Start With Hello Coaching

sarahingcoaching.com

WHAT IT'S LIKE TO WORK WITH ME:

"I left our session feeling hopeful and in control of my career for the first time in years. It was easy to be vulnerable with Sarah and she asked very thoughtful questions. She came up with a unique approach and several tools for navigating my career progression that removed a lot of the judgement and pressure I put on myself. For anyone struggling to see a way forward or feeling hopeless about their career, I highly recommend working with Sarah. You’re guaranteed to walk out with a fresh perspective and a feeling of agency.", Polina V


"What sets Sarah apart is her exceptional talent for asking thought-provoking questions. Through her skillful questioning, Sarah helped me gain fresh perspectives and uncover insights I hadn't considered before. Her guidance has been instrumental in my personal growth, enabling me to overcome obstacles and embrace new possibilities.", Shiva B

Executive Coach: I help leaders in tech fall back in love with their career

ZINC

I coach founders from Zinc's portfolio companies

Executive Coach

Zinc is a social impact venture builder based in London.

*Recipient of the Rose Acton Award for exceptional work as a technical founder
*Founded Berry, an AI companion for career reinvention

Entrepreneur in Residence

Leopard.FYI

I coach senior engineers and product managers + consult on community strategy.

Fractional Candidate & Community Advisor

Splice

Engineering leadership, led team building AI music production tool
Hiring manager
Created our internship program for underrepresented groups and career changers

Engineering Manager  

Feedback Loop

Senior Software Engineer

Entrepreneur First

Received pre-seed funding for entrepreneurial endeavor in creative technology.

Entrepreneur

Skillshare

Led technical initiatives around building community + running workshops for students learning new skills

Software Engineer II

Publicis Sapient

Frontend software engineering and user research at a consultancy. My projects involved clients in the government and finance.

Frontend Developer

Manchester International Festival (MIF)

Commissioned work for the Manchester International Festival using creative coding. 
The installation was called Not Another Mood Lamp and was a projection using sentiment analysis on tweets from the festival.  
* Work was featured on the BBC

Creative Technologist

OwnLocal

My first introduction to startup life. Woah. Talk about wearing multiple hats.

Software Engineer

𝐇𝐢! If you're a leader in tech ready to feel energized about your career again—whether in tech or beyond—let’s connect.

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫?
- You find yourself scrolling LinkedIn, wondering why everyone else seems so happy and successful.
- Imposter syndrome is your constant (and unwelcome) companion.
- You crave 𝐟𝐫𝐞𝐞𝐝𝐨𝐦, 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐲, and work that lights you up instead of burning you out.

I get it—I’ve been there.

After 10+ years in tech, I went from the brink of burnout to building a career I truly love. Now, I help women like you do the same.

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬:

- Replacing “decision fatigue” with a crystal-clear sense of purpose.
- Trading self-doubt for resilient, unshakeable confidence.
- Finding freedom and fulfillment in work that truly lights you up.

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐚𝐤𝐞 𝐰𝐚𝐯𝐞𝐬.

✨ Senior Engineer: Landed a robotics job with a $40k raise and a leadership track.  
✨ Tech Founder: Closed a multi-million dollar deal in his first year and built a values-driven business.  
✨ Senior Product Manager: Launched her coaching business and signed clients within 3 months.  
✨ Data Scientist: Landed her dream FemTech role and scored a Penguin book deal for spooky cocktails—all while exploring Spain.  

𝐇𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

❤️ 1:1 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠: High-level, personalized support for leaders in tech 
⚡ 𝐀𝐮𝐭𝐡𝐞𝐧𝐓𝐞𝐜𝐡: Group coaching for senior women in tech who want to thrive authentically.

𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭?  
With 20+ roles in tech—from engineering manager to VC-backed founder—I know firsthand what it’s like to navigate burnout, underrepresentation, and the desire for something more. 

Over the past 4 years, I’ve helped 100+ leaders in tech (engineers, product managers, founders) create careers that feel both 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 and 𝐞𝐧𝐞𝐫𝐠𝐢𝐳𝐢𝐧𝐠.

𝐋𝐞𝐭’𝐬 𝐜𝐡𝐚𝐭—𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐡𝐞𝐫𝐞 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧!  

📧 hello@sarahingcoaching.com  
🌐 sarahingcoaching.com
☎️ Book a chemistry call: calendly.com/sarahing/coachingcall

Sarah ❤️ Ing

Wisp

Senior Data Analyst

Daybreak LLC

Support the illegitimate product detection efforts within the FDA Center for Devices and Radiological Health to improve screening of potentially illegitimate products before entry into the US medical supply chain.

Data Scientist

Oracle

Used data to inform, influence, and identify areas to execute strategy. Communicated with stakeholders from all areas of the business to shape project foci.

Set, tracked, and automated program KPIs through extensive collaboration with organizational leadership. Constructed dataset from multiple high dimensional sources, automated data pipeline, and built out dashboard to visualize performance against organizational goals and drive decision making. Built self-serve data tool into the dashboard leading to a 15% decline in ad hoc data requests. Constructed and led a hands-on data science project for part-time analysts that identified three metrics correlated with customer churn. Optimized and automated weekly SQL reporting queries that reclaimed more than four working hours per week. Created intake system to organize and fulfill ad hoc data requests. Refined ability to communicate complexities within data and algorithms. Built tool to aid non-technical stakeholders design, track, and report on internal experimentation.

Data Science Associate, Oracle for Startups

Performed extensive exploratory data analysis on high dimensional internal data, and standardized input for multiple features across systems. Documented tables in detail to aid future onboarding and to help colleagues focus future data requests. Modeled customer attrition using logarithmic regression and identified four attributes for further study. Worked with leadership to identify areas of improvement in recruiting.

Data Science Intern, Oracle for Startups

mental_floss, Ars Technica, The Washington Post, Adweek

Communicated complex and technical concepts for national and international audiences through more than 1,000 articles for publications including The Washington Post, Food Network, Ars Technica, mental_floss, Adweek, and many others. Taught cocktail classes. Fact-checked technical articles for Discover Magazine.

Authored and published Romantic Cocktails (2019) and The Classic & Craft Cocktail Recipe Book (2017).

Freelance Writer

Self-Employed

Effectively communicated difficult concepts in math, physics, and coding in Python leading to an average improvement of one letter grade.

Tutor

University of Virginia

Technically intensive one-year program with a strong focus on statistical principles applied in Python and R.

Relevant coursework: Deep Learning, Data Visualization, Exploratory Text Analysis, Bayesian Machine Learning, Data Mining, Linear Models for Data Science, Algorithms and Tree-Based Models

Master's of Science in Data Science '21

DiAnoia's Eatery

Communicated and effectively sold cocktails, spirits, and food to customers from all different backgrounds in a fast-paced environment. Learned product storytelling.

Bartender

YWCA Central Alabama

My Sister's Closet Coordinator

Octane Coffee + Bar

Trained new employees in bartending techniques, service standards, and deep cocktail and spirits knowledge. Edited new employee handbook and training guides for grammar and content. Developed cocktails, researched category knowledge, and made invaluable community contacts.

Assistant Bar Manager

As a data scientist with a non-traditional background, I bring together the creativity and communication skills of a veteran freelance writer and the technical know-how forged through formal education and workplace experience. In my career so far, I have worked on every part of the data pipeline: gathering requirements from clients, creating and managing SQL tables, collecting data, building front-end visualizations and data products, and coding easily interpretable predictive algorithms.

Before data science, I worked as a freelance writer, math and physics tutor, and bartender. This non-traditional combination uncovered and distilled a passion for communicating complex, technical topics in accessible and interesting ways. I have also led several seminars on media readiness and writing skills for professional organizations in the service industry. Additionally, I am the author of two published books: Romantic Cocktails (2019) and The Classic & Craft Cocktail Recipe Book (2017).

I'm fluent in SQL, Python, and data visualization, especially in Tableau and Oracle Analytics Cloud, but deeply enjoy the challenge of learning new systems and conveying the most important information.

Skills:
Languages: Python, Excel, Tableau, SQL, Oracle Analytics Cloud, LaTeX, R, regex 
Statistics: Probability, linear and logistic regression, Bayesian analysis
Soft skills: Adaptability, problem solving, collaboration, customer service, editing, writing, creativity, flexibility
Data science skills: documentation, data storytelling, cleaning/munging, random forest, decision trees, logistical and linear regression, topic modeling, risk scoring

taplio

The Battle

Sarah ❤️ Ing

Clair McLafferty

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