I care a lot about building things that are thoughtful with people’s time, attention, and energy.

I’m a technical product and engineering leader with 10+ years in software. I’ve led engineering teams, taken real ownership of messy internal systems and AI initiatives, and spent a lot of time in the unglamorous, messy middle (my favorite!) figuring out why things break, get slow, or exhaust the people using them.

Over the last few years, I’ve worked as an executive coach for engineers, PMs, and founders. This experience changed how I see organizations. It gave me a front-row seat to where work actually gets stuck. (Un)surprisingly, it's not in the tech itself, but in unclear ownership, misaligned objectives, and communication that has fallen to the wayside.

That perspective has made me sharper about trust, partnership, and how real decisions actually get made.

My free time consists of learning to hip hop dance (still terrible but still having fun, thanks for asking!) and weightlifting. I have a strong affinity for wigs. My favorite will always be when I dressed up as Estelle from the Golden Girls.

Sarah Ing

Results-driven, people-oriented marketing & community leader with over 13 years of cross-functional experience building and scaling teams & programs from 0 to 1, and driving 3X community growth and engagement.

I'm known for being a strategic collaborator, problem solver, activator, relationship builder, and dot connector.

I have over a decade of marketing experience, largely in B2B SaaS marketing, with a focus on integrated marketing, cross-functional program building, brand strategy and growth, community engagement, and digital campaign orchestration.  

My mission is to empower and inspire community-led growth across the business and the industry, leveraging my expertise in community management, growth marketing, and branding. My passion is building community around causes I care deeply about: mental health, social wellness, and supporting women.

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The Battle

Sarah Ing

Ruthie Berber

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