 102-115% of quota. The part I'm most proud of? Promoting 60+ people into leadership roles throughout my career

I studied at Oxford Saïd Business School, I'm training for my first 70.3 Ironman, and I advise early-stage startups on their first GTM motions

Open to Head of Sales, VP Sales, CRO roles in B2B SaaS, marketplace, fintech, or scale-ups (Series B/C). Let's talk if you're scaling from €0M to €50M+ ARR

Santiago Chacón

Solinas Integrity Pvt. Ltd.

Business Development Marketing Associate 

RevGenius

- Part of the cohort-based RevLeague SDR Bootcamp. (Jul 2022 - Aug 2022)
- Hands-on learning of Prospect Research, Cold Calling, Sales Outreach, and Sequencing.
- Learning sales tools such as Outplay, Loom, Apollo.ai, and Calendly.

Member

Ontop

- Prospected potential clients of C-Suite & Founders persona across the APAC & EMEA Regions
- Initiated & Executed Outreach to the prospects through Email, Cold Calling & LinkedIn channels
- Used sales enablement tools such as Apollo.io, Salesforce, Cognism, and SalesLoft for outreach operations
- Organized discovery sessions with AEs for the clients to discover their pain points, and to provide a walkthrough of Ontop's solutions

Sales Development Representative - APAC & EMEA Regions

- Worked with the APAC Sales team to Draft the Go-To-Market Strategy for 10 new markets in the region
- Research & Documentation on trends of Market Entry, Web3 scenario, and Business Culture
- Qualification & Delivery of leads across APAC-EMEA Regions to the SDRs & AEs of the APAC Sales team
- Extracted Sales & Revenue data from Salesforce reports with Google Sheets for insights and visualization
- Worked on Marketing Initiatives on an ad-hoc basis: Content Writing, Email Campaigns, Canva Design

Market Research Analyst - APAC & EMEA Regions

Zipcrest Consulting Services Pvt. Ltd.

- Social Media Operations & Online Advertising
- Creation of Promotional Videos and Flyers for 2 startups
- Exploring potential customers through cold-calling

Digital Marketing Intern (Customer Relations)

Xtravagate

- Head of the design team of the newsletter

Head - Tech & Design Team

- Graphic designer for the monthly newsletter 'Xtravagate'

Graphic Designer - Tech & Design Team

OPEX - The Operations Club DoMS NIT-T

- Information sharing and awareness on the operations management domain among the students

Joint Head

Vittiya - Finance and Investment Club of DOMS,NIT-T

Magazine Designer

Entrepreneurship Cell , NIT Trichy

- Branding strategies for events and social media campaigns
- Graphic design for marketing and branding deliverables

Brand Development Manager

Nisadya

- Branding strategies for events and social media campaigns
- Graphic design for event branding and marketing campaigns
- Photography and videography

Media Coordinator

Department of Management Studies, National Institute of Technology, Tiruchirappalli

- Branding and marketing for the MBA department
- Graphic design for marketing and branding deliverables
- Coordination of the MBA admission process
- Photography and videography

Public Relations and Admissions Coordinator

Business Development Marketing Associate at Solinas Integrity working across Marketing & Sales functions to provide robotic asset management solutions for the pipeline and sanitation utilities across Government and Industrial assets.

Solinas' cutting-edge robotics and AI technologies help industrial professionals in EHS, factory maintenance, and utilities management enhance safety, efficiency, and compliance. These solutions improve asset management, streamline maintenance, extend asset lifespans, and optimize cost and resource allocation.

I previously worked at Ontop in GTM, Market Research & Sales functions for Global expansion and payroll automation solutions. I completed MBA in Marketing & Operations specializations graduating from NIT Trichy.

taplio

The Battle

Santiago Chacón

Deepak Kumar C S

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?