I care a lot about building things that are thoughtful with people’s time, attention, and energy.

I’m a technical product and engineering leader with 10+ years in software. I’ve led engineering teams, taken real ownership of messy internal systems and AI initiatives, and spent a lot of time in the unglamorous, messy middle (my favorite!) figuring out why things break, get slow, or exhaust the people using them.

Over the last few years, I’ve worked as an executive coach for engineers, PMs, and founders. This experience changed how I see organizations. It gave me a front-row seat to where work actually gets stuck. (Un)surprisingly, it's not in the tech itself, but in unclear ownership, misaligned objectives, and communication that has fallen to the wayside.

That perspective has made me sharper about trust, partnership, and how real decisions actually get made.

My free time consists of learning to hip hop dance (still terrible but still having fun, thanks for asking!) and weightlifting. I have a strong affinity for wigs. My favorite will always be when I dressed up as Estelle from the Golden Girls.

Sarah Ing

BT Group

Senior UX/Design Researcher

- Transitioned the team from 3 sub-contractors to 6 FTE in a short period
- Oversee all our foundational, generative and evaluative research pieces for Sales and Service
- Support recruitment efforts across the research practice internal customer recruitment B2B
- Collaborate with key partners to form our business-wide UX Research roadmap (including prioritisation and resourcing efforts); Product Managers to run and facilitate best practice discovery and ensure we focus on the right opportunities; Design Leads, Product and Content Design Managers to set up ways of working and evaluative UXR opportunities
- Rolled out a user research playback to instil good and consistent practices across multiple tribes and squads
- Coach and mentor our UX design apprentices undertaking their degree with BT/Manchester Met

Interim User Research Lead / User Experience Research (UXR) Manager

- Senior product designer for Service across 3 customer segments; Single Office Home Office (SOHO), Small to Medium Enterprise (SME) and Corporate and Public Sector (CPS). 
- Development a new concept for a Service platform that serves all customers; designed a design sprint, sketched/wireframed and prototyped, test and iterated on design (Build, Measure, Learn)
- Working on discoveries and sprints, agile/scrum/kanban development teams, creating B2B applications and digital service transformation.
- Insight-driven approach facilitating playbacks between product owners, product and content design, and engineering to deliver user research and encourage collaboration so that recommendations are actioned
- Led user research on key journeys across Service; usability testing, qualitative interviews

Senior Product Designer

Spark44

Senior UX/IA Architect

MM.LaFleur

Lead UX/UI Designer

Datami

Head of Design

Human Future Design

Design Researcher

Hyper Island

Master of Arts (MA) in Digital Experience Design

Xchanging Asia Pacific

Creative Director

Global Technology Marketing Manager

NTT Europe Ltd.

EMEA Marketing Communications Manager

Level 3 Communications

Bid Manager

Bovis Lend Lease

Bid management of PQQ’s up to the value of £250m and successful tenders, value circa £45m. Capture Management,  developing and implementing a win capture plan and Public Sector bidding into the Ministry of Defence.

Marketing & Business Development Manager - Defence

I’m Emma, 0>1 and growth product/UX designer, and user researcher.

Being the first experience design hire for two US start-ups ~ Datami (Boston) and MM.LaFleur (New York) ~ I've led in all stages of the e2e design journey.

My strengths are in product discovery, concept development (prototyping/PoC/wireframing), lean iteration, CRO and qualitative user research. I advocate for people and have been crafting experiences on mobile and desktop in both business and consumer platforms for 8+ years. I understand users in ecommerce, enterprise, luxe industries and what drives profitability and value. Also pretty nifty at simplifying complex interactions and data visualisation.

Details are everything. I create meaningful experiences, striking a balance between business drivers and users. People are core to every experience; let the users lead the way.

🟡 🟦 🔺 Emma C.

taplio

The Battle

Sarah Ing

🟡 🟦 🔺 Emma C.

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