Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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Talked. Trained. Rode. Learned. Some lovely catch-ups and some brand new connections! October went by in a flash. If we crossed paths, it was great to see you! 💜

Started October by swapping my laptop for my Lycra and rode across the mountains from Milan to Rome with Ride25 Ltd, raising funds for 1moreChild. 🚵‍♀️

Met brilliant business founders along the way, we were over 80 riders in total, pedalling, chatting and raising money. 🚴🏻‍♀️

🔸 A conference by the sea…yes please! Brighton SEO. 
So many takeaways: 
=>> Use the whole of the internet to get visibility on AI (yes including LinkedIn) and answering potential clients' questions will help you too (dare I say I told you so?!). 

🔸 Presented a special edition of LinkedIn especially for Project Managers at the BCS, The Chartered Institute for IT ,  Tony Fleming won a book and it was great to see Lochmar MacKay who I first met on Ride25.

🔸 A very proud moment as my daughter Zella graduated from LAMDA - very proud mum! 🧡

🔸 Joined Robert Craven and the GYDA crew at the Tower of London, so many insights as usual and such a supportive group.

🔸 Met my new Toastmasters group at @Angel Speakers! The focus this month for me is to think about my TED X talk - apparently there's one in all of us! 🤩

🔸 Ran an online session with the University of Westminster to help their students find and connect with their ideal employers. 

🔸 And finally caught up with the The Worshipful Company of Marketors at a pub night lock in! Lots of useful tips and fun people.

Phew, lots of exciting things planned for November! How about you?

Sarah 🧡

What is an 'emoji palette'?

It's a phrase I created to help my clients use emojis in a purposeful and strategic way.

Rather than splatter a mix of different emojis all over the place, use a select group of emojis with thought and care.

We're talking about branding here. When you become known for using a certain group of emojis and people see those emojis, they will think of you.

Encouraging your colleagues to help choose and use a group of emojis is not only fun, it also gives them a sense of autonomy and unity.

Two companies I see doing this really well are:

🟣 SAAS company SourceWhale  - no prizes for guessing which emoji they use 🐳!

🟠 Global Licensing company Fanattik  who happen to have a 🧠 as their logo!

These companies use their 'one' emoji in their company page posts, personal profile posts and also in their headlines. Brilliant use of emojis for  rand recognition.

You can also use an emoji in your name. Not only is it really powerful from a branding POV, it also helps filter out the bots. Bots can't read emojis!

How far do you take your branding? Are you ready to embrace emojis?

Sarah 🧡

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Confession time - I have a bit of a girl crush. 

Eek yes, but on who? 

On Samantha Kelly! 

When Twitter was a thing (and a good, useful thing), and the Tweeting Goddess was everywhere, I always wanted to meet her. When I was working with Sharon Kearns, I was desperate for Sharon to introduce me to Samantha - but never dared ask! (You never knew that did you Sharon?!).

So I was super excited when Samantha asked me to be on her live show!

Here's the link: https://lnkd.in/eS8kYR3V

We're going to be talking about how to boost your career using LinkedIn. So if you're an employee in a company, not necessarily looking for a new job, join us at 1pm UK time tomorrow - Monday 10th November and we will help you.

Just sign up below and you'll get the link.

My biggest dilemma is 'what on earth shall I wear?' I mean it IS Samantha Kelly....

https://lnkd.in/eS8kYR3V

DuluxGroup

- Leading the sustainability initiatives for Dulux New Zealand under Project Kākāriki
- Delivering specifier and commercial engagement programmes
- Designing and managing specifier and commercial events and campaigns
- Ensuring maximum leverage and consistent messaging across brands
- Managing the Dulux Construction Solutions communication platform, ensuring engagement and liaison with all DuluxGroup business stakeholders
- Supporting growth in key market segments through direct marketing, events, and collation of marketing material
- Managing Dulux presence on specification platforms and aggregators to ensure maximum exposure
- Developing key business relationships and joint marketing initiatives within the specification market
- Providing support in managing large and multifaceted projects

Commercial Communications Manager

GoodSense

- Meeting Sustainability with Diversity to create Social Impact. 
- DEI Advocacy | Sustainability Champion 
GoodSense is a certified B-Corporation, leading the sustainability and ESG marketing space since 2010

Consultant

Compass Communications

- Anchoring the Product & Marketing function: product development, pricing, placement and communication
- Optimising the product portfolio and new product development for Compass for business and residential segments in Broadband, Mobile, Voice, PBX, Managed Services, Data Centres
- Overseeing third party sales channels to help them deliver volume and value targets
- Liaising with the in-house call centre for retention and sales for revenue optimisation
- Building Compass chatbot to reduce dependence on traditional customer support methods
- Managing the acquisition project of a regional internet service provider
- Driving the Ministry of Education of New Zealand lead initiative to provide free broadband to close New Zealand’s digital divide for school students
- Project Management for Compass Mobile, 4G MVNO platform
- Steering the launch of yet another utility service - electricity, as Compass Power
- Digital Channels Management

Product Marketing Manager

The Warehouse Group

Marketing Specialist | Short Contract

Travel To Rebound

- Traveled solo for months across 10 countries of South America... finally boarded a small boat to Antarctica from Argentina
- Came to New Zealand to explore and now here I am

Traveler

The Walt Disney Company

- Responsible for designing and driving the integration plan for advertiser brands within the channel's shows to maximize revenues
- Brand strategies, corporate communications, PR, product launch, media planning and buying, research, events – planning and management, sales integrations and innovations, alliances, ATL, BTL, Digital Marketing 
- Conceptualize and orchestrate 360-degree marketing campaigns that effectively reinforce brand image
- Planning and executing show promos to maintain return and regular viewership for the Channel

Marketing Lead - Integrations, Channel Promos, Alliances with Star TV

ABP Group

- Integrated marketing communication responsibility of the Anandabazar Patrika brand to sustain the strong brand equity that this iconic brand enjoys in the Bengali dailies readers' mindshare
- Lead the strategic initiatives of the brand including the launch of a special edition for school students: Anandabazar Patrika School and other new edition launches
- Steer the consumer insights mining function for the brand
- Trade marketing planning for two communities: the advertisement sales and circulation sales
- Anchor the PnL planning, monitoring and execution of flagship events of the brand: Tourist Spot - a tourism fair, Sharad Arghya - an award ceremony for Durga Puja, the biggest festival of Eastern India and Bioscopey Baazimaat - a large celebrity management assignment
- Drive various circulation support initiatives to increase newspaper copy sales
- Partner the content / editorial team in creating special content to boost readership

Corporate Manager of the largest circulated Bengali daily in the world with 5.4Mn readers

Tata Tele Business Services

Integrated Marketing Communication for Tata Docomo for Kolkata & Rest of West Bengal circles. ATL, BTL, Research, Direct Marketing, Print Production and Public Relations.

Major Work:
Experience – Ensuring a seamless and unified brand experience across customer and retail touch points
Media – Manage all media placements both ATL & BTL for the brand including Print, OOH, Radio, promotions, activations, trade marketing, events 
Creative – Responsible for all communication for the brand across internal and external customer interface
PR – Liaison with PR Agency in maintaining media relations and undertaking corporate image building exercises

Circle Marcom Manager at Tata Docomo & Virgin Mobile

Ogilvy & Mather

Work that Works.
Manage and supervise brand operations and lead brand communication requirements, budget planning, revenue generation, new business development

Categories worked on:
Media
FMCG
Lifestyle
Social Awareness

Group Account Manager

BBDO Worldwide

The Work. The Work. The Work.
Manage and supervise brand operations and lead brand communication requirements.

Categories worked on:
Rural
FMCG
Retail
Services & Hospitality
Telecom

Senior Account Executive

Content with Intent | Social Impact Advocate | Startmate ClimateTech Fellow | Digital Media | Community & Engagement Driver

Content with Intent is my game 💪🏽
Connecting dots is my superpower 🦸🏽 
Featured by LinkedIn as a Creator to Follow 🔔

I studied Statistics in College, but the funny thing is, my first job was of a copywriter in an advertising agency! That taught me left-brain-right brain tightrope walking ⚖️ 

After advertising, I moved ➡️ to telecom and then ➡️ to media. I am a marketer by profession,  a traveller by passion. 

I have touched down on all seven continents - including Antarctica 🇦🇶 

I am experienced in
- Brand Strategy 
- Digital Marketing
- Product Marketing

I have worked with iconic global brands:
Advertising: Ogilvy and BBDO
Media: The Walt Disney Company, ABP
Telecom: Tata Docomo, Virgin Mobile

In my current role, in New Zealand, I manage the B2B marketing communications for DuluxGroup. 

I take keen interest in
- Travel
- Education
- Volunteering
- Diversity and Inclusion

I speak English, Hindi, Bengali und ein bißchen Deutsch

My hashtags are #LinkedInKarma and #WonderingMo

Send me a message with either of the hashtags so that I know you have read this far.

The best way to get in touch with me is on LinkedIn or by email at modasroy@gmail.com


Disclaimer: my content is my personal opinion, and does not represent that of my employers’, past or present.

Moumita Das Roy

And finally, the day was here...





The session we’d been coordinating over the last month came together. 

Bringing the visiting cohort from the Indian Institute of Management, Calcutta's public sector leadership programme, in association with SCOPE, to the Faculty of Engineering, University of Auckland's Newmarket Innovation Precinct.


🎯 Professors speaking about the university's approach to collaboration and academic excellence
🎯 University grant institutes explaining funding models
🎯 ClimateTech startup founders sharing their journeys. 


The Indian senior leaders from clean energy, railways, heavy engineering, and more, weren't passive listeners. The questions kept coming:

❓What does "acceptable failure" look like here?
❓How do you incentivise academics to commercialise research?
❓How do you balance long-term research with short-term industry pressure?

These questions aren't academic exercises. They're the real friction points every innovation ecosystem grapples with. And when you discuss them across contexts, India's scale against New Zealand's approach, sharper insights surface.


I requested the Consul General of India in Auckland, His Excellency Dr Madan mohan Sethi, to join us for this meeting. 

And he did. Sat through the session. Then invited all of us to dinner to continue the discussion.


For me, coordinating this has been about bringing together two worlds that shaped who I am: one of my alma maters and the ecosystem I now work in. 

Creating space for these conversations. Watching the dots connect.

The formal session is done.
But the conversations? They're just getting started.


Thank you 🙏🏽 
Dr. Prashant Mishra  |  Maurice Dubey  |  Claire Bennett  |  J.P. Gillespie  |  Atul Sobti  


_______________

Connect or follow Moumita Das Roy 🇮🇳🇳🇿 to check out my next posts. Ring 🔔 on my profile.

My posts indexed here #WonderingMo
_______________

Images: scenes from the session and dinner after.

Moumita Das Roy coordinated a delegation visit from IIM Calcutta at the UoA, NIP

She said she wore the same shirt to every event to look like her LinkedIn photo. But that was a lie...




Years ago, at a few community events, I kept meeting a woman who'd migrated to NZ.


She was trying to rebuild her professional life, attending every networking event and interview she could.


She wore the same shirt each time.


"I want to look exactly like my LinkedIn photo," she said to me. "So people recognise me."


Later, over coffee, she told me the truth.


It wasn't a branding strategy, though it could be. 


It was the only decent shirt she owned.


She had left everything behind when a women's refuge helped her escape from a violent partner.


She left with nothing but hope and the will to start again.


That one shirt became her armour, her interview outfit, her networking attire.


I think about her often. 


About the thousands of small battles we never see.
About all her professional experience that couldn't protect her from violence.
About the extraordinary courage it takes to show up when you're fighting to survive.


Finding decent clothes to attend an interview.
Learning a new job market while processing trauma.
Smiling through interviews while grieving everything lost.


November 25 to December 10 marks the 16 Days of Activism Against Gender-Based Violence.


I'm thinking about all the women carrying invisible burdens while building visible lives, affected by violence where they were meant to feel the safest. 


Their own homes. By their intimate partners.


And,
who had to start over.
who are still trapped.
who didn't make it out.


Venkat Raman requested me to write a series of articles sharing these stories.


If you have a story to share, yours or someone else's, and want to do so in complete anonymity, please reach out to me privately.


Your story matters. Your survival matters. You matter.


_______________

Connect or follow Moumita Das Roy 🇮🇳🇳🇿 to check out my next posts. Ring 🔔 on my profile.

My posts indexed here #WonderingMo

_______________

Image: a woman of colour wearing an orange shirt, representing 16 Days of Activism, at a networking event. She is smiling, but there's a look of pain in her eyes. Canva AI-generated image.

a woman of colour wearing an orange shirt, representing #16DaysOfActivism at a networking event. She is smiling, but there's a look of pain in her eyes. Canva AI-generated.

I am going, are you?



These are a few of my favourite Auckland people, whom I don't miss a chance to catch up with at the LinkedInLocal Auckland events.

And the final event of 2025 is almost here! Wednesday, 12 November at B:HIVE, Smales Farm.

Join in for some real conversations with:
🎤 Lance Burdett – former crisis negotiator turned mental fitness coach
🎤 Jemarl Paerata – youth mentor and speaker with heart and purpose

🎟️ Grab your tickets, link in the first comment.

taplio

The Battle

Sarah Clay

Moumita Das Roy

Followers

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Performance ScoreSarah Clay's LinkedIn Performance

Performance ScoreMoumita Das Roy's LinkedIn Performance

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taplio

The Battle

Sarah Clay

Moumita Das Roy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Performance ScoreMoumita Das Roy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance