Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

No alternative text description for this image

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Meller Marketing

Meller Marketing is a marketing consulting business that helps solopreneurs, business professionals, and job seekers get a bigger slice of the LinkedIn™ pie. Contact me at brenda@mellermarketing.com or visit https://www.mellermarketing.com/contact to learn more.

As Chief Engagement Officer, I specialize in training executives who are "experience rich" and "LinkedIn hesitant." 

Here's how I can help you:

✅ 1to1 Individual LinkedIn™ strategy coaching (online) https://www.mellermarketing.com/1-to-1-linkedin-coaching

✅ Team training (online & in-person) https://www.mellermarketing.com/team

✅ Speaker (Keynotes & Conference Workshops) https://www.mellermarketing.com/presenter

✅ Online Courses with Small Group Coaching https://www.mellermarketing.com/learn

TIP: seeking someone to help you on LinkedIn™? Look at their profile & company page. This will be an indication of their strength and abilities. They should be posting a few times a week and generating engagement (likes/reactions, comments) with every post.

Updated 3/31/25
🔑 My LinkedIn SSI: 80. I have Premium Career. (https://www.mellermarketing.com/mylinkedinssi)
🔑 in the past 90 days, I’ve had 3,918 views of my profile 
🔑 In a typical week, I generate 2 to 5 inbound leads through my LinkedIn activities
🔑 I post once every business day on LinkedIn. 

Still reading? AWESOME. This is what I do: engage people on LinkedIn. And I'd love to help you.

This description field has a 2,000 character limit. This is 1,505 characters.

Chief Engagement Officer (CEO) | Speaker | Marketing Consultant | LinkedIn Coach

If you’re a Coach, Consultant, Speaker, Course Creator, Service Provider, BtoB Sales Professional, or Independent Professional whose target audience is on LinkedIn, you already know that you need to use LinkedIn to its fullest potential.

In "The Recipe for Social Selling on LinkedIn," you'll discover the secret ingredients to LinkedIn success. This step-by-step program will show you how to increase visibility and generate high-quality leads.

"The Recipe" is for you if you are:

✅ A Coach, Consultant, Speaker, Course Creator, Service Provider, BtoB Sales Professional, or Independent Professional 

✅ Motivated to try new approaches on LinkedIn — because your current approaches aren't working

✅ Tired of spinning your wheels trying to generate business on LinkedIn, despite the HOURS you spend on the platform every week

✅ Intrigued about how to use LinkedIn more effectively, but admittedly not sure if you're using it the right way, and don't know who to ask or where to turn

✅ Exhausted from spending hours Googling answers to LinkedIn questions, and watching YouTube videos that aren't answering your specific LinkedIn questions and concerns

✅ Feeling overwhelmed with how to use LinkedIn effectively to support your growing business, and wishing you had an expert to guide you

✅  Struggling with being a salesperson AND a subject matter expert -- and wishing you DIDN'T have to focus on sales. Maybe it's been MONTHS or even YEARS since you've been on LinkedIn, and you haven't generated one single client from your efforts and you need a different approach and a way to empower yourself as you continue to grow your business.

Course Instructor "The Recipe for Social Selling"

Optimize Your Time and Results on LinkedIn During Your Job Search -- and avoid the "Black Hole" of job search!

Introducing: Level Up Your Job Search with Brenda Meller

Go from feeling overwhelmed and hesitant about how to correctly leverage LinkedIn while working and looking for a new job, to feeling empowered and confident in just 3 months.

This program is designed especially for you if you are:

✅ Motivated to find a new job in 2025 — and convinced there has to be a better way.

✅ Sick of the "black hole" of job search, which is soul-sucking and mood-crushing, where you apply to numerous jobs with little or no responses, and spend hours filling out online job applications trying to get through the ATS (applicant tracking system) — but you're barely getting any interviews.

✅ Intrigued about how to use LinkedIn to find a job, but admittedly not sure if you're doing things the right way, and don't know who to ask or where to turn.

✅ Exhausted from spending hours Googling answers to LinkedIn questions, and watching YouTube videos that aren't answering your specific concerns, and wishing you had someone to provide you step-by-step guidance -- and personalized feedback.

✅ Feeling overwhelmed because you haven't had to look for a job for years (maybe even decades!) and the job search process has changed dramatically.

✅ Fed up with looking for a job. Maybe it's been MONTHS since you started looking and you're not getting any interviews, and you want a different approach and a way to empower yourself. You're willing to roll up your sleeves and do the work -- you just need expert guidance.

Learn more and enroll at https://www.mellermarketing.com/levelup

Course Creator, Online Instructor & LinkedIn Coach "Level Up Your Job Search with Brenda Meller"

I created Meller Marketing as a side-hustle in June of 2016 to help people and businesses with marketing and social media, specializing in LinkedIn. My passion and specialty is LinkedIn. I love helping my clients use LinkedIn for business. If you're not getting your invitations accepted, if you're not able to generate leads via LinkedIn messaging, or if your posts get ZERO engagement, I can help you. 

📌 Visit www.mellermarketing.com to learn more or email brenda@mellermarketing.com

SPEAKING EXPERIENCE
I am one of those people who was destined to be an entrepreneur and speaker. I just didn't know it until I was doing it. 

Over the past 10 years, I've spoken to thousands of individuals and groups, and given out dozens of pies. Yes, I love pie.

What Makes Me Different: I am a marketer who understands LinkedIn. My goal with every event is to make sure every attendee gains new insights with hands-on training in a fun atmosphere.

TIP to locate saved posts: https://www.linkedin.com/feed/saved/

Rockstar Marketing Consultant | LinkedIn Coach & Trainer | National Speaker

Enthusiastically Self-Employed

🎙️ About this Podcast: Enthusiastically Self-Employed is a podcast for solopreneurs and small business owners. This podcast is designed for you if you’re seeking business, marketing and LinkedIn tips to support your business. I don’t make mistakes, but I do have learning experiences, and I’m delighted to share those experiences with you. 

By listening to Enthusiastically Self-Employed, you’ll gain new information, education, and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means 
🤩 Growing your revenue, 
🤩 Reducing your expenses, and 
🤩 Optimizing your processes.

You can now find the Enthusiastically Self-Employed Podcast on your favorite podcast networks.

EPISODES: https://www.mellermarketing.com/podcast

🎙️ Podcast Host

Experience Rich

Experience Rich: LinkedIn Job Search Tips for job seekers aged 40+, 50+, or 60+

Looking for a new job using LinkedIn? This podcast is for you, especially if you are "Experience Rich", aka, age 40+, 50+, or 60+. This is a limited-series podcast offering you practical tips and advice to improve your LinkedIn profile and presence to support a successful job search. Hosted by Brenda Meller.

Podcast Host

Innovation Women

Innovation Women is a visibility bureau for entrepreneurial, technical and innovative women. Innovation Women helps connect event managers to women who are potential speakers. No more “token woman”. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

I joined Innovation Women based on the advice of a friend and fellow national speaker, to support other women speakers while increasing my focus on connecting with organizations seeking conference presenters. 

See my Speaker Page on the IW website: https://speaker.innovationwomen.com/user/12898

My signature talk is "LinkedIn Lead Generation: Beyond the Basics - Unlocking Hidden Opportunities for Explosive Growth."  

To book me as speaker: https://www.mellermarketing.com/presenter or email me at brenda@mellermarketing.com

Member and National Speaker

Social Media Pie

I'm proud to have published my first LinkedIn strategy book, "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." Buy it on Amazon at: https://www.amazon.com/dp/1947345222 

It is also available as an audiobook, everywhere you purchase audiobooks.

Thanks to all who supported me on this self-publishing journey!

BOOK DESCRIPTION:
You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective with your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying a book called, “Social Media Pie.” That’s crazy talk, right? Or is it BRILLIANT? Probably a bit of both.

In “Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn,” Brenda Meller will share strategies to help you make the most of your LinkedIn presence to help you reach your business and career goals. In this book, you’ll learn how to:

🥧 Adjust your settings to maximize your visibility and reach
🥧 Optimize your LinkedIn profile
🥧 Create a powerful invitation that’s more likely to be accepted and screen invitations while creating dialog
🥧 Generate greater levels of network engagement
🥧 Post (and how often to post) — and what to do NEXT
🥧 Build a company page and grow followers (LEADS!)
🥧 Rock on LinkedIn in just 15 minutes a day

Through a conversational approach, how-to instructions, and a sprinkling of pie-isms throughout, Brenda will teach you how to increase your slice of the LinkedIn pie. She shows you how anyone with a strong desire to improve their results on LinkedIn — and an open mind for shining the spotlight on others — can supercharge their LinkedIn presence.

KEYNOTES AND PRESENTATIONS:
🎤 Social Media Pie: How to Inspire and Engage with Your Audience
🎤 How to ROCK on LinkedIn in 2024 and Beyond
🎤 How to Unlock the Power of Your LinkedIn Network

Inspirational Speaker - LinkedIn, Marketing, Employee Engagement

When I'm featured on a podcast, I save the link on my MEDIA page. I do this for myself (to make it easier to locate these) and also for people who are considering interviewing me for their podcast, to provide them a sample of my content tips and approach in interviews. 

If I've appeared on YOUR podcast and it's not listed on my webpage, please message me with the podcast link and I'll add it. Thanks, Friend!

Podcast Guest or LinkedIn Live Guest (links to interviews)

Inforum

I seek the change I want to see in the world. When I first started working in Troy in 2008, there wasn't an Inforum networking group nearby, so I started one with the help of Inforum's membership liaison. We've been meeting monthly since February 2009. 

Inforum is the only professional organization in Michigan - and one of a few in the country - that combines strategic connections, proven professional development programs, a respected forum for new ideas, and original research to accelerate careers for women and boost talent initiatives for companies.

➡️ UPCOMING EVENTS: https://inforummichigan.org/inforum-events/

➡️ JOIN INFORUM TROY email list: https://inforummichigan.app.neoncrm.com/np/clients/inforummichigan/survey.jsp?surveyId=2&

➡️ FOLLOW Inforum here on LinkedIn: https://www.linkedin.com/company/inforum/

We book a fellow Inforum member as our guest speaker each month, on an informational / educational topic. 

We are always looking for upcoming speakers. Email me at brenda@mellermarketing.com if you're interested. Priority is given to Inforum member who attend our virtual affinity group meetups. https://inforummichigan.org

Troy Affinity Group Founder / Co-Leader & Member

Together Digital

Together Digital is a membership association and networking platform designed for women in highly demanding tech and digital professions and is the only group of its kind to offer an ask and give exchange which result in raises, promotions and equal opportunity for women who will most likely lose income and opportunities over the course of their career due to sexism and gender discrimination.

We offer a number of ways for members to connect and grow - wherever they are. 

📣 We host an active & supportive online community

📣 We provide dedicated Peer Groups aligned with your life and career stages

📣 We host educational and empowering content focused on industry knowledge while empowering activism in our workplace and field

📣 We set the scene for transformational connections

Learn more about our national organization at https://www.togetherindigital.com/

Ambassador for Detroit Chapter

Detroit Together Digital

To become a member, attend an event or learn more about Together Digital (formerly known as Women In Digital), visit our website at https://www.togetherindigital.com/about/detroit/

Board Member, City Ambassador

Walsh College

Walsh is a private business college based in metro Detroit, with over 25,000 alumni worldwide. I worked there, I was mentored there, I led an amazing marketing team there, and I earned my dual master's degree there. 

My LinkedIn career success journey began when I found a marketing manager position at Walsh at the height of the 2008 recession. Ask me the story sometime. 

● AVP of Marketing (Sept. 2013 - Aug. 2017) 
● Director of Marketing (Sept. 2011 - Aug. 2013) 
● Marketing Manager (Dec. 2008 - Sept. 2011) 

I led the College's advertising, marketing, marketing research, content marketing, branding, web / mobile, digital, and public relations strategies, serving Admissions, Alumni/Development, Career Services, and all campus locations.

Assistant Vice President Marketing

Pitney Bowes Marketing Solutions

Pitney Bowes is a global technology company providing commerce solutions that power billions of transactions. Look on your next piece of corporate mail and you may see a Pitney Bowes mail meter stamp. 

● Marketing Manager, Business Development, Pitney Bowes Marketing Solutions (Jan. 2008 - Dec. 2008) 
● Marketing Manager, AAS/pmh caramanning - acquired by Pitney Bowes (June 2004 - Dec. 2008) 
● Marketing Specialist, pmh caramanning  - acquired by Pitney Bowes (Jan. 2003 - June 2004) 

- Implemented monthly "First Fridays" celebrating employee work anniversaries and welcoming new team members.
- Launched and managed vertical marketing plans.
- Developed proposals and presentations to highlight incentive marketing solutions for future clients
- Made proposals "sing" which resulted in new business for the company
- Developed highly engaging company presentations 
- Led team building activities with incentives and awards for participants. Ask me about human checkers.

Marketing Manager, Business Development

😕 LinkedIn is confusing. But it doesn't have to be. I can help. 😎 Self-employed, B2B professionals, companies, and executives hire me to get a bigger slice of the LinkedIn™ pie. HOW I’M DIFFERENT: I'm an experienced marketer who “gets” LinkedIn. Want to optimize your time & LinkedIn results in 2025? 📌 FOLLOW me for LinkedIn tips ⬇ READY NOW? mellermarketing.com | brenda@mellermarketing.com (notice how I maximized these 4 lines... 🔑🔑🔑)

Meller Marketing is a Michigan-based, woman-owned business serving individuals and businesses who are seeking LinkedIn insights and marketing strategy. My services include:
✅ 1:1 Executive Coaching | LinkedIn "Power Hours" mellermarketing.com/1-to-1-linkedin-coaching
✅ Team Training: mellermarketing.com/team
✅ Public Speaking / Conference Keynotes / Workshop Presenter: mellermarketing.com/presenter
✅ Online Training / Masterclasses: mellermarketing.com/learn
✅ Marketing Training for the Self-Employed mellermarketing.com/mwmopenhouse

LOOKING FOR A LINKEDIN COACH?
YES, I help people 1:1 with LinkedIn. PRO TIP: check out your LinkedIn SSI, or “Social Selling Index,” mellermarketing.com/mylinkedinssi ✅ (50 is average; my score = 80 as of June '25)

CORPORATE MARKETING EXPERIENCE
Prior to becoming self-employed, I enjoyed a 20+ year career in corporate marketing, gaining industry experience in: higher ed, marketing services, contact centers, retail, and advertising (agency). I've always had a knack for marketing, beginning in high school (DECA). I love sharing marketing tips and strategies with my clients and followers. One day, the universe nudged me forward.

LINKEDIN RESOURCES: https://www.mellermarketing.com/checklists
For Self Employed / Small Businesses
✅ LinkedIn for Course Creators / Speakers / Podcasters 
✅ Book Marketing on LinkedIn
✅ 15 LinkedIn Profile Tips for Coaches & Consultants
✅ LinkedIn Company Page Tips / Company Page Creation Guide

Connect with Me:
✅ Click "MORE" or "..." Select “Personalize Invite” or “Connect” & “Add a Note”
✅ Tell me your favorite pie 🥧 in your note
❌ Don't use automation. It's icky & violates LinkedIn's Terms of Service

I do not work for nor am I in any way associated with the company LinkedIn or Microsoft. I'm just a fan of LinkedIn™. 

What Drives Me: helping you get a bigger slice of the LinkedIn pie, my family, my dog Pepper 🐾, and enjoying delicious pies when travelling🥧.  Also, I love jigsaw puzzles. 🧩

GOALS: learn how to play chess♟️, teach yoga 🧘‍♀️ & make dollar-bill origami. 💵

PRO TIP: Your ABOUT section has a 2,600 character limit. This is 2,598 characters.

Brenda Meller 🥧

🚨How to generate over 20K impressions in one day on LinkedIn? 
1. Go to "LinkedIn news" in your desktop homepage feed (upper right of page)
2. Find an article that is related to your area of expertise.
3. Add a thoughtful comment, and add to the conversation.

I am 𝘴𝘩𝘰𝘤𝘬𝘦𝘥 to see that my comment on someone else's post has already generated over 21,000 impressions in 1 day. 

My own posts? They've generated 8,700 in the past week. 

This might just be a fluke. Or it might line up with what a lot of the other LinkedIn coaches and strategists are saying: Linkedin is giving heavier emphasis on comments than on our own posts.

Maybe I should shift to posting once a week and COMMENTING on trending news posts daily.

But then again, these impressions aren't leading to higher profile views or any new inquiries for me yet. 

Thoughts? Agree? Disagree? Let me know in comments.

Brenda Meller🥧

LinkedIn & Marketing Coach for the Self-Employed, Execs & Corporate Teams 🥧An Experienced Marketer Who GETS LinkedIn 🥧 Speaker 🥧 Author 🥧Learn About My LinkedIn Team Training: mellermarketing.com/team

ACTUAL CLIENT EMAIL: Brenda, I don't think I've ever had SO many comments on a LinkedIn post! thank you for the idea! Now wondering what else like this I should share occasionally... 

🥧🥧🥧🥧🥧

My name is Brenda Meller (70,257 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell🔔🔔 on my profile to be notified of ALL my future posts. 


PS: comment below if you're interested in the post that this is referring to. Maybe I'll share it here. 😎

#marketing #linkedin #socialselling

What's your best tip for AEO / GEO? I'll start:
✅ ASK if you don't know what AEO or GEO means, but you know it's related to search engine optimization (SEO). In today's Innovation Women call, I asked in chat, "What is AEO?" (thinking it was AI engine optimization... it's not) and then I asked "What is GEO?"

Someone said AEO = Answer Engine Optimization

I must be doing something right, because I am getting new inbound LinkedIn coaching clients who say they found me from AI.

Someone said GEO = Generative Engine Optimization, which is the same thing as AEO. Are they right? Comment below and tell me your thoughts. 😎

#Marketing #AEO #GEO #SEO #AreWeStillUsingHashtagsOnLinkedIn

3 reasons you're not getting leads through LinkedIn, despite your sales team all having a LinkedIn profile.
❌ Their profiles aren't optimized for your ideal target audience.
❌ They are hesitant to use LinkedIn, because they don't want you as their boss, or their coworkers, to think they're using LinkedIn to find a job
❌ They are selling too heavily in their invitations and DMs. LinkedIn is a long game. They need to slow down.

Yes, I'm a swiftie. And I probably could've figured out a way to change the words to "You need to slow down" to match my last point. But this gif made me smile. 

🥧🥧🥧🥧🥧

My name is Brenda Meller (70,270 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you and your sales team to get a bigger slice of the LinkedIn pie. Or, we can accelerate your results and success via my LinkedIn Team Training services. mellermarketing(dot)com/team

#socialselling #marketing #linkedin

It’s #MarketingMonday and I’d like to shine the spotlight on these members of Marketing with Meller 

I encourage you to visit their LinkedIn profiles to learn more about them, and consider inviting them to connect if you like what you see.

Tell them Brenda sent you (they know I took the photo and that I'm posting it on LinkedIn today, but they may not know I shared this with my 4,500+ VIP email subscribers on Friday. Check your email if you’re on my list. It involves 6-7). 

Kenneth Lang 
Annette Richmond 🐾 
Angela Nelson, CHt 
Royce Blake 
Pamela Lippitt 
Maryann Hrichak 
Sue Griffey, DrPH, BSN ✺ 
Linda Brubaker, PhD 

Have a great pie 🥧 week!  

#marketing #socialselling #selfemployed

Self-employed? STEAL my #marketing  strategy of spotlighting a LinkedIn recommendation in a post. Maybe even call it #TestimonialTuesday (because people believe what OTHERS say about you more than what you say about yourself!).

Here's how:

1. Identify a person to spotlight. 
   
2. Create an animated gif in Canva featuring your brand colors, font, and the words "Testimonial Tuesday" -- adding animation to the text (I selected Animation and then "Clarify"), and then saving it as a gif file formal. I recommend using a screen capture of their LinkedIn top header card instead of the actual recommendation.
   
3. While technicially you don't NEED to check with them first, you might want to, especially if you're not sure they will want the boost of visibility. Maxine Legall, MBA, MSW, CPXP  and I are on an accountability call together every Monday, and she agreed to be my first feature. 
   
4. After prepping the post and adding the gif as your image, copy/paste the body of their LinkedIn recommendation in your post, like this:
   
   "I met Brenda Meller through Innovation Women, and from the very beginning she stood out as kind, gracious, and incredibly generous with her expertise. Brenda has spent years mastering and truly understanding LinkedIn — no small task on a platform that changes constantly. 
   
   But she approaches it with intentionality, patience, and a genuine desire to help others grow.  
   
   In the time I’ve known Brenda, she has helped me increase my engagement, expand my network, and confidently apply strategies that have strengthened my business presence and supported the organizations I volunteer with. Her knowledge is deep, practical, and always delivered with clarity and heart.  
   
   Brenda is a true LinkedIn guru. If you’re looking to increase your visibility, grow your reach, and use LinkedIn more strategically, she’s absolutely someone you want to connect with and learn from.
   
   
5. Lather, rinse, and repeat weekly. 🤣🤣🤣 All kidding aside: who wants to be a future feature? DM me if you've already given me a LinkedIn recommendation, or if I've helped you in any way with LinkedIn -- either as a paid client or through my free tools and resources and we're connected on LinkedIn, give me a LinkedIn recommendation. 
   
   I plan to do this as a weekly feature. 
   
🥧🥧🥧🥧🥧

My name is Brenda Meller (70,320 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell 🔔🔔 on my profile to be notified of ALL my future posts.

Are you a speaker? Listen to this podcast by my friend Laurie-Ann Murabito. It’s simple yet brilliant advice.

Plus it is only 10 minutes long.  I listen to it on my first walk of the day with Pepper 🐾 

Here is the link to listen on Apple podcasts.
https://lnkd.in/ee2hwUhT

And following her advice, I’ve already reached out to five conferences who are hosting events here in Metro Detroit. 🎤 😎 

Save this post for later and perhaps tag in a friend who is a speaker. 

🥧🥧🥧🥧🥧

My name is Brenda Meller (over 70k followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell 🔔 🔔on my profile to be notified of ALL my future posts. 

#speaker #marketing #keynote #socialselling

graphical user interface, text, application, chat or text message

🥧 Let's talk about PIE. It's the day prior to Thanksgiving here in the USA, and pies are being baked in kitchens across the country. Back in July, I emailed my 4,500+ subscribers and asked them two questions:

1. What is your current LinkedIn membership type?
⏺️ Basic (free)
⏺️ Premium Career
⏺️ Premium Business
⏺️ Sales Navigator Core
⏺️ Sales Navigator Advanced
⏺️ Recruiter Lite
⏺️ Recruiter Corporate

2. What is your FAVORITE kind of pie? (select one)
🥧 Fruit Pie (Apple, Cherry, Blueberry, etc.)
🥧 Cream Pie (Banana Cream, Chocolate Cream, Coconut Cream, etc.)
🥧 Custard Pies (Pumpkin Pie, Sweet Potato Pie, etc.)
🥧 Savory Pies (Chicken Pot Pie, Veggie Pot Pie, Lobster Pot Pie, etc.)
🥧 Meringue Pies (Lemon Meringue, S'Mores Pie, etc.)
🥧 Nut Pies (Pecan Pie, etc.)
🥧 I don't like pie
🥧 Is cheesecake pie? If so, cheesecake.

And here are the results. 108 responded by the way, so this is statistically valid, I believe (perhaps someone who is a research expert can confirm). 📊

Feeling some FOMO (fear of missing out) since you missed my email survey? 

Comment below and tell us:
 - Your LinkedIn membership type
 - Your favorite kind of pie

Alternatively, if you're baking a pie for Thanksgiving, share your photo in comments. 

HAPPY PIE WEEK (aka Thanksgiving) EVERYONE! 

#socialmediapie #pie #marketing

Very Scientific (but not really) Poll Responses

How to get a LOT of stuff off of your "TO DO" list? Start working on a project, then procrastinate. 😲 Follow me for more productivity hacks.

😮🚨While your internet is interrupted due to the Cloudflare (thanks Annette Richmond 🐾 for the heads up), I invite you to check out my YouTube channel for LinkedIn strategy tips.

Watch a video or two. Maybe binge-watch videos on one of my playlists, which include:
✅ LinkedIn Profile Tips for Beginners (Self-Employed)
✅ Event Marketing Tips
✅ Pepper (full disclosure: I forgot I created a playlist of her videos. She's my dog. 🐾)
✅ Friday VIP Office Hours for the Self-Employed
✅ TextExpander Tips
✅ LinkedIn Premium
✅ Experience Rich: LinkedIn Job Search Tips for job seekers
✅ Technology Tips
✅ Speaker Tips
✅ Calendly Tips
✅ Innovation Women - fellow members / speaker friends

My YT PLAYLISTS: https://lnkd.in/eFZTMCMn

🥧🥧🥧🥧🥧

My name is Brenda Meller (70,236 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

Ring the double bell🔔🔔 on my profile to be notified of ALL my future posts. And maybe SUBSCRIBE to my YouTube channel while you're there, too. It's an easy way to support me and my business and learn LinkedIn tips, too!

taplio

The Battle

Sarah Clay

Brenda Meller 🥧

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Performance ScoreBrenda Meller 🥧's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Brenda Meller 🥧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Performance ScoreBrenda Meller 🥧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance