Hey there, I'm Santiago!

With over eight years of experience in the tech-sales industry, I’ve built a career defining what sustainable growth looks like in tech. From scaling startups to leading international teams, my mission is simple: make growth an obsession, challenge the status quo, and empower teams to achieve the extraordinary.

Experience Highlights

-Sustainable Growth at a European Unicorn: Scaled revenue to +$10M, expanded the team to 40 reps, boosted productivity by 45%, and executed GTM strategies that ensured profitable growth with positive ROI

-10x Revenue Growth at Ontop: I steered Ontop from pre-seed to pre-Series B, orchestrating 10-fold revenue growth while leading global teams and launching new products.

-Global Go-to-Market Strategies: I’ve developed and executed go-to-market strategies that foster profitability and build lasting partnerships

-International Leadership: I’ve led over 90 exceptional sales professionals across 15 countries, reducing sales cycles, pioneering partnership-driven revenue models, and cutting acquisition costs.
Passions Beyond Sales

Outside of my professional life, I’m deeply passionate about entrepreneurship, exploring new opportunities while working remotely, and sharing insights through public speaking. I thrive in fast-paced, high-pressure environments where innovation and growth take center stage.

From Oil and Gas to Tech Sales
With a degree in oil and gas engineering, I found my true calling in tech and sales. My journey began as a Sales Development Representative in Colombia, and I’ve since climbed the ladder to VP of Sales for APAC and EMEA at Ontop. In this role, I led a team of 90 experts, generating over $15M in annual recurring revenue, and launched RecruitGo to $1.5M ARR in less than 10 months.

Having worn multiple hats across the sales cycle—from development to management—I understand the nuances and challenges of every role, which allows me to lead with empathy and strategy.

Let’s connect and chat about SaaS growth, sales strategies, and how to recruit and manage remote teams. Ready to take your sales game to the next level? Let’s chat!

Santiago Chacón

Sales leader with over 8 years of experience in tech(SAAS) startups, with a particular passion for the tech (SAAS)  industry. I'm driven by helping teams smash their goals, and I have a proven track record of success in leading regional teams and increasing revenue.

Led regional teams in West Europe, East Europe, the Middle East, North Africa, and Sub-Saharan Africa, increasing revenue for those regions by 10x.

I successfully led the EMEA region, which resulted in a 10x increase in revenue. I achieved this by developing and executing a go-to-market strategy tailored to the region's specific needs. And that resulted in a 10x EMEA revenue increase for the tech unicorns Ontop.

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Santiago Chacón

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