Start With Hello Coaching

sarahingcoaching.com

WHAT IT'S LIKE TO WORK WITH ME:

"I left our session feeling hopeful and in control of my career for the first time in years. It was easy to be vulnerable with Sarah and she asked very thoughtful questions. She came up with a unique approach and several tools for navigating my career progression that removed a lot of the judgement and pressure I put on myself. For anyone struggling to see a way forward or feeling hopeless about their career, I highly recommend working with Sarah. You’re guaranteed to walk out with a fresh perspective and a feeling of agency.", Polina V


"What sets Sarah apart is her exceptional talent for asking thought-provoking questions. Through her skillful questioning, Sarah helped me gain fresh perspectives and uncover insights I hadn't considered before. Her guidance has been instrumental in my personal growth, enabling me to overcome obstacles and embrace new possibilities.", Shiva B

Executive Coach: I help leaders in tech fall back in love with their career

ZINC

I coach founders from Zinc's portfolio companies

Executive Coach

Zinc is a social impact venture builder based in London.

*Recipient of the Rose Acton Award for exceptional work as a technical founder
*Founded Berry, an AI companion for career reinvention

Entrepreneur in Residence

Leopard.FYI

I coach senior engineers and product managers + consult on community strategy.

Fractional Candidate & Community Advisor

Splice

Engineering leadership, led team building AI music production tool
Hiring manager
Created our internship program for underrepresented groups and career changers

Engineering Manager  

Feedback Loop

Senior Software Engineer

Entrepreneur First

Received pre-seed funding for entrepreneurial endeavor in creative technology.

Entrepreneur

Skillshare

Led technical initiatives around building community + running workshops for students learning new skills

Software Engineer II

Publicis Sapient

Frontend software engineering and user research at a consultancy. My projects involved clients in the government and finance.

Frontend Developer

Manchester International Festival (MIF)

Commissioned work for the Manchester International Festival using creative coding. 
The installation was called Not Another Mood Lamp and was a projection using sentiment analysis on tweets from the festival.  
* Work was featured on the BBC

Creative Technologist

OwnLocal

My first introduction to startup life. Woah. Talk about wearing multiple hats.

Software Engineer

𝐇𝐢! If you're a leader in tech ready to feel energized about your career again—whether in tech or beyond—let’s connect.

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫?
- You find yourself scrolling LinkedIn, wondering why everyone else seems so happy and successful.
- Imposter syndrome is your constant (and unwelcome) companion.
- You crave 𝐟𝐫𝐞𝐞𝐝𝐨𝐦, 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐲, and work that lights you up instead of burning you out.

I get it—I’ve been there.

After 10+ years in tech, I went from the brink of burnout to building a career I truly love. Now, I help women like you do the same.

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬:

- Replacing “decision fatigue” with a crystal-clear sense of purpose.
- Trading self-doubt for resilient, unshakeable confidence.
- Finding freedom and fulfillment in work that truly lights you up.

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐚𝐤𝐞 𝐰𝐚𝐯𝐞𝐬.

✨ Senior Engineer: Landed a robotics job with a $40k raise and a leadership track.  
✨ Tech Founder: Closed a multi-million dollar deal in his first year and built a values-driven business.  
✨ Senior Product Manager: Launched her coaching business and signed clients within 3 months.  
✨ Data Scientist: Landed her dream FemTech role and scored a Penguin book deal for spooky cocktails—all while exploring Spain.  

𝐇𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

❤️ 1:1 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠: High-level, personalized support for leaders in tech 
⚡ 𝐀𝐮𝐭𝐡𝐞𝐧𝐓𝐞𝐜𝐡: Group coaching for senior women in tech who want to thrive authentically.

𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭?  
With 20+ roles in tech—from engineering manager to VC-backed founder—I know firsthand what it’s like to navigate burnout, underrepresentation, and the desire for something more. 

Over the past 4 years, I’ve helped 100+ leaders in tech (engineers, product managers, founders) create careers that feel both 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 and 𝐞𝐧𝐞𝐫𝐠𝐢𝐳𝐢𝐧𝐠.

𝐋𝐞𝐭’𝐬 𝐜𝐡𝐚𝐭—𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐡𝐞𝐫𝐞 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧!  

📧 hello@sarahingcoaching.com  
🌐 sarahingcoaching.com
☎️ Book a chemistry call: calendly.com/sarahing/coachingcall

Sarah ❤️ Ing

Neo4j

• Finetuning LLMs like Gemma2, GPT4, Google Gemini
• Developing internal APIs to serve as proxies between major LLM providers like OpenAI, Replicate, VertexAI, Anthropic, etc, and facilitate internal development of AI applications.
• Development of a Python library to ease development of LLM applications and facilitate Retrieval-Augmented Generation (RAG) with Neo4j.

AI Engineer / Senior Software Engineer

• Customer research interviews to find and validate pain points in health and environmental sectors
• Technical analysis and viability of technical solutions

• Full Stack Software engineer working for the Neo4j Aura platform in a team of around 10 incredibly skilled engineers.
• Implementation of a user console frontend development, used by thousands of users to manage their Neo4j databases. Developed from scratch without any frameworks with Typescript and React, supported by TailwindCSS. Accompanied by coverage with lots of units and E2E testing to ensure stability between deployments due to the critical importance of the console for customers.
• Contributed to the backend development using Python, and Flask, supported by Google Cloud Datastore.
• Handled deployments using Docker and Kubernetes in EKS, and GKE
• Assisted in hiring and screening candidates for the team 
• Supported the team lead on PM meetings and agile planning

Moving Picture Company

• Lead developer of an asset management platform for the VFX industry spanning multiple business units inside the Technicolor group
• Improvement of cloud infrastructure resources management with Terraform
• Containerization of existing applications and set-up of private EKS clusters and On-Prem Kubernetes clusters
• Integration of CI/CD tools in the existing workflow
• Development and design of single-page applications using Vue.js and Nuxt.js
• Migration of legacy Angular applications to Vue
• Maintenance and development of Django APIs, involving work with Django Rest Framework, RabbitMQ, Redis and Celery
• Deployment of applications to serverless platforms with AWS and Zappa

TXOMON LTD

• Development of a minimum value product for an InsurTech startup involving the integration of smart band APIs like Fitbit and Jawbone.
• Development of customized Wordpress sites and plugins for particulars and schools.
• Development of an affiliate marketing website with an auto-updated catalogue.
• Development of single page applications using Vue.js and Angular
• Implementation of bots that interact with Instagram, Twitter and Google services to provide extra features to Telegram users.

Director

3DCompare.com

• Design and development of an API using Django and Django Rest Framework
• Support the CTO in the development of new features in Meteor.js and fixing security vulnerabilities in the platform
• Start the adoption of cloud services (AWS) in the company (RDS, S3, EC2).
• Development of frontend web applications with Vue.js.
• Integration with payment processors (Stripe, Paypal)
• Migrations from legacy NoSQL databases to SQL databases

Jinn

• Development of scripts and utilities to support the business development department.

Technical Business Developer

Camp Tecnológico

• Development of an internal web application to facilitate the management of 30+ schools and 100+ teachers
• Installation and design of control access system to the company's offices using a Raspberry Pi, NFC technology, Arduino and 3D printed pieces.
• Design and teaching programming courses to teenagers from ages 13 to 17 involving technologies like Unity3D, GameMaker, Python, and Javascript.
• Development of virtual reality demos for conferences.

Technology Specialist

My expertise ranges from developing full-stack web applications using Python and Javascript to working with DevOps and cloud infrastructures. What I particularly enjoy is taking a raw idea and turning it into something tangible, managing every step of the development process along the way. I've spent a good chunk of my career helping businesses move to the cloud and with application development, lending a hand where I can and offering advice.

Seeing software revolutionize a business is amazing! My main aim is to use tech to support the business. For me, the key to successful technology deployment lies in aligning it with business goals, to get the best possible results.

Aside from writing code, another thing I love is sharing what I know with those new to the field. I enjoy mentoring junior developers, passing on what I've learned, and helping them accelerate their careers. Seeing them develop and grow is tremendously satisfying, and I think this is the most significant contribution a developer can make (since we all know code gets rewritten all the time!)

On a personal note, I'm very passionate about science, AI, and philosophy. The chance to chat about these subjects with others is very exciting, and it's a cool way to connect with the world and people around me.

taplio

The Battle

Sarah ❤️ Ing

Jon Besga

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