Sarah Clay

Hello, I'm Sarah Clay

Apparently, my about section is ‘the best we’ve ever seen’!  

🟣 ARE YOU HEAD OF MARKETING, HEAD OF SALES OR CEO?
Let's make your marketing efforts go much further using your most valuable asset.
I'll help you elevate your personal profiles to elevate the status and visibility of your company. 
I  teach and empower your teams to use LinkedIn to increase the brand awareness of the company. It’s called ‘Employee advocacy on LinkedIn’. 

We also manage company pages with our full content creation service. 

🟣 ARE YOU RUNNING A CONFERENCE OR INTERNAL EVENT?
Hire me as your speaker to:    
Empower and inspire your teams to use LinkedIn to spread your company message
Help your attendees understand how they can use LinkedIn more effectively

🟣 ARE YOU LOOKING FOR YOUR NEXT BIG ROLE?
We work together to reposition you to give you the best chance of getting the best job and the best pay.

🟧🟪 Are you using my 5 step TRUST model to maximise your company message?

Find your Tribe
Build your Reputation
Understand your audience
Don’t Sell, Shake hands
Tell people how you solve their problems

If posts on personal profiles get up to 561% more engagement than on a company page - wouldn't you like to get your teams out and about on LinkedIn?

DM me, let's chat about how I can teach your team how.

🧑🏻‍🦰 ABOUT ME
I trained as a lawyer - amazing life and business skills
I Produced TV and music videos - organising, negotiating, people management
I ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn: 
design
branding
marketing
communication
content creation
employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team.

🗣 WHAT DO MY CLIENTS SAY? 
‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
🗣 Let's chat: http://bit.ly/4r8W9lb
✍🏼DM me here
📧 sarah@sarahclaysocial.com

Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates
C-Suite personal branding
Good at making lists look pretty

LinkedIn trainer, LinkedIn instructor

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

I'm off cycling in Southern Spain next week, I am so looking forward to a week with Islington Cycle Club, cycling and getting some well-needed Vitamin D on my skin. 🚴🏻‍♀️

As I'm sure you can understand, I will NOT be on my phone or my computer during the day so although I will have some posts scheduled (so you can still learn stuff while I'm having fun), please forgive me if I don't respond to your comments.

Sarah 💜

Empowering companies world-wide to increase their brand visibility. Transforming your teams into brand ambassadors 🟪 Author ‘Employee Advocacy on LinkedIn’ 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Freeman - Marketors

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I’m flying 6,000 miles to Thailand to talk about TRUST to a room full of marketing companies. I'll be talking at The Indie Summit, about why trust matters and its relevance to LinkedIn.

I’m excited to meet independent agency owners and leaders who see LinkedIn as a long term relationship builder, not just another content channel.

I’ll be sharing what’s working right now to build visibility and trust, and where to focus your effort now, especially with LinkedIn’s latest algorithm shift (360Brew) changing what gets seen - and why.

A session built for busy agency leaders: useful, specific, actionable.

Looking forward to hearing from Kimberly Afonso and Viviana Žorž, M.Sc. speaking just before me, and Kathryn Williams, who is delivering the keynote and our Master of Ceremonies, and also from Julian Boulding owner of thenetworkone who organises the conference.

Will I see you there?

Sarah 🟧 🟪

Do you ever say something nice at a networking event?
A quick, genuine compliment. Nothing big. Just human.

“Loved what you said there.”
“Love your coat/bag/shoes"
“You explained that so well.”

So why do we go quiet on LinkedIn?

If you catch yourself thinking something nice while you’re scrolling, type it. Send it. Done.

It makes them feel good.
It makes you feel good.
It takes about 10 seconds.
And even if you never speak again, it still lands.

Next time you’re scrolling, try a note like:

“I loved your post today. Really clear.”
“Your banner is brilliant. It says exactly what you do.”
“Your About section is so well written. That line about [X] really landed.”

Send it, then carry on scrolling.

And why this photo?  Because Ceylan Boyce, Marie Fraser and I connected at this event as we loved each others' outfits! 

Sarah 💜

Have you ever wanted to message someone on LinkedIn… and then realised you can’t, because you’re not connected? 

You could send them a connection request but there is another way. 

Think what you would do in real life.

In real life, you’d see if someone could introduce you. 

On LinkedIn, we start to overthink it.

But a warm introduction is one of the easiest ways to cut through the noise, especially when someone gets loads of connection requests.

The great thing is that LinkedIn TELLS you who your mutual connections are. How easy can this be? Just send one of them a message asking for an introduction. 

That’s it. Low effort for them. High trust for you.

Do you ever ask for warm intros, or do you default to sending a cold connection request?

Sarah 🟪 🟧

Are LinkedIn polls dead?...here are some insights that might surprise you...

On a recent poll I ran it had:

🔶 285 𝐯𝐨𝐭𝐞𝐬
🔶 3,978 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 𝐫𝐞𝐚𝐜𝐡𝐞𝐝
🔶 152 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬

That’s 7.2% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐝 𝐯𝐨𝐭𝐢𝐧𝐠 (𝐫𝐨𝐮𝐠𝐡𝐥𝐲 1 𝐢𝐧 14).
And the comments tell the real story, people didn’t just click, they had something to say.

Polls aren’t dead. People will vote… but only when the question is worth answering.

If you want people to vote, the question needs to be:

~ relateable
~ specific enough to have an opinion
~ easy to answer
~ comfortable to answer

The real skill is asking something your audience wants to weigh in on.

Surprised at these results? Let me know in the comments.

Sarah 🟪 🟧

Happy International Women’s Day!

Cycling is such a great sport for women and look at us all about to hit some mountains!

Happy Mothers’ Day to all mums, were mums, want to be mums out there. 

Sadly not with my 3 today as I’ve just landed in Bangkok to speak at The Indie Summit with thenetworkone and also at ADFEST (Official) so a different slant on my usual Sunday Roast with the family!

What's your biggest hesitation when connecting with someone new on LinkedIn?

Do you remember being told, “Be careful, don’t talk to strangers”?
I’ve been thinking… that might be why so many smart, capable people hold back on LinkedIn.

There’s still a tiny bit of “talking to strangers” fear in there.
Here’s the reframe that helps.

Connecting with strangers on LinkedIn only feels weird if you don’t introduce yourself.

LinkedIn is basically the biggest networking party in the world.

If nobody came over, said hello, and introduced themselves… 𝘵𝘩𝘢𝘵 would be weird.

Same rule here.
A connection request from a stranger isn’t odd.
An anonymous connection request is.

So if you want more of the right people in your network, keep it simple if you want to connect with a stranger: 

~ Check their profile
~ Hit connect
~ Add a personal note 
~ And just behave as if you were in a real life situation

And if connecting cold still feels a bit cold warm it up first:

~ Comment on their posts (even if you’re not connected yet) and start there.
~ Reframe it like this: you’re not pitching. You’re introducing yourself.

What's your biggest fear when you're connecting with someone on LinkedIn?

Sarah 🟧 🟪

I am honoured to have been chosen to speak at ADFEST (Official) 2026. Nothing to do with the fact that it's in Thailand of course!

View company: Sarah Clay Social LinkedIn Marketing

Thailand keeps popping up in my diary this year! 🇹🇭

After sharing that I’ll be speaking at The Indie Summit, I’m very excited to say I’ll also be taking the stage at 𝐀𝐃𝐅𝐄𝐒𝐓 𝐨𝐧 21 𝐌𝐚𝐫𝐜𝐡.

More details on what I’ll be covering soon, but it’ll be practical, straight-talking, and designed for creative people who know that they SHOULD be using LinkedIn but don't know where to start.

If you’re heading to ADFEST, let me know in the comments. I’d love to say hello.

Sarah 🟧 🟪

My day started well - and just got even better!

Thank you Karen Bright for your video review of my book 'Employee Advocacy on LinkedIn'. I am honoured that you took the time to create this and that you chose MY book for your 'book of the month'! 

I love that you won the book too in a draw as part of UpLift Live as organised by John Espirian, Gus Bhandal and Jeremy Freeman. 

You really have made my day, thank you 💜

Freelance copywriter helping businesses tell their stories with clear, compelling content | Tech and healthcare | Universities and higher education | Property | LinkedIn marketer and trainer

Do you manage a company page? Or create content for one?

Are you finding it harder to get visibility on your posts?

Organic reach for company pages has become increasingly challenging... even when you’re sharing valuable, well-crafted content.

So what can you actually do about it?

My recommended read for March tackles this head-on.

📚 Employee Advocacy on LinkedIn (by Sarah Clay) has been on my reading list for a while. And then, by pure chance, I won a copy in UpLift Live’s competition a few weeks ago (note: I'd have shared the same review regardless of whether it was gifted).

If you’re looking for practical ways to extend your reach beyond the company page and empower your people to amplify your message authentically, Sarah's book is worth a read.

Have you explored employee advocacy yet? I’d love to hear what’s working for you.

This one line changes how you lead employee advocacy.

Because the fastest way to kill it is to treat people like a channel:

“Here are the KPIs. Here’s the ROI. Here’s what we need by next Tuesday.”

I’ve seen this happen. A leadership team rolls out a shiny advocacy plan, there's even a spreadsheet with RAG ratings. It looks great. Everyone nods, and then… nothing. 

Not because people don’t care, but because the ask doesn’t fit the reality of their people and their day.

It’s like buying everyone a gym membership and acting surprised when nobody goes.

It sounds great on paper but fails in real life.

Real advocacy is nurtured, not forced.

Start with what is actually achievable for your teams:

Praise what they can do. Encourage consistency. Reduce pressure. Remove friction.

Would you like a way of helping your team show up on LinkedIn that’s realistic, supported, and sustainable? 

I'm here for you. 

Sarah 🟧 🟪

More updates on 360Brew and how it can help you get better visibility on LinkedIn by doing it RIGHT. Here, we're looking at how employees and teams should use LinkedIn. 

Don't forget, though, as always, your audience is the most important reason you're here. 

360Brew is rewarding meaning + relevance + expertise.

For employee advocacy, that means three shifts:

🔶 Relevance beats reach
Small, right audience > big, random audience.

🔶 Depth beats noise
Visibility is judged by deep, intentional engagement, not vanity metrics.

🔶 Participation beats performance
Employee advocacy is not just posting. It’s showing up, commenting, and building trust in the right places.

If your programme is built around “get more people posting”, now might be time to rebuild it around “build trust with the right audience."

=>> This slide is from my FREE webinar, the next one is on Tuesday, 31 March. 
Want the link to register? Message me.

Sarah 🟧 🟪

Hey folks, I'm in holiday mode (2 more sleeps!), so I just HAD to share this wee nugget with you. 

It's a 'review' of my book! 

Well, sort of....  I asked my AI to help me create some content from my book to re-purpose here on LinkedIn to position me as a speaker at corporate events. 

I really want to help you lot understand what employee advocacy is and how you can be using it for your company.

I pasted in the first chapter of my book to my AI bot and this is what 'it' said! 

So there you go folks - perhaps you should head over to Amazon and buy it - I'd hate you missing out on all my gold! 🤣

Sarah 💜

Are you building an audience, or building trust with the people who buy, refer and hire?

Because LinkedIn’s 360Brew algorithm shift makes this very clear:

Visibility now follows relevance and depth, not volume.

What does this mean for Employee Advocacy? Take a look through the document to find out.

If you'd like to know more about this, please join my monthly webinar on the last Tuesday of the month - Tuesday, 31 March. DM me for details (or see my latest event to register).

Sarah 🟧 🟪

🟧 360Brew and Employee Advocacy

I’m “G,” Project & Fractional HR Consultant for small to midsize companies (remote and onsite).
Fun fact: I wrote an Amazon #1 bestseller to flip the script on the profession!
👉 FROM SATAN TO SENSATIONAL HR! 7 Ways to Humanize “Evil” Human Resources 👈
Using a twofold approach, I guide HR and employee engagement from meh to mojo—for teams 2-200+

BUSINESS OWNERS & LEADERS
If you know HR matters but aren’t sure what the right support should look like and are tired of HR quick fixes that don’t translate into behavior change, then this strategy is for you!

1️⃣ Fractional & Project HR Support
Expertise without the full-time overhead! Practical processes for start-up, stop-gap, and scalable team needs, including:
• HR compliance, policy development, and common-sense alignment
• Full-cycle talent strategy (recruitment, onboarding, and workforce transitions)
• Employee engagement and related surveys to strengthen retention and growth
• AI integration and "meet you where you're at" adoption focused on confident, practical application

 and/or

2️⃣ Personal Branding & Strengths Strategy
By aligning LinkedIn® training with CliftonStrengths® and YouMap®, I help individuals and teams build self-aware personal brands that articulate value, increase visibility, and support an employee advocacy-driven workplace.

OUTCOMES INCLUDE
• Improved role clarity, engagement, and collective focus
• Communication systems that reinforce culture, credibility, and collaboration
• Employees who speak confidently about the company and their own contributions

***Remember, replacing people costs more than engaging them***

WHY "G"
• 20+ years in multi-industry HR, training, and recruiting (I'm flavorful, not "seasoned" 😉)
• 17+ years on LinkedIn® and training students, job seekers, and multiple org levels to launch here, too!
• 12+ years of CliftonStrengths, also YouMap® Coach Certified
• As a career pivoter (6X layoffs/terms), I've sat on all sides of the table and am the Transition Magician for a reason!
• Edutaining Trainer & Speaker who made Satan & Sriracha HR-relevant🔥 

LET'S WORK TOGETHER (1:1 & GROUP/TEAM OPTIONS)!
HR Consulting
LinkedIn® Training
CliftonStrengths & YouMap® Strategy for Personal Branding
Training | Speaking | Podcasts

Include a note with your LinkedIn connect request or send an email
gehan @ goldensynergytouch.com

Scroll ➡️ in "Featured" for my LinkedIn® Newsletter and more

YouTube: @GehanHaridy

• Metro Detroit, MI native now in North Dallas, TX
• Morning person
• TEDx (spring 2026)
• Writing book #2 (summer 2026)
• 💛 Coffee, Sriracha, Herb Alpert 🎺

Gehan Haridy-Ardanowski

Perfect weather, gorgeous event, and new, fab connections sum it up!
I’m still smiling from yesterday’s Justworks Community Moves Dallas.
And serves as a good reminder - 

Whether you're an introvert, extrovert, or an in-between ambivert (like me), getting up from our computers, outside, and in front of others is a MUST 😉 

I couldn’t be happier than to wrap the week with a post of gratitude for the invite from Justworks to attend their SMB-centric day of informative panels, networking, headshots, delish food (smoothie bar and short rib for the WIN), stunning venue (the Dallas Arboretum and Botanical Garden at White Rock Lake – my first time there), and more!

And even better, the first panel/session to kick things off was “Don’t Forget the Human Touch – Culture, Community, and Creating in the Age of AI” featuring my HR peep Michele Haugh, MSHR-OD!

Other topics of “The Small Business Journey…Idea to Scale” and “International Expansion - How to Hire Globally,” and all panelists provided quality insights and perspectives.
 
My heart, mind – and tummy! – are full today.

Of all the networking events I attend, this was truly top-notch and one of the best I've been to in a while 🙏 

Many thanks to Justworks and their vendors for providing a high-quality experience for everyone!

And now, my DFW friends, I ask - what other in-person events should I put on my radar over the next few weeks/months?

#GJustSayin

Gehan "G" Haridy-Ardanowski

2 years ago, I wrote and published an Amazon bestseller book.
But what you might not know is that it was never even planned.

Writing is my thing, and I’d ALWAYS wanted to write a book.

For the past 7+ years, I’ve had my title for what I thought would be book #1 in mind and on my vision board, along with my purpose and intended audience.

And while I’d started chipping away, there was a lot of "stuff" to unpack.

All to say, what I’d hoped/wished/planned (whatever intention you want to call it) to write and publish last year wasn’t meant for that time, and still not YET 😉 

Meanwhile...

My ACTUAL book #1 – FROM SATAN TO SENSATIONAL HR! – happened.

Easier to write and get to print quickly (literally, in 3 months) because it was an expansion of my DisruptHR Talk “HR is NOT Satan! Humanizing the “Evil” Experience” and had largely been written, or at least shaped in my mind.

I’m proud of book #1 as it set me up as a solo, legit, Amazon bestselling author. 

(will add, while the “bestseller”-bit was never the end goal, it was a plus)

But my next book has been more emotionally challenging to work through.

And my trip down memory lane while prepping for my upcoming TEDx Talk has been a tough reminder of that 😔 

All to say, sometimes we can’t rush the process or get derailed when things feel out of order, and especially if they never happen at all.

What’s meant to be truly will unfold in its own time, in all things.

***I am psyched for two upcoming wins, so be sure to stay tuned for more, as THIS story is still unfolding (cue the pun) 🤣 

~TEDx Morgan Street Women is March 21 in Durham, NC (see you there?)

~Book #2 “Work Your Quirk and Live Your Worth” is slated for Summer 2026

And if you haven’t checked out Book #1, link for more and to purchase on Amazon  https://lnkd.in/eUJDxGYP

What are you working on today that a year from now you’ll say, “I did it”?

#GJustSayin

*****************************************

I’m “G" (a.k.a. “Transition Magician”) - HR Consultant and Workplace Experience Cultivator!

ASK ME HOW ➡️ I help leaders and teams turn workplaces from meh to mojo where people stay, perform, and advocate 🔥 

(and yup - I’m back to the signature, and time will tell on this, too 😂)

“What does HR actually do?”
“What problem(s) do you solve?”
(Cue the circus music) 🎪 

The path to answering either question isn’t linear.
In fact, it’s often topsy-turvy, tough, and even comical
(hence that circus music ) 🤣 

Long answer (just a few of many things):
• Risk reducer
• AI translator
• Hand-holder
• Pay processor
• Safety enforcer
• Boundary setter
• Culture calibrator
• Motivating trainer 
• Low-morale cheerleader
• Dumpster fire extinguisher

Short answer:
Small miracle worker creating big workplace impact.

Here’s the thing with HR - 

Always does the unseen hard stuff behind the scenes.
Often gets the bad rap.
Rarely gets the glory.

And many times, not needed until the fire's already burning, with no one knowing the origin point of how it even started in the first place.

All the reasons it’s always worth repeating - 

Most (if not all) HR Pros didn’t choose this path for big bucks or power trips.

We chose it because we care about people and the environments they show up to every day.

When done right, HR isn’t just transactional.
It’s transformational.

And it’s the difference between teams scraping by and HR empowering them to shine at their best, even while in the trenches ✨

Leaders - Let’s march into March and help you get unburied from the “stuff" keeping you up at night. Together.

My DM’s, email, and calendar for calls are open to make some “non-evil” HR magic happen (all the links in Featured)!

What other gems am I leaving off this list (of many, I’m sure)?

And a shout-out to all the amazing HR Pros doing the hard stuff to make things easier for all 🙏 

#GJustSayin

taplio

The Battle

Sarah Clay

Gehan Haridy-Ardanowski

Followers

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Performance ScoreSarah Clay's LinkedIn Performance

Performance ScoreGehan Haridy-Ardanowski's LinkedIn Performance

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taplio

The Battle

Sarah Clay

Gehan Haridy-Ardanowski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Performance ScoreGehan Haridy-Ardanowski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance