Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Creating Your Plan

Since founding Creating Your Plan, my mission has been clear: to help fellow service providers create businesses that are not only successful but also genuinely align with their personal lives. 

My approach is practical and down-to-earth, focusing on strategies that deliver real results.

Highlights of My Journey:

》Business Transformation: I've worked with professionals from various service provider industries, such as accounting, HR, and marketing, guiding them away from traditional hourly billing towards more scalable and fulfilling business models.

》Personalized Strategy Development:  I've crafted bespoke strategies, focusing on aligning their business with their lifestyle, leading to improved satisfaction and reduced stress.

》Efficient Operations Through Technology: Utilizing technology, including AI, I've helped clients streamline their operations, enhancing efficiency while keeping their unique business touch intact.

》Adaptation and Continuous Learning: I keep myself updated with the latest trends and methods, ensuring my clients always get the most relevant and effective advice.

Running Creating Your Plan has been more than managing a business; it's been a journey of continuous learning and sharing, filled with rewarding experiences from helping service providers achieve their goals.

Strategy Consultant

Are you struggling to make your practice as profitable as you’d like?  
Are you tired of being offered one and done Masterclasses that promise to solve all your problems but aren’t strategic and have no feedback or one-to-one coaching?  

Read on if...
👉 You want to be able to build profitable service offerings that your clients are happy to pay for.
👉 You’re tired of relying on tax season for most of your revenue generation.
👉 You hate the idea of delivering services that are frustrating and feel tedious just to pay the bills and cover payroll.
👉 You’re ready to stop trading your time for money and start delivering services that light you up, not burn you out.

Strategy + Execution Consultant for Tax Professionals and Accountants

There are coaches who help you visualize, coaches who help strategize, and coaches who help you plan, and yes, I do all of those. But where I "specialize" is the space between visualization and actualization. It’s called implementation.

I provide coaching and consulting to help service-based business owners align their "people plan" with their business objectives. I work with owners and their teams in a "done with you" capacity while helping them map out roles and responsibilities, delegation plans, workflows and processes, and client experience systems so owners can grow their businesses while building a better work-life balance.

Strategy + Execution Consultant

Helping experts & professional service providers escape the time-for-money trap by packaging their expertise into scalable offers.

You’ve spent years honing your skills, delivering incredible results, and building a reputation as the go-to expert for your clients.

But now, you’re stuck in a cycle of trading time for money.

➟ Endless one-on-one advisory sessions.
➟ Done-for-you services that leave you burned out.
➟ A constant grind with no clear path to scalability.

You’re left wondering:

➟ “Will I ever be able to increase my income without sacrificing more time and energy?”
➟ “How can I make a bigger impact without giving up my personal life?”
➟ “Is this really what I signed up for when I started my practice?”

Staying stuck in this cycle isn’t sustainable—and it doesn’t reflect the vision you had for your practice. 
It’s time to take back control and build a business that works for you.

The Solution: The Scalable Offer System
Over the past 9+ years, I’ve worked with accounting practice owners just like you to help them escape the time-for-money trap and build scalable, profitable practices that align with their goals.

My proven Scalable Offer System is a three-phase roadmap designed to help you transition to a lean, profitable practice built around high-value, scalable offers—without working more hours or hiring more staff.

You don’t need to overhaul everything overnight. 
Small, intentional changes can create a ripple effect that transforms your practice step by step.

With the Scalable Offer System, you’ll learn how to:
➟ Package your unique expertise into offers that deliver impact AND profit.
➟ Create a sustainable, scalable business model that aligns with your lifestyle.
➟ Grow your income through client retention and ascension—without working more hours or adding staff.

Imagine this transformation:

➟ A predictable, growing revenue stream you can rely on year after year.
➟ More time for the people and activities that matter most.
➟ Clients who value your expertise and see you as a trusted partner—not just another service provider.

This is the power of the Scalable Offer System.

You don’t need to sacrifice your life to scale your practice. You just need a clear path and the right support to get there.

Ready to escape the time-for-money trap?

DM me ‘scale,’ and let’s build a profitable, lifestyle-friendly practice that works for YOU and your clients.

taplio

The Battle

Sarah Jane Burt

Kathryn H Brown

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