I care a lot about building things that are thoughtful with people’s time, attention, and energy.

I’m a technical product and engineering leader with 10+ years in software. I’ve led engineering teams, taken real ownership of messy internal systems and AI initiatives, and spent a lot of time in the unglamorous, messy middle (my favorite!) figuring out why things break, get slow, or exhaust the people using them.

Over the last few years, I’ve worked as an executive coach for engineers, PMs, and founders. This experience changed how I see organizations. It gave me a front-row seat to where work actually gets stuck. (Un)surprisingly, it's not in the tech itself, but in unclear ownership, misaligned objectives, and communication that has fallen to the wayside.

That perspective has made me sharper about trust, partnership, and how real decisions actually get made.

My free time consists of learning to hip hop dance (still terrible but still having fun, thanks for asking!) and weightlifting. I have a strong affinity for wigs. My favorite will always be when I dressed up as Estelle from the Golden Girls.

Sarah Ing

Awestruck Labs

Fractional Chief Marketing Officer & Marketing, Design, and Product Consultant

Kintently

Co-Founder

Redesign Health

Advisor

Equideum Health

ConsenSys Health

Chief Marketing Officer

Cambia Health Solutions

Director of Innovation

ExxonMobil

Digital Marketing Consultant

Personal, Inc.

Thompson Media Group LLC

Vice President of Digital

The Performance Institute

Vice President of Marketing and Sales

Nicole Cathcart is a highly accomplished executive with 10 years of experience in healthcare and 20+ in marketing, specializing in innovation and strategy, go-to-market and marketing leadership, and product design and management. She excels in creating elegant consumer-centric healthcare solutions, demonstrating a deep understanding of health systems, payers, providers, and payment services. 

Nicole's track record includes building successful programs and products with a focus on enhancing customer experiences while pursuing industry-disrupting solutions. Her strategic vision combined with her technical skills and tenacity in the face of industry inertia make her an ideal partner in healthcare innovation and strategic development.

Nicole has been a founder of several start-ups, including Cinch Health, a generative AI platform for healthcare communications, MavenIndex, a connection platform for brands and the women who make household purchasing decisions, and MedSavvy, a medication choice platform and spin-in of Cambia Health Solutions.

Nicole is driven by a mission to empower and inspire people through meaningful products, missions, and experiences.

Nicole Cathcart

taplio

The Battle

Sarah Ing

Nicole Cathcart

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