Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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Talked. Trained. Rode. Learned. Some lovely catch-ups and some brand new connections! October went by in a flash. If we crossed paths, it was great to see you! 💜

Started October by swapping my laptop for my Lycra and rode across the mountains from Milan to Rome with Ride25 Ltd, raising funds for 1moreChild. 🚵‍♀️

Met brilliant business founders along the way, we were over 80 riders in total, pedalling, chatting and raising money. 🚴🏻‍♀️

🔸 A conference by the sea…yes please! Brighton SEO. 
So many takeaways: 
=>> Use the whole of the internet to get visibility on AI (yes including LinkedIn) and answering potential clients' questions will help you too (dare I say I told you so?!). 

🔸 Presented a special edition of LinkedIn especially for Project Managers at the BCS, The Chartered Institute for IT ,  Tony Fleming won a book and it was great to see Lochmar MacKay who I first met on Ride25.

🔸 A very proud moment as my daughter Zella graduated from LAMDA - very proud mum! 🧡

🔸 Joined Robert Craven and the GYDA crew at the Tower of London, so many insights as usual and such a supportive group.

🔸 Met my new Toastmasters group at @Angel Speakers! The focus this month for me is to think about my TED X talk - apparently there's one in all of us! 🤩

🔸 Ran an online session with the University of Westminster to help their students find and connect with their ideal employers. 

🔸 And finally caught up with the The Worshipful Company of Marketors at a pub night lock in! Lots of useful tips and fun people.

Phew, lots of exciting things planned for November! How about you?

Sarah 🧡

2,456 more eyes on their content in 27 hours - without even posting? 💥

YES! That’s what Koplus U.K. achieved this week! 🙌🏼🙌🏼

Details below ⬇️

I worked with the team at Koplus (also Rim Seating) in Clerkenwell this week on Tuesday and Wednesday. 

Two half days going through my training programme and the results were clear evidence that just updating your profiles and engaging with a few posts makes a HUGE difference to our success on LinkedIn. 

I’ll be writing a fuller case study as we continue to work together but just look at these post impressions from Tuesday morning to Wednesday lunchtime:

BARRY FOLEY started on 1334 and achieved 2362 

Louise Adams started on  216 and climbed to 704 impressions!

Steve Butler went from 1308 to 1807

Catherine Ram went from 1459 to 1859

And finally, Jack B. who was at just 11 went up to 52 impressions!  

This is just the beginning of our work together. 

Just watch this fabulous bunch as these, and other, figures continue to grow - including, of course, the number of orders we expect to start coming in for their acoustic booths and seating! 

If you want to see results like this for your company, please get in touch and I’ll tell you how they did it. 👏🏼👏🏼👏🏼

Sarah 🧡

What is an 'emoji palette'?

It's a phrase I created to help my clients use emojis in a purposeful and strategic way.

Rather than splatter a mix of different emojis all over the place, use a select group of emojis with thought and care.

We're talking about branding here. When you become known for using a certain group of emojis and people see those emojis, they will think of you.

Encouraging your colleagues to help choose and use a group of emojis is not only fun, it also gives them a sense of autonomy and unity.

Two companies I see doing this really well are:

🟣 SAAS company SourceWhale  - no prizes for guessing which emoji they use 🐳!

🟠 Global Licensing company Fanattik  who happen to have a 🧠 as their logo!

These companies use their 'one' emoji in their company page posts, personal profile posts and also in their headlines. Brilliant use of emojis for  rand recognition.

You can also use an emoji in your name. Not only is it really powerful from a branding POV, it also helps filter out the bots. Bots can't read emojis!

How far do you take your branding? Are you ready to embrace emojis?

Sarah 🧡

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Confession time - I have a bit of a girl crush. 

Eek yes, but on who? 

On Samantha Kelly! 

When Twitter was a thing (and a good, useful thing), and the Tweeting Goddess was everywhere, I always wanted to meet her. When I was working with Sharon Kearns, I was desperate for Sharon to introduce me to Samantha - but never dared ask! (You never knew that did you Sharon?!).

So I was super excited when Samantha asked me to be on her live show!

Here's the link: https://lnkd.in/eS8kYR3V

We're going to be talking about how to boost your career using LinkedIn. So if you're an employee in a company, not necessarily looking for a new job, join us at 1pm UK time tomorrow - Monday 10th November and we will help you.

Just sign up below and you'll get the link.

My biggest dilemma is 'what on earth shall I wear?' I mean it IS Samantha Kelly....

https://lnkd.in/eS8kYR3V

We Need To Talk About Social

Social management & strategy: Education & FemTech B2B & B2C

September 2016 - present : Monthly parenting column at Cambridge Independent : Weekly Newspaper of the Year 2017, 2018, 2019, 2021, 2022 & 2023 (Newsawards)

Consultancy work:

⦾Audits
⦾Strategy
⦾Power hours 

Social Media Management 

⦾Day to day strategic social media management:  
⦾Daily updates, using created and curated content and monitoring of your online community.  
⦾Online customer services as well as regular updates 
⦾Provide reports, tracking engagement and ROI. 
⦾Live tweet your event or your businesses presence at a conference. 
⦾ Create an influencer strategy for your niche, including researching influencers, contacting them on your behalf and creating a creative strategy, issuing contracts and T&Cs

In house training or workshops:  this could include an audit of your existing platforms, a tailor made training programme to suit your needs and analysis of the right social media platforms for you and how can you reach your users.  If you are a Cambridge based charity and interested in a training programme  I will run a bespoke workshop for free. 

My experience includes: 

⦾Developing user personas of target customers
⦾Devising stakeholder map of key influencers and running influencer campaigns
⦾Converting client briefs into effective social media campaigns 
⦾Creating a content strategy 
⦾Advising on crisis management
⦾Analytics for Facebook, Twitter, Instagram, Linked-In
⦾Applying KPIs for measurement/client reporting
⦾New product launch 
⦾Live tweeting events  / covering events via Instagram stories
⦾Pitching alongside clients for new business

Social Media Marketing Specialist

Mumsnet

Mumsnet is one of the UK's largest websites for parents, offering brands the chance to influence women via high-profile sponsored discussions and other forms of interaction. It hosts discussion forums where users share peer-to-peer advice and information on parenting, products and many other issues.


Mumsnet Cambridge is a local parenting site & part of mumsnet.com.  I am responsible for building a local online community via social media networks, local events and promotions.  The site now gets on average 20,000 unique views a month making it one of the busiest local Mumsnet sites in the UK. 


Source and create relevant content to share across social media networks.
Manage the day to day activity on social media networks and talk pages ensuring relevant discussions and local events are highlighted
Handle customer services online
Edit and produce regular newsletter to promote local events and generate more traffic
Sell advertising to local businesses  - through cold calling, meetings & social media 
Liaise with journalists - providing comments and opinion on local stories

Local Editor - Self Employed

Caravaggio UK

Assisting this SEO start up with their business development plan. Identified and contacted clients.

Business Development

Crone Corkill

Crone Corkill is a leading provider of secretarial and office staff in London and surrounding areas.  I worked in the City office.  Crone Corkill is an extremely focussed, professional and deadline driven work environment – and excelled at providing quality candidates to blue chip companies.  I have worked in varying economic climates and have been successful in both candidate and job led markets.

2008 (working part time)  - billed £100k over first two quarters including a £14k placement fee for a new cold client
2007 – (working part time 3 days a week )  billed £169k – achieved successful bid for Swiss Re and nominated for Here is the City Top Recruitment Consultant 2008
2006 – (working part time four days a week) billed £191k  - top supplier to Morgan Stanley (on a PSL with four other agencies and filling over 50% of their vacancies for 2nd year running)
2004 – Billed £196k in first 3 quarters of the year (average fee £3,600) 
2003 – Billed over £180k – in one month billed over £33k 
Hold company record for having highest number of candidates placed in one month
As one of the highest billers in the company won trips to Lisbon, Madrid, Brussels and skiing in France
Awarded best newcomer

Executive Consultant

Cancer Research UK (CRUK)

Worked at Imperial Cancer Research Fund which is now known as Cancer Research UK

Project managed and co-ordinated the planning and implementing of “Free Solicitors’ Service” marketing campaigns and events and analyse their results.  The Free Solicitors’ Service was Imperial Cancer Research Fund’s will writing scheme - the charity’s powerful legacy marketing tool established 1997 and which raised several million in pledged income.  Legacies accounted for over half of Imperial Cancer Research Fund’s income.

Analysed county statistics and suggest appropriate regions for marketing activity
Co-ordinated the planning and implementation of Free Solicitors Service marketing campaigns - purpose to recruit legacy supporters :
scheduled and estimated campaigns
co-ordinated suppliers (graphic designers, printers, Royal Mail) & oversaw production of promotion materials and door drop to specific postcodes- meeting deadlines & mailing dates
produced campaign briefs
recruited solicitors & maintained profitable relationship
oversaw promotion to support campaign using local media & regional ICRF groups
produced results analysis & reports of regional campaign & compare to overall results

Ensured all campaigns were within budget and negotiated prices so that they were kept to a minimum
Briefed & managed external agency to design new promotional materials which was Free Solicitors Service main promotional tool used for door to door campaigns
Recruited Honor Blackman to endorse Free Solicitors Service 
Initiated and project managed first Legacy Retail Promotion for 460 shops, including setting budget

I spend lots of time on social media so you don't have to. I am a freelance Social Media Manager and Trainer with over 20 years experience working in sales & marketing. 

I am available for bespoke training, audits (are you doing it right, or are you getting value for money from your agency?). I can help you decide a content strategy (including influencer strategy) and share tips to get the most out your social channels. 

Contact me if : 

🔘 You would like help and advice on how to run your social media channels more effectively, I can provide 1:1 bespoke training by way of a Power Hour. I also offer a "Nurture Package"  - a training session followed by ongoing support for 3 months. 
🔘 You would like an audit and a written strategy : sometimes if we're in a social media strategy rut a fresh pair of eyes make all the difference. You may also be paying an agency a large fee and want to know if you're getting value for money. I can audit their work for you. 
🔘 You would love assistance with a one off event, such as a product launch or an influencer marketing strategy co-ordinated. 

I am fully booked for account management but happy to jump on a call to discuss other ways I can support you. 

I am an accredited trainer. Contact me to see if we can organise a bespoke PowerHour and training session. I also run bespoke, in-house corporate training. 

🎺  and now for a bit of trumpet blowing.... "It was a super insightful talk and so well presented" 🎺 "one of the best and most informative I have been to, very empowering"🎺"One of the most engaging and knowledgeable talks" 

🖤 If you are a Cambridge based charity I will run a bespoke workshop for your staff for free  - do get in touch to arrange. 

I trained with the Social Media Hub - and I am part of the Inner Hub  - a paid membership area for Social Media Managers which provides on going training and support for freelance social media managers - this means that although I am freelance I am part of a wider professional network. 

I also trained with the award winning & accredited Digital Mums.

✍️My real passion project is online safety for children & spend most of my free time researching, reading writing & posting about how parents can better protect their children online. I'd love to hear from you if you're interested in this too.

taplio

The Battle

Sarah Clay

Emilie Silverwood-Cope

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Emilie Silverwood-Cope

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance