Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

Impact Innovator OS: 

The #1 In-House Growth System For Mission-Driven Founders, Conscious Coaches, and Innovators To Build Sustainable Scale As A Category Of One Business.

I help innovators simplify their business to a category of one so they can build sustainable scale to 7 figures, 8 figures and beyond.

I spent over a decade on the table as a buyer controlling $100M+ budgets for billion-dollar retailers. 

In 2006 I saw something that changed everything.

The Problem:

Each year, $49 trillion is spent on products & services globally. But buyers only choose the top 1% of businesses. The ones who lead as a Category Of One. The rest struggle. Their innovation never scales. It ends up as waste.

Why?

Corporations dominate because they know something most innovators don't: the proven system to lead as a Category Of One business.

My Mission:

I quit the corporate world to figure out how innovators who want to make an impact can actually scale.

My first company, Sharkah Chakra - The World's First Feel Good Sustainable Jeans Brand. I used my buyer intelligence to create a sellout launch. 

But we spent $150K trying to simplify our complex innovation. We outsourced our growth system to agencies. Our funding ran out.

The insight hit me: 

Entrepreneurs aren't taught to think like buyers. We think like sellers. We outsource to experts instead of building our own systems like corporations do.

My Second Company Changed Everything:

With Bespoke Your World, I built an in-house system to scale as a Category Of One. 0 to $300K in 12 months with the world's top 0.1% clients. Organically. No ads.

Then innovators started asking for the game plan.

So I Built Impact Innovator OS:

One integrated system using my Billion Dollar Buyer Intelligence Framework. 

Purpose. Positioning. Offer. Sales. Marketing. Organic scaling methods. Everything in house. Everything you own. Forever.

Founding Member Results:

→ Carol: $200K launches, scaling to $50M
→ Jo: $2M to $4M growth in 12 months
→ Amy: 0 to $300K launch in 90 days
→ Marie & Jason: 30% profit increase
→ Paula: Successful Exit Less than 12 Months

This Is Bigger Than Business:

This is a movement for every innovator working tirelessly to build a better world. For those who refuse to let their legacy innovation become part of the waste problem. For those ready to transform how we consume, how we scale, and how we lead.

Founding Member Access (Limited Spots):

DM 'SYSTEM' for founding member details
DM 'MASTERCLASS' for registration link
DM 'NEWS' for newsletter

Business Mentor

For 15 years I sat on the other side of the table.

I was not a coach watching from the outside.

I was the buyer.

I controlled over $100M in purchasing decisions at River Island and Harvey Nichols. 

I know exactly how the people with the real budgets make their choices because I was one of them.

Every week, founders pitched to me.
Every week I had to choose.

And here is what broke my heart:

The most brilliant founders, award winners, sustainability leaders, category innovators, were being filtered out.

Not because their products were not good enough.

But because they could not answer the one question every buyer silently asks before they say yes.

After years of watching this, I made a decision.

I left my buying career and built a system to give founders the intelligence that lives on the other side of the table.

The same intelligence that took Marissa from invisible to a $200K sold out launch.

The same intelligence that helped Laura grow profit by 30% in 30 days.

Every week in my newsletter I share one piece of that intelligence. Free.

You can get my weekly insights here: https://lnkd.in/eJN97V2N

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Founder Impact Innovator OS | #1 Buyer Psychology Growth System for MIssion Driven Founders | Scale to $1-$10MN as Category Of One

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén in Patagonia, not as an escape, but as a reminder of why I chose this path.

That hike wasn’t just about the mountains.
It was about following the footsteps of innovators who refused to compromise on what mattered.

The person who carried me through the hardest years was Yvon Chouinard, founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing money.
He was a broke climber who simply wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them out of his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to abandon his values.

When being a purpose-led founder nearly broke me
when every part of me wanted to give up

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important.

Quitting doesn’t make life easier.
It only delays the dream.

Because dreams don’t disappear.
They wait.
And they return louder.

What stopped me from walking away was understanding this:

Everything is figure-out-able including sustainable growth.

Just as Yvon built for climbers, I’ve spent the last ten years building for purpose-led founders.

When there wasn’t a roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Founder, Impact Innovator OS | The #1 Buyer Intelligence Growth System for Mission Driven Founders, Conscious Coaches + Innovators to Scale Sustainably $1M-$50M+ as Category-of-One

Honest question for the founders in my network:

When a buyer lands on your profile, your website, or your content right now...

Can they immediately tell why you are the ONLY reasonable choice?

Or do you look like one of several good options?

There is no wrong answer here. This is genuinely one of the hardest things to get right in business and most people are not talking about it honestly.

What do you think is the biggest reason founders stay in the "one of many" category even when their work is excellent?

Drop your thoughts below.

The secret to 6 and 7 figure sales increase (no matter the industry or objections):

The world feels quite uncertain at times.

But building sustainable growth CAN feel certain.

I was just speaking to a founder yesterday. 

She was stressed about sales. 
People who were paying less wanting more.

I hear you. 

It's HARD.

You're not powerless against the market. 

Trust me, you're not. 

Social selling is the answer to your problems. 

So here's is my solution to help you sell 24/7:

Be where your dream clients are.

Both online AND offline. 

Here are the 9-steps for the social selling formula:

1. OBSESS over your ICP: who/where they are
2. Focus only on this EXACT ICP online/offline 
3. Build EVENTS to educate your ICP
4. Plan your 2026 monthly events schedule 
5. Collaborate to connect to new audiences
6. Build your dream strategic partnership list 
7. Launch your events 
8. Analyse what works and what doesn't 
9. Repeats refine and scale 

Your social selling game plan should be incredibly simple, yet work incredibly well.

You and your team should understand it. 

Simplicity sells.
Simplicity scales.

Together we will transform our world.

P.S. We have a few slots left to sign up for our March 3rd Masterclass to get the growth secrets for FREE: https://lnkd.in/e6S62RhM

See you soon!

For a long time, I thought success was something you arrive at.

A destination.
A big moment.
A finish line.

I was wrong.

Success is built in the quiet moments no one applauds.

Last week, while traveling...
I noticed something simple, but powerful.

I didn’t reach the destination by feeling confident.
I didn’t reach it by having a perfect plan.

I reached it by choosing to move when stopping would’ve been easier.

Not fast.
Not perfectly.
Just forward.

That’s when it clicked:

Resilience isn’t loud.
It isn’t heroic.
It’s ordinary.

It’s the decision to keep going when you’re tired.
To keep building when you’re unsure.
To keep showing up when results are invisible.

My business didn’t grow because I had clarity every day.

It grew because I honored small progress:

One conversation.
One action.
One honest attempt.

Over and over again.

You don’t need to see the whole road.

You don’t need to know how it all works yet.

You only need to respect the step that’s in front of you. Do that long enough…

And one day you look back and realize:

You’re much further than you ever imagined.

Keep walking.

Founder, Impact Innovator OS | The #1 Buyer Psychology Growth System for Mission Driven Founders, Conscious Coaches + Innovators to Scale Sustainably $1M-$50M+ as Category-of-One

Starbucks learned a painful truth the hard way:
Purpose doesn’t save a business. Clarity does.

When Starbucks’ CEO recently reflected on their strategy, he admitted something rare:

They lost focus by chasing a version of “purpose” that diluted what made them great.

Not because purpose is wrong.
But because it became vague.

When your mission gets fuzzy, execution follows.

You can’t build community if you can’t deliver great coffee.
You can’t change the world if you’re failing your core customer.

Strong brands don’t start with “What impact can we claim?”
They start with “What do we do better than anyone else?”

Then they build impact from there.

That’s the difference:

🚫 Purpose as decoration
✅ Purpose as infrastructure

Real purpose isn’t a paragraph on your website.

It’s the filter behind every decision:

Who you hire

What you build

Who you say no to

How you operate

Patagonia doesn’t treat sustainability as a marketing angle.

It treats the business as a vehicle for the mission.

Product excellence isn’t separate from purpose.
It is the purpose.

If your operations contradict your message, your audience will feel it.

Stop attaching purpose after the fact.

Design your business so purpose is unavoidable.

Build from it.
Operate through it.
Let everything else be downstream.

If you want weekly insights on building brands that matter and win,
subscribe to my newsletter here: https://lnkd.in/dsVQABvv

Exciting news: I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

We used my Billion Dollar Buyers Guide to achieve this goal (after years of trial and error).

And it all started by growing a business with a purpose with a fouder who has a heart. 

To be honest, it's easy. 

Someone shared this in my masterclass:

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders, and it no one's fault. 

Buyers will love you, but they need to understand these 7 things:

1. Your Unique Business Hook
2. How your Offer changed your world first
3. How your Offer changes others' worlds second.
4. Why you are a must have now and forever
5. How to sell you in one sentence 
6. Who your followers are
7. Why are you the number one in what you do

This list is a game changer for 2026, to stand out, get seen, sell in, and sell out.

Give buyers instant clarity on your unique power and purpose.

Let your brilliance shine.

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world.

Companies that tackle "impossible" problems are achieving 400% higher returns.

This is the trend 99% are overlooking.

Businesses chasing quick wins are failing rapidly.

However, the 1% of entrepreneurs addressing seemingly insurmountable challenges to improve our world?

Purpose-driven companies recorded 400% greater returns on the stock market compared to the S&P 500. 

Brands that enhance quality of life outperform the market by 120%.

The problems that cautious investors deem "unprofitable" are, in fact, generating the most value.

Here's the evidence:

Companies that align purpose with business report 25% higher revenue and 22% higher pre-tax profit. 

Purpose-aligned companies: 31% profit increase. Others: 3%.

Why does solving the "impossible" yield more than addressing the obvious?
Because impossible problems face no competition.

While everyone competes over marginal improvements, purpose-led companies forge new categories.

They are not competing; they are pioneering.

Companies solving easy problems = Commodities
Companies solving difficult problems = Monopolies
Companies solving impossible problems = Movements

Purpose enterprises grew by 1,681% while the S&P 500 averaged 118%.

Every boardroom dismisses these opportunities. Every spreadsheet indicates "no return on investment."

And that is precisely why it works.

The market rewards the courage to tackle what others avoid.

5 Reasons Purpose Is Winning

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer psychology intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join my live here: https://lnkd.in/dqNVxTFy

Marissa had won a Cartier Award.

She was genuinely talented.
She had proof.
She had credentials.

And yet her sales were inconsistent. Some months great. Some months nothing. She felt invisible.

Here is what was actually happening:

Marissa was one of many.

Not because her work was not excellent. 

But because her business had not been structured to be the only reasonable choice in her category.

When we applied Buyer Psychology Intelligence to her positioning, her offer, and her movement:

→ $200K launch. Sold out.
→ Strategic partnerships doing the selling for her.
→ Scaling toward $30M with inbound momentum.

She is not posting every day.
She is not chasing clients.

She is running events, leading a movement, letting the system work.

Adding $1M to $10M does not look like more hustle. It looks like a better system.

I am hosting a free masterclass on exactly this.

Limited spots.

Reserve a seat here: https://lnkd.in/e6S62RhM

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years studying Buyer Psychology to determine how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On March 19th at 12:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited to 25 business owners.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Suresh Mandal, Miriam Fettman and 49 other attendees

How Mission Driven Founders Make $1M–$10M+ With Buyer Psychology

Jeremy Prasetyo

World Champion turned Cyberpreneur | Building an AI SaaS company to $1M ARR and sharing my insights along the way | Co-Founder & CEO, TRUSTBYTES

While everyone's talking about AI, the Agentic Web and Web3,
few understand how to turn them into competitive advantage, 
even fewer into institutional advantage.
That's where I come in.

I'm a former World Champion turned Tech Founder and Emerging Technology Strategist who decodes tomorrow's tech for today's leaders. 
Through my unique ability to break down complex technologies into actionable strategies, I help organizations transform uncertainty into opportunity.

As CEO of TRUSTBYTES and an internationally recognized keynote speaker, I bridge the gap between cutting-edge innovation and real-world implementation. 

My expertise spans:

→ Emerging Tech Translation
- Transforming AI and blockchain complexities into clear strategic advantages
- Converting technological uncertainty into market-leading opportunities
- Building innovation flywheels that compound over time

→ Leadership Acceleration
- Mentoring the next generation of tech-savvy leaders
- Guiding institutional transformation with practical frameworks
- Creating bridges between legacy systems and emerging technologies

→ Strategic Innovation
- Designing AI-driven business flywheels that scale
- Developing institutional-grade technology strategies
- Engineering frameworks for sustainable growth

Through high-impact keynotes, executive mentorship, and hands-on leadership, I empower decision-makers to turn technological complexity into market dominance. 

My approach merges deep technical insight with battle-tested business acumen, helping organizations thrive in rapid change.

Tech moves fast.
Markets move faster.
But institutional transformation?
That's where most leaders get stuck.
I'm here to change the game.

Follow me for actionable insights on emerging tech, leadership, and exponential growth. 

Let's build tomorrow's advantages today.

CEO & Co-Founder

FIGHTING CYBERCRIME LIKE IT'S 2030
Find more bugs in less time while saving up to 80% of cybersecurity resources.

HOW IT WORKS
TRUSTBYTES secures exponential technologies like Web 3.0, AI or Quantum TECH with its advanced AI that delivers unparalleled accuracy. By deploying self-learning AI agent swarms that adapt to evolving threats we protect systems with superior vulnerability detection and mitigation.

THE PROBLEM
$8 Trillion in Damages
Cybercrime Damages did cost the world $8 trillion USD in 2023.
Until now, global cybercrime costs grew by 15 percent each year.
But this number will grow exponentially, as hackers start using AI or even Quantum TECH.

Threat to Humanity
Warren Buffett calls cybercrime the biggest problem facing humanity - a threat exceeding nuclear weapons.
The answer lies in fighting fire with fire through AI counterforce.
TRUSTBYTES is that enabler for CISOs - an advanced AI system augmenting human experts to proactively remediate cyber threats before damage occurs.

OUR SOLUTION - SECURING EXPONENTIAL TECHNOLOGIES

➝ Web 3.0 - Smart Contract Auditing Suite

➝ Securing AI Systems

➝ Securing the Quantum TECH era


For more details visit: trustbytes.io

This will change the way you think:
(If you can handle it.)
⤵

Most people say they want growth.
Very few want the discomfort that comes with it.

Read slowly.


1/
➠ Change Requires Brutal Honesty

➝ Most people want better results without better decisions.
↳ Same habits.
↳ Same outcomes.

➝ Growth begins with ownership.
↳ No excuses.
↳ No blame.

Before anything improves, you must confront yourself. Not your boss. Not the economy. Not your past. You. Because nothing shifts until responsibility does.

And once you take ownership, something uncomfortable happens…


2/
➠ Comfort Is The Real Trap

➝ Comfort feels safe but slowly kills ambition.
↳ Easy days.
↳ Weak standards.

➝ You don’t stagnate overnight.
↳ Small compromises.
↳ Daily drift.

Success rarely collapses. It erodes. Quietly. Gradually. Comfort doesn’t destroy you in one move. It numbs you in small ones.

If comfort is the trap, then pressure is the test…


3/
➠ Strength Is A Decision

➝ Life doesn’t get easier as you grow.
↳ You adapt.
↳ Or complain.

➝ Pressure reveals character.
↳ Discipline.
↳ Grit.

You don’t become strong by wishing for ease. You become strong by choosing growth when it’s inconvenient.

And when preparation meets pressure…


4/
➠ Timing Exposes Preparation

➝ Opportunity rewards the prepared, not the hopeful.
↳ Skill first.
↳ Luck later.

➝ Waiting is not strategy.
↳ Action is.
↳ Now.

The right time doesn’t arrive magically. It exposes who has been preparing and who has been postponing.

Which leads to one final truth…


5/
➠ Presence Determines Legacy

➝ Be present while it matters.
↳ Attention now.
↳ Regret later.

➝ Believe before evidence appears.
↳ Faith.
↳ Move.

You don’t control outcomes.
You control focus.
And focus compounds.

Now ask yourself:

▶ What belief is limiting you?
▶ What excuse feels justified?
▶ What fear stays hidden?
▶ Why delay?
▶ You?


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Source: @‌we.think.deeply on IG

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

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World Champion turned Entrepreneur | Follow me for emerging tech, leadership and growth topics | Co-Founder & CEO, TRUSTBYTES (Techstars ’25)

Change the way you think

There has never been a better time in history to start…
…here’s why:
⤵

The ground is shaking. That’s your signal.

When everything feels unstable, most people freeze.

Founders shouldn’t.

Volatility is not a warning sign.
It’s a starting gun.

And right now, the clock speed of entire industries is accelerating.


1/
➠ The clock just changed

➝ AI is compressing industry timelines
↳ Code is being commoditized
↳ Workflows are being rebuilt
↳ Old playbooks are breaking

This is not a feature update.

It is a pace reset.

When the speed of progress increases, anything built for the old tempo becomes friction. And friction kills incumbents.


2/
➠ Speed beats size

➝ Big companies have scale and capital
↳ But they iterate slowly
↳ Layers slow decisions
↳ Legacy resists change

When experimentation becomes cheap, scale stops being the ultimate advantage.

If code is generated on demand…
If products can be rebuilt overnight…
If testing costs close to zero…

Then iteration becomes leverage.

Startups win because they:

➝ Move quickly
↳ Test constantly
↳ Pivot fast
↳ Ship daily

In a fast clock cycle, speed compounds.


3/
➠ The shake-up is the setup

➝ Markets feel unstable
↳ Business models feel exposed
↳ Assumptions feel fragile
↳ Certainty feels gone

Good.

Everyone is facing the same disruption.

But not everyone will respond with urgency.

When the clock cycle shifts this dramatically, startups almost always win.

Not because they are smarter.

Because they are faster.

And we have never seen the ground shake like this before.

So the better question is not,
“What happens to my industry?”

It is,
“How fast can I rebuild within it?”

▶ What if instability is the advantage?
▶ What if scale is slowing you down?
▶ What if caution is the real risk?
▶ What if this is your window?


//

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Source: Sam Altman via @‌multiprenur

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

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A new Silicon Valley startup just crossed $10B.
Its product? Your profession.
⤵
 
Knowledge used to be power.

Now it’s data.

Training material.

Expertise turned algorithms.
 
And your Stanford PhD?
Training the system that replaces themselves:


1/
➠ AI Progress Is Human-Led

➝ Experts identify model mistakes
↳ They measure them precisely
↳ They create scoring rubrics
↳ They reinforce better outputs

AI doesn’t improve by magic.

It improves because professionals teach it how.

And that raises the obvious question.


2/
➠ Are They Training Their Replacements?

➝ Yes
↳ In structured workflows
↳ At scale
↳ For speed

Entire professions are being distilled into repeatable logic.
But here’s the nuance.


3/
➠ What Actually Gets Replaced

➝ Pattern-based decisions
↳ Documentation
↳ Analysis
↳ Predictable judgment

What remains is harder to codify.


4/
➠ What Stays Human

➝ Context
↳ Ethics
↳ Empathy
↳ Accountability

The question is not whether AI will replace knowledge workers

The question is
▶ which parts of your expertise are defensible?
▶ Are you building skills that scale with AI?
▶ Or tasks that get absorbed by it?

 
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Repost this ⇄

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Source: https://lnkd.in/dsetVE5e

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

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The Battle

Sara Simmonds

Jeremy Prasetyo

Followers

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Performance ScoreSara Simmonds's LinkedIn Performance

Performance ScoreJeremy Prasetyo's LinkedIn Performance

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The Battle

Sara Simmonds

Jeremy Prasetyo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Simmonds's LinkedIn Performance

Performance ScoreJeremy Prasetyo's LinkedIn Performance

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Performance ScoreSara Simmonds's LinkedIn Performance